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									            Rolling Across America
         for Our Disabled Veterans




2011 Event Tool-Kit
      Step-By-Step Guide to Hosting a Harley’s Heroes Event
Thank you for hosting a 2011 Harley’s Heroes™ event with the Disabled American
Veterans!

Not only are you extending a valuable service to your local veterans, you’ll have the opportunity to connect with
your customers, H.O.G.® members, veteran families, and your community.

This Harley’s Heroes event tool-kit will provide you with the tools needed to make the DAV’s Mobile Service Office
(MSO) visit into a “happening” at your dealership.

Thanks to the DAV MSO that will be visiting your store, veterans will work with a trained representative who can
help identify what benefits are due to them, free of charge. Many veterans’ injuries go untreated or
uncompensated because they do not understand how to work through the red tape. That’s where DAV comes in;
it is able to navigate the system and help disabled veterans receive the benefits they have earned.

And since 30% of Harley-Davidson customers are either active or retired military veterans,
Harley’s Heroes is a program that can benefit every Harley-Davidson dealership across the
nation!

This year, the Harley-Davidson Foundation pledged another four-year commitment of $1 million to support
Harley’s Heroes and the Disabled American Veterans – making the total commitment $2 million. Since the
beginning of the program in 2007, dealers have raised over $100,000 for DAV through dealer-driven fundraising
initiatives. These donations are used to expand DAV’s outreach services, including the MSO program that has
supported more than 74,526 veterans since 2007 – the inception of Harley’s Heroes.

Thanks again for helping DAV make a difference in the lives of our disabled American veterans. This event tool-
kit will walk you through the Harley’s Heroes program from start to finish, as well as provide tools to enhance your
event from media templates to fundraising opportunities. If you have questions or need further assistance, please
contact Laura Rusche (DAV) at harleysheroes@dav.org or 1-859-442-2072.

Together building better lives for America’s veterans,


 The Harley-Davidson Foundation                          Disabled American Veterans
TABLE OF CONTENTS: Harley’s Heroes – Step by Step Event Guide:

       Program Overview

       Step By Step Event Guide


               Step One: Request a DAV Mobile Service Office
                    Harley’s Heroes Online Request Form

               Step Two: Plan Your Event
                    Basic Event Guidelines
                    Logistics
                    Fundraising
                    Promotion and Signage

               Step Three: Spread the Word
                    Media Release Template
                    Sample Email Template to Invite Customers to Harley’s Heroes Event
                    Logo Standards Guide

               Step Four: Host the Event and Fundraise for DAV
                    Fundraising Tips and Tricks
                    Harley’s Heroes Mini-Presentation Sample Agenda

               Step Five: Complete Event Follow-ups
                    Harley’s Heroes Follow-up Survey
                    Donation Submission Form
                    Post-Event Media Release

Quick Links:

       Fundraising Tips and Tricks

       Customer Email Invitation Template

       Pre-Event Media Release Template

       Post-Event Media Release Template


Additional Program Information
        H-D Net Login Information
Program Overview


                                                         Harley’s Heroes is an opportunity to celebrate active
                                                         military, veterans, their families, and their supporters at
                                                         your dealership. And since 30% of Harley-
                                                         Davidson customers are either active or retired
                                                         military veterans, this program is of interest to
                                                         close to one third of Harley-Davidson
                                                         customers!


                                                          This program brings benefits, education, and counseling
                                                          to veterans in communities all across the United States
                                                          through the DAV Mobile Service Office (MSO). By
literally putting service offices on the road, the DAV MSO program increases veterans’ accessibility to these
earned benefits.

Since 2007, this program sponsored by The Harley-Davidson Foundation, has visited thousands of sites across
the United States, providing important counseling and assistance to help tens of thousands of veterans and their
families secure the benefits to which they are entitled from the Department of Veterans Affairs, the Department of
Defense, and other government agencies. The MSOs are staffed by highly trained professional DAV counselors
who are skilled experts in developing and prosecuting veterans’ claims.

