Speaker Pamphlet by gjjur4356


									60th Annual Convention
 November 8-10, 2007

 Portola Plaza Hotel
 Monterey, California
            Steven Kost
       Executive Vice President
                      Well it is that time of year again and we have
                      been working on making the 2007 Annual
                      Convention the best ever. This will be our 60th
                      Anniversary Convention and will be held at the
                      Portola Plaza Hotel in beautiful Monterey,
                      November 8th –10th.
                        To make sure as many people can attend as
                        possible, the board has voted to continue the
reduced cost for registration fees for members. Registration is $150 per
person for the first two attendees from a member dealership. If more than
two people from a member dealership attend, there is no registration fee
for other attendees from their dealership or branches. So make sure you
bring as many people from your dealership as possible - I promise you
will not regret it!
We have lined up a lot of special features this year starting Thursday,
November 8th with your choice of golf at a fun and challenging course or
deep-sea fishing with the chance to take home some great tasting fish.
The manufacturers will again sponsor the popular Hospitality rooms
which is a great time for everyone to renew friendships and spend time
The convention will officially open with a Welcome Breakfast on Friday,
November 9th and then get down to business with the General Session
featuring a broad array of informative speakers. Be sure to browse
through this pamphlet for more detailed information on our scheduled
speakers. That evening, the Tractor and Equipment Association will
again sponsor a “Casino” Night and we will conclude the Silent Auction
as well as have a Live Auction with your Casino earnings.
On Saturday, November 10th, we will have our annual membership
meeting and then continue the General Session followed by a Luncheon.
We will conclude the convention with a Reception and Banquet featuring
the music of Ruthie and the Gents.

       Make sure to register for the 2007 Convention!!
       Table of Contents
        Name              Event       Date       Time     Page

Hospitality Area       Manufacturers Nov 8th 6:00 PM       2
  Layout                Hospitality

Bryan Dodge              Welcome     Nov 9th 7:30 AM       3

Manufacturer Panels      General     Nov 9th 10:00 AM      4

Silent Auction           T&E         Nov 9th    6:30 PM    11

Membership Meeting       General     Nov 10th 8:00 AM      12

Dennis Booth             General     Nov 10th 8:30 AM      13

Eric Bolduc              General     Nov 10th 9:30 AM      14

Bob Janet                General     Nov 10th 10:30 AM     15

Damian Mason              Joint      Nov 10th    Noon      16

Ruthie and the Gents    Reception/   Nov 10th 6:00 PM      17

Hospitality Area
Thursday, November 8th

                Bryan Dodge
             Friday, November 9th
                          “How to Build a
                            Better You”
                     Bryan Dodge is one of America’s most
                     popular speakers on the subject of
                     personal and professional development.
                     Nearly 20 years ago, in his home in
                     Colorado, Bryan Dodge began to study
                     success habits and ways to bring these
                     proven techniques to the market place. As
an avid student of success principles, he used much of what he
discovered to personally change his own life. He developed a
business and marketing system and has presented these
materials to more than 41,000 major corporations throughout
the United States and Canada.
Bryan Dodge delivers an inspirational message in his high-
energy delivery style, teaching a stair-step method of how top
producers and effective managers keep on the cutting edge and
always accomplish so much. His presentation of self-
improvement and personal growth focuses on three key areas.
The first will be how to have your best year ever. Second, you
will learn how to create consistent upward growth in your life.
Third, he will inspire you to focus on the things that really
matter in life to be successful and happy. Bryan’s program is
refreshing, and entertaining, yet informative and educational.
His fun and spirited delivery style will make this event an
experience to remember.

