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Relay For Life Insert Samples Guide – Mid-South 2011 – Page 1
2011 Relay For Life
Insert Samples
Table of Contents

Insert Overview……………..……………………………………… ........ 3
About Relay For Life.………………………………………………….… . 4
About the American Cancer Society……………………..……… . 5
We Are Here…………..……………………………………………..……... 6
Who You Walk For……………………………………………………...... 9
Event Schedule…………..……………………………………………..….. 11
Serving the Community………………….………………………........ 12
Wigs…………………………………………….………………………… ....... 13
Forming Your Team Online………………………….………………... 14
Look Good…Feel Better……………………………………………….... 15
Man to Man…………………………………………….………………….... 16
Reach to Recovery.………………………………………………..……... 17
I Can Cope…………….…………………………………………………….... 18
Hope Lodge…………………..…………………………...................... 19
Research…………………………………………………....................... 20
Clinical Trials………….……………………… ............................... 21
ACS CAN……………………………….………………………….………... ... 22
Relay For Life Fundraising Tips..………………………… ............ 23
Survivor Recruitment……………………………….………………… ... 25
Luminaria…..……………………………………………………………... .... 26
Letter From Event Chair…………………..………………………….... 27

         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 2
Insert Overview

In an effort to increase the promotion of Relay For Life, local publications often agree to
produce an insert, which may also be referred to as a supplement. These inserts give you the
opportunity to share more information about the American Cancer Society with your local
community while also promoting your Relay For Life event.

In this Insert Sample Guide, you will find various templates you can use when working with your
local publications on the insert. From the programs and services offered by the American
Cancer Society to Relay For Life fundraising tips, this guide gives you the opportunity to
specialize your insert to reflect your community. Feel free to utilize the content provided and
add local statistics to customize to your community.

If you have any questions about an insert, please contact your local American Cancer Society
Community Representative or your local Communications and Marketing staff partner.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 3
Communities Unite to Fight for a World with Less Cancer and
More Birthdays

A cancer diagnosis doesn’t affect just one. The three little words “you have cancer” are heard
and felt by families, by friends and even by communities. That’s why communities all across the
nation unite to fight the battle against cancer. They’re fighting for a world with less cancer and
more birthdays.

The American Cancer Society Relay For Life is more than just a fundraiser. It’s a life-changing
event that gives everyone a chance to celebrate the lives of people who have battled cancer,
remember loved ones lost, and fight back against the disease. At Relay For Life, teams of people
camp out at a local high school, park, or fairground and take turns walking or running around a
track or path. Each team is asked to have a representative on the track at all times during the
event. Because cancer never sleeps, Relays are overnight events up to 24 hours in length.

Everyone's reason to Relay is as unique as their own personal story. At Relay For Life, you can
find healing, comfort, and support from others who have faced cancer or who have lost a loved
one to the disease. You have a chance to meet people in the community who are equally as
passionate about finding an end to cancer in our lifetime. You can thank all the people who
have done so much to support you through your personal cancer experience. And you can
gather together with friends, family, and colleagues to laugh, cry, and create lasting memories.

(Insert a quote from event chair or a committee member)

No matter why you take part in Relay For Life, one thing is clear: with every step you take, you
are helping the American Cancer Society save lives. With your help, we aren’t just fighting one
type of cancer – we’re fighting for every birthday threatened by every cancer in every
community. Each person who shares the Relay experience can take pride in knowing that they
are working to create a world where this disease will no longer threaten the lives of our loved
ones or claim another year of anyone’s life.

For more information or to sign up your Relay For Life team, call 1-800-227-2345 or visit

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 4
About the American Cancer Society

The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. As a global grassroots force of more
than three million volunteers, we fight for every birthday threatened by every cancer in every

We save lives by helping people stay well by preventing cancer or detecting it early; helping
people get well by being there for them during and after a cancer diagnosis; by finding cures
through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.

