The Role of Clusters in Local Economic and Social Development the

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							    The Role of industrial clusters
       in Local Economic and
        +Social Development:
        the Italian Experience
    Some issues from the Marche

     Fabrizio Costa, Director Industry, Handicraft and
      Energy, The Marche Regional Administration

                      KEF VII, PL VI, Policies for
Fabriano, 180608        Regional Innovation              1
                    Summary
 The Marche Region development is often
  considered as a typical Italian “cluster
  driven” experience
 The “cluster development path”: main
  elements and a focus on the Marche Region
  “model”
 What kind of “knowledge” and “warning”
  may come from this experience?
 May a cluster be exported to other areas?


                   KEF VII, PL VI, Policies for
Fabriano, 180608     Regional Innovation          2
               Framework of this presentation


1. A BRIEF PORTRAIT OF A SMALL BUT STRATEGIC
   REGION
2. THE MARCHE ECONOMY TODAY: STRUCTURE AND
   COMPARISON
3. FIRMS AND CLUSTERS IN THE MARCHE REGION’S
   DEVELOPMENT
4. AN OPEN ECONOMY: EXPORT AND FOREIGN
   INVESTMENTS AS A RESULT OF CLUSTERS
5. “PORTABILITY” OF THE CLUSTER DEVELOPMENT PATH
6. AN EXAMPLE OF COOPERATION: Projects in course
   in Brazil

                       KEF VII, PL VI, Policies for
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          1.       A BRIEF PORTRAIT OF A SMALL BUT
                        STRATEGIC REGION




• In Central Italy
• On the Adriatic Sea
• A gate to South and
  Eastern Europe
• An ancient link to
  Mediterranean Sea


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            1.1 The Marche Region: a few data


   Area: 9,700 km2
   Population: 1.48 million
   Capital town: Ancona
   (~100,000 inhabitants)
   4 Provinces
    (Pesaro e Urbino,
    Ancona, Macerata,
    Ascoli Piceno)
   246 Municipalities


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      1.2 The Marche Region: the present
                  situation


 Regional GDP:        US$ 40 billion

 GDP        per person : US$ 27,200

   Life expectancy at birth: 81 years
    (male: 78 – female: 84, the higher in Italy)


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  2. THE MARCHE REGIONAL ECONOMY
               TODAY

                                    Low agriculture
                                     employment rate
                                     and GDP share
                                    Competitive
                                     manufacturing
                                     industries’ sector
                                     (the regional rate is
                                     higher than the
                                     national one)
                                    Extensive services
                                     and trade share
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      2.2 A Region focused on Europe




                                                  EU 25




                                                  Source: European
                                                  Commission (2004),
                                                  Third Report on
                                                  Economic and
                                                  Social Cohesion



                   KEF VII, PL VI, Policies for
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  2.3 Welfare and economic performance
The Welfare index rank performs better than the economic index rank!




                          KEF VII, PL VI, Policies for
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    3. FIRMS AND CLUSTERS IN THE MARCHE
         REGION’S DEVELOPMENT MODEL

                        .
    As shown in the previous slides, TODAY the
    Marche may be considered as a developed
    and rather well balanced Italian area, with a
    good population welfare.

   But UP TO WW2, the situation was very, very
    different:
        The Region was one among the least developed
         areas in Italy
        Underfeeding caused infant mortality
        Thousand of young people emigrated to Latin
         America’s pampas and North Europe’ mines.
                       KEF VII, PL VI, Policies for
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    3.1 Which reason for such a change?

   Basically, two main reasons have been singled out
    to explain this development path:

1. an original blending of creativity and entrepreneurial skill,
    often provided by the “share-cropper” (métayer or
    mezzadro) who firstly transformed himself into a
    craftsman and later into a small business-man, thanks to
    community values focused on
     • aid exchange among families
     • emphasis on savings and on hard work

2. many diffused local systems of Small and Medium
   Enterprises (SMEs) : the “clusters” or “industrial/productive
   districts”


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                   3.2 The first character:
               a very “entrepreneurial” region
Number of Firms (December 2005) : 175,413
 (+1.06% vs. 2004)




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   3.3 COERENCE OF REGIONAL PLANNING TO SUPPORT SMEs:
        the Three Year “Productive Activities” Regional Plan




