TABLE OF CONTENTS
1. About Consumer Staples Sector 3
1.1 About Colgate-Palmolive 5
1.2 Values of Colgate-Palmolive 6
1.3 Products of Colgate-Palmolive 7
3. Departments of Colgate-Palmolive
2.1 Sales Department 9
2.2 Marketing Department 10
2.3 Supply Chain Department 12
2.4 Finance Department 13
2.4 Human Resource Department 14
2.5 Consumer Information Service 15
2.6 Information Technology Department 15
4. Value to customers in Colgate-Palmolive
3.1 Responsive To Customers 16
3.2 Highest Standards for Products 17
3.3 Availability of Products 17
3.4 Relationship with the Environment 18
3.5 Advertising Is Accurate 18
3.6 Respect Of Consumer Privacy 19
3.7 Innovating Everywhere 19
5. Profitability Analysis of Colgate-Palmolive 20
Colgate-Palmolive is the company belongs to the consumer staple sector.
Before the introduction to the company here is introduction to consumer
CONSUMER STAPLES SECTOR
What It Is?
Consumer staples are household necessities -- products that most of us use
on an everyday basis and would continue to use with little regard to their cost
or the overall economic conditions.
How It Works?
Examples of consumer staples include food, drugs, beverages, tobacco, and
basic household products (like laundry detergent or deodorant). These are
things that people are unlikely to reduce their demand for when times are
tough because people see them as basic needs. People often go through
consumer staples frequently, meaning they usually see a constant level of
Why It Matters?
Since the frequent purchase of staples represents a relatively small portion of
most consumers' annual income, demand tends to be fairly stable year-in and
year-out. Sales and earnings growth in this sector tend to remain constant in
good times and bad. After all, no one cuts back on purchases of food or
dishwashing liquid, even during recessions. With this in mind, safe, defensive
names in the consumer staples sector can provide investors with a great way
to hedge their overall portfolio risk.
ABOUT COLGATE PALMOLIVE
In 1985 Colgate-Palmolive Company, USA, granted license to manufacture
and market their products in Pakistan. In 1990 Colgate-Palmolive Company,
joined as equity partner and the name was changed to Colgate-Palmolive
Colgate-Palmolive Company engages in the manufacture and marketing of
consumer products. It operates in Oral, Personal, and Home Care. The Oral,
Personal, and Home Care segment offers toothpaste, toothbrushes, mouth
rinses, dental floss, and pharmaceutical products for dentists and other oral
health professionals; shower gels, shampoos, conditioners, deodorants and
antiperspirants, and liquid hand soaps; and dishwashing liquids, household
cleaners, oil soaps, and fabric conditioners. The protection of the environment
and the health and safety of customers, people and the communities in which
we all live and C-P operate is an integral part of Colgate-Palmolive's mission to
become the best truly global consumer products company. Colgate-Palmolive
is committed to conducting itself in a socially responsible manner and to
keeping business operations environmentally sound. It is Colgate-Palmolive’s
worldwide policy to manufacture and market products and operate facilities so
that they comply with or exceed applicable environmental rules and
regulations. The health and safety of customers, employees, and the
communities in which company operates must be paramount in all what they
Values of Colgate-Palmolive are the foundation for their business strategy and are
reflected in every aspect of life.
The Company cares about people: Colgate people, customers, shareholders
and business partners. Colgate is committed to act with compassion, integrity
and honesty in all situations, to listen with respect to others and to value
differences. The Company is also committed to protect the global environment
and to enhance the communities where Colgate people live and work.
All Colgate people are part of a global team, committed to working together
across countries and throughout the world. Only by sharing ideas,
technologies and talents can the Company achieve and sustain profitable
Colgate is committed to getting better every day in all it does, as individuals
and as teams. By better understanding consumers' and customers'
expectations and continuously working to innovate and improve products,
services and processes, Colgate will "become the best."
PRODUCTS OF COLGATE PALMOLIVE
Colgate Total Fresh
Colgate Herbal White
Colgate Fresh Energy GEL
COLGATE Navigator Plus
COLGATE Extra Clean
COLGATE Super Flexible
Personal Care products of Colgate-Palmolive are aligned with the family’s
current changing needs. Colgate-Palmolive offers a range of beauty, skin germ
protection & carbolic soaps that cater to these needs.
