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CONTENTS FUNDAMENTALS Dedicated

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					              CONTENTS

        FUNDAMENTALS

             Dedicated To
  The Meaning of Matuse
       Mission Statement
What We Call Good Design

         GEOPRENE 411

    THE MATUSE FAMILY

             Mikala Jones
                Joel Tudor
            Jamie Sterling
              Flynn Novak
            Derek Dunfee
           Chris Del Moro
                 Pat Millin
             Daniel Jones
           Johnny Maher
             Zach Plopper

                   PRESS
DEDICATED TO...
The   believers.
The   dreamers.
The   Lovers.
The   fighters.
The   workers.
The   players.
The   studiers.
The   partiers.
The   storytellers.
The   listeners.
The   readers.
The   writers.
The   philosophers.
The   clowns.
The   stoics.
The   poets.
The   painters.
The   hustlers.
The   ballers.
The   rollers.
The   riders.
The   finders.
The   minders.
The   grinders.
The   gamers.
The   steppers.
The   salt.
The   pepper.

And everything else on, off,
under or around the table.

It’s art + function. And it’s
all good.
THE MEANING OF MATUSE
Confident but humble.
Savvy yet spiritual.
Matuse represents an
ongoing path to achieving
the synergy of art + function.

Nature and industry.
Passion with method.
The mission is to deliver
Premium (the ichiban) game
that’s focused on the next level.

Leader of innovation.
Follower of compassion.
Our logo is an ancient Taoist symbol;
It signifies “Heaven and Earth.”

Three solid lines for Heaven.
Three broken lines for Earth.
Creativity connecting
Art and Function,
concept to Completion.

We are Matuse.
MATUSE MISSION STATEMENT

To make product ichiban (the best)

by creating function-first,

solution-specific innovations;

to educate by telling a story,

enhancing cultural and environmental awareness.
WHAT WE CALL GOOD DESIGN

GOOD DESIGN TELLS A STORY. It happens for a reason. It has
meaning behind its method.

GOOD DESIGN HAPPENS OUTSIDE-IN. It loves history and appre-
ciates diversity. It welcomes the influence that culture has on inno-
vation. It recognizes that inspiration emerges from all facets of life.

GOOD DESIGN PROVIDES A SOLUTION. It demands that specific
functions and applications determine styles and materials. It means
continual improvement and no final destinations. It’s saying good-
bye to yesterday’s limitations.
GEOPRENE 411


WARMER & LIGHTER. 98% water impermeable compared to
the standard 69%.

LASTS LONGER. Titanium coated.

KINDER TO MOTHER NATURE. Made from limestone - not oil.
THE MATUSE FAMILY
     (PRO RIDERS)
                                                  MIKALA JONES




Godfather of the Matuse Family, Mikala not only pos-
sesses exceptional talent but also a quiet and easy-going    Mikala Jones is the
demeanor that draws people towards him. Since day one,
                                                             Matuse flagship.
this ambassador of Aloha has taken Matuse and its riders
under his wing. Tapping family members Jamie Sterling
and his brother, Daniel Jones, Mikala has brought more
than simply his talents to the table. He has been instrumental in helping build Matuse.

Mikala is a quiet leader and a study of contrasts. The son of a doctor, Mikala is intel-
ligent and sophisticated. He’s street smart and savvy but never one to front. Magnani-
mous, yet, Mikala is also uber-mysto about the secret spots he guards. He is a private
family man with residences in Haleiwa and Bali. However, because of Mikala’s person-
ality, professionalism and smooth hand-jiving style he’s a jet-setter who handpicks each
year’s photo excursions.

Everyone knows that Mikala has the skills to pay the bills. But his greatest asset is his
steel worker mentality. Surfing is his passion as well as his pension. So he hustles and
grinds. Call it luck or hard work but he and has an uncanny knack for landing the air,
making the tube, getting the shot and being on the cover.

A planner and a doer, Mikala Jones knows how to make good things happen. Mikala
Jones is the Matuse flagship.
                                                      JOEL TUDOR




A born and raised San Diegan and world renowned style
master, Joel’s roots, skills and passions are in lockstep
with Matuse’s perpetual mission towards representing         Joel’s roots, skills and
the Ichiban. Not only did Joel grow up a stone’s throw       passions are in lockstep
from the Company’s University City Chateau but Joel          with Matuse’s perpetual
and Matuse also share some common interests.
                                                             mission towards repre-
Amongst others, these shared affinities are as follows:      senting the Ichiban.
form, function, freedom of expression, clever design,
premium goods, open minds, savoir faire, Japanese
sensibility, fine art, low art, honoring elders, protecting
Mother Nature, new beginnings, old souls, being detached, growing together, staying
young, getting better, getting waves, getting weird, boating, jetting, creating, loving,
doing, world culture, world history, prose, poetry, pulp fiction, rare books, classic vinyl,
Jujitsu, Judo, the Way, the Ocean, pushing, sliding, intrigue, social graces, cold bever-
ages, clean air, deep breathing, healthy living, fresh produce, new approaches, happy-
go-luckies, the NYC, the MTK, the Aloha Spirit and a greater appreciation for the finer
nuances all around us.

