Docstoc

Advanced Social Media Marketing Masterclass

Document Sample
Advanced Social Media Marketing Masterclass Powered By Docstoc
					      Advanced

      Social Media Marketing
      Masterclass
                                                                 15 – 18 May 2011
    A deep-dive session showing you how to
                                                                 Kempinski Hotel,
    leverage social online platforms and tools
                                                                 Mall of the Emirates,
    to boost your bottom line, create
                                                                 Dubai, UAE
    awareness and engage a community
        around your brand to drive marketing                                               Bonus!
             innovation                                                        You will receive exclusive access to
                                                                               three special reports:
                                                                               • January 2011: A full compilation
                                                                                 of MENA internet and mobile

Top   3 Business Benefits                                                         statistics
                                                                               • Global state of the blogosphere
1. Discover the latest regional and international social media                   2010

   marketing trends and explore processes which will help you use              • Real time marketing for business
                                                                                 growth, by Financial Times
   online platforms to successfully build, launch and sustain your
   social media marketing strategy

2. Learn about new tools to leverage your brand’s marketing mix, monitor your brand’s
   online presence and measure ROI to prove success

3. Explore rules of engagement and best practices from international brands and evaluate
   current innovations, solutions and technologies to ensure your social media marketing
   campaign is a success


Companies that have benefitted from this course in the past:
• Bayt.com • Capital Market Authority • Du • Dubai Culture & Arts Authority • Holiday Inn
• Kuwait Food Co. Americana • MashreqBank PSC • NBK Capital • Qatar Foundation • Riyad Bank
• Sony Professional Solutions Middle East • Tourism Development & Investment Co. • VIVA Telecom
• Western Region Development Council • Wild Wadi Water Park


                                                                Official Regional            Organised By
                                                               Recruitment Partner
www.iirme.com/socialmedia
Advanced

Social Media Marketing                                                                                Masterclass
            15 – 18 May 2011 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE
 Course Timings Registration will be at 07.30 on the first day of the course. Course sessions will start promptly at 08.00 and
 end at 14.30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.


Course Overview                                                        f) Plug and play applications that allow you to take
Designed to help you fine tune your strategic                               your Facebook presence to the next level
understanding of social media and update your online             •     Exploring LinkedIn: How to make the most of online
media relations capabilities, Advanced Social Media                    business networking
Marketing Masterclass offers a breadth and depth of              •     Questioning the power of blogs and the role they play
information through live demonstrations, exercises and                 for Middle Eastern businesses and consumers
“real world” case studies to advance your new media              •     A look at the role that social media plays in search
communications to the next level.                                      marketing
                                                                 •     Introducing new tools and platforms relevant to the
                                                                       region:
Key Take-Aways
                                                                       a) Location based networking and geo-tagging
1. Discover social media marketing trends in the region
                                                                           platforms
   and beyond
                                                                       b) Arab social networks and forums
2. Learn about new tools to leverage your brand’s                      c) Video-marketing tools and tactical campaigns that
   marketing mix                                                           have successfully engaged the Arab viewer
                                                                       d) Wikipedia and its relevance to your digital strategy
3. Determine rules of engagement and best practices                    e) Crowd-sourcing, cloud collaboration and RSS tools
   from brands in the region and around the world                •     How small businesses can capitalise on their size to make
4. Implement a core set of processes and resources                     the most of social media
   needed to successfully build, launch and sustain a            •     PR2.0: How to draft and publish a social media press
   social media strategy                                               release online for free
                                                                 •     Deciding which new media channels make sense for
5. Evaluate current innovations, solutions and                         your organisation through a strategic framework
   technologies
                                                                     Hands-On Activity: Harnessing The Power Of New
6. Monitor your brand’s online presence and measure
                                                                     Facebook Pages
   ROI to prove success
                                                                     • Creating a strategic presence, using auto-generated
                                                                       insights/analytics, creating iframes/FBML tabs, exploring
 Course Outline                                                        Facebook’s advertising and bidding system and
                                                                       learning how to use tagging capabilities to reach
Understand The Evolution Of Social Media Marketing And
                                                                       greater audiences
Leverage The Tools Of The Trade
An introduction to the social web, defining the market
                                                                 Building A Sustainable Social Media Strategy: Step By Step
shifts that make the social web important to your business
                                                                 Approach
and exploring how organisations are using the social web
                                                                 Learn how to create a social media strategy, manage
successfully. You will also study a variety of tools that can
                                                                 resources and experiment with tactical approaches.
help boost your bottom line, when used correctly.
                                                                 You will use social computing behaviours – also known
• The impact of social media marketing for businesses and
                                                                 as technographics – to build your campaign and define
    how influence works online
• Reviewing key global statistics and Middle East                appropriate success metrics through the different stages of
    consumer trends                                              social media integration.
• Understanding the business case for Social Media               • Using Twitter as a key listening tool to start building your
• Reviewing the various tools that make up the ‘Social               social media strategy:
    Media Toolbox’ and the unique benefits of each to your            a) How to find and follow targeted stakeholders
    business                                                            relevant to your business
    a) Planning and implementing a launch campaign on                b) A look at best practices and regional brands that
        Facebook                                                        have deployed Twitter as a successful marketing/
    b) E-commerce tips for brands                                       customer service tool
    c) Facebook advertising explained                                c) Revealing external tools that can and will improve
    d) Difference between groups and pages and the role                 your Twitter experience
        each play in your marketing strategy                         d) Using advanced search options to gain consumer
    e) What every marketer should know about Facebook’s                 insights and map online chatter
        marketing guidelines