                         KEF VII, PL VI, Policies for
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    3.4 the Three Year “Productive
       Activities” Regional Plan
   the Three Year “Productive Activities” Regional Plan
   The Plan, moving from an assessment of the local development perspectives (and
    difficulties) and the consequent analysis of enterprises’ need, is centred on
    identifying:
   Same strategic objectives of the regional policy, to be addresses by all specific
    measures:
                  Productive system competitiveness
                  Sustainable development
                  Local GNP increase
                  Stable and better quality of job
   As well as same specific objectives which represent the relevant factors for local
    competitiveness
                  Productive development
                  R&D, quality and innovation
                  Environmental innovation, energy saving, energy ef f iciency and renewable energy
                  Promotion of local production, internationalization and external investment attraction
                  SME Financial equilibrium and innovative f inance
                  Better relation with PA, simplif ication, liberalization and “one store shop”
   An finally, operational objectives, both to better assess the SME support instruments
    efficiency and to facilitate the establishment of “relations” among companies (in
    particular policy related to productive clusters, networks and chain in connection with
    the new strategy adopted by the central government)


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       3.3 The “share-crop” or mezzadria:
     why is it so important in regional history?
   The “share-crop” (métayage or mezzadria) is a job contract
    between the land owner and the head of a family (often a large
    family) providing the labour. All the products coming from the
    labour had to be shared on a fifty-fifty basis between the two
    “partners”

   The farmer house was on the land property (not in the village)
    and it was provided with a stable, a small machinery and a
    joinery shop

   As a result, in order to increase his own “half gain” from
    agriculture and other rural activities, the farmer was
    stimulated to improve the yield


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    3.4 The second character: the “cluster”
                   of SMEs
   The “cluster” (or industrial district) is an area where the
    “scale economies” (typical of bigger industries) are efficiently
    replaced by “external economies”

   Costs are cut down, thanks to a peculiar social and
    economical situation (such as workers availability, context
    knowledge, a diffuse entrepreneurship, frequent spin off,
    enhanced competition but also co-operation among firms,
    wide process innovation, wide imitation and emulation
    effects)

   This way of production allows to make up for vertical
    integration of bigger industries keeping safe the quality of life



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                   3.5 The “cluster” impact

   A cluster involves a distribution of production phases among
    many firms, highly specialized in every step

   The firm specialization is usually linked to either a
    technological or an operating area

   Many industries are traditional and not hi-tech: this situation
    involves low entrance barriers, due to low plant costs

   The innovation jump is often allowed by a plant renewal

   The firm dimension remains small, but the high specialization
    allows good earnings


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                   3.5 The “cluster” impact

   The rationale behind the rapid growth of the districts is that of
    bottom-up      development logic, which constitutes the strategic
    component of this quality improvement: local environment greatly
    facilitated the possibility of establishing new enterprises, business
    ideas which have over the years contributed to the success of the
    Region, generating a virtual multiplier effect, which in turn has
    broadened the district development system.
   Moreover, companies in the districts may remain small as the
    environment provides the various resources, competences and
    services needed. While entrepreneurs only had to concentrate on
    their “core business”, being small (but often thinking great) for many
    years necessitated only a limited working capital while the income
    produced generated extra welfare. In the end, the many criticisms
    raised on the small business attitude of Italian enterprises
    underestimated this important feature: the industrial district is
    basically a nursery which not only feeds the companies in respect of
    their business needs but also constitutes a laboratory (the right or
    “enabling” environment….) for testing new schemes of social
    cohesion as well as innovative ideas in terms of labour organization
    especially with reference to succeeding generations.
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        3.7 Cluster and development routes:
                 a “valley” model ?



                      • URBINO


 The
 Comb                                                • CIVITANOVA
                                      • FABRIANO     MARCHE




Wood - Furniture                                             • S.BENEDETTO
                                                             DEL TRONTO

Mechanics

Footwear - Clothing
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   3.8 Main clusters in the Marche Region

  Local Economic Systems

   Mechanics

   Footwear and leather

   Wood-furniture

   Textile-clothing

   Food-processing

   Others (electronics, plastics,PL VI, Policies for
                           KEF VII,
                                    etc.)
Fabriano, 180608                 Regional Innovation    20
       4. AN OPEN ECONOMY: EXPORT AND
                   FOREIGN
    INVESTMENTS AS A RESULT OF CLUSTERS
   An open economy is a policy target for a Region
    focused on high production clusters

