50th Annual Convention
Learn Best Practices engage Your Peers chart the Future
February 5-8, 2010
san antonio convention center marriott rivercenter
Celebrating 50 years of excellence, education and relationship building.
50 t h A n n u al C o n v e n ti o n
Celebrating 50 years of excellence,
education and relationship building.
Dear Franchise Colleagues:
This year has clearly been a time of economic turbulence 2010
and business uncertainty. We have all been challenged to Convention Committee
streamline our operations and find more cost-effective ways
to conduct business. But there are now indications that the
marketplace is starting to rebound and it is more important IFA would like to thank the members of the
than ever that we stay up-to-date on current strategies 2010 Convention Committee for lending
and trends and “the how to’s” of growing and surviving in their time and expertise to developing this
today’s transitional economy. There is one event that year’s program.
you cannot afford to miss in 2010 – IFA’s 50th Annual
Convention, February 5-8, at the San Antonio Convention
Ken Walker, CFE, Chairman & CEO,
Center and Marriott Rivercenter in San Antonio, Texas. Driven Brands, Inc.
This year’s Convention Committee thought strategically
to develop programming focused on the current realities Jack Earle, Managing Partner,
you and every other franchise system is facing today. Our Earle Enterprises LP (McDonald’s
educational sessions feature content and speakers who Franchisee)
can make a positive difference for your business. And
since franchising’s success depends on relationships, we Bill Anderson, President,
offer multiple opportunities for you to build connections that The UPS Store of Philadelphia
will impact your bottom line long after the excitement of Susan Black-Beth, CFE, Senior VP, Director
your time in San Antonio has subsided. You will network of Franchising, Super Wash, Inc.
Joseph H. Bourdow, CFE, President,
with your peers, gather and share information, as well
Valpak Direct Marketing Systems
as gain perspective and knowledge from experienced
Mary Beth Brody, CFE, Special Counsel,
franchise executives. In addition, our exhibitors will share Faegre & Benson LLP
with you the new state-of-the-art products and services to Ken Colburn, President, Data Doctors
assist you in operating your system efficiently, economically Franchise Systems
and effectively. As you review this brochure, I am confident Stephanie A. Colgan, Vice President of
you will agree that this year’s convention provides the tools Sales, Henry Wurst, Inc.
and the framework for meaningful take-home value from Ryan Cunningham, President,
this transitional economic timeframe. Javelin Solutions
Dina Dwyer-Owens, CFE, Chairwoman/CEO,
In addition to informative educational sessions, energizing The Dwyer Group
roundtables and the best networking anywhere, we’ll John Fitzgerald, CFE, Principal,
celebrate 50-years of franchising including featuring some Gray Plant Mooty
Stan Friedman, CFE, President, RetroTax
of our industry’s icons and companies that have been
Lonnie Helgerson, CFE, CEO, Helgerson
operating for a half-century. This will be an inspirational
event your colleagues in franchising will be talking about for Geoff Hill, CFE, Vice President,
years to come. Roark Capital Group
Dawn Kane, President, Hot Dish Advertising
I encourage you to make a “transition your business” Barry Miller, President, Sylvan Learning
decision and participate in this year’s program. Just four Center of Girard, OH
days in San Antonio will pay dividends the rest of the year. Dick Rennick, CFE, Founder & CEO,
I look forward to seeing you and your team this February. TEAMRennick
Jim Squire, CFE, Director of Franchise
Sincerely, Development, HoneyBaked Ham
Company and Cafe
Philip St. Jacques, Chief Marketing Officer,
Ken Walker, CFE St. Jacques Franchise Brand Marketing
Chairman & CEO, Driven Brands, Inc. Ronald Stilwell, CFE, President & CEO,
Chairman, 2010 Convention Committee Franchise Executive Consultants
Lee Vala, President, Vala Interactive, Inc.
2 50th annuaL International Franchise Association Convention — Register at www.franchise.org
lli n g G e
n e ra l S e s si o
m pe ns
monday February 8
8:00 am - 10:00 am - Panel of the Pros
saturday February 6
12:30 pm - 2:30 pm
Join us for the official opening of our 2010
Convention where we will hear from former Jon Luther Michael M. Isakson
U.S. President, George W. Bush.
President Bush served in the Oval Office
for eight of the most consequential years
in American history. Faced with challenges Jack Earle
that ranged from a terrorist attack to a global
financial crisis, he made difficult decisions
that shaped the nation’s course and world
Ken Bartell Jason Duffy
affairs for decades to come. His leadership
after the terrorist attacks of September
11, 2001, was an inspiration to millions of Next, our Panel of the Pros session on Monday morning will be led
Americans. His policies, while controversial by Incoming IFA Chairman, Jack Earle, a McDonald’s multi-unit
at times, kept the country safe for more than seven years and liberated franchisee. Mr. Earle will lead several franchise executives in a
more than 50 million people from tyranny. Working with leaders in discussion focused on examining the importance of incorporating
Congress and elsewhere, President Bush also raised standards and an advocacy program into your franchise system’s plans for the
accountability in public education with the No Child Left Behind Act, future. With all the changes occurring on the regulatory front,
added a prescription drug benefit to Medicare that helped more than it’s more important than ever that you and your franchisees stay
40 million beneficiaries, improved air quality and made America’s engaged. Our panelists will demonstrate how to launch and
energy supply more secure. He worked to designate more ocean area effectively maintain a grassroots effort that will have a lasting
habitats for environmental protection than any predecessor, launched impact on the way you operate your franchise system.
historic efforts to fight HIV/AIDS and malaria in Africa, and strengthened
America’s relationships with strategically important nations like India, Moderator: Jack Earle, Managing Partner, Earle Enterprises
China and Japan. (McDonald’s Franchisee)
President Bush will share candid insights on his eight years in Speakers: Jon Luther, Chairman, Dunkin’Brands
the White House, his experiences with other world leaders, the nature Michael M. Isakson, President & COO,
of public leadership and decision making, and address a wide variety ServiceMaster Clean, The ServiceMaster Company
domestic and international challenges facing our nation in the 21st Ken Bartell, Owner, ServiceMaster of Redmond, OR
century. Jason Duffy, Dunkin’Brands Franchisee
monday February 8
sunday February 7 12:45 pm - 2:45 pm
8:00 am - 10:00 am
Our final general session program will take a 360
Our Super Session on Sunday morning will feature a
degree look at what is going on right now in the
compelling and thought-provoking presentation about the
international business landscape because what
DineEquity story told by 37-year restaurant veteran, Julia
happens globally has a direct impact on your
Stewart. DineEquity is the world’s largest full-service
franchise system. We are pleased to bring back
restaurant company franchising and operating restaurants
the “Global Guru”, Dr. Jeffrey Rosensweig, to give
under the Applebee’s Neighborhood Grill & Bar and
you up-to-the-minute global economic and financial
IHOP Restaurant brands. Ms. Stewart is currently
trends and forecasts. Jeff Rosensweig is the director of Emory’s
the company’s Chairman and CEO and since joining the company
Goizueta Business School Global Perspectives Program. He is
in December 2001, has implemented significant shifts in strategy
also a Finance professor who specializes in global strategy, global
that resulted in revitalizing the IHOP brand and improving the overall
economics, and international finance. His current research will
financial performance of the business. In 2007, she led the acquisition
be shared with you and focuses on three main topics: business
of Applebee’s International, Inc., creating an industry leader with more
linkages with the emerging global economy; forecasting the global
than 3,400 locations. During this particular presentation, Ms. Stewart will
economy and its impact on business and investment strategy;
discuss the recent challenges she has faced as DineEquity’s leader and and the implications of globally divergent demographic trends for
her plans for the future growth of the company. business.
Throughout our general session programming, we will celebrate the past 50 years by taking a look back at franchising and showcasing some of the work the IFA has
accomplished on behalf of its members. We will also honor those icons who have been franchising for 50 years and take a glimpse into the future to see what’s
ahead for our industry and how the association can help facilitate the further growth of our important business model.
