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CV Paul Cummings
Name: Paul Cummings
Company: Icon Graphia LTD Registered in England and Wales 7176160 Inc 03/03/2010
Address: 2 Crown Mews White Horse Lane Stepney Green E13NE
Tel: (0207)2658633
Mob: 07789986523
E-mail: paul@icongraphia.com
Web: www.icongraphia.com
Nationality: British
Age: 38 DOB: 22/04/72
Availability: With reasonable notice
References and Portfolio
References are available on request.
Portfolio is available at www.icongraphia.com
Go to clients section / Experience Paul to see samples of client work.
Recent URLs
http://www.centreofthecell.org/
https://home.americanexpress.com/home/mt_personal.shtml?
http://www.night-driving.com/
http://www.honda.co.uk/indexBlocked.html
http://www.committedquitters.co.uk/c2q_programme/CQ00.asp
Profile
Highly skilled art director / multimedia designer with 9 years hands on experience within the new
media industry. Playing a vital role both in creative, concepts, design and offering technical
consultation. Working within the most recognised digital and integrated marketing agencies in
London to produce flash applications, micro sites and portals, highlights also include creating web
games and motion graphics.
Skills
Skills Gained from Employment and Degree
Creative direction, concepts, design, interface design, illustration, multimedia Applications
including 3D design and animation, story boarding, video editing, audio creation, consultancy.
Specific Software Skills
Flash MX, Dream weaver MX, Fireworks MX, Photoshop CS3, Adobe Illustrator CS3, Swift 3D 4,
3D Studio Max 09, Reactor, Cinema 4D 10, Xfrog, After Effects 7, Final Cut Pro 3, Premiere 6.5,
video and audio Codecs‟ and translation technologies, Audio Mulch, Acid 2.0, Microsoft Windows
OS, Mac OS.
Contracting
Feb 10 - Feb 10 Exposure
Bing a leading Microsoft search engine, is looking for better ways to improve
the Discover Bing website through video introductions. It is also improving and
adding extra functionality to better engage with its audiannce.
Role: Art direction and design, IA and functionality.
Aug 10 - Dec 10 Reef Edge
Working with a leading pharmaceutical company is broadening E-Learning
package across Europe creating nine localizations. The online educational
facility provides detailed medical analysis on various products for treatable
diseases.
Role: Presentation interface design, flash illustration for medical diagrams and
graphs.
Aug 10 - Aug 10 Ogilvy
Barclays and Holiday Inn are two of clients on its roster I have been working
on there current online campaigns.
Role: Flash design and animation for Banner Ads and outdoor digital screens
May 10 - Jul 10 Content and Code
With a shift from a software production house to a business service provider
this company required a new brand identity to express this development. The
provides a number of services using Microsoft SharePoint.
Role: Art direction and website design within a CMS system.
Apr 10 - Apr 10 WDMP
With ITN now distributing footage online to customers worldwide they now
require a website to offer their packages. This project also involves an online
marketing campaign.
Role: Art direction website design HTML email design flash banner design.
Mar 10 - Mar 10 JWT
HSBC premium is a new brand with new guidelines and its offering had to
match a new look and feel.
Role: Production flash banner ads to new guidelines in various formats.
Feb 10 - Feb 10 Seren
With “On” a mobile social network tool and also subsidiary of Orange
Communications is becoming increasingly more developed. The project has
reached a pitch phase for client to review.
Role: Production of a self contained flash presentation to demonstrate GUI and
replay able chapters. Concepts animation of the GUI and UI journey
Oct 09 - Nov 09 Samsung SDE
Samsung is producing a new affordable handset with the latest intuitive
navigation a presentation is required to demonstrate its capabilities
Role: Production of a self contained flash presentation to demonstrate GUI and
replay able chapters. Concepts animation of the GUI and UI journey
Sept 09 - Oct 09 MRM
With Sky promoting offers on their broadband package through online
marketing with flash banner ads were required
Role: Flash banner animation and resizing.