As the nation’s largest non-governmental investor in cancer research, contributing more than
$3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11
million people in America who have had cancer and countless more who have avoided it will be
celebrating birthdays this year.

To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 5
We Are Here
Serving cancer patients and their families with programs and services to help them
get well

1-800-227-2345 and cancer.org
The American Cancer Society’s National Cancer Information Center is available 24 hours a day,
365 days a year by calling toll-free 1-800-227-2345. Trained cancer information specialists are
on hand to answer questions and connect callers to local resources. Information is also
available online at cancer.org. The site provides information about cancer, local resources,
events and more.

Cancer Survivors Network®
The Cancer Survivors Network is a virtual community created by and for survivors where they
can share experiences and provide support. The site is available at csn.cancer.org.

Celebration of Survivorship
The American Cancer Society holds an annual Celebration of Survivorship during its Relay For
Life events across the state. Cancer survivors are invited to lead the Victory Lap that begins the
overnight Relay. To join this year’s celebration, please call the American Cancer Society at 1-

College Scholarships
The American Cancer Society’s Mid-South Division awards scholarships in the amount of $1,000
each to young cancer survivors. Eligible students must have had a cancer diagnosis before age
19, maintain a 2.5 GPA, be under the age of 25, and been accepted to an accredited college,
university or vocational school.

Gift Items
Wigs, turbans, breast prostheses, prosthetic bras, and limited durable medical equipment are
some of the items available free of charge to cancer patients.

Hope Lodge®
Sometimes patients need to travel away from home for cancer treatment, often for weeks or
months at a time. In the Mid-South, the American Cancer Society has Hope Lodges in
Birmingham, Lexington, Ky., Nashville, Memphis and New Orleans to provide free temporary
housing so patients can focus on fighting their disease without worrying about lodging

I Can Cope®
I Can Cope helps patients and families meet the challenges of a cancer diagnosis through a
series of educational classroom-style sessions or online at www.cancer.org/onlineclasses.
Topics include pain management, money matters, nutrition and more.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 6
Look Good...Feel Better®
Look Good...Feel Better helps women undergoing cancer treatment cope with the appearance-
related side effects of treatment and regain their self-confidence. The program is offered in
group sessions by volunteer cosmetologists. Self-help materials are also available by calling 1-
800-395-LOOK (5665).

Man To Man®
Man to Man is an information and support program to help men and their families cope with
prostate cancer through educational seminars, discussion groups and visitation programs.

Reach To Recovery®
This volunteer visitation program provides information and one-on-one peer support for those
concerned about breast cancer. All volunteers are breast cancer survivors and are trained and

Smoking Cessation
Patients can be connected with local resources to assist them in quitting by calling 1-800-227-
2345 or visiting cancer.org.

Support and Self Help Groups
These groups help cancer patients and their families deal with the physical and emotional stress
of coping with cancer.

Cancer patients sometimes have significant transportation needs during treatment. The
American Cancer Society has provided grant funds to qualifying hospitals or treatment centers
to assist cancer patients with recurring and chronic transportation needs when no other
assistance is available.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 7
Who We Are
The American Cancer Society is working to create a world with more birthdays – a world where
cancer never steals another year from anyone’s life. And we’re getting results. Eleven million
people in America who are surviving cancer – and countless others who have avoided it – will
celebrate another birthday this year, thanks in part to our work.

Helping People Stay Well
We help you celebrate more birthdays by showing you how to stay well. We save lives by
encouraging people to take steps to prevent cancer or detect it early and provide you with
screening recommendations and simple tips to live a healthier lifestyle.

Helping People Get Well
We help you fight for more birthdays by guiding you through every step of a cancer experience
if you or someone you love is faced with a diagnosis. We provide information to help you make
decisions and offer free services like transportation to and from cancer treatment or a free
place to stay while receiving treatment far from home.

