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TaylorMade Introduces and TP Drivers

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									      TaylorMade Introduces R11™ and R11 TP Drivers
 Introduction of Adjustable Sole Plate (ASP) Technology Marks Next
                  Revolution in Golf Club Adjustability

      Three Dimensions to Distance (3-D) for a Total of 48 Settings

CARLSBAD, Calif. (January 3, 2011) — Seven years ago, TaylorMade Golf introduced Movable
                                                           ®
Weight Technology™ (MWT®) with the revolutionary r7 quad, which gave golfers the ability to
move weight to promote changes in trajectory for greater distance and accuracy. Again, in 2009,
the R9™ driver transformed the metalwood category with the introduction of Flight Control
Technology (FCT), providing golfers the ability to change the orientation of the driver head with
the shaft. Last year, TaylorMade introduced the R9 SuperTri driver, which incorporated two major
driver technologies — FCT and MWT — in a 460cc clubhead.


Now TaylorMade is proud to introduce the R11 driver — the next revolution in golf club
adjustability. "By incorporating our new Adjustable Sole Plate (ASP) Technology, along with our
proven Flight Control Technology and Movable Weight Technology, into a single clubhead, the
R11 gives golfers the ability to adjust their driver to fit their individual needs with even greater
precision," said Dr. Benoit Vincent, TaylorMade's chief technology officer.


The Introduction of Adjustable Sole Plate (ASP) Technology
When you change the clubhead's loft using FCT, you're also forced to change the face angle –
increase loft and the face angle closes; decrease loft and the face angle opens. Adjustable Sole
Plate solves that problem by allowing you to adjust the face angle independently of the loft, which
is controlled by FCT.


The ASP sole plate provides ±2° of face angle change (neutral/square, 2° open, 2° closed). You
can create three lofts with the same face angle, or you can further accentuate a face angle or
counter a negative face angle. Plus, the combination of ASP and FCT effectively doubles the
range of face angle for the club for ±2° to ±4°.




Three Dimensions to Distance (3-D): Combining ASP, FCT, and MWT
Altogether, the combination of ASP, FCT and MWT gives golfers 48 ways to set up the clubhead
to promotes up to 100 yards of side-to-side trajectory adjustment, the most of any driver in
existence. Combining full FCT and MWT settings promotes a launch-condition range of 2° launch
angle and 1,000 RPM.


The FCT system is extremely sleek and streamlined, resulting in less mass and a lower clubhead
CG location compared to hosel adjustability systems in competitive drivers.


The R11 includes two weight cartridges weighing 10-grams and 1-gram. To create a neutral bias,
install the heavy (10-gram) weight in the toe, for a draw bias, put the heavy weight in the heel. If a
more neutral setting is desired, 4 and 6-gram weights are available separately.


Players who prefer a specific face angle setting can bias the weights to adjust trajectory
independent of the ASP setting. For instance, a player may prefer an open face angle at address
while also desiring a draw-bias performance. With the R11 driver, the player can open the face
using ASP and put the heavy weight in the heel, resulting in an open face but a draw-bias
weighting.


Understanding 3-D: Three Simple Steps to Fitting an R11 Driver
Metalwoods with TaylorMade’s ASP, FCT and MWT will revolutionize the clubfitting process and
promote superior performance. Properly fitting an R11 driver takes three simple steps:


1. (FCT) Select desired loft by setting the FCT, choosing either Neutral, 1º higher loft, or 1º lower
loft (or one of the intermediate positions ±0.5º). When you change the loft, the face angle will be
modified. A higher loft equates creates a closed face angle, while a lower loft creates an open
face angle.


2. (ASP) Rest the club in the address position and decide if you want to change the face angle. If
the club looks too closed, adjust the ASP to square or open the face. If the club looks too open,
adjust the ASP square or close the face. If the face angle look just right, no need to adjust the
ASP.
3. (MWT) Adjust the weights as necessary to achieve the desired trajectory bias. The ball
directional tendency goes towards the side that the heavy weight is placed. For example, move
the 10-gram to the heel side to create more draw bias.


Modern-Classical Clubhead Shape with White Crown, Black PVD Clubface for Optimum
Contrast for Alignment
The R11 driver is designed with a new, modern-classical clubhead shape intended to suit the eye
of better players, while still providing forgiveness and confidence for average players. The shape
is more contemporary appearance than traditional drivers, and slightly triangular to create a
modern yet classical address silhouette. The triangular shape creates more inertia and a deeper
back CG position for greater stability and forgiveness.


At 440cc, the R11 appears slightly (2%) larger due to its white crown color. Most golfers
recognize address size relative to the size of the ball as a key confidence builder.


The white crown color and black PVD face provides optimum contrast against the ground to make
the R11 easier to aim. This advantage is even more pronounced in lower light, such as when the
tee box is in shade or shadow, on overcast days or when the sun is low in the morning and in the
evening. The crown color also eliminates high-intensity "hot spots" caused by reflected sunlight
that afflicts gloss-finish metalwoods.


Extensive Tour Feedback Influences Design, Shaft Properties
The R11 was designed with significant feedback from tour players and the unification of three
major driver technologies, including ASP, has been extremely well-received; we expect it to be
the No. 1 model very quickly after introduction on the PGA Tour. And, like all TaylorMade drivers,
it features Inverted Cone Technology for higher ball speed on off-center hits.


The R11 measures 45.75” and is equipped standard with a Fujikura Blur 60-gram shaft, which
features a medium-firm tip profile. The Fujikura Blur features a large weave material in the outer
diameters of the layup to provide more stability at impact. As a result, this shaft specification
delivers more distance and control without the harsh feel associated with some firmer-tip shafts.


Availability and Pricing
Two versions of the driver — R11 and R11 TP — are to be offered to suit a wide range of players.
The R11 driver is available in two lofts right-handed – 9°, 10.5° – and two lofts left-handed – 9.0°
and 10.5°. The standard R11 comes in four shaft flexes – X, S, R, M. In addition to the Fujikura
Blur TP, the R11 TP comes with the option of 19 additional shaft choices
Availability begins on February 4, 2011 at a street price of $399 for the R11 and $499 for the R11
TP.


About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was
founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of
professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned
subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf
apparel and footwear worn by hundreds of professional golfers around the world. Ashworth,
which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed,
lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about
TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com,
www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods
industry offering a broad range of products across the three core brands adidas, Reebok and
TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than
39,000 employees and generated sales of EUR 10.381 billion in 2009.


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