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Forbes




Tom Post
Managing Editor
Ms. Alexandra Talty
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atalty@forbes.com



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 Forbes is a biweekly magazine devoted to the dynamic lives of people who create, destroy and enjoy wealth. We are not a
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“WikiLeaks’ Julian Assange Wants to Spill Your Corporate Secrets” (Dec. 20, 2010) portrays the well-known provocateur in
a very different light. While there have been many profiles of Assange and plenty of stories about WikiLeaks working havoc
on the military and intelligence communities, Andy Greenberg’s is the first effort to uncover his plans to embarrass
powerful American business interests with upcoming data dumps to expose what Assange called “the ecosystem of
corruption.” Taking a fresh approach to a well-worn subject, the story delves into Assange’s counterintuitive belief that his
work fuels the free market. It also zooms up for the first time on the U.S. government’s efforts to counter such leaks
through technical (rather than legal) means, and identifies some of Assange’s “stepchildren,” who have taken strong hold
in Iceland and elsewhere.
The Assange cover story puts the core Forbes audience—corporate leaders, investors, entrepreneurs—on notice.
Transparency in business is an incandescent topic, as companies of every stripe debate how much they can comfortably
reveal to their constituents, while keeping lawmakers, regulators and whistleblowers off their backs. Andy Greenberg’s tale
kicks up the discussion a couple of very uncomfortable notches. If WikiLeaks can change the debate about Afghanistan,
what might its informational IEDs do to corporate boardrooms? Our story adds another dimension to the Forbes editorial
mission: placing reporting at the crossroads of social media. A prominent feature of the Dec. 20 issue is a package called,
“The Names We Need to Know in 2011”—people, places and things that were, in part, suggested by readers and visitors
to our website. What better name for our readers to get to know than Julian Assange?
WikiLeaks' Julian Assange Wants To Spill Your Corporate Secrets
Dec. 20/Nov. 29 2010
70 - 86
http://miniurl.com/83811

WikiLeaks Defector Plans Tell-All Book
Dec. 6 2010


http://miniurl.com/83812

Here Come The WikiLeaks Copycats: IndoLeaks,
BrusselsLeaks, and BalkanLeaks
Dec. 13 2010


http://miniurl.com/83813
Andy Greenberg’s narrative is a three-scoops-in-one example of enterprise reporting. He broke the news of Assange’s
plan for a major, early 2011 data dump on a U.S. bank he declined to name. Right after the story went live on Nov. 29,
Andy pointed to evidence that the first victim would be Bank of America
(http://blogs.forbes.com/andygreenberg/2010/11/30/is-bank-of-america-wikileaks-next-target/), a post that may have
caused BofA’s stock to drop 3% that day (numerous other publications—including the New York Times, the Wall Street
Journal, and the Huffington Post—have followed and cited Andy’s work). Assange also revealed that he had damaging
information on pharmaceutical, energy and financial companies. He warned big business to brace itself for a series of
devastating revelations. Andy’s story also documents Uncle Sam’s little-known efforts to plug the data leaks that fuel
organizations like WikiLeaks. In an exclusive interview with Peiter Zatko (a.k.a., “Mudge”), the Pentagon’s cyber sleuth
who once tdraveled in the same hacker circles as Assange, Greenberg reports on spy-versus-spy efforts “to pull the rug
out from the [leaks] problem altogether.” In the final part of the story, and in subsequent blog posts, Andy first identified
WikiLeaks spinoffs and copycats who will carry on its work.