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					         Total Marketing Solutions




                         www.smithmarketing.com
815.455.4682                                      1
www.smithmarketing.com
                                 Table of Contents
                                                                                                                                                                                                                                                                                                                                Page
About Smith Marketing              ○   ○        ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               3
Principles                         ○    ○       ○       ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           4
Services Overview                  ○   ○        ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○               ○           ○           ○           ○           ○           ○           ○           ○           ○
                                                                                                                                                                                                                                                                                                                                5
Marketing Solutions:
        Corporate Identification   ○    ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○       6
        Strategy & Planning        ○    ○       ○       ○       ○       ○       ○       ○   ○       ○           ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○           7
Web site Services:
        Development                ○    ○       ○       ○       ○       ○       ○       ○   ○       ○           ○       ○       ○       ○       ○       ○       ○       ○       ○               ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○
                                                                                                                                                                                                                                                                                                                                8
        Benefits                   ○    ○       ○       ○       ○       ○       ○       ○   ○       ○           ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
                                                                                                                                                                                                                                                                                                                                9
        Hosting                    ○    ○       ○       ○       ○       ○       ○       ○   ○       ○           ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
                                                                                                                                                                                                                                                                                                                                10
        Account Features           ○    ○       ○       ○       ○       ○       ○       ○   ○       ○           ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
                                                                                                                                                                                                                                                                                                                                11
        Updates                    ○    ○       ○       ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○
                                                                                                                                                                                                                                                                                                                                12
Creative Services:
        Graphic Design             ○    ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
                                                                                                                                                                                                                                                                                                                                13
Public Relations:
        Press Releases             ○    ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
                                                                                                                                                                                                                                                                                                                                14
Corporate Communications           ○   ○        ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○
                                                                                                                                                                                                                                                                                                                                15
Clients                            ○   ○        ○       ○   ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○
                                                                                                                                                                                                                                                                                                                                16
Appendix A - Website Design Portfolio           ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○           ○           ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○       17,18
Appendix B - Graphic Design Portfolio       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○       ○               ○           ○           ○           ○           ○           ○           ○           ○           ○               ○       ○
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Smith Marketing, Inc.
9109 Arthur St.
Crystal Lake, IL 60014
Phone: 815.455.4682
Fax: 8.5.455.4641
E-mail: info@smithmarketing.com



815.455.4682                                                                                                                                                                                                                                                                                                                           2
www.smithmarketing.com
                                      About Smith Marketing
                                      Welcome to the world of Smith Marketing...one of today’s leaders in
                                      world-class integrated marketing communications. Here, everyone is fo-
                                      cused on one thing...helping customers achieve their goals.

                                      Smith Marketing, founded in 1993, offers innovative, integrated market-
                                      ing solutions grounded in sound business strategy and tactics.

                                      While we have the capabilities to reach global markets, we actively pro-
                                      mote the culture of a small agency...with a continued focus on creativity,
                                      speed, value and management involvement.

                                      We bring you marketing and design specialists with extensive experi-
                                      ence in implementing high-impact, advertisting, marketing, pubic rela-
CUSTOMER FOCUSED
                                      tions and website programs most preferred by leading companies. Be-
Companies like yours have unique
                                      cause we offer a full menu of creative services, you can be sure you will
needs. For many businesses and
                                      benefit from the best possible writing, editing, photography and graphic
organizations, making key sales and
                                      design services available locally.
marketing decisions can be quite
difficult.                            At Smith Marketing Inc., we have a goal to work very closely with each client,
                                      while gaining an understanding of their unique needs. Because of this, we
No matter the size or scope of the
                                      can create and implement customized marketing programs that will achieve
project, Smith Marketing is focused
                                      the kind of results they expect.
on meeting your needs and expecta-
tions with a customized marketing
program built around your business
or organization.




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                               Corporate Principles
                                Client Focus

                                Integrity

                                Service Excellence

                                Committment to Excellence

                                Competitive Pricing
Mission Statement
                                Management Involvement
Smith Marketing Inc.’s
mission is to offer smart,
creative, and effective         Integrated Approach
marketing solutions to our
clients’ more pressing
business challenges.

At the heart of our
professional services is our
ability to exceed client
expectations through our
dedication to excellence in
everything we do.




