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TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is the third largest
two-wheeler manufacturer in India[1] and is among the world's top ten. It is the
flagship company of the parent TVS Group employing over 40,000 people with
an estimated 15 million customers It manufactures motorcycles, scooters,
 mopeds and auto rickshaws. It is India's only two-wheeler company to have
won the Deming Prize awarded for commitment to quality control, received in

The TVS Suzuki Relationship
TVS and Suzuki shared a 19 year long relationship that was aimed at
technology transfer to enable design and manufacture of two-wheelers
specifically for the Indian market. Rechristened TVS-Suzuki, the company
brought out several models such as the Suzuki Samurai, Suzuki Shogun and
Suzuki Fiero. Differences in opinion on how to run the join venture eventually
led to the partners going their separate ways in 2001 with the company being
renamed TVS Motor, relinquishing rights to use the Suzuki name. There was
also a 30 monthmoratorium period during which Suzuki promised not to enter
the Indian market with competing two-wheelers.[6] The company also got over a
period of labour unrest that required Chairman Venu Srinivasan to take tough
measures to resurrect a company that was in a state of turmoil. He would go on
to invest in new technology, nurture in-house design, and implement Toyota-
style quality programs.[7]

TVS Motor Company – Mission
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime
personal transportation products under the TVS brand, for customers
predominantly in Asian markets and to provide fulfilment and prosperity for
employees, dealers and suppliers.

Vision Statement
TVS Motor - Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core
competence and profitability. TVS Motor will provide total customer
satisfaction by giving the customer the right product, at the right price, at the
right                                                                      time.
TVS Motor - The Industry Leader
TVS Motor will be one among the top two two-wheeler manufacturers in India
and one among the top five two-wheeler manufacturers in Asia.

Technical specifications

ENGINE                &
Type                     single cylinder 4 stroke air cooled
Bore x stroke            57x48.8mm
Piston displacement 124.5cc
Compression ratio        9.3:1
Starting system          electric strart/kick start
Maximum        power(in
                         9.8 bhp@7500rpm
Maximum        torque(in
                         9.8 Nm@5500rpm

Overall length       1940mm
Overall width(handle
Overall height (with1078mm
Seat height        767mm
Ground clearance   150mm
Grade ability      17
Wheel base         1260mm
Dry mass           107kg
Pay load           130kg

                   centrifugal clutch - auto, auto with         Manual
                   override(CW) centrifugal clutch - auto(SW)
Transmission       constant mesh - 4 speed gear box

Frame Type         underbone type

BRAKE     FRONT    &
Basic              front drum:110mm rear drum:110mm dia
Plus               front disc:220mm rear drum:110mm dia

Front              2.5x17 inches
Rear               2.75x17 inches

Front              telescopic shock absorbers
                   swing arm with triple rated, 3 step adjustable, mono
                   tube gas filled canister absorbers(CW)
Ignition system    digital cdi
Battery type       12v 4Ah Sealed MF
Generator          AC 90W Magneto

Fuel tank          4 litres
Engine oil         1000ml
Overhaul           1200ml
Front fork oil     55 ml

TVS Motor won the Deming Application Prize in 2002, becoming the first and
only Indian two-wheeler company to win the award given to companies that do
outstanding work in the field of Quality Management. It is considered to be one
of the world's most prestigious quality awards.[12] The same year, the work done
for the TVS Victor motorcycle won TVS Motor the National Award for
successful commercialization of indigenous technology from the Technology
Development Board, Ministry of Science & Technology, Government of
India.[13] In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence
Award' from BusinessWorld magazine and the National Institute of
Design, Ahmedabad.[14] The effective implementation ofTotal Productivity
Maintenance practices won TVS Motor the TPM Excellence Award given by
the Japan Institute of Plant Maintenance in 2008.
TVS Motor has won several management awards, notable among them being
the Emerging Corporate Giant in the Private Sector awarded by The Economic
Times and the Harvard Business School Association of India. Business
Today magazine awarded TVS Motor the Best Managed Company and the Most
Investor Friendly Company awards. Its advertising practices won it the Good
Advertising award by Auto India Best Brand Awards 2009.[15] Company
Chairman Venu Srinivasan is a recipient of several awards for corporate
excellence such as the Star of Asia Award by Bloomberg BusinessWeek[7] and
the JRD Tata Corporate Leadership Award.[16] The University of Warwick,
United Kingdom gave him an honoraryDoctorate of Science degree[17] while the
Government of India honoured him with the Padma Shri, one of India's highest
civilian distinctions.[18]