Harley’s Heroes will draw media attention and attract people to your dealership…like
community members, family, and friends of veterans who will visit the DAV MSO.

These individuals share the passion for our nation’s veterans with Harley-Davidson and are all potential
customers of Harley-Davidson products.

What does a Harley’s Heroes veteran event look like?

First, dealerships schedule a single or multiple day event with DAV to host their MSO vehicle or DAV tent to
provide service to local veterans. Next, you plan events to celebrate veterans and take advantage of increased
traffic in your dealership. Many dealers include fundraising festivities to support DAV’s National service programs
and honor veterans. Read more to get started planning your event!
Step by Step Event Guide

We’ve outlined five steps to plan your event, with details and guidelines to help you have a successful program.
Let’s get started!




                                                             Step 1: Request a DAV MSO

                                                             Step 2: Plan Your Event

                                                             Step 3: Spread the Word

                                                             Step 4: Host the Event and Fundraise
                                                             for DAV

                                                             Step 5: Complete Event Follow-ups
     Step 1: Request a DAV Mobile Service Office (MSO)

The first step is to request an event by completing the online
Harley’s Heroes request form.

The DAV MSO is scheduled on a first come, first served basis. We
encourage dealers to schedule events eight weeks prior to the
event day, to ensure adequate time for pre-event coordination and
promotion.

     Click here to submit a Harley’s Heroes
              request form online!

WHAT HAPPENS AFTER I SUBMIT THE FORM? You will see a confirmation page when you have successfully
submitted a request; this page will also give you the option to pre-order fundraising materials for the program. Read
more about these options in the Fundraising section of this toolkit.

You will also receive a confirmation receipt of your request via email and soon thereafter, DAV staff will work with
you to confirm your event date.

If the DAV MSO is unavailable on the date you have requested, you will be offered a DAV Tent option – which
allows DAV to provide the same service to veterans through a 10X10 tent versus the MSO vehicle. Or, dealerships
can host DAV service officers inside their dealership if there is ample space and the MSO is not available.

Once your event is confirmed with DAV, you will receive an email confirmation with all necessary details. Further
email communications will be sent to you leading up to your event to help you plan. You will also be contacted by
your local DAV representative one to two weeks prior to your event date to confirm details of the event.

WHEN SHOULD I HOST THE MSO? Have you thought about hosting an event around a national holiday that
celebrates veterans? Think about the following 2011 dates:

          Memorial Day (Monday, May 30)
          Flag Day (Monday, June 14)
          Independence Day (Monday, July 4)
          Patriot Day (Sunday, September 11)
          Veterans Day (Friday, November 11)
     Step 2: Plan Your Event
The most successful events are planned well in advance. Here are some basic event guidelines, and a list of things
to think about when developing your event:

Basic Event Guidelines:

      Table and Chairs: A folding table (standard size) and
       extra chairs (10 or more) are very helpful. DAV will use
       the folding table to put out information about its services;
       the chairs are mainly used for veterans waiting to see a
       DAV service officer.
      Access to Power: All MSOs are able to run on a
       generator. But, if it is easily accessible, it’s nice to have
       the ability to “plug in” to a power source. (If you are
       hosting the DAV with a Tent set-up, a power source is
       not necessary)
      Ease for Veterans: It’s nice to have the MSO or DAV Tent
       parked in a spot where it’s easy for veterans to get in and
       out of, and where the DAV service officers can hold
       conversations one-on-one.
      Fundraising: Dealers are encouraged to fundraise to support DAV national service programs and honor
       veterans. Click here to read more about how to fundraise for Harley's Heroes and the DAV.