Beauty Soap Palmolive Naturals
Carbolic Soap - Azadi
Skin Germ Protection Soap - Protex
Surface care products of Colgate-Palmolive provide thorough and superior
cleaning by removing grease effectively, while being gentle on hands. Our wide
portfolio includes Dishwashing Bars, Liquid, Scourers, Bleach and Pastes.
Our full ranges of household’s cleaning products provide a pleasant usage
experience and are economical as well.
AZADI DISH BAR
Fabric care products have complete line of detergents caters to the needs of
every segment with a promise to keep your fabrics clean and fresh. Our
brands are household names that have earned the confidence and trust of
consumers all over Pakistan.
CONSUMER INFORMATION SERVICE
The mission of the Sales Department in Colgate-Palmolive is to win the
shopper at the point of purchase; wherever, whenever and however, the
shopper chooses to buy.
Geared up to achieve the three bests, best distribution, best display and best
customer service; the highly trained and dedicated Sales team makes sure
that there is a Colgate product on the shelves of every single retailer across
the length and breadth of the country. Colgate-Palmolive plan, manage and
implement its business with professional standards; it ensures that the
merchandising of products in the store is attractive; they understand and
realize the needs of their customers to build competitive advantage, and build
partnerships with consumers. The two words associated with a great Sales
team are aggression and speed. In the Colgate Sales team, both are a way of
life. The difference is that they also apply the latest technology to develop
innovative ways of selling.
Field Sales – Research shows that between 40% and 60% of purchase decisions
are made at the shelf and Field Sales team in C&P is responsible for delivering
exceptional in-store execution. This includes product ranging, promotional
execution, product presentation, shelf layout planning / execution and
providing professional advice and recommendations to retailers on our
Multi-Functional Selling Teams – Our MFST’s are responsible for developing
close relationships with our key customers to develop category and
promotional strategies which are successful and profitable for both Colgate
and our retail partners.
Customer Marketing – Our Customer Marketing Team builds on our knowledge
of both the retailers’ perspective and shopper needs to develop overall category
and retail environment strategies.
Some of the specific activities you may experience in Sales roles are:
Ensure optimal presentation of C-P products in-store
Analyze promotional activities and recommend future enhancements
Develop Go To Market strategy for a specific retail environment
Present new products to customers
Negotiate promotional programs with key retailers
Exceed shopper expectations and add value to the category through
effective category management
Develop shelf layouts to maximize return for C-P and customers.
The marketing department in Colgate-Palmolive plays an important role in
building and strengthening our brands so they remain at the forefront of
consumers' minds. They also work hard to develop and export their products
to the rest of the world. Marketing involves understanding consumer needs,
desires and expectations, identifying opportunities and learning how to
successfully launch innovative products that exceed consumers' expectations.
Colgate’s products are sold to millions of people worldwide. As a result, we
offer some of the most sophisticated marketing challenges available in today’s
Our Marketing Team develops and implements marketing plans that will
establish and maintain current and long-range vision for the brands to
increase sales, margin and profitability for the brand. We offer exciting
Brand Management in base business
new product innovation
Consumer Insight and Research
Advertising and Media Management
KEY RESPONSIBILITIES OF CONSUMER MARKETING UNIT
Strategic development and management of the brand/category
Implement brand/category strategy
Manage the brand; lead and manage annual budget process for the
Liaise with key stakeholders including other functions, subsidiaries,
Global teams and Senior Management.
SUPPLY CHAIN DEPARTMENT
The Product Supply Chain Team at Colgate-Palmolive oversees the purchasing, manufacturing and
logistics/customer service for the company. From sourcing materials, selecting suppliers to
negotiating and developing contracts are the activities take place in Colgate-Palmolive.
Using progressive technology, Colgate-Palmolive’s professionals increase efficiency by continuously
improving manufacturing processes. In manufacturing, every one is responsible for quality
improvement and executing capital investment. Every one is responsible for a broad range of other
duties such as the company's environment and safety programs customer service logistics to
optimize our distribution network, minimizing freight and warehouse costs and improving customer
service through reliable deliveries.