                 Come Hear Bryan
              At the Welcome Breakfast
          7:30 am, Friday, November 9th, 2007
         Manufacturer Panels
               Friday, November 9th
Our industry is in a state of change. With the fewer number of
dealers and manufacturers today than ever before, we face many
challenges. We believe it is important for both dealers and
manufacturers to reach out to each other and work more closely
than ever, to insure a mutually enjoyable and profitable
relationship. To that end, we have scheduled two separate and
distinct panel sessions. Paul Kindinger, CEO of NAEDA will
The first panel, starting at 10:00 am, will consist of: Robert (Bob)
Crain, AGCO; Jim Walker, CNH; John Lagemann, John Deere;
Greg Embury, Kubota; and Troy Price, New Holland.
The second panel, starting at 2:00 pm, will consist of: John
Buhler, Buhler Industries; Anirbam Ghosh, Mahindra USA;
Rodney Miller, McCormick/Landini; Tom Patterson, Montana
Tractors; and Dale Owen, TYM-USA.
The manufacturers have a vision of the dealer of tomorrow. Panel
members will discuss their firm’s definition of the dealer of
tomorrow and dealers will have an opportunity to ask questions.
This is to be an interactive session between the dealers and the
manufacturer representatives.
You will hear discussions on topics such as planned growth
commitment and leadership, dealer profitability and return on
investment, the absorption rate shuffle, marketing philosophies,
working of sales territories, the wholesale market, non-financial
factors that impact success, the future of the dealer network and
it’s relationship with the manufacturer, why manufacturers are
pushing merger, acquisition and consolidation within the dealer
network, warranty programs and reimbursement and much, much
               This is a “don’t miss” event.
                          Paul Kindinger
                             Panel Moderator
                                NAEDA CEO
                   Paul Kindinger has served as Chief Executive
                   Officer (CEO) of the North American
Equipment Dealers Association and President of NAEDA
Services, Inc. since March 1, 2001.
Kindinger previously served as President/CEO of the Agricultural
Retailers Association; was a former Washington, D.C. lobbyist
and governmental relations advisor for Kahn, Soares & Conway.
He’s also a former director of agriculture for the state of Michigan
(1983-89) and he served as Director of Public Affairs and a
special advisor (1989-91) to former U.S. Secretary of Agriculture
Clayton Yeutter in the administration of President George H.W.
Kindinger earned a doctorate in agricultural economics from
Cornell University. He also earned bachelor’s and master’s
degrees from Michigan State University.
Kindinger is a native of Michigan. He and his wife Carol
currently reside near St. Louis, Missouri.

                             Robert (Bob) Crain
                 Robert B. Crain is Senior Vice President/General
                 Manager for AGCO North America. He is responsible
                 for the implementation of all business strategies within
                 the US, Canada and Mexico, including Sales and
                 Marketing, Manufacturing, Product Management,
Materials, Engineering and the dealer organization.
He was previously Vice President at Case New Holland and was
responsible for the North America Agricultural Business. He has held
various management positions within New Holland and CNH Global.
Besides his assignments in North America, Mr. Crain oversaw CNH
worldwide crop harvesting operations headquartered in Zedelgem,
He has more than twenty years experience in the agricultural equipment
business, having started with Ford's tractor operations in 1981. He holds
a BS degree in Business Administration and Marketing from the
University of Alabama.

                                       Jim Walker
                                         Case IH
                     As Vice President of North American agricultural
                     business, Jim Walker oversees all Case IH
                     agricultural activities in the United States and
                     Canada. In this role, he’s leading a renewed focus
                     on customers and recognition of the traditional
strengths and proud heritage of Case IH.
Prior to joining Case IH in July 2006, he served as vice president of sales
and marketing, North America, for AGCO Corporation. Jim had
previously held a similar position with Claas Corporation, where he
developed Claas’ combine and hay tool business.
Jim also spent 10 years with Deere and Company, where he helped build,
support and train the company’s professional dealer network.
Jim is a graduate of Tri-State University in Angola, Indiana. He and his
wife, Julie, have three sons, Brian, Daniel and Max.
                                  John Lagemann
                                         John Deere
                  John is Vice President Sales for John Deere, responsible
                  for Deere’s seven Sales Branches in the US and Canada,
                  as well as Customer Acquisition, National Account
                  Sales, Dealer Development and Sales & Marketing
He grew up in Concordia, KS where his dad was a John Deere Dealer. He
attended Kansas State, earning a BS Degree in Feed Science &
Management and a Masters in Business Administration. Upon graduation,
he joined John Deere Company as a Marketing Representative. Since that
time, he has served as Area Service Manager, Territory Manager, Training
Manager and Division Sales Manager. He also served as Manager, Factory
Marketing at the John Deere Harvester Works in IL and managed John
Deere’s operations in Australia, New Zealand and East Asia.
John and his wife Shawn have 3 children, Brittany, Hunter and Preston.
His hobbies include fishing, golf and spending time with his family in their
various activities. He is also a devoted Kansas State Wildcat fan.