50th annuaL International Franchise Association Convention — Register at www.franchise.org 3
gra m O v er v
IFA extends its sincere appreciation to our
50th Annual Convention Premier Sponsors:
8:00 am – 10:00 am ICFE Registration
8:00 am – 9:30 am Finance, Audit &
8:30 am – 5:30 pm ICFE Special Sessions
(separate registration required)
9:00 am – 2:00 pm World Franchise
10:00 am – 2:00 pm IFA Executive
12:00 n – 1:00 pm ICFE Special
General Session Production Session Luncheon
3:00 pm – 5:00 pm Franchisor Forum
7:30 am – 9:30 am Education Foundation
Board of Trustees
7:30 am – 8:00 pm Registration
8:00 am – 10:00 am VetFran Committee
Opening General Session Speaker 8:00 am – 9:00 am Franchise Relations
8:00 am – 10:00 am Membership Committee
8:30 am – 5:30 pm ICFE Special Sessions
(separate registration required)
8:30 am – 10:00 am Legal Legislative
9:00 am – 11:00 am Women’s Franchise
Convention Social Network 10:00 am – 12:00 n International Committee
10:00 am – 12:00 n ICFE Board of
10:00 am – 12:00 n Marketing &
10:00 am – 12:00 n Past Chairmen’s Council
10:00 am – 12:00 n Technology Committee
Register for the IFA Convention at
www.franchise.org/convention.aspx 10:30 am – 12:00 n FranPAC Advisory Board
Register for the ICFE Special Sessions at www.franchise.org/cfe.aspx
4 50th annuaL International Franchise Association Convention — Register at www.franchise.org
Friday February saturday February
12:00 n – 1:15 pm
Conference Lunch 12:30 pm – 2:30 pm Opening General
(separate registration required) Session & Luncheon
12:00 n – 1:00 pm IFA Board of Directors’ 2:45 pm – 4:15 pm CONCURRENT
Luncheon EDUCATIONAL SESSIONS
1:00 pm – 5:00 pm IFA Board of Directors’ 4:30 pm – 8:30 pm Chairwoman’s Reception w/
1:30 pm – 5:30 pm WFC Leadership 7:30 pm – 9:00 pm Women’s Franchise
Conference Committee Reception
(separate registration required)
7:30 pm – 9:00 pm International Reception
3:00 pm – 4:00 pm Supplier Forum
4:00 pm – 4:30 pm Ambassador Orientation
5:00 pm – 6:00 pm
6:00 pm – 7:00 pm
New Member Orientation
New Member/First Time
7:00 am – 6:00 pm Registration 7
7:00 am – 8:00 am 365 FranPAC Breakfast
6:30 pm – 8:30 pm Taste of Franchising
8:00 am – 10:00 am Super Session w/
10:15 am – 11:45 am CONCURRENT
12:00 n – 2:00 pm Networking Lunch w/
7:00 am – 5:00 pm Registration Exhibitors
7:00 am – 7:30 am Supplier Forum 1:00 pm – 3:00 pm Diversity Institute
Executive Committee Board Meeting
2:15 pm – 3:45 pm Business Solution
7:30 am – 9:00 am Prayer Breakfast
Roundtables w/ Franchise CEOs
7:30 am – 9:00 am Supplier Forum Advisory 4:00 pm – 5:30 pm Founder’s Party w/
Board & General Exhibitors
8:30 am – 10:30 am Franchisee Forum
9:00 am – 12:00 n
9:00 am – 12:00 n
Financial Summit 7:00 am – 4:00 pm Registration
9:00 am – 12:00 n Technology Summit 8:00 am – 10:00 am Super Session w/
9:00 am – 12:00 n New Markets Summit
10:15 am - 12:30 pm Supplier Forum Business
9:00 am – 12:00 n Elements of Successful
11:45 am – 12:45 pm PAC VIP Reception
9:30 am – 11:30 am Social Sector Franchise
12:45 pm – 2:45 pm Luncheon & General
10:00 am – 12:00 n Franchise Sales 3:00 pm – 4:30 pm “MINI” SUPER SESSIONS
Compliance Program 6:30 pm Reception
10:00 am – 12:00 n Awards Committee 7:30 pm Closing Gala
11:30 am – 12:30 pm PAC VIP Reception
50th annuaL International Franchise Association Convention — Register at www.franchise.org 5
s p ons
In addition to the sponsors recognized on page 4, IFA extends its sincere
appreciation to the following 2010 Convention Sponsors:
Hall of Fame Award
Women’s Leadership Conference Lunch
& Entrepreneur of the Year Award
Bonny LeVine Award
Opening General Session
dessert your guilt.
Sunday Super Session Monday Lunch & General Session
Ronald Harrison Award
Registration Bags Convention Portfolios Women’s Leadership Conference Program
& Convention Program Book
Small Screen Promotions Registration Lounge/Email Kiosks
Guest Room Key Cards
At-A-Glance Pocket Guides Convention Program Book Monday Super Session
International Reception Printing Stations Registration Lists CEO Business Solution Roundtables
Women’s Networking Reception Exhibit Hall Door Prizes
Smart Counsel. Straight Talk.
Women’s Leadership Conference Lunch Exhibit Hall Aisle Banners Exhibit Hall Footprints Women’s Leadership Conference Program
For sponsorship information, contact Lynette Darby at 202/662-0782 or firstname.lastname@example.org
6 50th annuaL International Franchise Association Convention — Register at www.franchise.org
Fri d a FeB 5 2010
Women’s Franchise Committee
12:00 n – 5:30 pm
Women’s Franchise Committee Annual Leadership Conference
“Rebounding Strong in 2010 — Best Practices From Today’s Innovators”
2009 posed a unique set of challenges and we all reacted differently: changes in staff, technology, vision, communication
and more. Join some of IFA’s best innovators for a frank discussion of how they faced the hard challenges, made the tough
decisions, achieved the greatest long-term impact and prepared to move forward in a new decade. Learn when and how to
reinvent, redesign and restructure. Take home proven ideas that can help propel your business into a strong 2010.
12:00 n – 1:15 pm
Opening Luncheon featuring the WFC Crystal Compass presentation
1:15 pm – 1:30 pm
1:30 pm – 2:30 pm
Keynote Address: Jane Abell, President & COO, Donatos Pizzeria
2:30 pm – 2:45 pm
2:45 pm – 3:45 pm
Panel Moderator: Kerry Olson, CFE
Vice President – Legal, International Dairy Queen
Panelists: Kerry Olson, CFE Tom Wood Linda Shunk, CFE
Tom Wood, President & CEO, Floor Coverings International;
Linda Shunk, CFE, Vice President, Retail & Franchise, Oreck Franchise Services;
Tariq Farid, CEO, Edible Arrangements International, Inc.;
Mary Rogers, CFE, CEO, Abrakadoodle
3:45 pm – 4:30 pm Tariq Farid Mary Rogers, CFE
Roundtable Discussions led by the following facilitators:
Jayne Westlake, Associate, Cassels Brock & Blackwell; Marisa Faunce, Partner, Plave Koch PLC; Terry Corkery, President
& CEO, FranchiseWorks.com; Kim Woods, CFE, Senior Client Consultant, Franchise Solutions; Max Schott, Principal, Gray
Plant Mooty; Steve Hockett, Vice President Operations, Great Clips, Inc.; Debbie Shwetz, CEO, Nothing Bundt Franchising;
Karen Spencer, CEO/Partner, Fran-Systems LLC; Cheryl Babcock, CFE, Director, Int. Institute of Franchise Education,
Nova Southeastern University; Mary Jo Larson, Vice President/Publisher, Franchise Times; Tim Holidia, President &
CEO, FRANMOGUL; Michael Joblove, Shareholder, Genovese Joblove & Battista; Kristi Benning, Director Franchise
Development, The MAIDS International, Inc.; John Kelly, Director of Marketing, Massage Heights; Meredith Flynn,
Director of Legal & Financial Services, Allegra Network, LLC; Renee Lyle, CFE, President, American Poolplayers Association;
Ken Hutchenson, CFE, President, U.S. Lawns; Kim Plahn, CFO, Dunn Bros Coffee; Jen Campbell, VP Account Supervisor,
Hot Dish Advertising; Carey Jernigan, Vice President, re:group, inc.
4:30 pm – 4:40 pm
4:45 pm – 5:30 pm
The Leadership Conference is open to fully-registered convention attendees only. The fee to attend this event is $50.
Please check off the appropriate box on the registration form before sending it to the IFA Office.
Your attendance at the WFC Leadership Conference will earn you 100 Education credits toward the
completion of the Certified Franchise Executive (CFE) accreditation.
50th annuaL International Franchise Association Convention — Register at www.franchise.org 7
y c o n t.
ri d a
F FeB 5 2010 reception
6:00 pm – 7:00 pm
6:30 pm – 8:30 pm
Help welcome new IFA members
Taste of Franchising and first time attendees to the
This is one of franchising’s favorite events! The Taste convention. This by-invitation-
of Franchising offers attendees their first opportunity only event is an opportunity for
to catch-up with old friends and make new contacts new members and first time
during a unique networking reception showcasing the attendees to get acquainted
many savory delights that franchising has to offer. with colleagues in the franchise
Franchisor members generously provide branded food community, including the IFA
and beverage items while others’ support helps to Board of Directors and other
provide decorations, paper products and the evening’s members of the IFA leadership.
entertainment to make the Taste of Franchising a great
way to kick off the convention. And this year’s Taste of
Franchising will feature a Tail-Gate Party theme to get
you geared up for Sunday Night’s Super Bowl.
