Keyword: Social Marketing Social marketing is widely famous in almost any advertising media: radio, television, newspaper and Internet. This is a strategy by which manufacturers of a product would address concern over social welfare rather than just merely selling the product. Commonly used to promote cars, cigarettes and mobile phones, social marketing is an effective technique to sell goods which do not often achieve a consumer’s discretion. With regards to World Wide Web, social marketing is usually applied on image and video hosting websites as well as social networking websites. One of the reasons why these sites are natural browser favorites is because they attend to the safety of the users before anything else. While some contents can be offensive, don’t say they didn’t warn you. If you are advertising a product through the Internet, it is advisable to look into the issues of a visitor before he actually buys the item. While you cannot be 100% sure that your product is completely safe, you could always address caution to potential buyers. For example, buyers would most often acknowledge a weight loss pill that still needs a healthy diet and a regular exercise rather than a weight loss pill that is said to burn calories even while just sitting down. Social marketing proves that even if marketers are just mainly concerned with selling, they thought about the safety of the consumers first and foremost. If you are slightly hesitant about a product you are promoting online, you could always generate a good social marketing advertisement and see how a little note of caution can get a doubtful buyer to surely avail of what you’re selling.
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