                                  Greg Embury
                Greg Embury is the Vice President of Sales and Marketing
                for the Kubota Tractor Corporation. Working from
                Kubota’s head office for the USA in Torrance, CA he leads
                a team of 250 dealer support personnel across the USA.
Greg is committed to the principal that equipment dealers are Kubota’s
customers first and that dealers determine the success of Kubota’s business.
He is a strong advocate of an effective Manufacturers Dealer Advisory
Board that has a wide local and national representation.
Prior to joining Kubota, Greg worked for Case Corporation for 18 years
where he held various positions in finance, construction equipment and
agricultural equipment.
Greg has an MBA from the Lake Forest Graduate School in Illinois.
On a more personal note Greg has been married to his high school
sweetheart, Teena for 39 years, they have four grown children and seven
grandchildren. Greg’s millennium project was to complete the 2000
Chicago Marathon, which he did at the age of 53.
                                         Troy Price
                                     New Holland
                  Troy Price is Vice President of Sales, North America,
                  New Holland Agricultural Business. He is responsible
                  for the commercial sales organization for tractors, hay
                  and forage equipment, harvesting equipment, and crop
                  production implements.
Before assuming his current position, Price most recently served as VP of
North American Sales and Marketing for CNH Capital’s agricultural and
construction sales and marketing finance operations. Before joining CNH
Capital, he was VP of Energy Rentals for General Electric’s North
American Operations. From 1997 to 1999, Price served as VP and
General Manager for Holt of Ohio, where he successfully launched a new
Caterpillar Rental Store division for light construction equipment
He holds a BS degree in Business Management from Indiana State. Price
was raised on an Indiana family farm his grandfather began in 1927. He
and his brother now jointly manage the corn and soybean operation.

                                    John Buhler
                                 Buhler Industries
                  John Buhler is the Chairman and CEO of Buhler
                 Industries Inc. (the largest Canadian manufacturer of
                 agricultural equipment).
He started his career by purchasing Standard Gas Engine Works in 1969
and renamed the Morden factory Farm King Ltd. In 1981, he purchased
the Winnipeg factory from Chicago based Allied Farm Equipment Inc.
Over the years, John concluded a series of acquisitions and amalgamated
all the companies in 1994 to form Buhler Industries Inc. In 2000, he
fulfilled his life long dream to build tractors, purchasing the last remaining
tractor manufacturing facility in Canada and today it is known as Buhler
Versatile, home of the Versatile/Genesis tractors.
John was the recipient of the Manitoba Entrepreneur of the Year award in
1997, Morden, Manitoba’s Citizen of the Year in 1998 and the Queen’s
Jubilee Medal in 2000.
John lives in Winnipeg with his wife Bonnie and their greatest pride are
their five children and ten grandchildren.
                                  Anirban Ghosh
                                  Mahindra USA
                    Anirban Ghosh was appointed President of
                    Mahindra USA, Inc in April 2007. He has been in
                    the Farm Equipment Sector of Mahindra and
                    Mahindra Ltd., since July 1999 holding the
 positions of Head of Strategy and Planning; Head of Product
 Management; General Manager of Sales; and Head of Business
 Planning. During his tenure, he was involved in putting together the
 strategy being pursued by the tractor business.
 Prior to working at Mahindra and Mahindra, he worked in the Indian
 businesses of Xerox and Hewlett-Packard. He graduated as the Best
 All-Round Graduate from Jadavpur University, a premier engineering
 school in India and has been through a doctoral program in business
 management at the Indian Institute of Management, Ahmedabad
 which is regarded as one of the top three business school in Asia
 Anirban is married and has a 14-year-old daughter.

