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					         the hamilton
         spectator offers
         solutions
to sAtisfy your flyer
distribution needs
And now you have more                                               ❖      Hamilton spectator
targeting options!                                                         in-Paper distribution
       For advertisers requiring complete market coverage to
those interested only in small geographical areas, and all points
in between, The Hamilton Spectator will design a custom flyer       ❖	     eMC - extended
distribution solution to drive your business forward.
                                                                           Market Coverage
                                                                    ❖	     tMC - total Market
                                                                           Coverage

                                                                            Combine these distribution options
                                                                    with The Spectator's superior verification
                                                                    system and market analysis capabilities to
                                                                    ensure you distribute to the right customer,
                                                                    at the right time, the first time!
        the hamilton
        spectator
in-PAPer distribution
        Research shows that consumers prefer to receive
advertising flyers within a daily newspaper. By choosing            spectator readers
distribution within The Hamilton Spectator, you ensure that your
flyer is welcomed into consumers’ homes as part of their daily
newspaper package.
                                                                    read flyers!
                                                                           It's one thing to ensure your flyers
	     ❖	 Distributed in home-delivered and single-copy              reach the doors of potential customers. It's
         newspapers                                                 quite another to expect them to be read. But
	     ❖ Tuesday thru Saturday distribution*                         research shows that distribution of flyers
                                                                    within a daily newspaper increases the
	     ❖ Area selection by FSA (Forward Sortation Area)              likelihood of readership.
	     ❖ Flyers inserted on the premises with state-of-the-art
        inserting equipment
        For advertisers who understand and appreciate the value
of distribution within a paid vehicle, The Hamilton Spectator
provides access to a lucrative consumer market. Daily newspaper
readers are better educated and more affluent than adults in
general, and their retail expenditures exceed the market average.




*Minimum quantities: 20,000 Tuesday and Wednesday / 40,000
Thursday, Friday and Saturday




                                                                                  Source: NADbank®
   Hamilton Spectator
   Subscriber Delivered Inserts
There are 3 Spectator Subscriber Delivery Options:
DELIVERY TO HOME SUBSCRIBERS In Hamilton
Flyers are inserted into The Hamilton Spectator and delivered to over
78,000* subscribers weekday and over 80,000* subscribers on Saturday
in the areas of Hamilton, Burlington, Stoney Creek, Ancaster, Dundas,
Grimsby and Caledonia before 6 am weekday and 8 am Saturday by adult
carriers.
Delivery is available Tuesday to Saturday.
DELIVERY TO HOME SUBSCRIBERS In Rural Areas
Flyers are inserted in The Hamilton Spectator and delivered to approx.
18,000* subscribers weekday and approx. 22,000* subscribers on
Saturday in the areas of Glanbrook, Mt Hope, Binbrook, Hagersville, rural
Caledonia, Dunnville, Oakville, Milton, Campbellville, Puslinch,
Flamborough etc. before 6 am weekday and 8 am Saturday by adult
carriers.
Delivery is available Tuesday to Friday.
SINGLE COPY SALES
Flyers are inserted in 14,000* weekday and 22,000* Saturday copies of
The Hamilton Spectator that are purchased at stores and boxes daily
throughout Hamilton & area and Burlington.
Single copy sales are purchased for $1.00 Monday to Friday and $1.75 on
Saturday by readers of The Hamilton Spectator.
* Please see Spectator Distribution Quantities and Specifications
for details.
Distribution available by Full FSA only.
Minimum quantities required: Tuesday/Wednesday 20,000 pieces,
Thursday/Friday/Saturday 40,000 pieces.
•	 Deadlines	to	Ensure	Delivery:	
  Booking Space: 8 business days prior to insertion date
  Insert Arrival:    5 business days prior to insertion date
• Size	Requirements:
  Minimum 5” x 8” Fold/spine must be on 8” side
  Maximum 11.5” x 11.25” Fold/spine must be on 11.25” side                  Shipping Address: The Hamilton Spectator
  No accordian folds                                                                          44 Frid Street, Hamilton, Ontario L8N 3G3
                                            Delivered                                         Phone: 905.526.3238 or 905.526.4679

                                           Tuesday to                       Shipping Hours:      6:15 a.m. to 1 p.m. Monday to Friday
                                                                                                 Bulk or loose on skids, shrunk wrapped and tied
                                            Saturday
                                                                                           For additional information contact your
                                                                                 Metroland Corporate Account Executive at 416.493.1300 OR
                                                                                   Sherri Mattys, Insert Coordinator, smattys@thespec.com
                                                                                                       or 905.526.3249




                                                                            Serving Hamilton, Stoney Creek, Dundas, Ancaster and surrounding area
                                                                   Rd.
                                                                         Nash




        EMC
eXtended MArKet
CoVerAGe
        Enhance your market presence with EMC flyer
distribution. Supplement your Hamilton Spectator in-paper
distribution with flyer delivery to non-subscribers. The result
is full market coverage in all or selected areas of the Hamilton
CMA, without duplication.