We’d like to thank those IFA franchisor and supplier
Title Sponsor members who graciously support this event:
For sp 202/662
ation, contact Anne Poodiack at
8 50th annuaL International Franchise Association Convention — Register at www.franchise.org
s atu 6 2010
Please join us on Saturday morning at the Prayer Breakfast hosted by The ServiceMaster Company.
This is a non-denomination event that we hope you will attend with your family and friends. Listen to
a special musical performance, motivational readings and a thought-provoking discussion led by Ken
Starr about “Leadership and Your Personal Faith.” Mr. Starr is a lawyer and former judge and solicitor
general who was appointed to the Office of the Independent Counsel to investigate the suicide death of
7:30 am – 9:00 am the deputy White House counsel, Vince Foster, and the Whitewater land transactions by U.S. President
Bill Clinton. He later submitted to Congress the Starr Report, which opened the door for Clinton’s
Prayer Breakfast impeachment based on charges arising from the Monica Lewinsky scandal. Mr. Starr currently serves as
dean of Pepperdine University School of Law in Malibu, California. The Prayer Breakfast is offered on a
complimentary basis to fully registered convention attendees on a first come, first served basis. Please
indicate your plans to attend on our registration form.
The Prayer Breakfast is sponsored by and co-sponsored by: • Tasti D-Lite LLC
• Servant Systems
• Michael Seid & Associates
• HomeTask Handyman
• Service Brands
• Two Men And A Truck
Summits and Concurrent Educational Sessions
9:00 am – 12:00 n
iFa 50th annual convention F international summit – track one
Ongoing franchise training is of paramount
Developed by the International Committee
interest to you and your executives. To better
serve our members who are at various stages
in their lifecycle, we have designated certain Considerations for Initiating an
sessions for New and Emerging Franchisors, International Expansion Effort International Committee
Established Franchisors and Large/Mature • Why should your organization expand to an international
Franchisors. Please refer to the key below market?
to find the sessions most germane to your • When is the right time to expand internationally?
business. • Organizational readiness.
• Developing the expansion plan.
Moderator: Ned Lyerly, SVP, Global Franchise
s New and Emerging Franchisors Development, CKE Restaurants, Inc.
(Under 100 units and/or franchising Speakers: Jason Zickerman, CFE, President,
less than five years) The Alternative Board; Rod Young, Executive Director,
n Established Franchisors
(100+ units and/or franchising 6+ years)
International Expansion Strategies – Choosing the
l Large/Mature Franchisors • Setting realistic expectations.
(500+ units and/or franchising 20+ years) • Expansion strategies.
• Developing the expansion plan.
F Applicable to ALL Franchisors Speaker: Robert Stidham, President, Franchise
Dynamics, LLC; Rose Nichols Zinkel, Director of
International Development, International Dairy Queen;
William Le Sante, CFE, CEO, Le Sante International
50th annuaL International Franchise Association Convention — Register at www.franchise.org 9
s atu r d FeB 6 2010
9:00 am – 12:00 pm 9:00 am – 12:00 pm
F international summit – track two F technology summit
Developed by the International Committee Developed by the Information Technology
Committee Information Technology Committee
International Expansion – Identifying Market Opportunities
• Where to find the right recourses for your international • Knucklebusters - 50 years of technology innovation in
• Market entry considerations. • Slick Systems - What are leading franchisors using to drive
• Hot markets...which international markets are flourishing and the bottom line today.
how to identify them. • FREE Stuff - Get your notepad out for a look into the
• Identifying market potential for my brand. bootstrappers little black book.
• Case studies of successful expansion efforts. • Future Now - What is coming and how can you become a
Moderator: Lee Vala, President, Vala Interactive trendsetter.
Speakers: Bill Edwards, CFE, President, Edwards Global
Services; Charlie Weeks, VP, New Business Development, Panel Discussion:
Outback Steakhouse International Moderator: Paul Baron, CFE, President, HomeTownTimes.com
Speakers: Michael Slominski, Vice President, Sales, Direct
Franchisee Recruiting – Identifying the Right
Technology Innovations; Ron Berger, CFE, Chairman/CEO,
Figaro’s Italian Pizza, Inc.; Dean Riviera, CIO, The Dwyer
• Profile of your ideal franchisee.
Group; Joshua Butler, Marketing Manager, American Leak
• Developing the recruitment plan.
Detection, Inc.; Amit Pamecha, CEO, FranConnect Software;
• Lead generation sources.
Jerrod Sessler, CFE, CEO, HomeTask, Inc.; Ted Dzialowski,
• Closing the deal.
CEO, Nutri-Lawn, Inc.; Lee Plave, CFE, Partner, Plave Koch
Moderator: Kristin Houston, Senior International Trade
Specialist, U.S. Commercial Service Speakers: Tom Portesy,
President, MFV Expositions; Ralph Askar, Chairman & CEO, Keynote Speaker: Scott Klososky, Technology and Internet
Instant Imprints; Eric Wolff, Commercial Officer, Entrepreneur
U.S. Commercial Service, U.S. Department of Commerce
9:00 am – 12:00 n 9:00 am – 12:00 n
F Financial summit F new markets summit:
Effects of the Credit Crisis and Stimulus on
the new return on investment
Developed by the Diversity Institute
• What is the “New Normal”? The Diversity Institute
• What are lenders looking at? - Lender Due Diligence
• Does the face of my franchise system reflect the faces of
• Franchisor participation in franchisee financing.
those in the communities that we serve?
• Reasonable expansion/development strategies.
• How can I attract new franchisees from within these
• What did the stimulus stimulate for franchising?
Moderator: Ronald Feldman, CEO, Siegel Financial Group
• Does my system provide products or services that are
Speakers: Kenneth Switzer, CFO, Marco’s Pizza;
appealing to diverse communities?
Mike Carlet, CFO, Driven Brands
• Learn how to grow your business in urban markets.
Franchisor & Franchisee Access to Capital Strategies • Hear from pros on how to successfully use “DrillDown data” to
• How much leverage will a lender tolerate? expand your brand in urban markets.
• Is private equity right for my brand? What will it cost? • Develop new branding strategies to reach diverse franchisees
• What is the reality on ROBS (Roll Over Business Startups) – and customers.
401k as your partner (zee) • Gain a better understanding on the new ROI – urban markets.
• Leveraging deferred compensation to fund re-imaging Moderator: Eric McCarthey, President, 7-Eleven Global
strategies. Business Team, The Coca-Cola Company
Moderator: Ronald Feldman, CEO, Siegel Financial Group Speakers: John Talmage, CEO, Social Compact; Harsha
Speakers: Scott Pressly, CFE, Managing Partner, Van Agadi, President & CEO, Church’s Chicken, Inc.;
Ness Capital Advisors; John Geenen, First Vice President- Robes St. Juste, Burger King Franchisee
Investments, UBS Financial Services, Inc.; Leonard Fischer,
CEO & Founder, Benetrends, Inc.
10 50th annuaL International Franchise Association Convention — Register at www.franchise.org
9:00 am – 12:00 n 2:45 pm – 4:15 pm
F the 19th annual elements of Concurrent Educational Sessions
F Confronting the New Normal:
“Working Through Difficult Economic Times” Leadership Strategies for a Recovering Economy
• Up to the minute: what’s happening right now.
• Techniques for effective distribution: where franchising fits in. Developed by the Franchise Relations Committee
• Effective franchisee recruitment. Franchising
• Essential elements of the franchisor management’s philosophy • Collaboration as a platform for change. Building local businesses,
one opportunity at a time.
and “culture.” • Empowering staff and franchisees. Franchisee Relations Committee
• Communication in franchise networks. • Evolution of development, training, support and unit
• How to deal with change: anticipating it, accommodating it and economics.
taking advantage of it. • Mentoring for franchisee success.
Speakers: Dennis Wieczorek, Partner, DLA Piper US LLP; • Managing goals and expectations throughout the process.
Philip Zeidman, Partner, DLA Piper US LLP; Kenneth Walker, • Immediate action steps to improve franchise relations and
CFE, CEO, Driven Brands, Inc.; Edith Wiseman, VP of Client drive system performance.