  815.455.4682                                              4
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                                  Our Services
Marketing                         As a full-service, integrated marketing agency, Smith Marketing Inc.
Advertising and Media Placement
Campaign Development              offers our clients all of the marketing services they need in order
Consulting                        to succeed in today’s competitive marketplace.
Corporate Identity
Direct Mail
                                  Choose from single projects such as a two-page press release to
Sales Promotion
Strategy & Planning               a full-blown marketing campaign introducing your new product
Tracking and Monitoring           or service.
Creative Services
Ad Layouts                        Smith Marketing Inc. offers innovative, integrated marketing solutions
Billboards                        grounded in sound business strategy and tactics. Our goal is to
Brochures
                                  work very closely with each client, while gaining an understanding
Copywriting
Direct Mail                       of their unique needs. Because of this, we can create and imple-
Flyers                            ment customized marketing programs that will achieve the kind
Graphic Design
                                  of results they expect.
Logos & Letterhead
Sell Sheets
                                  As a leader in integrating marketing services, Smith Marketing can
Web Development Services          help you address solutions to key challenges as well as help your
Domain Name Registration
Website Design                    business or organization pursue new opportunities.
Website Hosting
Website Maintenance               Let us show you how today.
Website Promotion
Public Relations

Counseling
Media Relations
Newsletters
Photography
Press Releases
Strategy & Planning

Corporate Communications
Strategy and Planning
Communication Audits
Financial Communications
Employee Communications
Publications


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                          Corporate Identity
                          Smith Marketing is a full-service marketing communications agency
                          that provides companies and organizations with the image and
                          credibility they desire, at a price they can afford.

                          Our mission is to save a business time, provide valuable direction and
                          guidance, and complete projects within the parameters of an
                          agreed upon budget. We have created a marketing firm that
                          promotes working together in an environment that customers want to
                          work with.

                          What’s more, through steady communication, we develop a special
                          relationship with each customer. We learn exactly what they want,
Marketing                 so we can deliver more personal and relevant solutions for their
Advertising and Media     business. We understand that the ultimate success of our company
Placement                 depends upon fulfilling our customers’ needs.
Campaign Development
Consulting
Corporate Identity
Direct Mail
Sales Promotion
Strategy & Planning
Tracking and Monitoring




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                          Strategy & Planning
                          At Smith Marketing, everyone is focused on one thing...helping
                          clients achieve their marketing goals and objectives.

                          One of the first lessons we have learned over the years is the
                          importance of establishing either a brand, or in some cases a
                          corporate image. In most cases, a corporate identity is developed
                          around the important concept of perceptions. In essence, Smith
                          Marketing understands that marketing is not always a battle of
                          products or services. Often times, it is a battle of perceptions. The
                          perception is often the reality. We constantly strive to share this
                          important viewpoint with our clients, as well as to plan and execute
                          the steps in order to proactively shape perceptions.

Marketing                 Besides the “big picture” strategy-related issues, Smith Marketing is
Ad and Media Placement    also experienced in helping clients plan and executive marketing
Campaign Development      campaigns. This includes budgeting concerns, as well as determining
Consulting                key milestone events and responsibilities for all of those involved.
Corporate Identity        With our responsive team of dedicated professionals, nearly every
Direct Mail               job we have worked on over the years has gone as planned. And
Sales Promotion           when the client changes the scope or direction of a project, we also
Strategy & Planning       understand the importance of being flexible team players.
Tracking and Monitoring




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                         Website Development
                         Smith Marketing Inc. has the ideas and capabilities to improve an
                         existing website, or create a new dynamic presence on the World
                         Wide Web. We help businesses and organizations all of sizes
                         establish a presence on the Internet with cost effective e-solutions.
                         Smith Marketing provides entry level assistance, as well as higher
                         end services.

                         Many e-commerce pioneers have discovered that the formula for e-
                         commerce success is really one part selecting the right technology
                         and four parts designing the right business processes and organiza-
                         tion to work effectively in an online world.

Website Services         Smith Marketing places a significant emphasis on determining the
Domain Registration      overall structure of a website. This includes incorporating key
Website Design           elements, features and graphics to accomplish your overall market-
Website Makeovers        ing goals.
Website Hosting
Website Maintenance
Website Promotion




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                         Website Benefits
                         With the help of Smith Marketing, your company or organization can
                         experience tremendous benefits by having a customized “electronic
                         brochure”, designed to promote, market, and even sell your products and
                         services to a world-wide audience.