	      ❖ Distributed to non-subscribers

	      ❖	 Wednesday distribution
          (The Hamilton Spectator Free Press Community)

	      ❖	 Area selection by FSA (Forward Sortation Area)

	      ❖ Distribution available to homes and/or apartments

	      ❖ Minimum quantity of 5,000



it Makes sense!
	       When you know where your customers live, it simply
makes sense to saturate the market. Combine the benefits of
in-paper distribution with the additional coverage provided
through EMC delivery, and you're assured effective and
efficient distribution of your advertising flyers to prospects
throughout the Hamilton CMA.
                                      Hamilton Spectator
                                      Non-subscriber Delivered Inserts
                                      EMC (Extended Market Coverage)

                             There are 2 Spectator Subscriber Delivery Options:
                             DELIVERY TO NON-SUBSCRIBER HOMES
                             To Single Family Homes in Hamilton

                             Flyers are inserted inside our Free Press Community tabloid
                             paper and delivered to 79,000* non-subscribers in the areas
                             of Hamilton, Stoney Creek, Ancaster and Dundas before 6 pm
                             by youth carriers.

                             DELIVERY TO NON-SUBSCRIBER APARTMENTS
                             Door-to Door and Lobby Drops

                             Flyers are inserted inside our Free Press Community tabloid
                             paper and delivered to 14,500* non-subscribers in the areas
                             of Hamilton, Stoney Creek, Ancaster and Dundas before 6 pm
                             by youth carriers.

                             * Please see Spectator Distribution Quantities and
                             Specifications for details.

                             Distribution is available by Full FSA only
                             Minimum Quantity Required: 5,000 pieces
                             •	 Deadlines to Ensure Delivery:
                                Booking Space: 8 business days prior to insertion date
                                Insert Arrival: 5 business days prior to insertion date
                                S
                             •	 	 ize Requirements:
                                Minimum 5” x 8” Fold/spine must be on 8” side
                                Maximum 11.5” x 11.25” Fold/spine must be on 11.25” side
                                No accordian folds


                                              Delivered                                                                                                                                                                                                                 Shipping Address: The Hamilton Spectator
                                             Wednesday                    CHO
                                                                                   O
                                                                                                                                                                                                                                                                                          44 Frid Street, Hamilton, Ontario L8N 3G3

                                                                                                            COM
                                                                           YOU SE                                                                                                                                                                                                         Phone: 905.526.3238 or 905.526.4679
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                                                                                                                                                                                                                                                                        Shipping Hours:      6:15 a.m. to 1 p.m. Monday to Friday
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                                                                                                                                                                                                                                                                                      For additional information contact your
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                                                                                                                                                                                                                                         E Initial
                                                                                                                                                                                                                                                                            Metroland Corporate Account Executive at 416.493.1300 OR
                                                                                                                                                                                                                                                                              Sherri Mattys, Insert Coordinator, smattys@thespec.com
                                                                                                                                                                                                                                                     Consu
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                                                                                                                                                                                                                                                                                                  or 905.526.3249


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         TMC
totAl MArKet
CoVerAGe
         Now you have the opportunity to execute complex
distribution programs, finely zoned to identified target markets,
through TMC delivery.

	      ❖ Distributed to all households in the Hamilton-
         Wentworth region
	      ❖	 Thursday distribution
	      ❖	 Area selection by DAZ (125+ zoned regions)


Precision targeting
	     The Spectator can provide assistance in identifying prime
prospects and markets through the use of sophisticated research
and software tools. And the analysis is free of charge to
Hamilton Spectator Clients!

       Consult your Spectator Sales Representative to discuss
how we can help you execute a targeted flyer distribution
program.
  Hamilton Spectator
  TMC (Total Market Coverage)
  Delivered to Every Home & Apartment

HOME DELIVERY
Flyers are packaged and delivered to a total of
143,672* homes every Thursday in the areas of
Hamilton, Stoney Creek, Ancaster and Dundas by 6 pm
by youth carriers. This package also includes the
Hamilton Community Newspaper in selected FSAs.
Targeted distribution is available.