Joel and Matuse obviously have sights set on big things. Keep your eyes open for Joel
running Matuse’s Premium (the ichiban) Game in the waters near you.
                                                  JAMIE STERLING




Jamie Sterling is perpetually planning his next surfing
challenge. And in his world “challenge” means hurling       Jamie has been a
himself into 25-50 foot surf. Tahiti, Indo, Australia, Tas- longtime member of
mania, South Africa, Thailand, Puerto Escondido, Easter
Island, Chile, Mexico, Hawaii, France, California, Peru,
                                                            the charging elite.
Samoa. Jamie stays in close contact with swell forecasts
and probably has his travel agent on speed dial (he also
helps run this program while at home: www.professionalsurfguide.com).

Whether he’s managing his chaotic calendar or executing his disciplined training regi-
men, Jamie’s approach is that of a professional. The 2006 XXL Big Wave Performer of
the Year, Jamie has been a longtime member of the charging elite. A Haleiwa local and
Pipeline mainstay, Sterling recounts his first experiences rushing Pipe: “I started sit-
ting on the shoulder with Kalani Chapman, Jamie O’Brien, J-Fred, and Mark Healey in
1993 just watching Derek Ho, Shawn Briley, and Mike Stewart do their thing. Derek
Ho called me into my first wave and I got barreled. Went to school the next day and had
bragging rights.”

Year after year, Jamie builds upon his track record with influential rides. His highlight
reel is so lengthy that it is often hard to believe that Jamie’s not even 29. The God-
father of Mikala Jones’ daughter, Jamie has been part of the Matuse Family since the
beginning.
                                                    FLYNN NOVAK




The son of writer/educator, Walt Novak, Flynn is the
laughing, joking, happy-go-lucky, foot-loose-and-fancy-     Whether he’s barrel
free wordsmith you want as your wingman. Whether            riding or chatting up
he’s barrel riding or chatting up local talent, he repre-
sents the “In Like Flynn” spirit popularized by the leg-    local talent, he rep-
endary lothario, Errol Flynn (Side note: “Longshanks” is    resents the “In Like
one of Flynn’s nicknames – as he has perhaps the lon-       Flynn” spirit popular-
gest wingspan of any professional surfer).
                                                            ized by the legendary
A ladies’ man and a guy’s guy, Flynn is a hustling water-   lothario, Errol Flynn.
man of boundless energy. From all-time second reef Pipe
to mushy wind swell, he rides with equal skill and gusto.
There’s nothing he can’t surf. When it’s flat, he’ll Scuba, snorkel, cave dive, body surf,
and kayak or spear fish.

Surfing Pipe since first watching it from the channel at 14, Flynn’s main hero is Todd
Chesser (R.I.P.). Now the proud owner of two covers (Surfer and Surfing Magazine),
Flynn has his sights set on loftier goals. Says Flynn on being one of the world’s premiere
Pipe chargers: “Being young and already high up on the ruthless peckin order gives me
a sense of accomplishment and the want to maintain and keep striving for the top—in or
out of the water.”
                                                 DEREK DUNFEE




Derek is dedicated to rushing big waves. The La Jolla
native pays his dues. He gives respect. He understands     Though Derek has
that his spot in the pecking order – let alone the spot-   proven his skills on a
light – is earned through years of being there and doing
it. Though Derek has proven his skills on a global scale   global scale he’ll never
he’ll never stop challenging himself.                      stop challenging
                                                           himself.
As a grom, Derek cut his teeth charging local reef
breaks. He then honed his skills working as a Tavarua
boatman. Today, Derek’s paddle and tow-in act are well documented – from Todos Santos
and Puerto Escondido to Mavericks.

Recently, Derek displayed the pride and persistence that define his stubborn Irish nature
– as well as his commitment to big surf: In May of 2008, Derek got clipped by the lip at
big Cloudbreak. The wipeout left his left ankle with torn ligaments and a spiral fracture.
However, after surgery and countless hours of rehab (with his brother/trainer Shane Hur-
dman), Derek was surfing Puerto by the Fall. Then, on November 30th 2008, he nabbed
one of the biggest waves seen this winter at Mavericks. That ride won Derek the 2008
XXL award for Biggest Paddle-in.