Finding Cures
Whether it’s discovering medications that help people live longer, or pioneering and promoting
the most promising cancer prevention or screening tests, we’ve been involved in nearly every
major cancer breakthrough in the last century. We’ve directed more than $4 billion into
research efforts, including grants to 44 Nobel Prize winners. The American Cancer Society is the
largest nonprofit, private source of cancer research dollars in the country.

Fighting Back
Whether it’s passing smoke-free laws, increasing funding for cancer research, improving access
to quality health care, or inspiring communities to take up the fight through Relay For Life and
other events, we fight on all fronts, because the lessons we learn from one battlefield can mean
victory on another.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 8
Who Will You Walk For?
Quotes from Relay For Life Participants…

Use the quotes below and attribute to “Relay Participant” or use the quotes below to give the
person you are asking to contribute an example. If you get all new quotes from volunteers,
include a headshot with their quotes. Make sure to include the name of the person attributing
the quote.

“I lost my mother to brain cancer. Although her loss has left a void in many lives, I know that
now I have to fight harder to find an end to this disease because I am also fighting for her. Join
me on the track as I walk for my mother and all of those who can no longer walk for a cure.”

“My sister began relaying in 1994. She believed a cure could and would be found. She lost her
battle in 2006. So now I Relay to help keep her spirit in the race for a cure.”

“I Relay because I have been given a second chance at life. Diagnosed with breast cancer in
2008 and having a recurrence in 2009, I have been given the strength to fight for future

“I’m walking for all cancer survivors who celebrate life each day with hope, humor, and the joy
that life brings. “

“I walk because I am a cancer survivor. I walk in honor of my father who died of lung cancer.
I’m also an oncology social worker. So, in celebration of my life, in honor of my father and in
honor of my patients, I Relay.”

“I’m walking because we still lose too many wonderful people to cancer, but we are making
great strides, which gives me hope.”

“I Relay for a day when cancer is seen as the polio of the past. My cancer was 10 times more
deadly a dozen years ago, but I’m moving on. Though I’ve lost my parents to cancer, I’m hopeful
my wife and sons will never deal with it again. Join us and be part of the solution….progress is

“I walk because I am blessed to be a three-and-a –half year breast cancer survivor. I never knew
how large my support base of family and friends were until my cancer. One by one they came
with prayers, letters, e-mail, gifts and love. This is why I walk…not for myself, but for all

“I Relay for research dollars so that my two daughters will hopefully never face a diagnosis of
cancer. I Relay with prayers that those battling today will have cures that will allow them to see

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 9
more tomorrows. I Relay for those who are fighting cancer and cannot walk themselves. I Relay
to save lives and celebrate more birthdays.”

“I am walking to honor all of those who have lost their battle with cancer, to encourage those
who are currently battling cancer, and to celebrate those, like myself, who have survived the
dreaded disease.”

“My passion for the American Cancer Society and Relay For Life has become a very vital part of
my life. It makes me….ME. Let’s all do our part and go out there and Relay For Life…it’s the best
gift we can give to ourselves, our families, our friends and even strangers unaware.”

“I Relay in memory of those who have journeyed before me. I Relay to honor my friends for
their courage and support that helped me to the finish line. I Relay to honor all caregivers;
especially my family…without them I could not have done this. Will you join me?”