Delivery is available Thursday

APARTMENT DELIVERY
Door-to-Door and Lobby Drops

Flyers are packaged and delivered to over 27,394*
apartments every Thursday in the areas of Hamilton,
Stoney Creek, Ancaster and Dundas by 6 pm by youth
carriers.

Full FSA and targeted distribution available

•	 Deadlines to Ensure Delivery:
   All insert bookings and flyer arrivals deadline is
   9:00 am Monday prior to insertion date




                                                        Shipping Address: 5300 Harvester Road
                                                                          Burlington, Ontario L7L 5N5
                                                                          905.634.1710 or Fax 905.632.1024
                                       Delivered        Shipping Hours:      8 a.m. to 5 p.m. Monday to Friday

                                       Thursdays                             Flyers should be bundled and tied on skid then
                                                                             shrunk wrapped and tied
                                                                      For additional information contact your
                                                           Metroland Corporate Account Executive at 416.493.1300 OR
                                                         Heather Panicucci, Distribution Manager, hpanicucci@thespec.com
                                                                             or 905.631.6095 Ext: 304




                                                         Serving Hamilton, Stoney Creek, Dundas, Ancaster and surrounding area
                                                                             delivery          recipients           day of            Market             Minimum
                                                                             Vehicle                               delivery        segmentation          Quantities


                                                                               the             subscriber tuesday thru                fsA level          20,000*




                                                                In-Paper
                                                                             Hamilton        Households/ saturday                                        tues Wed
                                                                             spectator       single Copy
                                                                                                buyers                                                    40,000
                                                                                                                                                         thurs thru
                                                                                                                                                            sat


                                                                            spectator             non-            Wednesday           fsA level             5,000




                                                                EMC
                                                                            free Press         subscribing
                                                                                               Households


         the hamilton
         spectator                                                           spectator            All              thursday         finely Zoned            5,000




                                                                TMC
                                                                            distribution       Households                           dAZs or fsA



AdVAntAGe
                                                                              services                                                  level



                                                                            *one advertiser anchored at 50,000 flyers for tuesday needed before 20,000 quantity accepted


        When you invest your distribution dollars with The
Hamilton Spectator for in-paper, EMC or TMC flyer delivery,                insightful Market Analysis
you are investing in the expertise and experience of the market                   ❖	A complete analysis of your market
leader in flyer delivery. And as our customer, you benefit from            and customers is provided in a timely manner,
a host of competitive advantages that will help maximize the               at no cost.
effectiveness of your distribution campaign to deliver the results
you expect.
                                                                           Apartment Access
exceptional Customer service                                                      ❖ Delivery to every apartment-based
                                                                           Spectator subscriber, along with significant
       ❖	 Your account is managed and implemented                          door-to-door delivery in access buildings,
          exclusively by experienced Spectator professionals.              represent superior apartment penetration.


superior Verification standards                                            Competitive rates
       ❖	 Same day visual and telephone verification,                             ❖ Unmatched targeting options and
          combined with carrier phone-in confirmation,                     superior delivery at competitive rates,
          represent the highest verification standard in the               maximize the value and efficiency of your
          market.                                                          campaign.


Value-Added support                                                        Consult your Hamilton Spectator Account
       ❖ In-paper support programs for frequent advertisers                Representative when you're planning your next
         add significant media muscle to your campaign.                    flyer campaign. We'll design an Intelligent
                                                                           Distribution Solution to tap into the potential
                                                                           your customers hold for your business.
        the hamilton
        spectator
2011 Insert
DIstrIbutIon rates
                                                                   specIalIty pIeces
net cost per thousanD                                              For speciality pieces such as Post-It-Notes,
                                                                   Polybags, Perfect Bound Magazines, Door
      ❖ 1 – 12x per year                  $47.00                   Hangers, etc higher rates apply. See your
                                                                   sales representative for details on costing and
      ❖ 13x plus per year $44.00                                   distribution availability (restrictions apply).

Rates apply to: Paid (in-paper)
                 EMC (Community Free Press)
For inserts over 60 page glossy or 80 page newsprint, high rates
apply. Inserts are distributed Tuesday through Saturday**


MInIMuM QuantIty reQuIreMents
Tuesday** or Wednesday – 20,000 flyers in-paper
**an advertiser anchored at 50,000 pieces needed before 20,000
quantity accepted
Thursday, Friday or Saturday – 40,000 flyers in-paper
EMC (Community Free Press) Wednesday only – 5,000 flyers

				
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posted:3/23/2011
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