   The Marche economy is today very open, thanks to
    her manufacturing industries mostly involved in the
    “made in Italy” production

   An open economy may be a great opportunity, but it
    may also be a risk, if there isn’t a “control” on the
    foreign capital used in the national territory

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          4.1 Foreign Direct Investment in regional
                     development path
    In 60’s and 70’s, many firms came and settled in the Marche
     Region from other Italian regions or foreign countries, because
     of low labor costs

    The know-how acquired over time, the capability to set out small
     but incremental innovation, the relationship among local
     businesses (clusters) made a real new “model”, often named
     with the region’s name: “the Marche Region model”

    In 90’s many regional firms began participating in foreign
     businesses, most of all in their own manufacturing sectors, such
     as metal-mechanics industry, agricultural and industrial
     machinery, clothing and footwear, electrical material and
     supplies



                            KEF VII, PL VI, Policies for
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    5. “PORTABILITY” OF THE CLUSTER
           DEVELOPMENT PATH
   The Marche Region development path, in the last 60
    years, appears to show some similarities with the
    present situation of many other geographical areas:
        A post-war situation
        Rural territory
        Large labor forces percentage in the agricultural sector
        Manufacturing and “hand labor” capability
BUT
 What kind of “knowledge” and “warning” may come
  from this regional experience?
 May a cluster be “exported” to other areas?


                           KEF VII, PL VI, Policies for
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5.1 Some policy remarks (1, specific and,
      may be, exclusive, features)

   The cluster is mainly based on a cultural
    approach:
        creativity and entrepreneurship are the ground
         skills for the spin-off
        imitation and emulation effects push the
         newcomers
        competition & cooperation allow distribution of
         production phases among many firms
        traditional and not hi-tech industries involve low
         entrance barriers
        high specialization in each production step needs
         a low plant cost
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    5.2 Some policy remarks (2, a case of
         public-private partnership!)
   The cluster is an endogenous and self-governing phenomenon:
    the public role is rarely a decisive start-up factor

   Nevertheless, the policy maker may offer a strong support to
    strengthen the external economies (the core of a cluster!)

   External economies change continuously: establishment areas,
    basic services, workers availability and suitable education,
    material and immaterial infrastructures, quality and
    environment certificates…

   As the cluster grows, the governance becomes more and more
    relevant: in the Marche Region the “Technological Center
    System” as well as the “District Council” are composed by all
    local stakeholders (such as representatives of Public Boards
    and social and economic actors)

                         KEF VII, PL VI, Policies for
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  5.3 May an Italian-type industrial cluster
       be “exported” to other areas?
Not likely!
 The cultural effects are strong: no public policy is able to change it in
   a short period
 A cluster is a typical local and bottom-up phenomenon
 The production sharing in many specialized steps depends on local
   needs

Probably some policies!
 While we believe it is unlikely to “export” a cluster based on Marche
   Region experience we had several positive experiences in helping
   partner regions to build up industrial policy program, focused on
   qualified clusters of Micro, Small and Medium enterprises (SMEs) and
   based on the transfer of knowledge and associated policies, related to
   technological services
 The basic presumption is that, if the economic environment presents
   clusters of SMEs, organized to produce goods or services to be
   marketed outside the “district”, it is feasible to generate or accelerate
   the creation of externalities essential to the productivity or the value
   aggregation process – method on which Marche has an extensive
   experiencel.
                           KEF VII, PL VI, Policies for
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  5.3 A case of industrial cluster policy to
        be “exported” to other areas




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 A case of industrial cluster policy to
    be “exported” to other areas



•The strategic repositioning of the Centres really took
place in light of backdrop changes in the last few
years (globalization and growing integration of
technological innovation processes; the development
of the immaterial economy and of ICT services etc.).




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An open economy: export and foreign
  investments as a result of clusters
•An open economy is a policy target for a Region
focused on high production clusters

•The Marche economy is today very open, thanks to its
manufacturing industries mostly involved in “Made in
Italy” production

•An open economy may offer great opportunity, but it
may also hold a risk, if there isn’t “control” on the
foreign capital used in the national territory




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              From “General Services”
              to “Technology Transfer”
   Market transformation resulting from globalization.

   Move from local development of a defined
    territorial area to trans-local development in order
    to consolidate or create new conditions of
    competitiveness .

   Move from an inward looking production and
    added value chain network to an outward looking
    network.