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 10
Event Schedule
                    Start Time                Event                                            Site
Use the event       5:00PM                    Bouncers                                         Activities Tent
schedule sample                               Cookie decorating                                Activities Tent
                    Activities for the        Craft projects                                   Activities Tent
to list the         activity tent will vary   Birthday Hat Decorating                          Activities Tent
activities and      times throughout the      Hula Hoop Contest                                Activities Tent
entertainment                                 Face painting                                    Activities Tent
                                              Bean Bag Toss                                    Activities Tent
for the Relay For                             Crazy Do’s                                       Shine’s Salon
Life in your                                  Reflection Tent                                  Nucor Tent
community!          5:00-5:30PM               Webster’s Karate                                 Close to the stage
                    6:00PM                    Survivor Registration, pick up t-shirts, thank   Survivor Tent
                                              you notes and board games
                                              Bingo and Cakewalk                               Survivors
                                              On-site fundraising                              Campground
                    6:30-7:00PM               Southern Spirit Stars Tumble/cheer team          Close to the stage
                    6:50PM                    “Opening Ceremony” Angels take their place       Track
                    7:00PM                    Opening Ceremony                                 Stage
                                              National Anthem-Encore Ensemble                  Stage
                                              Invocation-Pastor Alan Bailey                    Stage
                                              Special Announcements                            Stage
                                              Survivor Lap                                     Track-Balloon Arch
                                              Caregiver Lap                                    Track-Balloon Arch
                                              Team Lap-banner and spirit stick                 Track-Balloon Arch
                                              Luminaria Announcement                           Stage
                    8:00PM                    Newlywed Game with Cookie Stoner                 Stage
                    8:45PM -9:30PM            Anna Craig                                       Stage
                    9:30-9:50PM               Survivor speakers                                Stage
                    10:00PM                   Luminaria Ceremony                               Track/Stage
                    10:45PM                   Birthday Parade-January, February, M arch        Track
                    11:30PM                   Terry M cNeal Band                               Stage
                                              Turn in Look Good Lucy                           Relay Headquarters
                                              Scavenger Hunt                                   Campsites
                                              TRASH M ONSTER                                   Campsites
                    11:00-11:45PM             Hot Dog Eating Contest                           Stage
                    11:45PM                   Birthday Parade- April, M ay, June               Track
                    12:00-7:00AM              Patty’s Coffee                                   Committee Tent
                    12:30AM                   Terry M cNeal Band                               Stage
                                              Theme Lap: Dance Lap                             Track
                    12:45AM                   Birthday Parade-July, August, September          Track
                    1:00-4:30AM               Karaoke                                          Stage
                    1:45AM                    Birthday Parade-October, November,               Track
                                              Tent Check                                       Campsites
                    3:00AM                    Theme Lap:                                       Track
                                              TRASH M ONSTER                                   Campsites
                                              Birthday Parade-winners from each quarter        Track
                    4:30 AM                   Rooster Crowing Contest                          Stage
                    5:00AM                    Good M orning                                    Stage
                                              Breakfast in Bed-Hardy’s
                    6:00AM                    Thanks and Goodbye                               Stage
                                              Birthday Parade winner is the Grand              Track
                                              M arshall for the final lap
         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 11
Serving the Community
Ask your Relay staff person to help you with the information needed below.

The American Cancer Society is working to create a world with more birthdays by helping you
stay well, get well, by finding cures, and by fighting back. Through various patient service
programs, we reach dozens of families in the community. The numbers below reflect patients
served last year in (insert your area here).

      # patients received help getting to their treatments through our Transportation Grants

      # patients received free wigs, prosthetics and/or gift items.

      # women took part in the Reach to Recovery program, which matches newly diagnosed
       breast cancer patients with survivors.

      # women went through Look Good...Feel Better, a makeover session for female cancer
       patients to teach them how to deal with skin and hair changes.

      # men were helped through Man To Man meetings, a support group for prostate cancer

      # families stayed for free at the American Cancer Society’s Hope Lodge in Birmingham
       while seeking treatment at facilities there, for # nights total. That service saved these
       families an estimated total of $. (avg. hotel rate in insert city here is $ per night)

      # people received educational information on dealing with the challenges of cancer
       with our I Can Cope Program.

      # students were awarded college scholarships of $1,000 each.

         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 12
Wigs Help Cancer Patients Handle Challenges of Treatment

Use the quotes below or obtain quotes from your community American Cancer Society office
manager/office assistant. If you decide to use the existing quotes below, make sure you get
approval from your community American Cancer Society office manager/office assistant.