                                  Rodney Miller
                      Rodney Miller is Vice President of Sales and
                      Marketing for new products and communication for
                      McCormick International USA. He is responsible
for intensifying compact tractor market penetration and elevating the
company’s marketing efforts, focusing on all aspects of new product
sales and marketing for both the McCormick and Landini tractor brands
in the United States.
He has vast industry experience and knowledge with a deep-rooted
passion for the tractor industry. He previously served as Montana
Tractors CEO, where he helped launch the company in 2004. Prior to
that he held key sales positions for tractor makers such as Mahindra,
Valtra and Long Agribusiness. He also has dealer experience from
involvement in his family’s ag equipment dealership in southern Illinois
and he maintains a 1,600-acre row-crop farming operation in the Benton,
IL, area where he was born and raised.
                                    Tom Patterson
                                 Montana Tractors
                      Tom Patterson is Vice-President, Sales and
                     Marketing for Montana. He is responsible for
                     leading all sales and marketing activities, including
                     the management of the Montana dealer organization.
Tom’s experience in the equipment industry is vast, viewing the industry
from many perspectives from dealership sales to management to
corporate leadership positions. Tom has guided the company to sales
growth of nearly $80 million in its first three years of business. Key to
that sales growth was his work in establishing a network totaling nearly
350 dealers through out North America.
While Tom has now amassed over 20 years in the farm equipment
business, it’s clear that much of his success can be traced back to his days
as a teacher and coach. After graduating, Tom spent ten years teaching
vocational agriculture and coaching high school.
Tom graduated from Northeast Missouri State University (Now Truman
State) in 1977. Tom’s true passions are his faith and family. He and his
wife, Patty have three children; Tyler, Nicole and Ashley.

                                     Dale Owen
                     Dale Owen is Vice President of TYM-USA, Inc.
                    Prior to TM, he was employed by Lely Pacific, Inc. as
                    territorial manager, sales manager and Vice President.
                    Lely introduced, and Dale sold, the first Kioti tractor
                    in the United States.
Dale became Vice President of TYM-USA, Inc, in 2001 to introduce
their tractors into the United States. He set up a dealer organization in
the eleven western states and Canada. In 2005 TYM purchased property
in Redmond. They currently employ seven full time people at the
warehouse. TYM is currently planning Phase II of their warehouse
expansion, adding another 15,000 sq. ft. and hiring additional employees.
Dale is married to Linda and they have three wonderful daughters, three
terrific sons-in-law and six beautiful grandchildren.
   60th Annual Convention
       Portola Plaza Hotel
       Monterey, California
  November 8 – 10, 2007
                              Be Pa rt of the
                              Excitement and
                              Help Promote
                              Education and
                              P r o g r a m s Fo r
                              Your Industry

       Interested in donating an item (or items)
                 to the Auction Block?
Call us at the Far West Office A.S.A.P. (707) 678-8859

Annual Membership Meeting
         Saturday, November 10th
        The Annual Membership Meeting of the

        Far West Equipment Dealer Association,
    Far West Industrial Equipment Dealer Association,
          Far West Rental Dealer Association,
             FWEDA Oil Dealer Association,
                 FWEDA Services, Inc.
                   Will be held during the
          Association’s 60th Annual Convention
                  In Monterey, California
        Saturday, November 10, 2007, at 8:00 a.m.
         Just prior to the Second General Session,
          President Howard Wickham presiding

Call to Order ………………..…..Howard Wickham, President
Nominating Committee Report… Terry Swenson , Chair
Nominations from the Floor….… Membership
Vote on Nominations…………… Membership
Budget Committee Report…….…Tim Riley, Chair
              Dennis Booth
NAEDA Chairman of the Board
         Saturday, November 10th

                Dennis Booth is owner and operator of Booth
                Machinery in Yuma, AZ. He was elected
                chairman of the board of directors of the North
                American Equipment Dealers Association
                (NAEDA) during their annual meeting in
                Washington, D.C. March 9, 2007.
             Dennis is a past president (2000-01) of the Far
             West Equipment Dealers Association and has
             represented Far West as a member of
NAEDA’s board since 2001.
Dennis is active in his community. He has served as treasurer
of the Arizona Republican Party and is past chairman of the
Yuma County Republican Party. He is a member of Yuma
Rotary, Caballeros de Yuma, Yuma County Farm Bureau,
Yuma Fresh Vegetable Association and Western Growers
Association. Booth chaired the Boy Scout 2005 Friend of
Scouting campaign for the Ocotillo District. He has served as
president of the Caballeros de Yuma, chairman of the
Salvation Army Advisory Board and treasurer of the Yuma
County Farm Bureau.
Booth graduated from
Oklahoma State University in
1975 with a BS in business
administration. He and his wife
Anne have one son – James

                   Eric Bolduc
            Saturday, November 10th

                         “Finding and Hiring
                           Quality People:
                        Business Partners That
                            Will Take Your
                        Company To The Next
                                Level ”
This presentation will review traditional and non-traditional ways
of getting the best of the best on your companies' payroll. We will
talk about different practices and procedures your company can
implement to insure quality recruiting. After all, companies' with
more effective hiring practices out-perform their peers and have
great employee and customer satisfaction.