   The Region of Marche and the “Technological
    Centre System”.

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                    The Rational
The “Technological Centre System” intervenes to:

        analyse needs
        propose solutions

in complex socio-economic situations, which
present difficulties in the development of local
industries with otherwise strong potential for
growth at a national and international level linked
to the locally available resources.

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                   An External Economy
The role of the “Technological Centre System” in
the development of local industry:

 to be an operative local point of reference;
 Facilitate the process of internationalisation of firms;
 Offer firms experience and advanced competence.




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                   The Methodology
The “Technological Centre System” is actively
involved in:
 coordinated processes for broaching
  entrepreneurial and managerial development in
  firms.
 development of new products/processes through
  investment in technology, quality,
  organisation/management, design, and human
  resources.
 development and organisation of permanent
  specialized structures aimed at offering firms
  continuity, stability and adaptability for initiatives of
  economic and local industrial development

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          Example of Cooperation:
          Projects in course in Brazil

   Quality, technological innovation, specialized
    training, design for the Amazonian wood-
    furniture industry

   Research, technological innovation, quality and
    specialized training for the mechanic industry in
    the state of Sao Paolo



                    KEF VII, PL VI, Policies for
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          Projects in course in Brazil
These projects were founded in an environment of
initiative and collaboration between the Brazilian
government and the four regions of Central Italy:
Emilia Romagna, Marche, Tuscany, and Umbria.
The initiative provides for social and economic
cooperation aimed at transferring new models of
local development.
The Marche Region has launched under different
   national laws of cooperation (L. 212/92, L. 84/01, UE
   interregional Programme such as Interregg, TACIS
   IBPP etc.) several projects of cooperation and
   technical assistance with emerging and former
   command economies in Europe, North Africa and
   South America based on the transfer of some of the
   “tools” of industrial policy relative to the regional
   productive clusters (industrial district) experience.
                    KEF VII, PL VI, Policies for
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               Context of the project
A complex socio-economic situation with relative
difficulty for the development of local industry due
to various factors:
 cultural
 technological
 infrastructure
 financing
 logistic
with otherwise strong potential for growth at a
national and international level linked to the
availability of an immense natural resource.
                     KEF VII, PL VI, Policies for
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                   Strategy
Increase the added value chain for local SMEs
production within an environmentally sustainable
situation, extending it to include the
transformation phase, both of semi-manufactured
products destined for a world scale market as well
as final product, destined primarily for the Brazilian
market and more generally the Central and South
American market.



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                   Guiding policies
   Promote and sustain development
    (technological, productive, commercial,
    organisational-managerial) of the wood-
    furniture firms in the Amazonian region,
    considering however the differentiation and
    specific conditions of departure relative to the
    area of Manaus in respect to that of Belém.




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                   Guiding policies
   Undertake interventions of a structural nature to
    activate and reinforce the endogenous factors
    of development to ensure continuity of the
    processes of economic, cultural and social
    growth apart from completion of the
    intervention;
   Involve all significant elements of the socio-
    economic and institutional systems on the basis
    of sharing objectives and strategies for the
    attainment thereof within a vision of the
    medium long-term evolution of the territory
    itself.
                      KEF VII, PL VI, Policies for
Fabriano, 180608        Regional Innovation          39
                   Line of Action
 Coordinated processes for broaching
  entrepreneurial and managerial development
  in the wood-furniture sector;
 Differentiate the actions in Manaus (where
  fundamentally the objective is to create a local
  industry for semi-manufactured goods) and
  Belém (where fundamentally the objective is to
  reinforce the local furniture industry), within a
  commodity chain starting with the Amazonian
  resource wood and including machinery
  producers and working systems in the area of
  Sao Paolo;
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                   Line of Action
   Construct permanent structures for specialised
    services (Technological Centres for Quality and
    Innovation), differentiated for the areas of
    Manaus and Belém, to provide continuity,
    stability and adaptability for initiatives and to
    support economic development and local
    industry.




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                   Project proposals
Composed of a set of project lines, each
interrelated and synergetic in a system logic;
these lines are:
 Technology
 Quality
 Organization/company management
 Human Resources
 Design
 Entrepreneurship


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                   Project proposals
Alongside a project line dedicated to:
 Social situation/Sustainability.
Each project line is in turn divided into a series of
actions that, distributed in various ways, over time
culminate in the realisation of permanent
structures (Technological Centres for Quality and
Innovation) dedicated to giving continuity to the
actions for sustaining development of the wood
furniture production systems in the Amazon.