                                  Additional Things for Consideration:
      Logistics:
              Weather: What if it rains, snows, or you have extreme hot/cold temperatures? How does that affect
              the MSO or Tent setup, veterans waiting in line, attendees of your event? Do you need to provide
              shade, heaters, etc?
              Parking: Where will the MSO vehicle park or tent be placed? Do you have sufficient parking for
              visiting veterans and other attendees?
              Traffic: Can you handle the increased traffic in and out of your lot or should you consider cones or
              extra signs to help ease traffic?
              Security: Do you need increased security due to the volume of traffic on property (inside and out)?
              Signage: Do people know how to get from the MSO vehicle to the showroom, or lunch, or bike
              demo, etc? It could be someone’s first time visiting your dealership.

      Fundraising Activity Ideas:
             Do you have a way to raise additional funds for the DAV? Think about planning Rides, Bike Shows,
             Casino Nights, Family Fairs, Mystery Rides, Raffles, Auctions, etc.
             Read more about Fundraising Tips and Tricks

      Promotion:
            Signage: How will you advertise the event at your dealership (banners, posters, decals, etc.)?
            Media: Do you have a preferred media partner you can work with to promote the event? Do you
            want to invite a local radio station to broadcast live from your dealership?
            Invitations: Who should you invite to attend? Current customers and prospects? Do they have a
            veteran in their family they want to bring with them? Did you ask your H.O.G. chapter to support the
            event, maybe plan a ride to raise funds for DAV? Remember to invite local TV stations to come by.

      Activities:
              Serving Refreshments: Could you serve free coffee for all attendees, or maybe include doughnuts?
              What about hosting lunch for the event participants or even host a cook-out or pig roast on property?
              Would a local vendor donate food to support the program?
              Flag Raising or Flag Retirement Ceremony: Is there a local military branch or local Boy Scout
              troop that could come out to the dealership and help facilitate the ceremony?

      Staffing:
              Will your key staff members be working on event day?
              Does your staff know about the Harleys Heroes program? Are they aware of the DAV services that
              will be provided to veterans?
    Step Three: Spread the Word

Invite People To Attend the Event!

Work with your local H.O.G. chapter to plan and promote your
event. Are they interested in helping coordinate a fundraising
activity to benefit disabled veterans that can correspond with your
Harley’s Heroes program?

Reach out to your customers and general public to spread the
word about Harley’s Heroes. Send an email to your customers
and prospects to share event details and information about how
they can participate in helping disabled veterans. Download an
invitation template.

Promote your event in your established promotional outlets (newsletters, web site, direct mail, email campaigns,
Facebook, Twitter, etc.)

Share Event News with the Media: A press release template has been created for you to send to local media.
Download the press template; remember to fill in any details specific to your event in this release (date/time,
fundraisers, presentations, etc.)

Signage: Is your dealership on a highly traveled road? Advertise your event with signage (dealership banners,
posters, decals, etc). Do you currently have billboard advertisements for your dealership? Cross-promote your
Harley’s Heroes event to extend your reach and media attention.

DAV Support: If you have scheduled your event eight weeks prior to the event date, the DAV will include the event
in a direct mail letter to veterans’ who live within a 25 mile radius of your dealership.

DAV will also send a press release promoting your event two weeks prior to the event date. DAV uses an online
PR tool to send an electronic release to media in a 30 mile radius from each event site. We do encourage dealers
to submit a press release in addition, as local dealers have strong relationships with the media in their cities.

Web site: A custom donation page will be created for your dealership when you sign up for Harley’s Heroes. Place
this link on your homepage, and make available, for anyone who wants to support the program! All donations
collected through this link will be tied back to your dealership and counted in your dealership fundraising total.

A Logo Standards form is also made available, as a guideline for how to properly use the Harley’s Heroes logos on
any promotional materials. You can download the approved Harley’s Heroes logo on HD-net or email
harleysheroes@dav.org
    Step Four: Host the Event and Fundraise for the DAV
Now is the time to double check the planned details, and follow-up with items below:

Logistics:

          Your local DAV Service Officer will contact you one to
          two weeks prior to the event date to connect on details.
          It is helpful to have a spot blocked off in your parking lot
          and an alternative location inside your dealership in
          case of inclement weather.
          It is likely that there will be a line forming around the
          DAV service area. Having additional chairs in a cool
          location (weather permitting) will ease the wait time of
          these veterans.
          Make sure you provide ample parking for veterans and
          community attendees.