Aug 09 - Nov 09 Samsung SDE
Three distinct prototype cell phones are being developed that feature a new
GUI. These phones are specifically directed at the youth market. To
demonstrate these new products in-house a flash presentation is required.
Role: Art direction, story boarding, photography, design and animation of three
movies including animation of GUI.
July 09 - Aug 09 DJ Willrich
This project was dedicated to the Centre of the Cell and is a permanent
education installation within a working microbiological laboratory located at the
Blizzard building in Whitechapel. DJ Willirich built the software and hardware
for the educational games within the installation.
Role: Designing games and layouts and primarily animating scenes and elements in
3D and flash. Working closely with science advisers, software developers and
hardware experts.
Mar 09 - Jun 09 Mc Canns Erickson
With the new UPS delivery system receiving an overhaul some major
advancements were needed to facilitate the imporovemts within the UPS
desktop widget.
Role: Designing and creating a working layout for the UPS desktop widget.
Following IA schematics and UX workflows.
Mar 09 - Mar 09 Big Pink Media
A digital media agency specializing in the medical industry has Aranesp as a
client as well as many others. This particular pharmaceutical company
specializes in anemia treatment.
Role: Translating medical data into flash slides, following brand guidelines,
animation.
Feb 09 - Feb 09 Mc Canns Erickson
At this agency I was working primarily on UPS promoting the widget parcel
tracker.
Role: Flash design and animation, optimization, localizations
Oct 08 - Oct 08 Playgen
This „Serious games‟ company is re-messaging with a new strategy and a new
concept is needed to spear head its state of the art flash 3D Gaming
technology.
Role: Concepts and major overhaul of look and feel. Proposing and implementing a
strategic IA for best effective dissemination, navigation and drilling.
Sep 08 - Oct 08 VCCP
Platinum Group International Pitch is extending its market area to the far East.
They require a new high end website redesign as part of larger integrated
campaign for which VVCP is pitching for.
Role: Creating a concept that is exclusive and high market, working from a brief and
IA, offering a distinctive look and feel and to offer a complete product.
Sep 08 - Sep 08 Suburb Design
Suburb works with clients such Sony Ericsson and Miss Sporty.
Role: Banner design and animation, re-rising.
Aug 08 - Aug 08 Chris Levine
With his success as a laser artist, Levine‟s work needs a stronger platform
online to showcase his recent works to an ever growing client base. This
project is being tendered to 3 potential clients.
Role: Pitch phase includes consultation, creative direction, concepts, design,
July 08 – Aug08 Lovestruck.com
With a new strategy this online dating agency was looking for a re-brand and
with the advent of web 2.0 wanted to take full advantage of Ajax functionality.
Role: Extension of template designs
July 08 – July08 VCCP
Capital One requires website re – brand and re - design , the pitch offers 3
distinct routes which are standard, adventurous and completely blue skies
Role: To concept a blue skies project. Consulting with a creative team to develop a
website based around a flash 3D experience within an urban environment.
The designs incorporated the same features as a standard website would
have to offer.
Jun 08 – Jun08 Kittcatt Nohr
Club Med is refocusing on its consumers. This agency creates a pitch for an
integrated campaign to attract customers to exclusive European destinations.
Role: Concepts, re-branding, website design and creating rich media banner ads.
May 08 – Jun08 Lovestruck.com
With a new strategy this online dating agency was looking for a re-brand and
with the advent of web 2.0 wanted to take full advantage of Ajax functionality.
Role: Concepts, re-branding, design following AI and creating web pages templates
Apr 08- May 08 McCanns Erickson
At this agency I was working primarily on UPS promoting the widget parcel
tracker. I also worked on Genworth creating online ads
Role: Animation, repurposing banners adds uploading to flash talking.
