Wizard World, Inc. (WIZD) Appoints Michael Mathews as Chairman of the Board by EON


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									Wizard World, Inc. (WIZD) Appoints Michael
Mathews as Chairman of the Board
Mathews Brings to Wizard World A Track Record of Multiple Private to Public Successes in the Digital
Marketing Space

March 23, 2011 08:33 AM Eastern Daylight Time 

NEW YORK--(EON: Enhanced Online News)--Wizard World, Inc. (OTCBB: WIZD) today announced that
Michael Mathews, former CEO of interclick, inc. (ICLK) and a successful entrepreneur in guiding hyper-growth for
companies in the digital marketing space, has joined Wizard World as Chairman of the Board. Mathews will help
facilitate the planned growth and strategic direction of Wizard World, with the goal of developing digital properties
that become the leading destinations for Pop Culture enthusiasts. Mr. Mathews will begin his new position effective

“Michael is one of the most innovative, creative and accomplished executives in guiding young, private-to-public
digital marketing businesses to the hundred million plus revenue mark,” Wizard World CEO Gareb Shamus said.
“Given Michael’s success with digital marketing firms CKS Group and Agency.com and most recently at interclick
the past 3 years, I’m excited that he will now bring his strategic and critical thinking skills and his institutional investor
relationships to Wizard World. I’m looking forward to him guiding us through our planned hyper-growth over the
coming few years.” 

“Gareb Shamus and his team at Wizard World have built tremendous momentum as a leader in the pop culture
space with fans, celebrities, media and entertainment firms, both in their ever-growing event business and in their new
digital properties. I am excited to help accelerate this momentum and increase its velocity on the digital side,” 
Mathews said. “I believe that the Company is poised to fuel that passion with its compelling and inclusive digital
platforms and that the potential for growth is profound.” 

Mathews joins the board of Wizard World after serving as Chief Executive Officer at interclick, inc., one of the
leading technology companies in providing data-driven advertising solutions for major digital marketers. He served as
CEO from August, 2007 through January, 2011, and remains as a Director on their board. Mathews also serves as
a Director at 5to1, Inc. (FTOH.OB). He helped grow digital businesses while holding senior management positions
at Agency.com (President), World Avenue, CKS Group, and BBDO Worldwide. Mathews began his career in the 
1980's in Sales & Marketing at Intel Corporation, and is a graduate of San Francisco State University with a degree
in Marketing. He also holds a Masters in Business Administration from Golden Gate University.

About Wizard World, Inc.

In addition to the new online publication Wizard World, the company Wizard World, Inc. (the “Company”) is a
producer of Comic Cons and pop culture conventions across North America. These events feature celebrities from
movies and TV, artists, writers and events such as premieres, gaming tournaments, exhibitors, retailers, panels, and
costume contests. The Company began its 2011 Comic Con Tour in New Orleans in January 2011, and has
scheduled 10 additional Comic Cons in 2011 in large cities such as Anaheim, Philadelphia, New York, Chicago,
Austin, and Boston.

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release relating to Wizard World, Inc.’s future plans, expectations, beliefs, intentions and
prospects are "forward-looking statements" and are subject to material risks and uncertainties. When used in this
press release, the words “will”, "future", "expect", "look forward to", similar expressions and any other statements
that are not historical facts are intended to identify those assertions as forward-looking statements. Any such
statement may be influenced by a variety of factors, many of which are beyond the control of Wizard World that
could cause actual outcomes and results to be materially different from those projected, described, expressed or
implied in this press release due to a number of risks and uncertainties. Accordingly, no assurances can be given that
any of the events anticipated by the forward-looking statements will transpire or occur. A detailed discussion of
these factors and other risks that affect our business is contained in our SEC filings, including our reports on Form 8-
K, particularly under the heading "Risk Factors." Copies of these filings are available online from the SEC or by
contacting Joe Favorito, Public Relations at (646) 308-1390. All information set forth in this press release is current
as of March 23, 2011. Wizard World undertakes no duty to update any statement in light of new information or
future events.

Public Relations:
Wizard World, Inc.
Joe Favorito, 917-566-8345

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