We offer exciting opportunities in:
Materials Sourcing - work collaboratively with global purchasing teams
to source raw and packaging materials in the most cost effective way.
Operations lead key capital projects; implement continuous
improvement initiatives in a dynamic manufacturing environment; lead a
team in a High Performance Work environment.
Customer Service & Logistics- be at the interface between the supply
and demand chains; take a lead role on the strategic direction of moving
Demand Planning work closely with key customers in ensuring Colgate-
Palmolive products 'own the shelf' in key market categories.
Production work with a team of talented and motivated people across a
range of production related tasks - from making and formulating
products to quality assurance procedures and laboratory testing to
finishing end products on the plant floor.
The vision for the Finance Department is to be a valued partner in business and financial
competency. The department plays a key collaborative role in achieving Colgate Palmolive’s
mission of being the leading consumer products company in the fast growing China region.
The finance team is responsible for budget planning, financial reporting and analysis, credit
control, accounting, treasury and working capital management, and internal control activities.
Through teamwork, the Finance Department at Colgate Palmolive has evolved from managing the
financial controls to becoming an effective business partner. The challenge faced by those in the
finance role is in understanding the past and leveraging this knowledge to influence business
decision in the current dynamic environment.
This challenge requires competent well-rounded financial leaders. At Colgate Palmolive, financial
people’s core competencies are developed by rotation through the various finance functions, which
facilitates learning of detailed financial analyses, consultation and management, with the aim of
driving the overall business growth.
KEY RESPONSIBILITIES OF FINANCE DEPARTMENT:
Financial and business analysis
Supporting competitiveness by making fact-based decisions that support
business strategies, financial goals and future profitability.
HUMAN RESOURCE DEPARTMENT
Colgate's HR team plays an important part in hiring, developing and retaining
employees and in designing and supporting programs as they strive to build
leadership. To accomplish this task, managers and employees work together
to ensure they have the skills, resources, and leadership ability needed to
succeed and reach their full potential.
Human Resources function, including:
Staffing & Succession planning
HR Generalists / Support
Compensation & Benefits
Learning & Development
Below are some opportunities that you will have in helping driving
Colgate's people strategies:
Design, implement and administer corporate programs such as
compensation and benefits.
Responsibilities include competitive analysis, costing and funding of
plans, external reporting, vendor management and plan administration.
Partner with line organizations to recruit the best talent.
Develop sourcing strategies and advise hiring team regarding
qualifications and salary recommendations.
Develop and support cutting-edge human resources technology, systems,
databases and computer support tools.
CONSUMER INFORMATION SERVICE
Colgate-Palmolive’s Consumer Information Service responds to consumers who contact the
company, in a way that sustains or regains consumer goodwill and future business.
KEY RESPONSIBILITIES OF CONSUMER INFORMATION SERVICE
Listen to and correspond with consumers on their feedback on our products.
Report consumer feedback to key decision makers within the company.
Information technology department
VALUE TO CUSTOMERS
Reputation of Colgate-Palmolive has been built upon the quality and safety of our products. Its
commitment to quality and safety is essential to the continued growth and success of their
Company. Customer satisfaction is the first priority for Colgate-Palmolive to sustain in the market.
So they give special care to their consumers and as it is a consumer staples company so if their
consumer will not be happy there will be no use of existence of Colgate-Palmolive’s. Following are
the some key point to make their customer permanent.
RESPONSIVE TO CUSTOMERS
The business of Colgate-Palmolive is consumer products, so their success depends upon consumer
satisfaction, trust and goodwill. In addition to traditional research, initiatives include visiting
consumers in their homes, accompanying them as they shop, known as “shop-along,” and
communicating with them in nontraditional ways. Consumer needs are constantly changing, so they
listen to what people want and use their creativity to satisfy these changing needs.
They achieve their objectives and serve the needs of consumers by following a consistent, fair and
sensitive program of consumer communication.
They believe that consumer opinions, concerns and inquiries communicated to the Company
regarding our products are important sources of information.