Innovative implementation of Information Technology has won TVS Motor the
Ace Award for Most Innovative NetWeaver Implementation in 2007 awarded
by technology major SAP AG[19]and the Team Tech 2007 Award of Excellence
for Integrated use of Computer-aided engineering Technologies.[20] TVS was
ranked 54th in The Brand Trust Report published by Trust Research Advisory
Coca-Cola, the corporation nourishing the global community with the world’s
largest selling soft drink concentrates since 1886, returned to India in 1993 after
a 16 year hiatus, giving a new thumbs up to the Indian soft drink market. In the
same year, the Company took over ownership of the nation’s top soft-drink
brand and bottling network. It’s no wonder our brands have assumed an iconic
status in the minds of the world’s consumers.

A Healthy Growth to The Indian Economy
Ever since, Coca-Cola India has made significant investments to build and
continually consolidate its business in the country, including new production
facilities, waste water treatment plants, distribution systems, and marketing

Coca-Cola India is among the country’s top international investors, having
invested more than US$ 1 billion in India in the first decade, and further
pledged another US$100 million in 2003 for its operations.

A Pure Commitment to The Indian Economy
The Company has shaken up the Indian carbonated drinks market greatly,
giving consumers the pleasure of world-class drinks to fill up their hydration,
refreshment, and nutrition needs. It has also been instrumental in giving an
exponential growth to the country’s job listings.

Creating Enormous Job Opportunities
With virtually all the goods and services required to produce and market Coca-
Cola being made in India, the business system of the Company directly employs
approximately 6,000 people, and indirectly creates employment for more than
125,000 people in related industries through its vast procurement, supply, and
distribution system.

The Indian operations comprises of 50 bottling operations, 25 owned by the
Company, with another 25 being owned by franchisees. That apart, a network of
21 contract packers manufacture a range of products for the Company.

On the distribution front, 10-tonne trucks – open bay three-wheelers that can
navigate the narrow alleyways of Indian cities – constantly keep our brands
available in every nook and corner of the country’s remotest areas.

These are only some of the facts that speak about our commitment to the growth
of the Indian Economy.
Mission, Vision & Values
The world is changing all around us. To continue to thrive as a business over the
next ten years and beyond, we must look ahead, understand the trends and
forces that will shape our business in the future and move swiftly to prepare for
what's to come. We must get ready for tomorrow today. That's what our 2020
Vision is all about. It creates a long-term destination for our business and
provides us with a "Roadmap" for winning together with our bottling partners.

Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we weigh our
actions and decisions.

   To refresh the world...
  To inspire moments of optimism and happiness...
  To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
     People: Be a great place to work where people are inspired to be the best
      they can be.
     Portfolio: Bring to the world a portfolio of quality beverage brands that
      anticipate and satisfy people's desires and needs.
     Partners: Nurture a winning network of customers and suppliers, together
      we create mutual, enduring value.
     Planet: Be a responsible citizen that makes a difference by helping build
      and support sustainable communities.
     Profit: Maximize long-term return to shareowners while being mindful of
      our overall responsibilities.
     Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of
us to make our 2020 Vision a reality.

Live Our Values
Our values serve as a compass for our actions and describe how we behave in
the world.
     Leadership: The courage to shape a better future
     Collaboration: Leverage collective genius
     Integrity: Be real
     Accountability: If it is to be, it's up to me
     Passion: Committed in heart and mind
     Diversity: As inclusive as our brands
     Quality: What we do, we do well

Focus on the Market
     Focus on needs of our consumers, customers and franchise partners
     Get out into the market and listen, observe and learn
     Possess a world view
     Focus on execution in the marketplace every day
     Be insatiably curious

Work Smart

     Remain responsive to change
     Have the courage to change course when needed
     Remain constructively discontent
     Work efficiently
Act Like Owners
     Be accountable for our actions and inactions
     Steward system assets and focus on building value
     Reward our people for taking risks and finding better ways to solve
     Learn from our outcomes -- what worked and what didn’t

Be the Brand
     Inspire creativity, passion, optimism and fun

Innovation in our Equipment

Coca-Cola Freestyle
Coca-Cola Freestyle™ is a new fountain dispenser from The Coca-
Cola Company that uses microdosing technology to dispense 106 sparkling and
still beverage brands from a single freestanding unit, delivering unprecedented
beverage variety with choices to suit any consumer taste. Visit our press kit to
read the press releases, download images, and find out what brands are available
and where.