Fundraising:

          Remember to use the Fundraising Tips and Tricks section of this guide to develop Harley’s Heroes
          fundraising efforts in conjunction with the MSO visit. This guide also includes ideas such as rides, bike
          shows, casino nights, and more to generate more traffic and donations for the program.
          Have you ordered your fundraising items? Simply click here: pins, canisters to order online. You can
          sell the pins pre-event and post-event to raise funds for DAV. Are they in a prominent place, do your
          customers know they are available? Does your staff know how to communicate why the items are
          available for sale?


                                                      Promotion:

                                                          Contact local media and invite them to attend the event.
                                                          Calling media the day before or the morning of the event
                                                          to remind them is helpful.
                                                          Remember to invite your H.O.G. chapter to help facilitate
                                                          the event.
                                                          Gather your employees together in the morning, and
                                                          explain the program to them prior to the start of the day.
                                                          Invite them to take a break during the day and meet the
                                                          veterans visiting the MSO.
Step Five: Complete Event Follow-ups
                                          Congratulations!

                                          You just hosted a Harley’s Heroes event that will leave a
                                          positive impression about your dealership in the community you
                                          serve.

                                          Thanks to you, numerous veterans were able to seek counsel
                                          with DAV’s experts and receive help they truly needed.

                                          Here are a few post-event follow-ups to complete:




   Event Follow-Up Survey: Click here to take the event-follow-up survey that encourages you to share
   your feedback on the program. It will also be sent to you via email days after the event. This is our
   main vehicle to understand your thoughts on how we can improve the program, and share best
   practices with participating dealerships.

   Email Photos and Media Clips: Email any photos of the event and/or anything newsworthy for
   posting on Harley’s Heroes.org. Even include links to media clippings or YouTube videos from your
   event. Email to harleysheroes@dav.org

   Donation Submission Form: At this time you will want to submit any donations collected at your
   event for the DAV. Print the below form and mail donations to DAV headquarters to ensure your total
   funds raised are used to support service programs, like the MSO program, that helps your local
   community.

                                        Donation Submission Form

   Post Event Press Release: You may also want to submit a press release to alert the media of the
   outcome of your event. Download a template here.
Fundraising Tips and Tricks

Funds raised at Harley’s Heroes events are used to support DAV’s free programs for veterans – and the Mobile
Service Office program that travels to Harley-Davidson dealerships has helped over 74,526 veterans since 2007.
To give you an idea of the impact, in 2009 alone, the DAV helped veterans receive $4.5 billion in benefits. This
has a powerful effect on everyday lives of veterans – and you can do something to help!

We need your help! We hope you will consider hosting a fundraising campaign at your dealership to support the
program. Our program fundraisers are listed below. We also suggest you brainstorm with your dealership staff
and H.O.G. chapter to come up with more ideas that would be right for your store.

Remember, one of the keys to having successful fundraising initiatives is to make sure your customers and event
attendees are aware of the opportunities! We suggest creating signage to promote your Harley’s
Heroes events and any fundraising initiative customers can get involved in at the store.


In-Store Items (Canisters are complimentary when hosting Harley’s Heroes):

      Canisters – Specially made canisters have been branded with Harley’s Heroes messaging for display at
      high traffic areas to collect donations for DAV. These are easy to move from one location to another. Each
      dealership can order two at no cost. To order online, click here.


Harleys Heroes Collector’s Pin:

      Harley’s Heroes Pins – Harley enthusiasts love pins so be sure to order a supply that you can display and
      sell during your event and throughout the year! These pins are keepsakes and collector’s items changing
      designs each year of the Harley’s Heroes program. Each pin will cost the dealership around $1.00, and
      dealers sell them for $5, with proceeds benefitting DAV headquarters. For more information or to order
      online, click here.