      971-4-3352437             971-4-3352438               register@iirme.com              www.iirme.com/socialmedia
  e) Shortened URLs and how they play a role in
                                                                    By attending this course you will also get exclusive
     determining your online campaign’s success
                                                                    access to the following special reports:
• The POST (People, Objectives, Strategy, Technology)
                                                                    • January 2011: A full compilation of MENA internet and
  approach to strategy creation:
                                                                      mobile statistics
  a) Select channels, venues, and technologies for
                                                                    • Global state of the blogosphere 2010
     effective social media strategy implementation                 • Real time marketing for business growth, by Financial
  b) Anticipate required resources (discussion: who should            Times
     own your social media strategy?)
  c) Understand the potentially disruptive forces of
                                                                         Meet Your Expert Course Facilitator
     social media behaviours, inside and outside the
     organisation
                                                                                     Akanksha Goel,
  d) Crisis communication: effectively respond to online                             International Marketing Consultant,
     critics and emerging reputation management issues                               Founder and Partner,
  e) Build a brand culture internally and externally                                 Socialize Group, UAE & Egypt.
     by creating an opportunity for employees to
     communicate with customers directly and informally                              A recognised social media specialist
  f) Explore the role of the Social Media Employee Policy                            and marketing futurist, Akanksha Goel
     and see examples of policies created by other                   has worked with renowned hospitality brands in Asia
     companies                                                       and was later the editor-in-chief for the world’s biggest
• Comparing popular social media monitoring                          consumer technology publication in Singapore. She
  dashboards that allow Arabic keywords and a look at                organised Asia’s first ever podcamp and was the co-
  what your monitoring agency probably isn’t telling you             creator of the Digital Media across Asia Wiki.