Derek, twin brother of top notch photographer, Taylor Dunfee, is also a preternaturally tal-
ented writer who wields a concise yet compelling style that would make Hemingway nod.
                                                 CHRIS DEL MORO




Says Del Moro: “When I’m an old man I want to look back
at all the amazing places I’ve been, not how many trophies      Treat others as you
are on my mantel.” True to his words, “CDM” was raised in would treat your
Florence, Italy; schooled in Los Angeles; attended college
in Santa Cruz and then New Zealand. For now, he hangs his       mother.
hat in Encinitas, CA. They say that rolling stones gather no
moss – and that there’s no rest for the gifted. Whatever the
cliché, Chris Del Moro is a rambling man who’s fully committed to chiseling his definition
of soul. CDM picks the Banjo, eats vegetarian and is the proud owner of a blind Pit-bull
affectionately named, Sparky-Dickle. Einstein, Warhol and Marley are among his inspira-
tions. He’s been heavily influenced through his relationships with Ando, T. Moe, the Mal-
loy Brothers, Rob Gilley and his Grandparents.

In between trotting the globe and making art, he parcels time for his lovely lady as well
as his clothing line, Collectic. He also does philanthropy. In this regard, Chris is involved
with the Sea Sheppard’s and Surfers for Cetaceans named him their North American Rep-
resentative. In a day’s gig, you can spot Chris ripping on an Alaia, boosting on a shortboard
and sliding on his Lovebird model from Bing. Not bad work if you can get it, right?

Chris is as giving and open minded as he is busy—except when it comes to certain SUV’s:
“Treat others as you would treat your mother,” he always says, “unless they drive a
Hummer.”
                                                         PAT MILLIN




Whether he’s singing self-composed ditties, spraying buckets
or throwing meat hooks, Patrick Millin will bring a tear to       Few kids today wield
your eye. He deals straight from the heart. There’s no other      Pat’s blend of talents
way to describe it. He loves his mother, Sandra. He laughs
bigger than the sky. And he’s got a mean tennis game. Few         with such ease, style
kids today wield Pat’s blend of talents with such ease, style     or authenticity.
or authenticity.

Splitting time between Hawaii, Montana and Solana Beach, CA, Pat grew up a skate rat.
He still holds it down in that realm. This being said, while Pat was thrashing ramps, rails
(and his ankles, wrists, shoulders, etc); his big brother, Mike, was getting tan, scoring trips
and pulling his fair share of dates. So Pat went amphibious. Since then, Pat’s boosted his
career to new heights. With a surf/skate style hybrid, he’ll bust airs and go big. Recently
he’s travelled to Russia and Norway while appearing in pubs like Outside Magazine and
Surfer’s Journal.

Pat’s multi-dimensional riding skills and handsome face win him looks. However, he’ll
make his biggest mark with his heartfelt personality. “Life is like a long hallway,” Pat likes
to say, “some doors open and some doors shut.” Eventually, whether it’s hosting a show,
winning a contest, strutting his DJ talents or shredding exotic locales, trust that Pat will
learn he can open any door he wants.
                                                DANIEL JONES




Daniel is part of a famous North Shore lineage. The younger
brother of Malia Jones and Mikala Jones, Daniel has man-       Daniel’s known as
aged to carve out an impressive track record as a traveling    the quiet jokester
photo jockey and most recently qualified for the Pipeline
Masters. The proud owner of two US Championships and one       within the Matuse
heat victory against Andy Irons, Daniel’s known as the quiet   Family.
jokester within the Matuse Family.

Like most Matuse Family members, he is chock full of subtle contrasts. One of his lesser
known nicknames is Sloth; yet, Daniel’s living quarters at Rocky Point resembles a posh
photo shoot for Architectural Digest. Though Daniel is humble and mild mannered, he has
an uncanny knack for pointed wisecracks that are typically accompanied by a gentle smile.

One can appreciate Daniel’s dry wit inside of 5 minutes of chatting with him. When asked
about contest surfing Daniel remarked: “I love the WQS…It’s great to surf around the
world with the same 200 people all year in below average waves.”

Daniel handles sarcasm and barreling surf with equal aplomb. In the water or mid-conver-
sation, don’t sleep on these skills.
                                                  JOHN MAHER




Johnny Maher rushes. Warm or cold, with friends or by his
lonesome, he will charge. The waves he rides are unruly; yet,   Unlike the oceanic
Johnny’s one of the most polite, genuine and honest people      behemoths he bombs,
you’ll meet. “Good over Evil. Be cool to each other,” Johnny
always says. A La Jolla native, Johnny’s heroes include         Johnny’s a gentle
Butch Van Artsdalen, Tony Hawk, Da Bull, Pat Curren, Fred       giant.
Vandyke, Thomas Blake, Buffalo, Da Cat, Mike Hynson, and
The Duke.