Harley’s Heroes Text Campaign:

      Invite customers, H.O.G. members and the public to participate in the Harley’s Heroes Text Campaign! You
      can promote this program through your website, point of sale interaction, newsletters, media outlets, and
      more!
      Here’s how the program works: Your patrons can text “HEROES” to 90999 to make a $10 donation to DAV.
      A one-time donation of $10 will be added to the donor’s mobile phone bill.
      For more information on the Harley’s Heroes Text Campaign, visit www.harleysheroes.org or HD-net


Online Donation Page – Custom for each Dealership:
     All participating dealers will receive a link to a custom donation page especially for their dealership and
     Harley’s Heroes widget to place on the dealer site. This is an easy way to encourage donations all year
     around! It will be sent to the dealership point of contact within a few weeks of signing up for your event.
     Do you have a Facebook or Twitter page? Promote your event and encourage donations through social
     media.
     You can promote online fundraising through your web site, point of sale interaction, newsletters, media
     outlets, and more!
Other Opportunities: What does your dealership do best? What are things that your customers and H.O.G.
members enjoy participating in? How can you help your community give back to veterans?

Ideas as “thought-starters” include:

      Rides
      Bike Shows
      Casino Nights
      Family Fairs
      Mystery Rides
      Raffles
      Auctions


DAV’s policy in all instances is to put its resources and support toward programs in which DAV is the sole veteran
service organization receiving proceeds.
Harley’s Heroes – Mini-Presentation Sample

Agenda:
10:00 AM – DAV MSO vehicle opens for service
12:00 NOON – Harley’s Heroes Presentation
12:10 PM - Refreshments served for attendees
4:00 PM – DAV MSO service ends

Harley’s Heroes™ Presentation.

    12:00 noon: Welcome and Introduction by Bill Jones, General Manager

“Welcome to (insert dealership name here). My name is (Bill Jones), and it is my pleasure to be here today as we
host the 2011 Harley’s Heroes program at (dealership name).

The Harley’s Heroes program started in 2007, when the Harley-Davidson Foundation pledged $1 million to
Disabled American Veterans (DAV) to support the Mobile Service Office Program. In 2010, The Harley-Davidson
Foundation pledged another $1 million, to continue this vital program for veterans over the next four years. These
mobile offices travel to dealerships across the United States, bringing trained professionals from the DAV to
provide service to those veterans who suffer from service-connected injuries but may have never filed a claim for
benefits or have found it difficult working through the red tape.

Since the program’s inception, Harley-Davidson dealerships have raised over $100,000 for DAV through local
events, like this one. I encourage you to make a donation to the DAV, through (list what fundraising activity you
are hosting at your event).

At this time I’d like to invite Sally Smith, Owner, to say a few words.”

    12:05 PM: Harley’s Heroes Presentation by Sally Smith, Owner

“Thanks, Bill. My name is (Sally Smith) and we are so honored to be hosting a Harley’s Heroes event at our
dealership.

Harley-Davidson is committed to our military and veteran community, and that’s why we are in the fifth year of the
Harley’s Heroes program. By working with the DAV, we are able to help those veterans seek and receive the
benefits they so honorably deserve.

In 2009, the DAV MSO program was able to help veterans receive over $207,853,189 in compensation (Fiscal
Year July 1, 2008 to June 30, 2009). Amazing! In 2010 alone, the DAV MSO program interviewed over 20,000
veterans and visited more than 800 total sites throughout the year.

Harley’s Heroes is one way our dealership can get involved and work to bring these DAV services to our veteran
community. Today, the DAV’s Mobile Service Office has interviewed (X) veterans on site – and we are open until
(X) this evening.

Some of the things our dealership is doing to further support the DAV mission of building better lives for our
nations disabled veterans include: (list activities, fundraisers, etc)

Thank you for coming to our Harley’s Heroes event! Please enjoy the refreshments and stop by to say thank you
to our veterans and the DAV in the parking lot! Thanks again.”

