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BUSINESS PLAN ELEMENTS

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					                       WRITING A BUSINESS/PROJECT PLAN
       Below is a narrative outline explaining the format of a business plan. You may review
The Successful Business Plan: Secrets and Strategies (1999) by R.M. Abrams for background.
Each business/project plan should have the following sections. All major headings should
be “centered,” in all “caps,” in bold type. THE ATTACHED EXERCISE IS DUE
NOVEMBER 30, 2010 IN CLASS. PLEASE CONFINE YOUR RESPONSES TO THE
SPACE PROVIDED. You are to respond to the information in BOLD under e ach heading
(Both Documents are on class website.)

                                         TITLE PAGE

       (Name of Business Venture/Project and name of agency/organization member(s)
submitting plan.)

                                  EXECUTIVE SUMMARY

        Here, you should provide a brief overvie w of your overall business plan. Elements
of sections (I-IX) in no more than 250 words should be included in this summary. This
section should be on a separate page(s) from all other sections and numbered in lower case
Roman numerals (e.g., i, ii, etc.). See Abrams pp. 41-54. This is the most important section as it
is the only page many of the recipients of your plan will read.

                                   TABLE OF CONTENTS

       All headings and subheadings should be listed with their page numbers. The Table of
Contents section, itself, should be numbered in lower case Roman numerals sequentially,
following the page number(s) of the Executive Summary above. OMIT!

                        I.   DEFINITION OF BUSINESS/PROJECT

        Describe the product(s)/service(s) that you will offer. Also discuss your
customer/client focus and your geographic location. In addition, the mission, objectives,
performance measurements, and legal structure should be described. Any subheadings of this
and subsequent sections should be in upper and lower case and in bold type and s hould
start at the left margin. Page 1 should start on the first page of this section. See Abrams, pp.
55-66.

                 II.    ENVIRONMENTAL AND INDUSTRY ANALYSIS

        Explain what is happening in the industry/service arena and/or institutional
frame work in which you are operating and why your project is needed. What are the trends
and threats to their survival, and what are the factors contributing to success in the industry
and/or institutional framework within which you are developing your business/project plan
(discuss)? See Abrams, pp. 76-82.




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                                   III.    TARGET MARKET

       Briefly discuss the demographic makeup (age, gender, ethnicity, income, religion,
family size, education level, occupation, etc.) of your customers/clients . Also discuss the
makeup of your risk groups, how you conducted your needs assessment (and its outcomes), and
trends within your market/service arena. See Abrams, pp. 83-98.


                                     IV.    COMPETITION

        Describe 3 of your indirect competitors and their location. Outline their strengths,
weaknesses, opportunities, and threats (SWOT). Describe the product(s)/service(s) they offer
and their price and /or service quality. Discuss the following: Who are your potential partners?
What are the barriers to your entering the market? Who is your current and likely to be your
future competition? See Abrams, pp. 99-114.


                              V.     MARKETING STRATEGY

       Describe the message you want to convey to the broader public about your
product(s)/service(s). Discuss the assumptions you are making about your market in terms of
product, price, place, promotion, and people. See Abrams, pp. 137-164.


                  VI.   PROJECT OPERATIONS AND MANAGEMENT

       Describe the role(s)/function(s) of the key personnel in your business/project.
Discuss the daily operations, outcome measurements, and proposed quality of your
product(s)/service(s). Develop an organization chart. See Abrams, pp. 137-164.


                   VII. IMPLEMENTATION PLAN AND TIMETABLE

       Discuss the strategy and timetable for achieving your objectives. Present a brief
imple mentation plan/timetable in chart and/or tabular form. Here you will describe when
you propose to implement the components of your business/project plan (by week, month, year,
or some combination thereof).


                                VIII. RISKS AND EXIT PLAN

      Discuss the risks that surround and/or are likely to impact your business/project venture.
Describe the macro (system/sectors of competition) and the micro (individual competitors)
in your market area. Also explain the following: What is their management expertise? What
are the demographic and governmental factors and/or industry regulations that may impact your
venture?



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                    IX.   FINANCIAL STATEMENTS/PROJECTIONS

      Prepare a brief budget of the costs associated with your business/project. Also
provide key financial statements (balance sheet, statement of profit and loss, and statement of
cash flows). Describe the sources and uses of your funds – how you will capitalize the business
venture. Discuss the major assumptions undergirding your business plan. Also, prepare a
narrative explaining the financial statement. See Abrams, pp. 203-246.

     This information will be discussed in class.




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