Johnny is childhood friends/tow-partners with Derek Dunfee. Like Derek, Johnny is also
a Tavarua boatman. In 2007, the duo was invited to the prestigious Nelscott Reef Tow-in
Classic in Oregon. Since then, both Johnny and Derek have continued to turn heads and
further solidify their place in the big wave scene.

When he’s not jetting to big wave locales, Johnny can be found at Windansea with fellow
Matuse Family Members Mike Stuart and the Brothers Dunfee. This being said, he’s just
as likely to wander off someplace to strum his guitar or delve into some light reading. “The
Fountainhead by Ayn Rand,” Johnny extols, “it teaches you to think for yourself, be your
own leader.”

He has the nickname of “Monster” – for his solid, Mastodon-like physical make-up. How-
ever, unlike the oceanic behemoths he bombs, Johnny’s a gentle giant.
                                                  ZACH PLOPPER




At this very moment, Zach Plopper’s up to something. A
pro since he was 11, perhaps he’s checking Fletcher’s Cove      Work hard; play
(Pillbox) or wrapping up an article for TransWorld Surf.        hard, Zach admirably
A renaissance man who’s fluent in Spanish, he might be
playing the front nine, enjoying a Kentucky Derby rager or      takes full advantage
planning a jaunt to Spain. It’s hard to predict where Zach’s    of life’s good-time
headed next but it’s worth asking if you can join.              opportunities.
A dual major at UCSD in Biology and Urban Studies, the
Solana Beach native received his Master’s degree from
UCLA in Urban planning and International Development. Today he puts his diplomas to
use at Wildcoast (http://www.wildcoast.net/site/). Day to day, Zach works with coastal
property-owners and Mexican federal agencies to help preserve threatened wild-lands in
Baja, California. Baja’s interplay of biological elements, geology and surrounding ocean
environment means that Zach helps protect one of the world’s most complex eco systems.

Work hard; play hard, Zach admirably takes full advantage of life’s good-time opportuni-
ties. And no matter what the next morning has in store, he’ll be in a dawn patrol lineup and
at his desk before most peeps pop their first aspirin. It’s tough to fault Zach’s “pull in and
smile” credo.
PRESS
MIKALA JONES COVER, SURFER, APRIL 2007
TRANSWORLD BUSINESS, JULY 2007
ESPN THE MAG. SEPTEMBER 2007
SURFING, OCTOBER 2007
TREEHUGGER.COM, NOVEMBER 2007
ASR BIZ LINEUP MAGAZINE, JANUARY 2008
ASR BIZ LINEUP MAGAZINE, JANUARY 2008
FREESURF. APRIL 2008
                                                      SURFER’S JOURNAL, APRIL 2008




Pat Millin does Norway in Surfer’s Journal article.
SURFER’S JOURNAL, MAY 2008
FLYNN NOVAK COVER, HEAVYWATER, SEPTEMBER 2008
SURFLINE.COM, JANUARY 2009
SURFLINE.COM, JANUARY 2009
SPORTS ILLUSTRATED, FEBRUARY 2009
MIKALA JONES COVER, HEAVYWATER, MAY 2009
VANITY FAIR, JULY 2009
MENS JOURNAL, JULY 2009
MENS FITNESS.AUGUST 2009
MENS FITNESS.AUGUST 2009
DWELL. SEPTEMBER 2009
TREEHUGGER.COM, SEPTEMBER 2009
SURFERS JOURNAL, SEPTEMBER 2009
SURFERS JOURNAL, SEPTEMBER 2009
SURFING, OCTOBER 2009
SUNSET MAGAZINE, OCTOBER 2009
WINE SPECTATOR, OCTOBER 2009
DANIEL JONES COVER, SURFING, NOVEMBER 2009
JOEL TUDOR COVER, SURFER NOVEMBER 2009
GEAR GUIDE REVIEW, NEW YORK TIMES OCTOBER 2009
GEAR GUIDE REVIEW, OUTSIDE MAGAZINE OCTOBER 2009
PRODUCT HIGHLIGHT, THRILLIST.COM NOVEMBER 2009
PRODUCT REVIEW, GEARJUNKIE.COM NOVEMBER 2009
GILT GROUP, NOVEMBER 2009
MICHAEL MULLER WEARING MATUSE TUMO, SUMMITONTHESUMMIT.COM 2009 - 2010
DEREK DUNFEE COVER, SAN DIEGO MAGAZINE DECEMBER 2009
OPENING SPREAD - FEATURE ARTICLE, OUTSIDE MAGAZINE JAN - FEB 2010
TABLE OF CONTENTS, OUTSIDE MAGAZINE JAN - FEB 2010

				
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