Aug 07- Mar 08 WWAV Rapp Collins
Working within the digital department as a senior designer / art director on
clients such as AIG, Barclays, Blue Cross, Crisis, Legal & General, Pfizer and
WWF. Products are online campaigns such as micro-sites, banner ads, html
email, CD-Rom presentations and animations.
Role: Art Direction, concept, visualisation, design & build and technical assistance
Jul 07- Jul 07 Playgen
Nano-mission is an educational package for children between the ages of 8 to
14, the product helps children to learn about the world beyond the microscopic
level and to explore it through 3D gaming.
Role: Concepts and visualisation, gaming architecture.
Jun 07 – Jul 07 Ogilvy
Amex international is re-branding and defining a more human approach with
personal narrative as way of demonstrating its range of products to the
consumer through online media. Other projects included BT with its continual
marketing for BT Business one plan.
Role: On Amex I was Image searching for the narratives and creating layout design
and design changes on web pages. On BT I was working with a creative to
propose initial ideas for banner ads to the client, I also illustrated these
concepts.
May 07- Jun 07 Playgen
Nano-mission is an educational package for children between the ages of 8 to
14, the product helps children to learn about the world beyond the microscopic
level and to explore it through 3D gaming.
Role: Creative, initial concepts, gaming architecture, interface design, animation and
illustration
Apr 06-Aug 06: Tribal-DDB
With Philips opening more online communications to its consumers a web-log
best suited its strategy. Philips launched an online community calling the
brand Live Simplicity
Role: Creative, concepts, design, information architecture, production design.
Jan 06-Apr 06: Saatchi & Saatchi
The company is re-branding its own digital department, with a new strategy
and a key focus on potential clients, Saatchi has a new vision and voice.
Role: Creative, re-branding, designing micro-sites. Typographic animation,
character animation, voice overlay. Website development using streaming
media technology.
Jan 06- Jan 06: Ajilon
Computer people are launching a resource for recruiters in the coming future
and are re-branding features within the website.
Role: Look and feel re-brand, layouts, navigation including the creation of web
graphics for developers
Dec 05- Dec 05: Drugstore
A Brand imaging company enhancing online presence for Napster through
a compelling viral campaign offering bonus material for downloads.
Role: Producing a continuation of the campaign, designing and implementing
a micro-site producing pre-loadable movies and screen saver content.
Dec 05- Dec 05: Modem Media
Pitch for Vodafone live, marketing to a youth audience using live music
through mobile technologies
Role: Potential layouts for the new promotional website, following new brand
guidelines set by Vodafone. Design for a flash application.
Oct 05- Nov 05: The Brewery London
Eastman a plastic chemicals company is extending its existing website by
introducing a section called cellulose-esters, to demonstrate its.
Role: Creating concepts from initial brief, story boarding six sequences. Animation
using 3DS max, post production using After Effects, flash integration.
Oct 05- Nov 05: Agency.com
British airways Pringles and John Lewis are clients of Agency.com
Amongst others in there extensive portfolio.
Role: Look and feel initial designs for BA arrive ready service, flash banner
production for King Kong Pringles tie-in
Oct 05- Nov 05: Midas Collective
Working with Honda this visionary company created a spectacular product
website.
Role: Producing six typographic flash animations, incorporating assets, timing,
keeping within file size limitations.
Sep 05- Oct 05: Type 3
The MTV brand is promoting two campaigns LA Rush an Xbox Racing game
and Puma‟s promotion of African football.
Role: Look and feel initial designs, flash production and some functionality,
preparing assets, coordinating and producing banners ads.
Sep 05- Sep 05: Proximity
Eurostar is currently encouraging more people to visit Paris via Euro-tunnel
Role: Production of movement timing animation incorporating assets and building of
the navigation and pre-loader.
Sep 05- Sep 05: JWT
Shell Oil is offering careers to graduates through seminars at university.
A speaker with CDROM provide useful interactive information on careers
Role: Production of CDROM package, design, artwork and animation for the click-
through. Working alongside a developer to produce final product.