Solutions, FRANdata Corporation Moderator: Eric Stites, CFE, President, Franchise Business
Review Speakers: Mary Thompson, CFE, President,
Mr. Rooter, The Dwyer Group; David Black, Executive
10:00 am – 12:00 n Vice President, Marco’s Pizza; Nancy Breen, Franchisee,
F iFa’s Franchise sales Interstate All Battery Center of Ames, IA
management & compliance Program Franchising
F Multi-Unit Panel of the Pros
Building local businesses,
one opportunity at a time.
Introducing Fran-Guard™—Safeguard Your Franchise
• Top-down look at the IFA’s revised and expanded franchise Developed by the Franchisee Forum
sales management and compliance initiative.
• How a system-wide compliance program can protect your Multi-unit franchising is a rapidly growing segment of the
franchise system and make it more profitable. Franchise Business Model. Franchisors recognize it as a
• How to integrate all the facets of a compliance program, from path to faster system growth while franchisees recognize the
disclosure and documentation, to franchise sales, field support, potential for rapid growth inherent in a well executed multi-
and operations. unit business plan.
• Proactive steps to drive franchise sales, reduce risks, manage • Explore the potential for growth and diversification in
growth, and improve profitability. operating multiple brands.
Moderator: Geoff Hill, CFE, Vice President, Roark Capital • Find answers to the question of how multi-unit operators
Group Speakers: Melanie Bergeron, CFE, CEO, Two Men focus on development and growth while maintaining quality
And A Truck; Joel Buckberg, Of Counsel, Baker, Donelson, and profitability.
Bearman, Caldwell & Berkowitz PC • Consider development strategies: by design or by default?
• Examine infrastructure models: what works best for you?
Moderator: Rocco Fiorentino, CFE, CEO, Row Zone
Speakers: Ellen Hui, Owner, Restaurant Management
s Pre s e n t a ti o n s
Services (Popeye’s Franchisee); Ken Leese, Owner, Jackson
Hewitt Tax Service of Mount Laurel, NJ; Gary Robins, Owner,
Supercuts of Drexel Hill, PA
The most prestigious
s Getting Your Franchise Program Off the Ground:
awards in franchising will be presented at
What All Start-Up Franchisors Need to Know
IFA’s Annual Convention. Make sure to attend our
• Learn how becoming a franchisor could impact your
general sessions to congratulate this year’s winners! existing business.
• How important it is to build your culture, as well as your
hall of Fame award – brand?
Opening General Session, Saturday at 12:30 pm • What to consider when deciding how fast to grow.
• How to know if you’re building the right infrastructure.
entrepreneur of the Year award – • How to establish and maintain trusting relationships with
Sunday Super Session at 8:00 am your franchisees.
Moderator: Brian Schnell, CFE, Partner, Faegre & Benson
Bonnie Levine award – Speakers: Stan Friedman, CFE, President, RetroTax;
Monday Super Session at 8:00 am Matt Friedman, CEO & Founder, Wing Zone Franchise
Corporation; Nick Friedman, President, College Hunks
ronald harrison award – Hauling Junk
Monday Luncheon & General Session at 12:45 pm
50th annuaL International Franchise Association Convention — Register at www.franchise.org 11
y C o n c urr e n t S e s si o n s
ur da con
sat FeB 6 2010 t.
F Protecting the Brand: Conducting Brand F Leveraging Social Media for Franchise Sales
Compliance Audits SUPPLIER
• Brand inspections, field audits, safety and regulatory A Supplier Forum Best Practices Seminar
compliance audits: what, when, how and how often?
• What areas are critical to these brand compliance efforts? Get into the discussion early and live during the session by
• Where do most problems arise? tweeting comments and questions via Twitter, using the hashtag
• What new technology/tools are available to franchisors to #FranDevSocial.
address compliance issues? • Revealing your core beliefs through social media; passing the
• What is the franchisee’s stake in and contribution to brand transparency test.
compliance? • How to get better leads and save money over traditional
• What legal issues come into play? marketing channels.
Moderator: Robert Zisk, Principal, Gray Plant Mooty • Developing brand relationships using social media.
Speakers: Brian Balconi, VP & General Counsel, Little • Social media and B-to-B sales—incongruous or compatible?
Caesar Enterprises, Inc.; Dennis Parker, VP Marketing • Managing your social media in less than an hour a day.
& Sales, Nuvek LLC; Tabbassum Mumtaz, Multi-Unit • Building a social media campaign-patience, patience,
Franchisee of A&W and Long John Silver’s patience.
Moderator: Ryan Cunningham, President, Javelin Solutions
F Driving Same Store Sales Speakers: Duncan White, Director, Client Services,
OneUpWeb; Sean Fitzgerald, National VP of Franchise
A Supplier Forum Best Practices Seminar FORUM Development, Wireless Zone; Chad Cohen, Account Director,
• How to create their own individual success formulas.
• Which local area marketing tools work best in which F How To Increase Online Visibility & Drive
situations? More Traffic at No Cost
• How to increase frequency, average order size and • There are plenty of ways franchisors can get visibility and
profitability. generate traffic online when you have a budget to spend
• What can be done to differentiate themselves from their against it. But what are the avenues to generate traffic and
competition? visibility online that don’t cost anything?
• How employee satisfaction drives customer satisfaction. • In this session, we’ll cover ways franchisors can increase
Moderator: Dawn Kane, President, Hot Dish Advertising online visibility for no cost in many areas including blogging
Speakers: John Boyens, President, Boyens Group Inc.; strategies, local map listings, content development and
Ashley Haigler, CFE, Franchise Relations Manager, Oreck distribution, community bulletin boards/event driven sites,
Franchise Services, LLC; Roberta Wiersma, Director of linking strategies, social networking, search strategies, online
Training, Cartridge World PR strategies and others.
• We’ll explore how these areas are inter-related and also
F Communicating for Success – Fostering Positive establish a foundation for the free traffic drivers that every
Franchisor/Franchisee Relationships franchisor should already be taking advantage of.
• Creating and sustaining a true “partnership” culture. • We’ll also discuss strategies that favor development as well
• Utilizing today’s tools to communicate. as those that favor driving consumer traffic; those that the
• Infusing the personal touch to cement relationships. franchisor can execute and those tactics that can be utilized
• Motivating your system using all available mediums. by the franchisee base.
• Overcoming communication obstacles. • We’ll also answer questions about the complete spectrum of
• Energizing franchisees while minimizing travel. online traffic-driving activities and what can be done within
Moderator: Susan Black-Beth, CFE, SVP, Director of each at no cost.
Franchising, Super Wash, Inc. Speakers: Catherine Moderator: Philip St. Jacques, Managing Partner, St. Jacques
Monson, CEO, FASTSIGNS International; Jeff Jervik, Franchise Brand Marketing Speakers: Deb Evans, President,
President & CEO, Fitness Together Holdings, Inc.; Computer Explorers, International Center for Entrepreneurial
Steve Hockett, VP Operations, Great Clips Development; Grant Kreutzer, Franchise Recruiting Director,
Jack in the Box; Bill Zinke, Chief Marketing Officer, Tasti D-Lite
12 50th annuaL International Franchise Association Convention — Register at www.franchise.org
F Real Estate Strategies: What You Need to Know About F Effective Use of Social Networking/Media at
Real Estate to Make Money in Retail Your Meeting
• How to select a location that’s right for your business. • Intro to social media including the basics, and user
• How to hire a broker or leasing agent to represent you; how to generated content (UGC) and common sites.
become an expert dealmaker and close the deal. • Explanation of the benefits to you and your franchisees
• What are the key economics to review in a shopping center including creating greater emotional engagement via
lease; how long is an ideal shopping center lease in today’s UGC.
economic environment? • Ideas and examples of how to use social media at your
• How do you calculate common area maintenance convention.
contributions? • How to extend the message to leverage your investment
• Learn if it is better to make the deal with one landlord in and ways to keep your network enthused throughout the
multiple locations, or with multiple landlords in specific year.
locations, and why one is better than the other. • How to measure effectiveness including tracking usage,
Moderator: Rudolph E. Milian, Senior Staff Vice President ROI and other measurement tools.
and Director, Professional Development Services, International Speaker: Steve Friedman, Co-Founder & Executive Vice
Council of Shopping Centers Speakers: Paul G.W. Fetscher, President, Creative Producers Group
President, Great American Brokerage; John L. Gerdes, Vice
President, Asset Management, L & B Realty Advisors, LLP;
p tio n s
Steve Weingarten, Senior Vice President, Realty Investors;
g R ece
Robert E. Young Jr., Managing Director, The Weitzman Group
F Purchasing Co-ops – Opportunity for Immediate & ev
Long Term Savings
• Financial return and benefits – supply chain experts estimate
that a well run co-op can save between 6% and 8% of supply
chain costs. Co-ops also offer unique pride of ownership that
helps to improve franchise relationships. 7:30 pm – 9:00 pm
• Who should have a co-op and how do you know? – find out if
a co-op is right for your franchise system.
