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									Utah Phoenix Alliance

Youth Rising from the Ashes of those Who Died

                                      No we are not
                                       from Phoenix
                                      Youth from
                                       all over the
                                       state fighting
                                       against Big
                                      Meet
                                       monthly and
                                       participate in
                                       at least 1-3
              Youth Working on Policy

 Policy should affect the state
 Policy should be against the tobacco industry
 Policy becomes a tool for youth to educate about Big
  Tobacco’s Manipulations and the dangers of tobacco
 Quantitative goal in mind

 Past initiatives include:
   FDA regulation, Smoke-free Bars and Clubs, Tobacco on
   How do we create a policy against
smokeless tobacco companies to offset
 the rise of smokeless tobacco use and
  battle low awareness of the harmful
 National Intercollegiate Rodeo Association

 Every college and university with a rodeo program
  must be a member of National Intercollegiate Rodeo
  Association (NIRA)
 NIRA awards scholarships to top athletes
 Colleges are required to display NIRA sponsors
  banners and advertisements at all rodeos
 As the general manager of the College Finals said,
  “U.S. Tobacco is the oldest and best friend college
  rodeo ever had.”
                  The Problem

 As a condition of membership in NIRA, each
  member school and each contestant, coach,
  contractor or participant, subject to the NIRA,
  Constitution, By-Laws and Rodeo Rules, must agree
  to honor NIRA national sponsorship contracts and
  provide certain minimum signage and media
  exposure to sponsors as required by those
                   The Solution


 Unless prohibited by law or school policy the
 school(s)/region sponsoring the rodeo must allow
 the NIRA national sponsors to exhibit and sample
 their products. The sponsoring school(s) will be
 ineligible to receive team points and sponsorship
 money for the year in question if this rule is not
Did you know that many of Utah’s colleges and universities
accept money or advertise for US Smokeless Tobacco?

These colleges and universities include: Southern Utah University, Weber
State University, Dixie State College, Salt Lake Community College, Utah
State University, Utah Valley State University and Utah State University
Uintah Basin. Every college or university with a rodeo program is part of
the National Intercollegiate Rodeo Association (NIRA) whose major
sponsor is US Smokeless Tobacco (UST). As part of this sponsorship, UST
pays out scholarship money to athletes that win at the local, regional, and
national levels. In return colleges and universities display UST banners and
advertisements at rodeos. If a school has a policy against accepting tobacco
sponsorships and advertising, the NIRA does not require these programs to
promote the UST sponsorship. However, many of these programs continue
to promote smokeless tobacco. Most of these schools may never even see
scholarship money in return unless they have a winning program. As bans
on smoking increase, smokeless tobacco companies continue to promote
their products as a safer alternative to smoking and market their products
more aggressively to youth and adults. By signing this petition you are
asking each of these universities and colleges to take a stand against the
tobacco industry by not accepting tobacco money and not allowing US
Smokeless Tobacco to advertise their products at rodeos in an effort to
protect Utah youth.
Bring Youth to the Table
The Road to 5,000 Signatures
       Sponsorships at large events/concerts
       Youth infiltrating their school
       Local partners
       Youth produce radio ad
                     The Barriers

 Colleges and Universities are more invested in their
    students than young teenagers.
   Local partners pushed non-comprehensive tobacco
    policies in hope to get them passed.
   Smaller school did not want to pass sponsorship
    policy until larger, more powerful universities did.
   Finding new sponsors to provide replacement
    scholarship money.
   Became time consuming to work from the bottom up.
    ie: students->coaches->administration->presidents
                     The Victories

 Collected over 5,500 signature to support our
   Dixie College has a full comprehensive tobacco
   High acceptance among Utahans!
   Created relationships with college student groups to
    keep pushing for tobacco policies!
   Colleges not receiving scholarships are eager to
    change policy once larger schools do!
                   What’s New?

 The tobacco industry has been strenuously testing
  new products throughout the U.S. catching attention
  and gaining acceptance
 These new products are advertised as “harm
 Products can be used discreetly and packaged in
  candy like tins that attract youth
 High nicotine content making them highly addictive
Our New Initiative
          It’s All About the Packaging

 Gain 2,500 surveys by Jan 2010
 Write to our legislators regarding the Big Tobacco’s
  manipulation and the dangers of these products
 Review retail outlets for tobacco company’s
 Promote survey findings
New Products Survey
      Andrea Deming

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