    12:10 PM: (Optional, photo op with dealership presenters and DAV staff / local veterans; possible
    testimony from veteran employees, H.O.G. members, etc.)
Sample Email Template - Invite Customers to Harley’s Heroes Event

Dear (Customer Name),

The Harley’s Heroes™ program celebrates our military veterans - those that have fought for our freedom and
independence. And we at [Local Dealership] are bringing vital service to veterans and their families, by opening
our dealership doors to the Disabled American Veterans (DAV) Mobile Service program!

You are invited to attend [Local Dealership Name]’s Harley’s Heroes event on [date, time, location], and
encouraged to bring your family and friends!

Attend and connect with DAV National Service Officers who will provide FREE benefits counseling to veterans
who suffer from service-connected injuries but may have never filed a claim for benefits or have found it difficult
working through the red tape.

The Harley’s Heroes program has been rolling across America for disabled veterans since 2007, thanks to
a grant from The Harley-Davidson Foundation. This year marks the fifth year of the program, with a renewed
$1 million grant from The Harley-Davidson Foundation!

                  If you know a disabled veteran who would benefit from this event,
                                please forward this invitation to them!

[Local Dealership Name] festivities include:

    [List all opportunities for customers to participate at your store – Fundraising efforts for DAV, free coffee,
    program, bike ride, etc.]

For more information, contact [local dealership contact phone number and email].

See you on [event date],

Dealership Signature
Pre-Event Media Release

Instructions: Update the release where highlighted in Yellow with your
dealership information. Delete these instructions before sending.


   MEDIA ALERT
    For Immediate Release

    [Insert Date (i.e. May 5, 2011)]

    Contact:       [Insert Dealer Contact]
                   [Insert Dealership Name]
                   [Insert Number (555) 555-5555]          Rolling Across America for Our Disabled Veterans




        Harley’s Heroes™ Comes to Milwaukee on May 15
        Bringing Local Veterans Free Benefits Counseling
               VA benefit counseling provided free of charge by Disabled American Veterans


   MILWAUKEE (May 5, 2011) -- Veterans in the Milwaukee area can receive free counseling and
   assistance with their government benefits when Harley-Davidson and Disabled American Veterans
   (DAV) bring the Harley’s Heroes program to Willy’s Harley-Davidson on Saturday, May 15, 2010
   from 10 AM to 5 PM.

   Since 2007, this program sponsored by The Harley-Davidson Foundation-- dubbed Harley’s Heroes
   -- has brought DAV’s Mobile Service Office (MSO) program to thousands of sites across the United
   States, providing important counseling and assistance to help tens of thousands of veterans and their
   families secure the benefits to which they are entitled from the Department of Veterans Affairs
   (VA), the Department of Defense, and other government agencies.

   Veterans who suffer from injuries or disabilities related to their military service, and may have never
   filed a claim for benefits with the VA or have found it difficult working through the red tape, are
   encouraged to attend. The DAV counselors at this event are highly trained professionals who are
   skilled experts in developing and prosecuting veterans’ claims.

   This local Harley’s Heroes event is hosted in conjunction with the dealership’s annual Military
   Appreciation Ride, which raises money to support the DAV service programs. For more information
   or to register for the ride, visit www.harley-davidsondealership.com or call 888-888-8888.

                      MEDIA OPPORTUNITY – HARLEY’S HEROES MAY 15

          WHAT: 2011 Harley’s Heroes visits Milwaukee and DAV to provide FREE benefits
          counseling services to local veterans
       WHERE: Willy’s Harley-Davidson
       WHEN: Saturday, May 15, 2011 from 10 AM to 5 PM
       WHO: Local veterans and veteran riders who could benefit from DAV services
       Suggested Coverage: DAV Mobile Service Office with special Harley’s Heroes graphics,
       veterans and riders receiving on-site counseling, interviews with program representatives,
       Military Appreciation Day activities including Ride.