• The 10 most important things to know about structuring Franchising
Building local businesses,
the co-op – finding capital; getting members; establishing one opportunity at a time.
relationships with suppliers; establishing roles for the Women’s Franchise Committee
franchisor; establishing roles for the franchisees; providing for
rainy days and other risks; providing for future expansion of
co-op; providing the best value.
Women’s Franchise Committee
• Next steps – successfully establishing and operating a
purchasing co-op and tips for building consensus between the
The Women’s Franchise Committee invites all IFA
franchisor and franchisees.
convention attendees to a Networking Reception
Moderator: Joyce Mazero, Partner, Haynes and Boone, LLP
to learn more about the committee’s ongoing work
Speakers: Rick Celio, Chief Restaurant Support Officer,
and to mingle with friends and colleagues.
DineEquity, Inc.; Ron Cegnar, CEO Partners, Inc.;
Mike Shelton, Popeyes Franchisee
F Importance of a Structured Sales Process in a Tight
• Know who your target prospect is. International Committee
• Establish an “up front contract”/set expectations in the
beginning. International Reception
• Understand why feeling the pressure to abandon a “structured
sales process” generally means it’s time to get MORE All IFA convention attendees are welcome to join
structured. their colleagues from around the world at the
• Two important “structure” items that you never want to lose. International Reception to learn more about this
• How to overcome less than positive franchisee validations. growing area of franchising. Come and enjoy an
• Keeping the candidate on a definitive “closing” timeline. evening of information-sharing with fellow franchise
Moderator: Jim Squire, CFE, Franchise Advisor, HoneyBaked executives and representatives from several
Ham Company and Cafe Speakers: Stacy Swift, Owner, franchise associations around the world.
FranNet of Denver, CO; Thomas Wood, President & CEO,
Floor Coverings International; Martin Amschler, VP of
50th annuaL International Franchise Association Convention — Register at www.franchise.org 13
e nt S e s si o n s
y C o n c u rr
su nda FeB 7 2010
Speakers: John Dring, CFE, President, Instant Imprints;
Andy Simpkin, Managing Director, Café2U International Pty
10:15 am – 11:45 am Limited; Kay Ainsley, CFE, Managing Director, Michael H. Seid
Concurrent Educational Sessions & Associates
F How to Talk to Lenders in 2010
F Using Social Media to Build Your Brand & Grow Your
• The lender mix has changed and the amount and type of
information lenders need has changed with it. Developed by the Information Technology
• Indirect risk factors – franchisor and franchise system Committee Information Technology Committee
performance – matter much more now.
• Franchisors must move beyond a preferred lender model • What social media is and what it isn’t.
role and take on new support roles. • First decision: join the conversation or let it go on without you.
• Underwriting standards have shifted and will continue to • What are the differences in the various social media?
move throughout 2010. • How to align your SM goals with your business goals.
Speaker: Darrell Johnson, CFE, President & CEO, • Learn by listening.
FRANdata Corporation; Reginald Heard, President/CEO, • Learn how to measure.
Bankers One Capital; Bob Rodi, President, Mt. Pleasant • Outsourcing vs. insourcing.
Capital Corp. • Advertising via social media networks.
Moderator: Lorri Wyndham, Director of Operations, Computer
Explorers, International Center for Entrepreneurial Development
n How Franchisors Successfully Re-Create
Speakers: Ken Colburn, President, Data Doctors Franchise
l Themselves in this Economy
Systems, Inc.; BJ Emerson, Director of Information and Social
• Learn how to use proven methods to grow unit sales and
Technologies,Tasti D-Lite LLC; Amy Petersen-Smith, CFE,
number of units in the world’s toughest economy.
Vice President of Operations, Senior Helpers
• Review how co-branding works as a formidable strategy
to increase sales, lower fixed costs and drive the bottom s Survival Strategies for Start-Up Franchisors in
line results at the same time increasing number of units in Challenging Times
a tough franchise sales climate. • How to grow your system in a down economy.
• Establish an “Innovation Team” to streamline operations, • How to help your franchisees’ bottom line.
improve systems and create new products that drive • How to market and build your brand on a tighter budget.
sales. • What key factors have allowed some start-up systems to
• Take a pro-active approach to help franchisees through thrive?
“Profitability Indicators” — saving franchisees that may • What actions can start-up franchisors take immediately to
have previously been forced to close. make a difference in their system?
• How outsourcing allows you to acquire top industry talent Moderator: Mary Beth Brody, CFE, Special Counsel, Faegre &
without internal overhead cost in an economy where Benson LLP Speakers: Shelly Sun, CFE, CEO & Co-Founder,
many companies have had to reduce staff size. BrightStar Franchising, LLC; Joseph Keeley, President,
Moderator: Ronald Stilwell, CFE, President & CEO, College Nannies & Tutors Development, Inc.; Mary Ann
Franchise Executive Consultants Speakers: Joseph O’Connell, CFE, President, FranWise
Stein, Chief Financial Officer, El Pollo Loco, Inc.; Tom
Feltenstein, President, Power Marketing Academy F Best Practices: How Franchisors Can Help Franchisees
Navigate the Changing Business Climate
n Budgeting & Planning for International Expansion Franchising
Building local businesses,
Developed by the Franchisee Forum one opportunity at a time.
Developed by the International Committee • Addressing possible business scenarios by including
Franchisees in the Strategic Planning Process.
• Elements of a successful international expansion plan • How Franchisors can best work with Franchisees to gain
• How to evaluate a market or a transaction to determine success or to stop a declining business situation.
whether it is compatible with your international expansion • The role the working relationship plays in overcoming the
plan. obstacles presented by today’s business climate.
• Infrastructure, legal, market research and other • Each company will share actions they are currently executing
transactional costs that even experienced franchisors with the Franchisees to ensure success, including market and
sometimes overlook. finance considerations.
• When to research legal, tax and supply issues and how to • Maintaining standards and quality under difficult
pay for the research. circumstances.
• The role of international franchise candidates in preparing • The importance of communication in adapting to today’s
plans, revenue projections and budgets. changing business environment.
Moderator: Carl Zwisler, Principal, Gray Plant Mooty • Why a TEAM approach is crucial to survival and growth.
14 50th annuaL International Franchise Association Convention — Register at www.franchise.org
Moderator: Barry Miller, President, Sylvan Learning Center of F Driving Results with Franchisee Training
Girard, OH Speakers: Steve Greenbaum, CFE, CEO, PostNet • How the training and learning programs provided by
International Franchise Corporation; John Francis, Area franchisors can drive positive business results in today’s
Franchisee, PostNet of MN & WI; Michele Popelka, CFE, Sr. economy.
Director, Franchise Operations and Marketing, Sylvan Learning, • Learn why every training initiative must be built around
Inc.; Nancy Bigley, CFE, Senior Director of Operations/Core & driving business.
Growth Market, Dunkin’Brands, Inc.; George Zografos, CEO, • Learn from industry examples how this is applied and the
Z Donut Co. (Dunkin’Donuts Franchisee); Mike Bidwell, CFE, success that has been achieved.
COO, The Dwyer Group; Saunda Kitchen, President, Mr. • Discover why this is the best time to invest in training and
Rooter of Sonoma County, CA (The Dwyer Group Franchisee) improving franchisee performance.
Moderator: Ralph Thiergart, VP, Franchise Services, Choice
F The Development Pipeline: from A to Z Hotels International Speakers: Karen Powell, CFE, CEO &
• Managing prospects from the point of initial contact through Founder, Decor & You, Inc.; Harvey Homsey, Vice President,
the close. Franchise Systems, Express Employment Professionals;
• Successfully taking a new franchisee from a signed franchise Kevin Foley, VP Human Resources/Training & Development,
agreement to an open store including initial turnover from the The UPS Store
sales department, securing financing, real estate issues and
design and construction support. F Effective Use of Financial Performance
• Common mistakes in the key areas of the development Representations
pipeline. • How can franchisors distinguish themselves by including
Moderator: Geoff Hill, CFE, Vice President, Roark Capital financial performance representations (FPRs) in their
Group Speakers: Jocelyn Blain, SVP Development, FOCUS disclosure documents?