                         The Internet’s importance to business increases daily. New technologies,
                         like the Internet, are exploding every day, often drastically affecting how
                         companies and organizations sell and market themselves. Here are just
                         some of the key benefits of having a quality website designed and
                         maintained by Smith Marketing:

                           * Share current information with prospective clients

Website Services           * Improve communication with current customers
Domain Registration
                           * Conduct e-mail marketing programs
Website Design
Website Makeovers          * Generate qualified sales leads
Website Hosting            * Post current information about your products/services
Website Maintenance
Website Promotion          * Update the site on a monthly, weekly or daily basis

                           * Generate revenue by selling products/services online

                           * Showcase your business in full-color

                           * Expand your website as your business grows

                           * Post current job openings

                           * Enhance company image with your own domain name

                           * Help compete against much larger competitors




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                         Website Hosting
                         Smith Marketing Inc.’s standard website hosting is the most afford-
                         able way to establish your on-line presence. Your website will be
                         fully equipped to market your business and communicate more ef-
                         fectively with your customers and employees. And our hefty disk
                         space and data transfer will give you room to grow as your com-
                         pany expands its business on the Web.

                         All standard hosting website accounts reside on high-speed, multi-
                         processor servers, linked by redundant T3s to the Internet backbone.
                         The only thing faster than your site will be the growth of your bank
                         account

Website Services                 *   150MB Disk Space
Domain Registration
                                 *   5GB* Data Transfer
Website Design
Website Makeovers                *   Unrestricted Bandwidth
Website Hosting
Website Maintenance
Website Promotion




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                         Website Account Features
                          *   20 POP3 mailboxes

                          *   Virtual secure server

                          *   Virtual FTP server

                          *   Daily tape backups

                          *   Graphical statistics

                          *   Unlimited e-mail forwarding

                          *   Unlimited aliases

                          *   Unlimited auto-responders

                          *   SMTP Access
Website Services
Domain Registration       *   No minimum contract
Website Design
Website Makeovers        Advanced Features
Website Hosting
                          *   CGI, SSL
Website Maintenance
Website Promotion         *   Microsoft FrontPage 2000 Server Extensions

                          *   Hardware and Network

                          *   High-performance multi-processor UNIX servers

                          *   ATM nationwide network with peering on MAE-
                              East, MAE-West, and Chicago




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                         Website Updates
                         A properly maintained website ensures that your company
                         preserves its corporate identity, and is viewed as dependable,
                         consistent, and focused. In order to receive the full marketing
                         benefits of a website, your site needs to be regularly updated.

                         A partnership with Smith Marketing, Inc. will add more value to
                         your site by ensuring that your site offers current information, every
                         page is easily accessible, and your customers can obtain information
                         quickly. Maintaing an updated site will keep visitors coming back,
                         and lead to a better chance of increased sales. Regular updates
                         include but are not limited to the following:


Website Services         * Adding or removing pictures or text
Domain Registration      * Adding new pages as your organization expands
Website Design           * Fixing broken links
Website Makeovers        * Updating job postings
Website Hosting          * Promptly adding news releases
Website Maintenance
Website Promotion        Smith Marketing offers a quarterly maintenance package to help
                         keep your site fresh and current to your customers. Please contact
                         our firm for rates and service information.




815.455.4682                                                                               12
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                         Graphic Design
                         Smith Marketing, Inc.’s graphic design department produces top-
                         notch designs for brochures, logos, newsletters, advertising and
                         more. Our department is one of the best because we combine the
                         technical know-how needed for today’s graphics with good old-
                         fashioned hard work and creativity.
                         We can help your company highlight its strengths and build its
                         identity through high quality graphic design services. Artwork is a
                         great way to grab attention...its impact creates an immediate
                         impression. Your company will earn a reputation of excellence
                         when you let our graphic designers put their skills to work for you.

                                 *   Logo Design
 Creative Services
 Ad Layouts                      *   Letterhead Layout
 Billboards                      *   Newsletters
 Brochures
 Copywriting                     *   Brochures
 Direct Mail                     *   Direct Mailers
 Flyers
                                 *   Banner ads
 Graphic Design
 Logos & Letterhead              *   Flyers
 Sell Sheets
                                 *   Sell sheets

                                 *   Catalogs

                                 *   Annual reports

                                 *   Ad Layouts & Coordination

                                 *   Powerpoint Presentations




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                         PR: Press Releases
                         You’ve worked very hard to make your company the success it is
                         today. Think about it…how many companies like yours have
                         celebrated the accomplishments you have. You should be proud of
                         your many milestones, and utilizing them to your advantage
                         throughout this year.

                         The best way to let everyone know your company’s accomplish-
                         ments is with Smith Marketing’s Public Relations Services. There are
                         great things happening in your business every day that deserve
                         news coverage . You probably take them for granted.