Harley’s Heroes is made possible with the help of a grant from the Harley-Davidson Foundation to
the DAV. This year, the Harley-Davidson Foundation pledged another four-year commitment of $1
million to support the veteran outreach program – making the total commitment $2 million since
2007.

Over 300 Harley-Davidson dealerships have hosted a Harley’s Heroes event, where benefits
assistance is offered to veterans of all ages in communities where they live. Disabilities related to
military service sometimes take years to manifest or go years before being diagnosed. Many
veterans have their disabilities go untreated or uncompensated. Thanks to the DAV’s free services,
veterans can get the help they need.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces
heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise.
For more information, visit Harley-Davidson's Web site at www.harley-davidson.com. The Harley-
Davidson Foundation, Inc. is a non-profit organization supporting the communities in which the Company
has facilities and selected national causes including veteran’s initiatives.

About Disabled American Veterans
The 1.2 million-member Disabled American Veterans, a non-profit organization founded in 1920
and chartered by the U.S. Congress in 1932, represents this nation’s disabled veterans. It is dedicated
to a single purpose: building better lives for our nation’s disabled veterans and their families. More
information is available at www.dav.org.



                                                 ###
Post-Event Media Release

Instructions: Update the release where highlighted in Yellow with your
dealership information. Delete these instructions before sending.

   MEDIA ALERT
    For Immediate Release

    [Insert Date May 5, 2011]

    Contact:       [Insert Dealer Contact]
                   [Insert Dealership Name]
                   [Insert Number (555) 555-5555]          Rolling Across America for Our Disabled Veterans




    Willy’s Harley-Davidson Pays Tribute to Local Veterans
                  and Raises Money for DAV
   MILWAUKEE (May 6, 2011) – Local veterans in the Milwaukee area came out to Willy’s Harley-
   Davidson Saturday to access free counseling and assistance with their government benefits through
   The Harley-Davidson and Disabled American Veterans’ (DAV) Harley’s Heroes™ program.

   Willy’s Harley-Davidson also hosted its annual Military Appreciation Ride, which raised over
   $2,000 to support DAV free service programs for veterans. Donations are still being collected to
   help our heroes, visit www.harley-davidsondealership.com to make a contribution or call 888-888-
   8888.

   “We are honored to pay tribute to our local veterans at Willy’s Harley-Davidson,” said John Doe,
   General Manager of Willy’s Harley-Davidson. “So many of our customers are veterans or have
   service members in their family. By partnering with the DAV to provide free benefits counseling for
   all veterans, we are providing helpful service and saying “thank you” to the real heroes who allow us
   to have the freedoms we do today.”

   Harley’s Heroes brings the DAV’s Mobile Service Office program to Harley-Davidson dealerships
   across the United States, providing important counseling and assistance to help tens of thousands of
   veterans and their families secure the benefits to which they are entitled from the Department of
   Veterans Affairs, the Department of Defense, and other government agencies.

   Harley’s Heroes is made possible with the help of a grant from the Harley-Davidson Foundation to
   the DAV. This year, The Harley-Davidson Foundation pledged another four-year commitment of $1
   million to support the veteran outreach program – making the total commitment $2 million since
   2007.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces
heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise.
For more information, visit Harley-Davidson's Web site at www.harley-davidson.com. The Harley-
Davidson Foundation, Inc. is a non-profit organization supporting the communities in which the Company
has facilities and selected national causes including veteran’s initiatives.


About Disabled American Veterans
The 1.2 million-member Disabled American Veterans, a non-profit organization founded in 1920
and chartered by the U.S. Congress in 1932, represents this nation’s disabled veterans. It is dedicated
to a single purpose: building better lives for our nation’s disabled veterans and their families. More
information is available at www.dav.org.



                                                 ###
H-D Net Information

To find information on H-D Net, please visit www.h-dnet.com. Once logged on, go to:

       General Operations Tab
            Customer Outreach Area
                   Disabled American Veterans File

								
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