Aug 05- Aug 05: RMG Connect
JWT client requires online advertising for a golfing tournament sponsored
By HSBC
Role: Producing flash banners for online placement including back up Giffs.
Apr 05 Aug-05: Ajilon
A Major Recruitment company requiring second generation management tool
for Client / Contractors timesheet system.
Role: Responsible for the conceptualisation of the application, developing
functionality, work flow processes and usability. Role also involved creating
new branding and design. Other responsibilities were the Creation of
Functionality Design Document and production of html web pages.
Jan 05-Jan-05: Publicis
Working at Publicis to create several focused online promotions for their
recent acquisition Powergen.
Role: Animating Flash banner adverts and creating in depth style guide and
technical specifications document for future online Powergen campaigns.
Dec 04-DEC 04: DLKW
Online promotion for Intelligent finance new Christmas offer.
Role: Creating and animating Flash banner ads
Dec 04-Nov 04: Tullo Marshall Warren
A promotion for the new Nissan commercial vehicle range using
Role: Flash and photo-shop work creating and implementing assets
Oct 04-Nov 04: Wunderman
Working at this agency producing a premium flash micro site for the new
release of the Ford Focus auto
Role: Working within a team and responsible for the look and feel of the website
Recreating photographic images in Photoshop and directing interface design.
Responsible for the production of the flash animation within the micro-site and
responsible for Q&A with developers.
Sep 04-Sep 04: Saab
A local Saab distributors are extending there sales to capture sales through
the internet for classic models and parts.
Role: Design look and feel in Photoshop, web build in Dreamweaver.
Sep 04-Sep 04: Skyron
With Tiscali competing for more broadband customers has launched an
autumn banner campaign to appear on popular search engines.
Role: Translating design briefs into flash banner animations and gifs.
Sep 04-Sep 04: Exposure
The Playstation 2 is promoting new games for its Eye Toy product. This pan
European campaign promotion channeled existing subscribers to the new
product website via mail-shots.
Role: building multi language HTML mail-shots, using Dreamweaver and
Photoshop
Aug 04-Aug 04: Digitas
Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ
that helps potential quitters to stop smoking. The campaign required updates
to extend its service and product awareness.
Role: Photoshop web design creating look and feels and preparation for the web.
Apr 04-May 04: KesselsKramer
In preparation for the Autumn, Diesel are launching a campaign based on
dreaming, a collection of artist will create a daydream based on a single
image and develop it into a one minute movie for DVD release.
Role: Concept and story board creating footage and animation producing audio
Basis of the work will be inspired by a single image and the clothing products.
Mar 04-Apr 04: Emarkeeteers
This company needed a visual solution for their CMS package regarding their
bolt on packages
Role: Design six logos that demonstrate the tools usage with explainable images.
Mar 04-Mar 04: Emarkeeteers
A Company dedicated to producing highly flexible CMS tools requires an over
haul of there existing website, key focuses are usability, simplicity and use of
compelling imagery.Role: Design and design of functionality of website.
Preparing all work in Photoshop, ready for incorporation to a CMS system.
Feb 04-Feb 04: I Traffic
With Free Serve becoming Wannado, I traffic has created a quirky campaign
to emphasize the availability of specialist knowledge to the public, the splash
page also creates interest for potential customers using its broadband.
Role: Designing in Photoshop and creating web pages in Dreamweaver MX, I was
also responsible for sourcing images for ten web pages and keeping within a
tight budget.
Feb 04-Feb 04: Joshua Interactive
This was a proposal to create a mood video with audio to demonstrate the
new appearance of new re-branding for EMEA website with motion graphics.
Role: Sourcing video and interactive examples, capturing and edit with selected
audio. The piece was three minutes long and conveyed mood and style for
the intended website. All editing compiled on Final cut pro-4
Aug 04-Aug 04: Digitas
Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ
that helps potential quitters to stop smoking. The campaign required updates
Role: Photoshop web design creating look and feels and preparation for the web.