                         Smith Marketing believes that virtually any business, regardless of
                         size, should send out a minimum of four releases a year.
Public Relations
Counseling               The point is that in today’s increasingly competitive marketplace
Media Relations          you should be taking advantage of every opportunity available to
Newsletters              you to receive positive media exposure.
Photography
                         Send out a press release when your company:
Press Releases
Strategy & Planning      - Lands a new client account
                         - Celebrates an anniversary
                         - New product or service launch
                         - Wins an awards
                         - Hires a new employee
                         - Moves to a new location
                         - Receives a certification
                         - and much more




815.455.4682                                                                              14
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                           Corporate Communications
                           When helping clients to establish or improve their corporate iden-
                           tity, Smith Marketing understands that marketing is not always a
                           battle of products or services. Often times, it is a battle of percep-
                           tions. The perception is often the reality. We constantly strive to
                           share this important viewpoint with our clients, as well as to plan
                           and execute the strategic steps and planning in order to proactively
                           shape perceptions.

                           Smith Marketing understands the importance of both internal and
                           external communication in organizations, and has the knowledge
                           and experience to help you improve your processes and results.
                           We offer communication audits that will analyze the core communi-
Corporate                  cation competecies. A few examples are listed below:
Communications
Strategy and Planning      * Success rate of newsletters
Communication Audits       * Ratio of written to published press releases
Financial Communications   * Consistency of information throughout your company
Employee Communications    * Employee processes
Publications               * Use of technology to in communications

                           An intrical part of the complete corporate communication services
                           we offer is publication. We have the capabilites to create, man-
                           age, and publish your newsletters, press releases, website additions,
                           and brochures. In today’s increasingly competitive marketplace, we
                           can help you take advantage of every opportunity for you to
                           receive positive media exposure.




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  www.smithmarketing.com
                                Clients
                                *   Accountants

                                *   Auto Body Repair & Painting

                                *   Catering

                                *   Chamber of Commerces

                                *   Churches

                                *   Contractors—Commercial & Residential

                                *   Distributors—Industrial

                                *   Financial Planning Consultants

                                *   Flooring Specialists

                                *   Insurance- Commercial & Residential
Smith Marketing, Inc. has
worked with a number of         *   Government Agencies—Townships
clients, representing many      *   Management Consultants
business categories. Listed
                                *   Manufacturers
on the right is just a sample
of the types of businesses      *   Mold Makers

we have successfully            *   Non-Profit Organizations
completed projects for
                                *   Office Equipment Distributors
since we first began back
                                *   Packaging & Office Supplies
in 1993.
                                *   Physicians

                                *   Real Estate- Commercial & Residential

                                *   School Districts

                                *   Scrap Metal Dealers

                                *   Seminars & Training Centers

                                *   Telecommunications—Dealers




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                                                   Appendix A:
                                                   Website Design Portfolio
McHenry Township
www.MchenryTownship.com

The McHenry Township wanted a website
that would promote its resident services,
along with its many departments. We used
colorful images to assist in navigating the site
and creative coding to make the large
amounts of text easy to read.
The Township’s website took top honors in
its first year at a state-wide convention for
township officials. The site took first place
among all townships, regardless of size.
The officials at the McHenry Township were
very pleased and honored to be recog-
nized in front of their own peers.




McHenry Area
Chamber of Commerce
www.McHenryChamber.com

The McHenry Area Chamber of Commerce
wanted a website that would feature the
Chamber’s many member services, benefits
and events. We used actual photos from the
Chamber’s photo library on each page. The
site also features an easy to navigate online
membership directory. The overall look of the
site is professional, as well as very easy to
navigate around in.




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                                            Appendix A:
                                            Website Design Portfolio
Radicom, Inc.
www.radicom.com

Radicom, Inc. wanted a website that would
promote its services and the products they
represent. We used bright color-coding to
assist in navigating the site and creative
coding to make the large amounts of text
easy to read. The product pages area of the
site also features images of communication
systems the firm represents. The site also
includes photos of people using the products
in real life situations.




eNetworkers International
www.NetworkingScramble.com

This innovative company wanted a website
that would promote its first-ever county wide
networking event. The site need to look
high-tech, with vibrant colors and images.
We helped the client choose blue and khaki
because of their ease of duplicating for
signage and perhaps company apparel.

The top header reinforces the event, its
tagline and date. The sites features clear
and crisp logos of dozens of participating
chambers and sponsors. In all, the client was
very happy with the final look, as well as the
feedback they have received from others
about the site.




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                         Appendix B: Graphic
                         Design Portfolio




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