                                                                     Having conducted numerous Social Media training
 Hands-On Activity: Twitter 101
                                                                     courses and seminars in Asia, Europe and the Middle
 • Creating a profile, building a following, using links, re-
                                                                     East she is a reference for social marketing in the
   tweets, creating business lists, organising tweet-ups and         Middle East and has been extensively interviewed.
   discovering the best desktop and mobile Twitter clients           Named as one of the region’s most compelling
                                                                     tweeters, Akanksha is the founder of Socialize Group:
Engaging Your Customers By Humanising The Corporate                  the region’s first dedicated Social Media training
Brand: Case Studies And Tactics                                      house and agency.
Review tactics used by brands in the Middle East and
globally to engage customers. Also, discuss how executives
can help humanise the corporate brand and demonstrate               Who Should Attend?
knowledge of social media tools for clients – by starting with      •   Marketing executives and marketing managers
their own personal brand.                                           •   Marketing consultants
• Introducing The Customer Quadralogue framework for                •   Corporate communications managers
   strategic business involvement                                   •   Advertising managers
• Discovering case studies from around the world:                   •   PR executives, PR managers and PR consultants
   - Middle East brands that have created a measurable              •   SME business development managers
       buzz online and a detailed look into marketing               •   Entrepreneurs
       budget deployed, campaign timelines, agencies                •   And anyone who wants to learn how to use social
       behind the success and ROI generated                             media marketing techniques to put them at the
   - Regional crisis communication case studies                         cutting edge in their quest for market share
   - Mistakes made by the Fortune100
                                                                     “Akanksha was really helpful and expert. She was
• Leadership branding for executives:
                                                                    encouraging and knows how to share information,
   - Using online platforms and tools to monitor your
                                                                      making the subject really interesting. This course
       brand equity and build thought capital
   - Pitching to bloggers and community influencers,                was really very useful. It will help a lot to improve our
       using a successful personal brand                           services and take the business forward to meet client
   - The 2P’s and 4P’s of personal branding                                           expectations.”
   - Managing multiple social media profiles and getting                    Nour Samawi, WOM Communication, KSA
       to the top of Google
   - Case studies: CEOs aggressively using social media
• Digital outlook for 2010: trends in social influence
   marketing
• Recap: 10 essential social media marketing rules

 Exercise: Strategy Design
 • A session with our consultants where you will work
   through a framework, share ideas and make sure that
   you leave with a first draft strategy/tactical campaign
   idea for your business



      971-4-3352437              971-4-3352438                 register@iirme.com          www.iirme.com/socialmedia
Advanced Social Media Marketing Masterclass
15 – 18 May 2011 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE


    FIVE WAYS TO REGISTER
              971-4-3352437                                                      IIR Holdings Ltd.
                                                                                 P.O Box 21743
                                                                                 Dubai, UAE
              971-4-3352438
                                                                                GCS/IIR Holdings Ltd.
                                                                                P.O Box 13977
              register@iirme.com                                                Muharraq
                                                                                Kingdom of Bahrain

              www.iirme.com/socialmedia


                DISCOUNTS AVAILABLE
                FOR 2 OR MORE PEOPLE
                  CALL – 971-4-3352483
               E-MAIL – a.watts@iirme.com
                                                                                                                                                                                                                                                                                                          BC3893
                                                                                                                                          Course Fee before
                             Event                                                              Dates                                                                                            Final Fee
                                                                                                                                            3 April 2011
  Advanced Social Media
                                                                                   15 – 18 May 2011                                                  US$ 4,195                                  US$ 4,495
  Marketing Masterclass
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.                                                                                              Interested in running this course in-house?
                                                                                                                                                                                                                                    Please call the Customised Training Solutions Team
DELEGATE DETAILS                                                                                                                                                                                                                           on 971-4-3352439 or CTS@iirme.com


 Name: ..............................................................................................................................................................................................................         All registrations are subject to our terms and conditions which
                                                                                                                                                                                                                              are available at www.iirme.com/terms. Please read them as
 Job Title: ......................................................................................................... Email: .....................................................................................            they include important information. By submitting your
                                                                                                                                                                                                                              registration you agree to be bound by the terms and
 Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................              conditions in full.

