Need a Marketing Plan? We have written out the concept and details for a Grand Opening, relocation, renovation marketing plan. Includes web and email, print, radio, and direct mail. Use this template to build you own marketing plan or use ours.
Insert Organization Name or Event Name [Insert Event Logo, or Event Name, Date and Location] MARKETING PROMOTION PLAN FOR YOUR EVENT OR FUNDRAISER OR SMALL BUSINESS EXPANTION Project Title: Insert Event Title Promotion Dates: Insert Execution Dates Rationale (why): Insert Objectives and Reasoning Objectives as set by Insert Persons Title Announce Client Name’s expanded presence in the INSERT AREA NAME market Attract new customers Retain newly acquired customers Grow sales by X % Build awareness and preference for Client Name Tactics: Insert Marketing Tactics to Include in Program, examples below. Print Advertising Radio Telemarketing Store Merchandising Web Advertising – include online specifics Direct Mail / Email Campaign to customers USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH PACTIC CATEGORY – SEE EXAMPLES BELOW. TACTIC: #1 PRINT ADVERTISING Print advertising will be used for product offers, build image and build awareness of Client Name’s in INSERT AREA NAME market presence. Positioning: Describe the Advertisement (photo, implied message, etc.) Positioning of offer: Describe ad offer Offers: List the Advertisement offers Disclosures: List the criteria to receive the product offer List highlights of legal disclosure Target Publications: Insert list of publications or newspapers where ads will be placed. Insert your company tagline here Insert list of online sites where print ads can be converted for web ads TACTIC: #2 RADIO: Air 2 radio spots that compliment the print advertising Positioning: Consistent strategy to print advertising Offer: Same offer as print ad, summarize to work in 10 seconds TACTIC: #3 TELEMARKETING: Describe who will conduct calls (staff or hired agency), Describe who from customers or donors will be contacted. Clients for over 2 years, clients who have donated more then $100K Positioning: Insert Key Question to Be Addressed during telemarketing “What New Products would you like to see from insert client name?” TACTIC: #4 DIRECT MAIL: Describe who will conduct calls (staff or hired agency), Describe who from customers or donors will be contacted. Clients for over 2 years, clients who have donated more then $100K. Mail Series: Mail 3- 4 offers. Concept is to have the clien
Pages to are hidden for
"Marketing Plan and Strategy Summary and Details Event Planner TOP SELLING DOCUMENT"Please download to view full document