Guideline for Mba Project

							Insert Logo, if you wish (as at right)


Directions: Given the large number of project proposals every year,
       PLEASE try to follow these directions as closely as possible.

This form must be received BEFORE the dates listed in the Project Proposal Guideline to make
it into the project bidding process. Be sure to send it in Word format (critical!) to
anocha@umich.edu. Also, please do NOT engage in any reformatting; this just requires that I
undo it, as all forms will be reformatted to create a standard look and feel. A logo will be placed
at the top of each so, if there is one you particularly like to use, feel free to include it as a small
graphic (as above; just replace the one that’s there).

Please indicate below which of the three project types you are proposing (we can’t put this into
the system without that information); and also whether you would consider working with more
than one group (in different sections of the course).

Finally, project descriptions should be both interesting and engaging. Students will be bidding on
projects. Try to put yourself in their position when formulating the project description.

Thank you for agreeing to sponsor a project this semester.

Anocha



It’s crucial that you reply to these questions. Please place an X next to your choices:

Question 1: Which type of project are you proposing on this form?

_____ BBA Projects

_____ MBA Projects


Question 2:

_____ I’m willing to work with up to two groups (perhaps on different aspects of the project), if
      more than one expresses an interest in my project

_____ I prefer to work with at most one group
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                               Marketing Research Design and Analysis
                               University of Michigan Business School

                                   Course Project Information Form


                 PLACE PROJECT OR COMPANY NAME HERE (IN CAPS)



Section 1: Company Description



Section 2: Project Description



Section 3: Specific Research Questions

1.

2.

3.

(Please feel free to add more)


Section 4: List of Target Participants (new section)




Section 5: Any other pertinent information




Section 6: Contact Information

         Name:
         Title:
         Mailing Address:
         Phone:
         FAX:
         e-mail(s):
         Web Site Address(es), if applicable: