PUMA - PowerPoint by wuyunyi

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									           By
      Laura Lenker
    Miranda Zimmerli
Chanakarn Laotrummanon
  Nawat Vongwattanakit
                        History
• In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by
  Rudolf and Adolf(Adi) Dassler

• In 1948, Rudolf Dassler formed his own shoes company
  called “Puma Schuhfabrik Rudolf Dassler”


• In 1948, introduction of the PUMA Atom,
  PUMA’s first football shoe

• In 1986, became a public company,
  listed on the Frankfurt Stock Exchange
                        Puma Now
• Registered Office:
  Herzogenaurach, Germany.
• 3,900 employees
•




• Market products in more than 80
  countries
• Outsourcing manufacturing
  facilities in over 40 countries
• In 2004, approximately 66%, 27%
  and 7% of its revenue came from
  footwear, apparel, and accessories,
  respectively
Corporate Development Plan
• Phase I: 1993
   – Establish a solid financial statement
• Phase II: 1997
   – Reposition the brand
• Phase III: 2002
   – Growth plan
• Phase IV: 2006
   – Multi-category Sportlifestyle brands
      Mission statement
• PUMA has long-term mission of
  becoming the most desirable
  Sportlifestyle company
            Brand Strategy
• Bringing distinctive designs and a global outlook by
  blending influences of sport, lifestyle and fashion

• Maintaining vigilant watch over distribution channels

• Solid guidance and strict alertness for licensee
PUMA Stores

       • There are PUMA
         stores in 19 states

       • No PUMA store in
         Oregon

       • PUMA outlet at
         Woodburn
The PUMA Online Store
           Sport Fashion

•   Alexander McQueen
•   Ferrari
•   96 Hours
•   Nuala
•   Mihara
•   Starck
SWOT Analysis
              Strengths
• Brand
• Product Ranges
• Design
  – Footwear
  – Puma Motorsport
             Weaknesses
• Price
• Young consumers only
• Too few stores
  – No store in Oregon
• Outlet
  – One at Woodburn
               Opportunities

• Open more stores !!!
  (at least one in OREGON)
• Cooperate with more designers
• Licensing
• Consignment goods
                  Threats
• Intratype Competition
  – Nike
  – Adidas
  – Reebok




                          • Intertype Competition
                            –Watch
                            –Eyewear
           References

• www.puma.com
• http://en.wikipedia.org/wiki/PUMA_A
  G
• http://www.gotomanager.com/news/deta
  ils.aspx?id=47602
Any questions???




Thank You For Your
   Attention :)

								
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