Eric Bolduc is a Field Manager in the Association Risk
Management Services Department with Federated Insurance
covering half of the United States. He began his career with
Federated Insurance back in 1996.
Eric has addressed 1,000s of business owners over the years with
ways to help them run more “insurance friendly” businesses.
Don’t miss this practical and informative presentation

                  PRESENTED BY

                                     Bob Janet
                            Saturday, November 10th
                             “Professional Aggressive
                              Selling And Marketing”
This technique loaded, fun and entertaining presentation will enable you
and your sales support staff, of all levels of experience, to use your
present and new professional selling skills to their utmost potential. Gain
and retain your most profitable customers without increasing marketing
costs or appearing pushy and overly aggressive to your customers.
Discover the need in today's fiercely competitive markets to become
professionally aggressive.
• To out market your competition.
• To out sell your competition.
• To lower your marketing and selling costs.
Learn how to professionally aggressively use what you already have
to get noticed and be remembered when the customer makes a
buying decision.
• Discover and create benefits of your products, services and business.
• How to professionally aggressively sell the benefits, not the features,
    of your products and services.
• Discover and use your customer's closing statements
Ask And You Shall Receive - Aggressive Questioning Techniques To
Increase Sales:
• Construct the questions that will further the sale and cause the
    customers to close themselves.
• How to construct and take surveys of your customers, prospects,
    competition, and lost customers.
• How to deliver more than the customer expects.
Aggressive Selling Preparation-Increase Productivity and
• Determine your perfect prospect to save marketing dollars and time.
• Build your defining statement to use your first seven seconds with
   your prospect to the utmost profitability.
• How to follow up with customers that brings the “B-Backs” back and
   causes your customers to return time after time, after time.
               Damian Mason
            Saturday, November 10th
                        Damian Mason has been a professional
                        speaker, entertainer, and author since
                        1994. His credentials include co-starring
                        in a Leslie Nielsen movie, being a paid
                        spokesman for an enema company, and
                        impersonating President Bill Clinton on
                        television, radio, and in his one-man
                        comedy show.
                        Prior to this, Damian has been a farmer, a
                        bartender, a factory worker, and a top
                        salesman for a Fortune 500 company.
Part businessman, part comedian, Damian draws on his unique
background and life experiences for hilarious stories, insights, and
comedic observations. He uses humorous anecdotes to illustrate
simple principles for success in life and business.
Damian graduated from Purdue University with a degree in
Agricultural Economics. He has studied comedy writing and
improvisation at Second City – Chicago, written four books, and
produced two comedy CD’s. He has performed in 47 states and
seven foreign countries.
When he is not on a stage or on an airplane, Damian can be found
somewhere on his 200 acre farm in Huntington, Indiana where he
lives with his wife, Lori and their dog, Bear.

   Join us at the Joint Luncheon
during the 2007 Annual Convention
     at the Portola Plaza Hotel,
        Monterey, California
      Banquet Entertainment
              Saturday, November 10th
           Featuring the Music of
       Ruthie and the Gents
                                        Ruthie and the Gents is a
                                        high-energy combination of
                                        carefully selected players
                                        and singers, fashioned in the
                                        legendary Jesse Charles
                                        Band style for maximum
                                        dancing, entertainment, and
                                        musical fun. A typical
                                        evening’s song list will
contain favorites from the 40s right through to today. Versatility
is the forte of these journeyman musicians and singers whose
repertoire ranges from dynamic ballads to all-out funky rock ‘n’
roll hits. Everyone will enjoy the interactive “fun spots” that pop
up throughout the night for that unique, personalized experience.
Ruthie and the Gents will excite and entertain you with a
                        professional flair and personal attention.

                        Brush up on you
                        best dance moves
                       and join us at the
                         Reception and
                       Banquet beginning
                           at 6:00 pm.
Map of Hotel

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