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					“Welcome to Poole!”



                         Bruce
                      Grant-Braham

                          Chair
                      Poole Tourism
                       Management
                         Board
  “A quality vision for the
           future”

Context of Tourism
Poole’s New Way
Core activities
Events Strategy
The Future?
Port of Poole
Ferry Traffic
Regeneration
Second Bridge
Context of
Tourism
Poole’s Economy

 Diverse mix
   no one dominant sector
26% - Distribution, hotels & restaurants
23% - Public administration, education & health
20% - Manufacturing
18% - Banking, finance & Insurance
   (Source: Sector Employment Profile)
What’s special about Tourism?

 POOLE: STAYING AND DAY TRIP
 VISITORS
   500,000 staying visitors
   4m day visitors
 TOURISM INCOME
   £200m visitor spend
 EMPLOYMENT
   5,000 jobs
Key Factors that UK visitors
associate with Poole

   32.4%   Harbour/ Quay/ Sailing
   23.4%   Beach
   11.2%   Visitor Attractions
   4%      Ferries
   4%      Dorset/ Hardy Country
   3.2%    Royal Marines and RNLI
Purpose of visit to Poole?

UK Visitors:           Overseas Visitors:
67% Holiday            40% Visiting Friends
26% Visiting Friends    & Relatives
 & Relatives            37% Holiday
2% Business            6% Business
Purpose of visit to Poole?

UK Visitors:           Overseas Visitors:
67% Holiday            40% Visiting Friends
26% Visiting Friends    & Relatives
 & Relatives            37% Holiday
2% Business            6% Business


  Host Community
Poole’s New Way
Where does the Board fit in?


           Poole Council




   No statutory requirement
      to promote tourism
Poole Tourism Management Board


            Poole Council




       200 Tourism Businesses:
   Poole Tourism Partnership Forum
Poole Tourism Management Board


            Poole Council


           Management Board




       200 Tourism Businesses:
   Poole Tourism Partnership Forum
Poole Tourism Management Board


            Poole Council


                                    £
           Management Board   Match Funding



       200 Tourism Businesses:
   Poole Tourism Partnership Forum
Three income streams to
match fund?
Board Membership
                      Chair
 Hotels                              Councillor
 Guest Houses                        Councillor
 Self Catering
 Attractions / Transport             Councillor
 Attractions / Out of Poole          Councillor
 Restaurants                         Councillor
 Corporate Sponsors
 Poole Town Centre
 Water Sports
 Youth Tourism / Language Schools
 Poole Partnership
Board Membership
                      Chair
 Hotels                              Councillor
 Guest Houses                        Councillor
 Self Catering
 Attractions / Transport             Councillor
 Attractions / Out of Poole          Councillor
 Restaurants                         Councillor
 Corporate Sponsors
 Poole Town Centre
 Water Sports
 Youth Tourism / Language Schools
 Poole Partnership
Structure

    Important Industry / Council
           Partnership

            An Independent Chair
Core activities
In the centre of town

Welcome Centre
The complete Guide
World Wide Web
Strategy
Tourism Strategy
            Partnership
Council – Industry – Tourism Board
Tourism approach

            Place to Stay




   Place to Eat        Things to Do
Tourism approach

   Hotel / Accommodation Strategy



              QUALITY

 Restaurant Guide   Events Programme
Quality
Poole’s quality environment
A Poole quality brand
A Poole quality brand
A Poole quality brand
St Tropez!!!!




 “All of a sudden Poole is being tagged the new
 cool. The St Tropez of the South Coast, the Palm
 Springs of Dorset, the Florida Keys of British
 beach resorts”
                                      The Guardian
Waterfront
Meanwhile, in Poole…..
         Poole Pottery
Meanwhile, in Poole…..
         Poole Pottery
Good News
        PHC Boat Haven
Quality Vision
Quality Vision
Waterborne tourism




      Thinking small (at the moment)
Waterborne tourism

250 visitor berths - Thinking Big - now!
Somewhere to
stay
Maintaining hotel stock!
       Harbour Heights Hotel
Fastest Growing Resort!




 Les Bouviers, Travel Inn, Premier Lodge, Canford
  Magna, Asda Site
Somewhere to eat
“Taste” - September
“Taste” - September
Eat Out Guide
Something to do
Events Programme




Similarities?
Poole’s longest summer!




         Media Sponsor
Poole’s longest summer!




         Media Sponsor
Events
   Tuesday
Events

 Wednesday
Poole Pirates
Events
         Thursday
Events




 Friday
Non-tourism Sponsors


   Clothing manufacturer

   Car dealerships

   Chartered Surveyors

   Solicitors
PR Campaign




    Annual Tourism Awards
Extras




         Poole
         Afloat
Extras



         Animal
         Windfest
Extras




              Dorset Police Rally Team


    Nov 5th
Extras




         Christmas
          Breeze
Thank you to sponsors




   Networking
The future?
The vision...

       10 Dreams !!!!!
Stop Press!!!!!

     DMO
     New hotels
     London Olympics 2012
     Yachting events
     Maritime Heritage Centre
     Watch this space………..
“It was hard to believe such a
  paradise existed in England”
      Frank Barrett, Travel Editor, Mail On Sunday

				
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posted:3/25/2011
language:English
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