Feb 03-Feb 04: Golin-Harris
As a part of high profile image change Golin-Harris are promoting the UK
branch to American clients in seminars with the aid of projectors and screens.
Role: Creating promotional video using animation, working to a story board
accompanied by music keeping pace and rhythm conveying strap lines.
Jul 02-Aug 02: Translucis
Second commission by Translucis to develop three thirty second shorts.
Role: Developed concept and animations using mathematical motion algorithms
authored within Flash MX. Developing animations using vector 3D animation
software and Flash MX. Using futuristic themes from contemporary culture.
Produced deliverables for broadcast using post-production facilities
Contracts az2lab.com
Jun 02-Jul 02: Broadcast Animation
Commissioned by Translucis to develop three thirty second shorts.
Role: Developed concept and co-produced graphic animations using vector and 3D
software including audio tracks. Produced deliverables for broadcast using
post-production facilities.
Jun 02-Jul 02: Web design
Produced Dynamic looking website for Precision Interactive an e –
consultancy company seeking a high profile image.
Role: Look and feel, photography, image creation and web design,
May 03-Jun 02: Web Design / Programming
Produced three promotional web sites for BMG's subsidiary companies, Koka
Media label, focusing on streamed audio and animated content, site design
Role: Animation and web design, concept for look and feel.
Feb 02-Apr 02: CD ROM / Design / Programming.
Won a contract with venture3 to develop a dual language CD ROM for Ish
Telekom. A German telecommunications company.
Role: Developed brand concept and content architecture for the initial pitch. Sole
responsibilities were Co-producing the storyboard, illustrations, animations
and sound tracks.
Employment history
Aug 06-May 07: Tribal-DDB
Is a global creative advertising agency with a fully integrated digital division
that holds major accounts with Philips, Volkswagen, Guardian, Hasbro
Role: As an Art Director I primarily worked with creative teams to visualize and
demo concepts on projects for existing clients and new pitches. Also a major
part of the role was web design and illustration and flash production. Role also
includes inspiring the junior designers and creating effective work flow
between designers and flash front end developers. Also directing and
integrating the use of animation and motion graphics into flash.
other large clients from the business to consumer sector.
Apr 01-Dec 02: Now.com
Gamer TV formally known as now.com, owned by PCC, TWI and IMG is one
of the largest web development projects of its time. Now.com had 5-hour daily
broadcast output and a 5-channel web portal.
Role: Co-ordinating a small team to produce a series 10 animation shorts with a
run-time of 30 seconds each. Creating a concept based on an Extreme Sports
character, who nearly always instigates near fatal accidents. Sole duties were
Story boarding, script writing, animation, sound effects and voice dubbing.
Preparation for web and for broadcast. Other responsibilities were graphics,
animation and games architecture for online Extreme Guy game.
Education & Qualifications
1996-1999: B.A. (HONS) Fine Art, Cheltenham & Gloucester University
st
Grade 2:1 (Honours) over all and 1 in studio practice.
Fine art theory and practice. Art theory and dissertation, Painting, Large format
photography, Life Drawing, Digital image Processing and Screen-printing.
rd
3 Year representative for Fine art painting Department
1992-1995: B.T.E.C National Diploma Art and Design, Shelley Park College B‟M‟TH
Grade (Distinction)
1991-1992: A-levels: Fine Art, Bournemouth College of Further Education.
1984-1989: GCSEs: Shaftesbury School, Shaftesbury, Dorset. Subjects: Art, Biology,
Chemistry, Design, English Grammar, English Literature, Maths, Physics.
Hobbies & Interests
Science, natural history, mathematics, painting, photography, visiting galleries and museums,
creating personal animations, film making , out door activities include walking, abseiling,
swimming, cycling. Building and Decorating.