Brands Inc.; Holland Burton, Senior Director of Real Estate, • What information should be included in a franchise
Bruegger’s Enterprises, Inc.; Eric Little, CFE, SVP, Franchise disclosure document?
Development, Right At Home, Inc. • What is the most effective way to present the information?
• What creative FPR formats are franchisors using?
F Top 10 Ideas for a Successful Annual or Regional • How can the FPF most effectively be used in the sales
• Cost Savings Strategies–outsourcing vs. internal • How can you protect yourself from claims based on FPRs?
management. Moderator: Tom MacIntosh, Partner, Krass Monroe
• Sponsorship–how to raise additional revenue to pay for your Speakers: Jonathan Solish, Partner, Bryan Cave;
convention. Ken Myres, President, Tony Roma’s
• Speakers–how to find speakers who align with your event
mission. F Benchmarking: Real Metrics, Real Impact
• Hotel Contract Negotiation–current industry trends. • The importance of measurement.
• Franchise Agreements–how to support your convention • Internal benchmarking, who and what should be measured?
legally. • Franchise Development Key Performance Indicators (KPI’s).
• How to boost attendance. • Managing your Income Statement and Budget with a
Moderator: Stephanie Colgan, Vice President of Sales, Henry Dashboard.
Wurst, Inc. Speakers: Alexander Zai, CFE, EVP & COO, Pak • Forward forecasting with greater precision and predictability.
Mail Centers; Paul Thaxton, VP Brand Management, Primrose Moderator: Lonnie Helgerson, CFE, CEO, Helgerson
School Franchising Company; Kathleen Kuhn, President, Franchise Group Speakers: Tim Johnson, President,
HouseMaster Home Inspection Services; LaShelle Fuller, VP of Process Peak LLC; Brian Spindel, CFE, President & COO,
Franchise Support, Homewatch International PostNet International Franchise Corporation
n Value: Where It’s Led Us, Where It’s Leading Us
• Price remains the easiest marketing lever available to capture
2:15 pm – 3:45 pm
and keep customers – but research shows that discounting
does not necessarily equal value creation. Business Solution Roundtables
• Today’s dynamic definition of value and how it’s changed over Facilitated by Franchise Executives
• Empirical evidence showing the correlation between value This unique opportunity gives convention attendees a chance
and consumer loyalty behaviors. to hear directly from some of franchising’s most accomplished
• Practical lessons about corporate strategy and field execution leaders. You will talk to top CEOs, CFOs, COOs, Presidents
from Franchise organizations. and Executive Vice Presidents about their success stories,
Speakers: Phil Friedman, President and CEO, McAlister’s lessons learned and the latest trends in the marketplace.
Deli; Cindy Wetmore, Vice President Customer Measurement, Discussion topics include franchise relations, franchise sales,
Service Management Group (SMG) operations, legal and financial issues, branding and marketing.
s New and Emerging Franchisors l Large/Mature Franchisors
(Under 100 units and/or franchising less than five years) (500+ units and/or franchising 20+ years)
n Established Franchisors (100+ units and/or franchising 6+ years) F Applicable to ALL Franchisors
50th annuaL International Franchise Association Convention — Register at www.franchise.org 15
n dayFeB 8
30. Going International: Threshold Issues (How, Why & When)
31. Leveraging Best Practices in Your International Network;
10:15 am – 12:30 pm 32. Best Practices in Franchising in Canada
Business Solution Roundtables 33. Franchising in Mexico and Latin America
Facilitated by the Supplier Forum FORUM 34. Dealing with Struggling Franchisees Abroad
35. Negotiating Master Franchise Rights Into/From Another Country
These roundtables, led by experienced Supplier Forum
members, offer a wide-range of cutting-edge topics relevant Franchise Sales Track
to how you conduct business on a daily basis. Pick up 36. How to Select the Best Franchisees for Your System
37. Handling Internet Leads
innovative business solutions and fundamental tips on staying
38. Essential Components of a Successful Sales Process
competitive in today’s marketplace whether you are a new
39. The Ever Changing Franchise Sales Climate - How Well Are You
or established franchisor. This session is guaranteed to
challenge your thinking and leave you with great ideas to use 40. Strategies for Improving Franchisee Lead Generation
in your business. 41. When to Introduce the Subject of Finance to Prospective
General Track 42. Working With Brokers--Should You or Shouldn’t You?
1. Greening Up Your Stores - How to Incorporate “Green” 43. Don’t Waste a Perfectly Good Recession!--How to Change Your
Environmental Practices into Your Business Sales Process to Fit the Economy
2. Emerging Franchisors: Techniques for Success 44. Attributes of Effective Franchise Salespeople
3. Conventions: Saving Money and Getting Results 45. Certainty in Uncertain Times: Validation as Today’s Development
4. Options for Expanding Your Brand: Area Representation, Tool
Sub-franchisor, Multi-unit Franchisee 46. Sell More Franchises – Strategies to Maximize Results in a Trade
5. Using Technology to Support Your Franchisees Show Environment!
47. Franchise Development through a Marketer’s Lens
Finance Track 48. Maximizing Your ROI with Brokers
6. Are Financial Performance Representations Necessary To 49. Moving Your Prospects through the Sales Process
Get Financing 50. Selling Your First Franchise
7. Franchisor’s Role in Franchisee Financing
8. Developing Strategic Franchise Financing Programs Marketing & PR Track
9. Conventional Financing Under $500,000 51. Maintaining and Promoting Brand Compliance
10. Managing Financing Program(s) for Franchisees 52. What Are Your Customers Saying?
11. Auditing for Royalty Compliance and Other Roles of Outside 53. Grassroots Marketing to Drive Franchisee Recruitment
Auditors 54. Brand Elements in Unit Design
12. Alternative Franchisee Financing Options 55. Local Marketing Programs
13. How’s the Financial IQ of Your Network? 56. Increasing New and Repeat Business through Customer Loyalty
14. Tax Strategies for Your Franchise System 57. Mobile Marketing Opportunities
15. Finance Opportunities for Franchisors 58. How to Get Your Franchisees Involved in Local Online Marketing
16. Creative Solutions to Franchise Financing 59. Automating Marketing Activites and Tracking Responses
17. Structuring Your Lease to Secure Financing 60. The Value of Market Research
61. Integrating Social Media into Your Marketing Plan
Legal Track 62. Making the Most of Your Marketing Budget
18. Financial Performance Representations: How to Do It Right 63. What Marketing Programs Today Provide the Best ROI
19. Navigating Franchise Agreement Renewals
20. Enforcing Standards and Contracts in a Tough Economy Operations Track
21. Franchisee Associations & Meetings - Creating Success 64. Lowering the Cost and Accelerating the Speed of Store Openings
22. Dealing with Financially Troubled Franchisees 65. Driving Same Store Sales/Selling in Today’s Economy
23. Best Practices in Avoiding Termination 66. Calibrating Your Field Operations Support Personnel
24. Litigation / Arbitration with Franchisees: Cost Containment; 67. Franchisee Satisfaction: Harnessing Franchisee Perceptions to
How, When & Why Strengthen your Brand
25. Dealing With the Difficult Franchisee 68. What Motivates Franchisees?
26. Protecting Your Brand from Competitors, Pirates, and Your 69. The Pros and Cons of Forming a Franchise Advisory Council
Own System 70. Working with Financially Distressed Franchisees
27. Best Practices in Resolving Disputes Between Franchisees 71. Top 5 Most Costly HR Mistakes in Franchise Systems
28. Mediation, Arbitration and Alternative Dispute Resolution: 72. From First Contact to Collections: The Art of Customer
Best Practices and Strategies Relationship Management
29. Social Networking: Legal & Practical Issues in Franchise 73. Measuring Customer Satisfaction and Loyalty
Systems 74. Franchisee Profitability and Financial Benchmarking
75. Franchise Business Intelligence: Tracking your Franchisees
76. Finding Profitable New Customers
16 50th annuaL International Franchise Association Convention — Register at www.franchise.org
3:00 pm – 4:30 pm
Concurrent Mini-Super Sessions
Last year, we took a new approach to our final set of educational
sessions and we are pleased to report the change was a huge
hit. Based on feedback received from attendees, the new
Mini-Super Sessions were informative, interactive and offered
a huge amount of value. And because of the overwhelming
support they received, we are bringing them back. The Mini-
Super Sessions are intensive workshops that each focus on
topics to help you better understand the trends occurring in
today’s business, economic and political landscape. Last year’s
topics included Generation Y, Customer Service, an Economic
Forecast and Social Media Tools. As you can see, the topics
had a broader application than the everyday operations of
franchise businesses and the sessions were applicable to See You
professionals at various levels, from multiple areas of expertise. There!