Interactive Vending Machine
The video vender, which debuted at the 2008 Beijing Olympics, and is now in
select Simon Malls throughout the United States, integrates a Samsung 46-inch
LCD touch screen into the front of a Coca-Cola vending machine. The large-
format display combined with Flash technology, motion graphics, high-
definition video and Bluetooth capabilities for mobile downloads, creates a
uniquely immersive experience for consumers. The video vender took home the
Gold Lion in the Point of Sale category at the 2009 Cannes Lions International
Advertising Festival. Visit ourpress kit for press releases, images and videos.
Climate Friendly Coolers
The Coca-Cola Company is committed to sustainable refrigeration for its
vending equipment. Our Climate Friendly Coolers use a CO2 refrigeration
system and HFC-free insulation foam that reduce potential direct CO2
equivalent green house gas emissions by approximately 99%. They also contain
an intelligent management system reducing energy use and indirect carbon
emissions up to 35%. By using these technologies, our typical Climate Friendly
Cooler will reduce direct and indirect carbon emissions by over 3 tons over the
Cooler's lifetime.


Responsible CEO of the Year Award, Muhtar Kent, Corporate Responsibility
Magazine(November 2010), Learn more »

50 Most Admired Companies, FORTUNE (March 2010), Learn more »

2009 CSR Award, Coca-Cola China, AmCham Shanghai 2009 Corporate Social
Responsibility Conference and Awards (November 2009)

Corporate Social Responsibility Awards, Coca-Cola India (May 2009), Learn
more »

Most Socially Responsible Company 2008, Coca-Cola Nigeria Limited, Social
Enterprise Reports and Award (SERA) 2008, (August 2008)

Foods and Beverages Most Socially Responsible Company in Nigeria
2008, Coca-ColaNigeria Limited, Social Enterprise Reports and Award (SERA)
2008, (August 2008)

One of Ten "Most-Admired" Companies in Germany, The Coca-
Cola Company, Manager Magazine (February 2008)

Philanthropist of the Year, Coca-Cola Ukraine, World of Child, Ukrainian Fund
of Philanthropists and Ukraine 3000 (December 2007)
Named Strategic Partners in Poland's Responsible Business Forum, Coca-
Cola Poland Services (CCPS) and Coca-Cola HBC Polska (CCHBCP),
Responsible Business Forum (FOB) (December 2007)

No. 2, 2007 Corporate Social Responsibility Study, Coca-
Cola Mexico, Excélsior(December 2007)

World's Most Accountable Corporations, One World Trust 2007 Global
Accountability Report (December 2007) Learn more »

Asia Society Leadership Award (November 2007)

No. 2, India's Most Respected Fast Moving Consumer Goods Company, and
No. 7, Most Respected Multinational Corporation in India, Coca-
Cola India, BusinessWorld, in conjunction with the Indian Market Research
Bureau (November 2007)

No. 13, World's Most Respected Companies survey, Barron's (September 2007)

No. 1, Food and Beverage Industry Category, Best EthicalQuote Progress and
Best Reported Performance Categories (July 2007)

No. 2, Leaders Across All Sectors for Best Reported Performance, EthicalQuote
(July 2007)

FTSE4Good Index of Socially Responsible Companies (July 2007)

No. 4, Most Respected Companies, Coca-Cola India, Business World (April

No. 8, America's Most Responsible Companies Consumer Index (March 2007)

Best Sustainability Initiative, eKOfreshment program, Zenith International
Publishing Beverage Innovation Awards (March 2007)

No. 3, Beverage Industry Category, America's Most Admired Companies
Fortune Magazine (March 2007)

Corporate Social Responsibility Award, Mexican American Legal Defense and
Education Fund (March 2007)

Ethical Brand Awards: No. 1 in the U.S., No. 3 in Spain and No. 8 in France,
five-country study by market research group GfK NOP (February 2007)
"Global 100," unranked list of the world's 100 most sustainable corporations
(January 2007)

Product Innovation Best Ideas on Social Responsibility Issues, Coca-
Cola Spain,Actualidad Economica (2007)

Best Companies of the Year, Coca-Cola Spain, Dirigentes (2007)

Best Professional Ethics - 3rd Place, Coca-Cola Spain, Actualidad
Economica (2007)

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