When a consumer expresses dissatisfaction, they address the problem promptly, courteously and
fairly, and make every reasonable effort to sustain or regain the consumer’s goodwill and his or her
continued purchase of Colgate products.
HIGHEST STANDARDS FOR PRODUCTS
Colgate-Palmolive is committed to insuring that consumers can continue to trust Colgate products
for their reliability, quality and superior performance. In addition, to serve the billions of people in
the markets where they do business, it must constantly strive to produce products in the most
efficient way possible so that they are affordable to the greatest number of consumers.
Products sold by Colgate must not only meet all safety standards set by law, but also often more
stringent Company standards. They participate in programs to provide prompt assistance to
consumers in case of product tampering or misuse. Consumer health, safety and well-being are of
paramount concern to COLGATE-PALMOLIVE.
AVAILABILITY OF PRODUCTS IN MARKET
Colgate-Palmolive more emphasize on the availability of their products in the
market, so that their customer will not be dissatisfied when they need of any
product. Colgate-Palmolive absolutely focus on consumers, and consumers
are the key to sustain in the market, they say that if consumer will be
dissatisfied with our service ad products than there is no need of Colgate-
A key one is the development of multifunctional selling teams that have been
organized for all major trade customers. These teams consist of Colgate’s
professionals specializing in different functions (i.e. sales, Finance, customer
service, logistics) to serve each customer’s multidisciplinary needs. The team
collaborates with the customer to share expertise and develop the most
efficient ways of growing categories by identifying the right mix of products,
determining how best to promote them and how to better use resources
RELATIONSHIP WITH THE ENVIRONMENT
As a global company dedicated to consumer products that contribute to the
overall quality of life, Colgate-Palmolive recognize and constantly reaffirm the
value of a healthy and clean environment.
We are committed to manufacturing; packaging and selling quality
products that meet or exceed health and safety rules and regulations.
The health and safety of our customers, our people and the communities
in which we operate is paramount in all that we do.
We are dedicated to source reduction, recycling and other responsible
methods of waste management.
We will continue to improve our products and packaging and invest in
innovations that protect the environment.
ADVERTISING IS ACCURATE
One of the most important aspects of Colgate-Palmolive’s business is
advertising. Advertising should be creative and competitive, but at the same
time honest and not misleading. Their advertising also avoid any stereotyping
of individuals based on factors such as race, religion, national origin, ethnic
origin, color, gender, age, citizenship, marital status or disability. Advertising
creates more than a product image. It creates reputation for reliability,
dependability and trustworthiness.
In addition, they exercise care in the selection of the media in which
advertising messages appear.
They observe standards of commercial fairness in devising, using and
selecting advertising and trademarks, so that their products succeed on the
strength of their own quality and reputation, rather than by imitation or
trading on the good will of competitors.
Colgate’s integrated marketing communications span all forms of media and
promotions, from traditional TV ads and in store displays to Internet contests
and event sponsorships. Connecting with consumers in all aspects of their
lives is a key to Colgate’s continued success.
RESPECT OF CONSUMER PRIVACY
They respect and honor the privacy rights of our consumers. It is Colgate’s
policy to collect personal information from consumers only for legitimate
business purposes and to take all reasonable steps to safeguard such
In their interactions with Colgate, through requests for product information or
participation in Company-sponsored competitions for example, consumers
may provide certain personal information, such as names, street addresses
and e-mail addresses, to the Company. We use such information only for the
reasons it was supplied to us, unless a consumer consents to other uses, and
as necessary for our record-keeping purposes.
It is policy in Colgate-Palmolive not to share personal information about
consumers with third parties, unless required to help us provide services to
our consumers, and then only if such third parties agree to protect the privacy
and security of such personal information. We also adhere to local legal
requirements regarding the protection of personal information.
Strong emphasis on innovation across all functions and activities is a key
Colgate strategy for delivering profitable growth. While developing innovative
new products remains a corner-stone, developing innovative ways to become
more efficient, to reach new consumers and to use technology is equally
PROFITABILITY ANALYSIS OF
Over the years, Colgate-Palmolive has maintained an overall positive financial
position and is one of the leading companies in our country today.