This year, we are pleased to announce the follow sessions:
U.S. Economic Outlook
Learn the latest information on the future of our
G a la
economic recovery and how the growth of franchising
will be impacted in 2010.
Speaker: Dr. Marty Regalia, Chief Economist, U.S.
Chamber of Commerce c
Technology and Your Franchise System
Prepare to be blown away! Learn the newest trends A must-attend networking event!
for leveraging technology to build your brand and
streamline your operations. Our expert speaker will Our closing gala is a festive way to end your
cover everything from SEO techniques to social media convention experience. With gourmet food
to smart customer relationship management systems. stations and the Franchise All-Star Band
Speaker: Scott Klososky, Internet and Technology entertaining you throughout the evening, the
Entrepreneur closing gala is a fun-filled evening that gets you
up out of your chairs and mingling one final time
Live R.I.C.H. (Respect, Integrity, Customer Focus with other convention attendees. Stick around
and Having Fun) for this last chance opportunity to visit with
Learn how to build success in your company and your friends and colleagues before heading home.
life with a proven code of values. IFA Chairwoman,
Dina Dwyer-Owens, will walk you through what it takes
to systematize values in your business and keep them
“top of mind”.
Speaker: Dina Dwyer-Owens, CFE, Chairwoman
& CEO, The Dwyer Group & IFA Chairwoman of the
Discover the ins and outs of attracting and retaining
customers. How can you get a leg up on your
Speaker: Shep Hyken, Customer Service Speaker
Franchise Town Hall Meeting
Mayors from various cities around the country will join
us to answer your questions about policies impacting
the way you do business. Speakers featured will
represent the U.S. Conference of Mayors.
50th annuaL International Franchise Association Convention — Register at www.franchise.org 17
e BFC - Brand Franchise
(at press time) Bluewater Direct, Inc.
The IFA Exhibit Hall offers even the most experienced Ad Giants, LLC Business Resource Services
franchise executive new ideas for improving the AdGeo, Inc. Buxton
operations of their business. To help ease the pain Alexander’s Print Advantage CallSource
of a challenging economy, exhibitors are excited to Associated Luxury Hotels Captivate, by FranConnect
show you the latest trends and products in franchising International Certilearn, Inc.
today, so you can conduct business more efficiently Association of Small Business Clarity Voice
and economically. We have it all for you—accounting, Development Centers Complete Vehicle Graphics
business and legal services, financial services, Atlantis Paradise Island Constant Contact, Inc.
insurance programs, marketing and public relations Automatic Data Processing Coverall Health-Based
specialists, software and technology providers, human Aviatech, LLC Cleaning System
resources experts, franchise development resources, Balihoo Cowan Costumes, Inc.
travel, hotel and special event services. And don’t Benefits In A Card, LLC Creative Producers Group
forget to enter the exciting door prize drawings held BeneTrends, Inc. Crown Trophy
during official exhibit hours. BFC Diamond Financial Services
Direct Capital Franchise
E.H. Anderson Public
saturDaY, FeBruarY 6 Relations
4:30 pm – 8:30 pm eMaximation
chairwoman’s reception – eNR Grassroots PR
Join IFA’s Chairwoman of the Board, Dina Dwyer- Entrepreneur Media, Inc.
Owens, for the opening of our Exhibit Hall. This is your ESRI
first opportunity to meet with our service providers who Eventaroo
offer innovative and cost-effective products to help your Exact Target
company’s bottom line and prepare to rebound strong in Experient
F.C. Dadson, Inc.
sunDaY, FeBruarY 7 Faegre & Benson LLP
FCS Easy Way
12:00 n – 2:00 pm
Fishman Public Relations
networking Luncheon with Fox Rothschild LLP
exhibitors – Franchise Business Review
Take advantage of the second opportunity to learn what Services Ltd.
our service providers can offer you to help build your Franchise Direct
brand and run a more streamlined operation this year. Franchise Gator LLC
The Franchise Handbook
2:00 pm – 4:00 pm Franchise Opportunities
Exhibit Hall remains open for optional networking. Franchise Payments Network
4:00 pm – 5:30 pm Franchise Times
Founder’s Party with exhibitors – Franchise Update Media
This is your final chance to visit with our 2010 service Franchise.com
providers. And during this time period, we will also FranchiseAdvantage.com
honor many of our founders who have inspired and To exhi
bit your compa
guided us over the past 50 years. ny’s products or services,
18 50th annuaL International Franchise Association Convention — Register at www.franchise.org
FranchisesForSale.com POSitive Technology
FRANCHISEWORKS.com Praetorian Group
FranConnect Software PrimePay
FRANdata Corporation Printable
FranFund, Inc. PrintingForLess.com
Process Peak LLC
ProfitKeeper FranPac events
FRM Solutions PROGRADE
Gannett/Franchise Xpress ReachLocal All proceeds from FranPAC events
Globally Boundless The Rehmann Group help IFA support franchise-friendly
GMLV/St. Jacques ReSource, Inc. legislators and candidates in Congress
Gray Plant Mooty Rhino 7 Franchise Development and educate lawmakers about the
Greenberg Traurig, LLP Corporation legislative issues critical to your
Harris Goldman Productions, Inc. Robust Promotions LLC business and the franchise community.
Haynes and Boone, LLP Ross PrintMarketing, Inc.
Health Benefits Professionals & Royalties, Inc. silent auction
Association Health Programs Ruskin Moscou Faltischek P.C. The FranPAC Silent Auction is back by
Henry Wurst, Inc. SageFire, Inc. popular demand. Held in the Exhibit
Hot Dish Advertising SAMCO Promotional Products & Hall during regular exhibit hours,
Hylant Group Programs the silent auction is a great way to
iFranchise Group SDCooper Company support FranPAC. You will have the
IFX Online Servant Systems, Inc. opportunity to bid on travel packages,
IMN Shelton & Power, LLC electronics and other spectacular
Impressions On The Go Siegel Financial Group prizes donated by IFA members.
Initial Impression Skylight Financial
The International Franchising Centre SmartleadsUSA, LLC viP reception
Intuit, Inc. SRC, LLC Another great way to support FranPAC
Javelin Solutions Store In A Box Associates, Inc. is during the VIP reception with our
Kerzner International/Atlantis Resort Sunbelt Business Advisors convention keynote speaker. You’ll
Kiekenapp & Associates Synergy Media Team LLC have the chance to visit with former
Kiosko Systino U.S. President George W. Bush
LDMI TAM Retail before he takes the stage at our
Local Search Traffic Technology In A Box, LLC Opening General Session on Saturday,
Love, Douglas & Pope, Inc. Top Local Search February 6.
Luce, Smith & Scott, Inc. Tortal.net
Market Maps Trabon Companies 365 Breakfast
Member Solutions Uni-Data & Communications, Inc. Join us for the 4th Annual 365 PAC
Mercantile Commercial Capital UniFirst Corporation Breakfast on Sunday, February 7,
Mercury Road, LLC United Franchise Group prior to the Super Session. The
Merrill Lynch/Bank of America Valpak 365 Club is FranPAC’s basic level
MFV Expositions Veribooks of membership, asking franchise
Military Franchising Vivid Ink, Inc. community leaders to pledge at
Miller, Canfield, Paddock & Stone P.L.C. W.M. Putnam Company least $1 a day for effective political
Mindbody, Inc. The Wall Street Journal representation in Washington and to
MindShare Technologies Waterstreet Franchise Management be part of one of the most important
Money Mailer, LLC Software endeavors at IFA.
Mt. Pleasant Capital Corp. WSI
MultiAd Xpressdocs Sincere thanks to our
mUrgent Corporation Yodle 365 Breakfast sponsor:
National Cable Communication (NCC) ZeeWise, Inc.
National Event Management
Nixon Peabody LLP
No Limit Media Consulting, LLC e.o
Nuvek LLC fran
Our Town or lda
-0782 For more information about signing
by at 20 up for any of our FranPAC events,
contact Lyn please contact Victoria Adams at
202/662-0781 or vadams@
50th annuaL International Franchise Association Convention — Register at www.franchise.org 19
n ti o n
Inf o r m atio n
To register for all events described in this brochure, please complete one registration form per person and mail with
payment to IFA’s 50th Annual Convention, 1501 K Street, NW, Suite 350, Washington, DC 20005. You may also fax your
form(s) to 202/628-0812 or register online by visiting www.franchise.org/convention.aspx. Our pre-registration
deadline is January 25, 2010.