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Direct and Indirect Beneficiaries
         Time Planning
 Local Entrepreneurial System with particular
  reference to small businesses in the Amazon
  wood-furniture commodity chain
 Local Public Administration
 Education System at high school and university
  level
 Small businesses in the Italian wood-furniture
  commodity chain
The duration of the project is 48 months.



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       Research, technological
        innovation, quality and
      specialized training for the
    mechanic industry in the state of
              Sao Paolo
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               Context of the project
An interesting process guided by a few leading
companies (international brands) in the
automotive and electrical domestic appliance
sectors, who serve as the motor in the local
production system inducing technologically
complex production processes.
The demand for parts and components, often not
met by the businesses in the local territorial
system, is addressed elsewhere (foreign suppliers).

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               Context of the project
The need to project local mechanic businesses
into long relational networks (trans-local
cooperation) in order to extend the production
and added value chains so as to face the new
conditions imposed by the international market.




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                   Strategy
Increase the local added value production chain,
in part through the creation of stable relationships
of collaboration with Italian companies, within a
situation of environmental sustainability in order to
increase the critical volumes in terms of turnover,
production specialization and organisational and
managerial attention, capable of projecting the
firms into the most ample and ambitious markets
directly or indirectly (the large production
companies for goods destined to the market)
present in Sao Paolo or other states in Latin
America.
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                   Guiding policies
 Promote and sustain development
  (technological, productive, commercial,
  organisational-managerial) of business in the
  (extended) mechanic sector in the State of Sao
  Paolo.
 Undertake structural interventions to activate
  and reinforce the endogenous factors of
  development so as to ensure continuity of the
  processes of economic, cultural and social
  growth apart from completion of the
  intervention.

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                   Guiding policies
   Involve all significant elements of the socio-
    economic and institutional systems on the basis
    of sharing objectives and strategies for the
    attainment thereof within a vision of the
    medium long-term evolution of the territory
    itself.




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                   Line of Action
 Coordinated processes for broaching
  entrepreneurial and managerial development in
  the enlarged mechanic sector aimed at three
  principal categories (integrated businesses,
  specialized businesses, small and medium
  businesses with a technological base), acting
  primarily with specific initiatives.
 Construct permanent structures for specialised
  services (Technological Centres for Quality and
  Innovation), capable of translating basic
  research into applied research and pre-
  competitive development,

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                   Line of Action
  supplying rapid and efficient innovative service
  on specific themes and technology in order to
  guarantee effective initiative to support
  economic development and local industry.
 The Centre operates as a technological
  translator on a twofold level and between
  different actors: between the large specialised
  companies with heavy technological needs
  and the embedded network of autogenous or
  localised foreign small and medium sized
  businesses; between the basic research
  undertaken in universities and the technological
  requirements expressed by the firms.
                     KEF VII, PL VI, Policies for
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                   Project proposals
The areas for intervention:
 Technological innovation, Engineering and
  Design
 Research and development
 Quality
 Organization/company management
 Human Resources
 Internationalisation
 Social Situation/environmental sustainability


                       KEF VII, PL VI, Policies for
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                   Project proposals
The centre is to serve as a referent for rapid and
cost effective responses based on the following
factors:
 possibility of rapidly and efficiently drawing on
  basic research sources
 possibility of utilising instrumentation and
  laboratory equipment already present in the
  territory
 possibility of acquiring instrumentation that is
  either inadequate or not present in the territory

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                   Project proposals
 presence of highly capable technological staff
  capable of elaborating technical responses
  immediately utilisable
 relational capacity with local/national
  institutions aimed at promoting specific
  programs of intervention for sustaining the
  diffusion of research and technological
  innovation in the small and medium businesses
  of the state



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 Direct and Indirect Beneficiaries
          Time Planning
 Small, medium and large mechanic businesses
  in the State of Sao Paolo
 Local Public Administration
 Local system of research, technological
  development and specialized training
 Small and medium sized Italian businesses of the
  sub-supply chain in mechanics; electrics and
  electronics; instrumental machinery; moulds
  and pressing; agricultural machinery; lighting
  technology; industrial fridges etc.
The duration of the project is 30 months.


                   KEF VII, PL VI, Policies for
Fabriano, 180608     Regional Innovation          56

						
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