                                                                                                                                                                                                                                                                   Payments
 Name: ..............................................................................................................................................................................................................
                                                                                                                                                                                                                              A confirmation letter and invoice will be sent upon receipt of your
 Job Title: ......................................................................................................... Email: .....................................................................................            registration. Please note that full payment must be received prior
                                                                                                                                                                                                                              to the event. Only those delegates whose fees have been paid
 Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................
                                                                                                                                                                                                                              in full will be admitted to the event. You can pay by company
                                                                                                                                                                                                                              cheques or bankers draft in Dirhams or US$. Please note that all
                                                                                                                                                                                                                              US$ cheques and drafts should be drawn on a New York bank
 Name: ..............................................................................................................................................................................................................
                                                                                                                                                                                                                              and an extra amount of US$ 6 per payment should be added
 Job Title: ......................................................................................................... Email: .....................................................................................            to cover bank clearing charges. In any event payment must be
                                                                                                                                                                                                                              received not later than 48 hours before the Event. Entry to the
 Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................              Event may be refused if payment in full is not received.

                                                                                                                                                                                                                              Credit card payment
                                                                                                                                                                                                                              q If you would like to pay by credit card, please tick here and a
 Name: ..............................................................................................................................................................................................................
                                                                                                                                                                                                                                member of our team will contact you to take the details
 Job Title: ......................................................................................................... Email: .....................................................................................
                                                                                                                                                                                                                                                               Cancellation
 Tel: ..................................................... Fax: .................................................... Mobile: ..................................................................................
                                                                                                                                                                                                                              If you are unable to attend, a substitute delegate will be
                                                                                                                                                                                                                              welcome in your place. Registrations cancelled more than 7 days
COMPANY DETAILS                                                                                                                                                                                                               before the Event are subject to a $200 administration charge.
                                                                                                                                                                                                                              Registration fees for registrations cancelled 7 days or less before
Company: ............................................................................................................................................................................................................         the Event must be paid in full. Substitutions are welcome at any
                                                                                                                                                                                                                              time.
Address: ................................................................................................................................................................................................................

Postcode: ................................................................................. Country: ...........................................................................................................                            Avoid Visa Delays - Book Now
Tel: .............................................................................................. Fax: ..................................................................................................................   Delegates requiring visas should contact the hotel they wish to
                                                                                                                                                                                                                              stay at directly, as soon as possible.
No. of employees on your site:
                                                                                                                                                                                                                              Visas for non-GCC nationals may take several weeks to process.
1000+ q 500-999 q 250-499 q                                  50-249 q          0-49 q                           q YES, I would like to receive information about future events
                                                                                                                     & services via e-mail .................................................................                  All registrations are subject to acceptance by IIR which will be
Nature of your company's business: ..........................................
                                                                                                                                                                                                                              confirmed to you in writing.
                                                                                                                                                                                                                              Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter
To assist us with future correspondence, please supply the following details:                                                                                                                                                 the venue and/or speakers.


                                                                                                                                                                                                                                                                Event Venue:
Name of the Department Head: .....................................................................................................................................................................
                                                                                                                                                                                                                               Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Department: ........................................................... Mobile: .......................................... Email: .......................................................................                      Tel: 971-4-3410000

                                                                                                                                                                                                                               Accommodation Details
Training Manager: .............................................................................................................................................................................................
                                                                                                                                                                                                                               We highly recommend you secure your room reservation at the
Department: ........................................................... Mobile: .......................................... Email: ......................................................................                       earliest to avoid last minute inconvenience. You can contact
                                                                                                                                                                                                                               the IIR Hospitality Desk for assistance on:
                                                                                                                                                                                                                               Tel: +971-4-4072693
Booking Contact: ..............................................................................................................................................................................................                Fax: +971-4-4072517
                                                                                                                                                                                                                               Email: hospitality@iirme.com
Department: ........................................................... Mobile: .......................................... Email: ......................................................................
                                                                                                                                                                                                                              © Copyright I.I.R. HOLDINGS B.V.     SH/DT SM06 Marketing
                                                                                                                                                                                                                                                                                                                          LR

				
DOCUMENT INFO
Shared By:
Stats:
views:83
posted:3/26/2011
language:English
pages:4