Hotel reservations cannot be made until you register for the Convention.
You will receive a confirmation packet via email with information about registration, San Antonio, weather, attire, hotels
and more. For questions, call IFA at 202/628-8000.
registration Fees registration/information Desk
Registration Fees* are per person and include: The registration/information desk will be located in the San
Antonio Convention Center’s Parkview Terrace. Registration will
• Entry into all convention general sessions and be open at the following times:
educational sessions including the Summits and Mini-
Super Sessions; Friday, February 5th 7:30 am – 8:00 pm
• Exhibits and evening networking events; Saturday, February 6th 7:00 am – 5:00 pm
• Educational session instruction and materials; Sunday, February 7th 7:00 am – 6:00 pm
• Continental Breakfast on Sunday and Monday; Monday, February 8th 7:00 am – 4:00 pm
• Lunch on Saturday, Sunday and Monday;
• Taste of Franchising; and Refreshment breaks, email kiosks and printing stations will be
• Refreshment Breaks. set up near our registration desks starting on Friday morning.
* Pertains to full convention registration fees excluding our hotel room reservations
Spouse Rate (applicable to evening social events only) and
Exhibitor Badge Rate (provides entry into the Exhibit Hall Once your registration is processed by the IFA, you will receive
only for booth workers.) information via email about reserving a room online at one of
our three properties:
The WFC Leadership Conference on Friday is an
additional $50 for fully-registered Convention attendees. The Marriott Rivercenter is the IFA Convention headquarters
hotel, and is conveniently located just steps from all of the action
The Prayer Breakfast is offered on a complimentary basis to on the historic San Antonio River Walk. The River Walk features
fully registered convention attendees on a first-come, first- dozens of restaurants, shopping and numerous attractions.
served basis. The 38 floor hotel offers 915 beautifully appointed guest rooms.
The Marriott Rivercenter is one of the most high-tech hotels
on the River Walk with Marriott Plug-In Technology, LCD TVs,
premium cable, and high-speed internet in each guest room.
Be sure to check out the sizzling River Walk restaurant, Sazos
Latin Grill, where guests will enjoy a stimulating fusion of Latin
icFe special sessions and Spanish flavors in both the menu and the ambiance. The
Marriott Rivercenter is conveniently located in close proximity to
Attendance at the ICFE Special Sessions the San Antonio Convention Center. The IFA discounted room
on Thursday and Friday is not included in rate is $239/night.
your convention registration fee. There is a
separate form and fee for these sessions. Go Check–in is available after 4:00 pm, and check-out is required
to www.franchise.org/certification.aspx or call by 12:00 noon.
Rose DuPont at 202/662-0771.
20 50th annuaL International Franchise Association Convention — Register at www.franchise.org
The Marriott Riverwalk is located in the heart of downtown
San Antonio; the Marriott Riverwalk offers sweeping balcony
views of the city and the famous River Walk. This 30-story
hotel welcomes guests into a contemporary lobby with a
touch of Texas flair: chili-red walls, dark-wood trim and
wrought-iron accents. The hotel offers 507 luxury hotel rooms
equipped with cable and LCD high definition television with
Marriott Plug-In Technology, and high-speed internet. Indulge
in your choice of a historical, cultural, or culinary experience
with the rich flavors and intoxicating aromas along the River
Walk, all just a few steps away right outside your doorsteps.
The hotel is across the street from the San Antonio
Convention Center and just three blocks from the Alamo,
combining gracious Marriott service and amenities, such as
high speed Internet access with a comfortable, casual feel.
The IFA discounted room rate is $239/night.
Check–in is available after 4:00 pm, and check-out is
required by 12:00 noon.
The Grand Hyatt San Antonio opened in 2008 with
1,003 guestrooms and is adjacent to the San Antonio
Convention Center. Relax in the inviting setting of this new
luxury Riverwalk hotel. Magnificent views of downtown
or HemisFair Park welcome you to these spacious San Getting there
Antonio accommodations, featuring one king or two full Hyatt
Grand Beds™. Deluxe amenities within our contemporary The Marriott Rivercenter, The Marriott River Walk and The
San Antonio Texas accommodations include natural stone Grand Hyatt San Antonio are all located approximately
bathrooms, generous work areas with wired and wireless 8 miles from the San Antonio International Airport.
high-speed Internet access, 32” flat-panel HDTVs, iHome Transportation from the airport is available by taxi for
stereo with iPod dock, coffeemakers and daily newspaper UNNAME of
an approximate fare D RD $20.00. Shuttle service is also
delivery. The IFA discounted room rate is $225 (single)/$250 AT MCCU
available for $18.00 per person. For more information on
(double) per night. shuttle service please visit www.saairportshuttle.com. If
you are interested in renting a car during your stay in San
TRAVIS Check–in is available after 4:00 pm, and check-out is Antonio, on-site rental car customer counters are located
required by 11:00 am. St. Anthony
in the baggage claim areas of Terminals 1 and 2.
North path map on other side Riverwalk Map - River Bend and River Extension Section
about san antonio
Valencia Majestic Theater
San Antonio serves up the great
/ COLLEGE Legend outdoors like a nature lover’s feast,
La Mansion Del Rio
Hyatt ® Elevators
from the tropically landscaped River
® Alamo Plaza ® Ramps
Walk to lush parks and idyllic hike-
Boat Ticket Stations
Path Closed for Construction and-bike trails. Plus, year-round mild
weather guarantees plenty of al fresco
Accessible Riverwalk Path
® Aztec Theater
& Accessible Path Ends
No Wheelchair Access fun. There is much to explore along
Water Mark BLU
the River Walk, whether on foot or
aboard a river cruiser. The pleasures
& Rivercenter Mall
Take ramp at Casa Rio
® DO L
IFA to Market Street
Restaurant 50th Annual Convention t
IFA headquarters hotel
of Bthis scenic waterway increase with
Meeting Site and Hotels
® the River Walk’s new extension to
Contessa Brackenridge Park, museums and other
® Briscoe Museum t
® MAR attractions. With more twists and turns
® than the River Walk – and more faces
than the façade of the Alamo – San
Hilton Palacio Del Rio CO N
Antonio proudly wears its culture on its
E GE R
Henry B. Gonzalez
Assembly Hall t
Arneson Convention Center
sleeve. From modern museums and
old world missions to walking tours
® and architectural wonders, this city is
bursting with cultural history, character
® and charm.
0 300 600 1,200
Map prepared by the Disability Access Office, Department of Public Works, City of San Antonio - Updated Sept. 2009
For more information please visit http://www.visitsanantonio.com/index.aspx.
GA 50th annuaL FAIR PLA
International Franchise Association Convention — Register at www.franchise.org
h ei r own
“In the past 12 years we’ve been attending IFA Annual
Conventions and have learned how to manage growth
during a time of great prosperity. At the ’09 convention
we learned first hand from our peers how to manage
in a declining economy, and we implemented many of
those ideas immediately. There is no better place to
get first hand, timely, best practices from people in the
franchising industry than the IFA Annual Convention.”
Melanie Bergeron, CFE, Chairwoman,
Two Men And A Truck International
“Attending the IFA Annual Convention offers a
tremendous opportunity to connect with other franchise
executives! It is the most comprehensive franchising
event with interactive roundtable sessions, educational
sessions and influential franchise leader panel
presentations. Great food (Taste of Franchising), a
world of franchise innovation (Exhibit Hall) and priceless
networking opportunities should not be missed by
anyone in the franchise industry.”
Deb Evans, President & CEO,
“The 2009 Convention offered a wealth of information
that was immediately relevant to our business strategy.
The opportunities to learn and share experiences
on topics ranging from leadership to technology to
relationship management to franchise development are
Scott D. Frith, CFE, Vice President, Marketing and
Franchise Development, Lawn Doctor, Inc.
“The IFA convention is a great immersion event for
franchisor management teams, franchisees and
suppliers. The diverse, track-oriented sessions
provide valuable content for franchisor and franchisee
businesses of all sizes. Coupled with round tables and
networking events that allow for plenty of time with
peers, we always leave with meaningful ideas to help us
expand and improve our system.”
Russ Reynolds, CFE, CEO,
22 50th annuaL International Franchise Association Convention — Register at www.franchise.org
International Franchise Association
1501 K Street, NW, Suite 350
Washington, DC 20005
50th Annual Convention
Learn Best Practices engage Your Peers chart the Future
February 5-8, 2010
Join us as we celebrate 50 years of
excellence, education and relationship building!