Colgate-Palmolive's profitability depicted a commendable performance.
Colgate-Palmolive Reports Earnings Results for the First Nine Months of 2007;
Provides Earnings Guidance for the Full Year of 2008 Colgate-Palmolive
reported earnings results for the first nine months of 2007. For the period, the
company reported that profit rose to $1.32 billion, from $952.2 million.
Revenue increased 12% to $10.15 billion from $9.03 billion in 2007. The
company expects continued strong performance and predicts the company
can sustain double-digit earnings per share growth through the end of 2008.
Colgate-Palmolive Reports Earnings Results for the Third Quarter of Fiscal
Colgate-Palmolive reported earnings results for the third quarter of fiscal
2007. For the quarter the company reported earnings climbed to $420.1
million, from $344.1 million, or 63 cents per share, in the previous year.
Excluding restructuring and other charges, earnings totaled $466.4 million, or
86 cents per share, compared with $402.6 million, or 73 cents per share, a
year earlier. Quarterly revenue rose 12% to $3.53 billion from $3.14 billion in
the prior year. The company reported that its third quarter profit rose 22% on
strong sales across all regions and improved cost controls.
Total net sales volume increased by around 28% over the last year, resulting
in a consequent rise in the gross and net profits. The cost of sales also showed
an increase, primarily due to increase in raw material prices and as a result
rising prices of petroleum based products. However, tighter controls on selling
and administrative expenses ensured that the effect of rising cost of goods
sold was mitigated. Consequently, the net profit increased by around 65%
compared to the previous year, and owing to a laudable profitability
performance, the net and gross profit margins, as well as the return on assets
have shown a rising trend.
Colgate-Palmolive has shown a positive liquidity trend over the years, enjoying
a strong liquidity position over the years. The net cash flow stood at around
400 million during 2006, indeed an enormously affirmative indicator of the
company's efficient allocation of assets. The net current assets of the company
have shown a rise in terms of cash, inventories and receivables, as have the
current liabilities, especially the payables. However, greater percentage rise in
current assets, overall liquidity position of the company is surely laudable.
A manifestation of an efficient credit policy, the days sales outstanding of the
company have been following a declining trend, showing that the company is
receiving cash against its receivables on a shorter period over the years. The
inventory turnover ratio followed a rising trend till 2005, until it declined
again in 2006. This can be attributed to better credit policies and marketing
practices that enabled the company to sell off its inventories to its customers
more effectively and efficiently. Overall, the operating cycle declined for
Colgate-Palmolive over the years, showing that the company has improved on
its performance in terms of receiving cash against its inventories.
Total assets turnover ratio was disappointing as it steadily declined over the
years. Even though the net sales showed a phenomenal growth by over 27.7%,
17.1% and 22.4% during the years respectively, total assets of the company
increased by an even greater percent, exceeding 37% over the last year. Major
portion of this increase in assets was in plant and equipment, cash and bank
balances, and inventories, however, asset turnover did not show a positive
trend indicates that the company needs to work more on maximizing the gains
from an increase in assets.
Even though Colgate's short-term debts showed an increase in the creditor's
liabilities and taxation, the long term liabilities portrayed a considerable
decrease, especially in the long term loans and the liabilities against assets
subject to finance leases. Both the total assets and equity increased over the
years, and the overall effect was manifested in a declining debt-to-asset and
Owing to a magnanimous increase in the operating profit over the years,
especially during the last year when it increased by 62.5%, and a decline in
the financial charges of the company, the Times Interest Earned ratio of the
company improved. This is a positive indication of the fact that the company is
managing its financial obligations well and is generating enough operating
profit to cover up its interest and financial expenses.
The net earnings per share increased by 64.7% compared to the last year,
reflecting the consistent underlying strength of the business. The book value
of the business increased in equity facilitated by a steady rise in reserves over
The average market price increased considerably over the years, increasing by
approximately 77%, 9% and 82% during 2004, 2005 and 2006 respectively.
Colgate-Palmolive has been a profitable and praise-worthy company that has
managed to adapt itself to the changing marketing environment and needs of