Marketing Plan and Strategy Summary and Details Event Planner TOP SELLING DOCUMENT by JKMarketingAndEvents

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									                    Insert Organization Name or Event Name
           [Insert Event Logo, or Event Name, Date and Location]

                      MARKETING PROMOTION PLAN
                    FOR YOUR EVENT OR FUNDRAISER
                     OR SMALL BUSINESS EXPANTION

Project Title:        Insert Event Title

Promotion Dates:      Insert Execution Dates

Rationale (why):      Insert Objectives and Reasoning
                      Objectives as set by Insert Persons Title
                        Announce Client Name’s expanded presence in the INSERT
                          AREA NAME market
                        Attract new customers
                        Retain newly acquired customers
                        Grow sales by X %
                        Build awareness and preference for Client Name

Tactics:              Insert Marketing Tactics to Include in Program, examples
                      below.
                        Print Advertising
                        Radio
                        Telemarketing
                        Store Merchandising
                        Web Advertising – include online specifics
                        Direct Mail / Email Campaign to customers


USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH PACTIC CATEGORY –
SEE EXAMPLES BELOW.

TACTIC: #1
PRINT ADVERTISING             Print advertising will be used for product offers, build
                              image and build awareness of Client Name’s in INSERT
                              AREA NAME market presence.

Positioning:          Describe the Advertisement (photo, implied message, etc.)

Positioning of offer: Describe ad offer

Offers:               List the Advertisement offers

Disclosures:          List the criteria to receive the product offer
                      List highlights of legal disclosure

Target Publications: Insert list of publications or newspapers where ads will be placed.


                                 Insert your company tagline here
                    Insert list of online sites where print ads can be converted for web
                    ads

TACTIC: #2
RADIO:              Air 2 radio spots that compliment the print advertising

Positioning:        Consistent strategy to print advertising

Offer:              Same offer as print ad, summarize to work in 10 seconds


TACTIC: #3
TELEMARKETING: Describe who will conduct calls (staff or hired agency), Describe
               who from customers or donors will be contacted. Clients for over 2
               years, clients who have donated more then $100K

Positioning:        Insert Key Question to Be Addressed during telemarketing
                    “What New Products would you like to see from insert client
                    name?”


TACTIC: #4
DIRECT MAIL:        Describe who will conduct calls (staff or hired agency), Describe
                    who from customers or donors will be contacted. Clients for over 2
                    years, clients who have donated more then $100K.

Mail Series:        Mail 3- 4 offers. Concept is to have the clien
								
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