For cancer patients, the thought of losing their hair due to treatment can be overwhelming and
frightening. The challenges of the disease alone can be hard to take, but the hair loss that
sometimes comes with treatment can be difficult to cope with. Fortunately, the American
Cancer Society is ready to help by providing wigs free of charge to cancer patients.

“When patients come into the office for a wig, I sit them down and get a feel for what they are
looking for,” says (insert office manager/office assistant name here), office manager/office
assistant for the American Cancer Society in (insert office here). “I let them try on as many as
they like, go over wig care, and how to put the wig on properly.”

At the American Cancer Society office in (insert office here), located (insert address here),
more than (insert #) wigs are available to patients who cannot afford them.

“They look surprised when they see all the wigs,” says (insert office manager’s name here),
“The comment I hear most often is ‘I didn't know you had all this.’ Another question is ‘How
much does it cost?’ When we tell them there is no charge and all the wigs have been donated
to us, they are amazed.”

Like most of us, when cancer patients look good, they tend to feel better about themselves.
Finding a wig that makes them feel good about themselves can help them regain their self-
esteem and make a world of difference.

“It gives the patient hope and a sense of feeling good about themselves, especially if they find a
wig the color and style they like,” says (insert office manager’s name here).

For more information on obtaining a free wig or donating your wigs, call the American Cancer
Society at 1-800-227-2345.

The American Cancer Society saves lives and crates more birthdays by helping you stay well,
helping you get well, by finding cures, and by fighting back.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 13
Form a Relay For Life Team Online
Can’t make Relay for Life in (insert area here) this year? Form a team online! The American
Cancer Society is bringing the power of the Internet to Relay For Life, making it easier to
participate without attending the event.

Relay For Life is the American Cancer Society’s signature activity. It offers everyone in a
community an opportunity to participate in the fight against cancer. Teams of people camp out
at a local high school, park, or fairground and take turns walking or running around a track or
path. Each team is asked to have a representative on the track at all times during the event.
Relays are an overnight event, from 12- 24 hours in length.

Setting up a team online is easy. Just go to RelayForLife.org to create your own personal team
page and send e-mails to friends and family members inviting them to join your online team or
to support the fight against cancer by making a donation.

For more information about Relay For Life in (insert area here), call the American Cancer
Society at 1-800-227-2345 or visit (insert local Relay website here).

         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 14
Helping Women Find Their Inner Beauty

The latest weapon in the fight against cancer? For women participating in the American Cancer
Society Look Good…Feel Better program, the weapon of choice is a makeup brush.

Through the combined forces of the Personal Care Products Council, the American Cancer
Society and the National Cosmetology Association, the Look Good… Feel Better program was
created to teach female cancer patients how to have confidence and cope with cancer related
side effects from chemotherapy and radiation. This free community-based program is led by
trained volunteer cosmetologists who teach women beauty tips and provide support by helping
them find their inner and outer beauty. Each woman gets a free makeup kit to use during and
after the workshop.

In addition to learning beauty tips, the Look Good…Feel Better program provides a safe haven
for women touched by cancer to relate with others who are in similar situations.

(Insert a quote from a local resident who has attended a workshop or a volunteer
cosmetologist who has led a workshop)

The American Cancer Society is always looking for cosmetologists to serve as volunteer
facilitators for the Look Good…Feel Better program. For more information, call the American
Cancer Society at 1-800-227-2345 or visit www.cancer.org.

Upcoming Look Good…Feel Better Sessions:
(Insert local program information)

         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 15
Man to Man Provides Support for Those Touched by Prostate
Prostate cancer is the most frequently diagnosed cancer in men, and an estimated 217,730 new
cases will occur in the Unites States in 2010, nearly (insert state-specific number) of those in
(insert state) alone.

Men don’t have to face prostate cancer alone. The American Cancer Society’s Man to Man
program is a prostate cancer education and support group that helps men cope with prostate
cancer by receiving information and peer support.

Man to Man, a program free of charge, is a forum for men to learn about diagnosis and
treatment options through presentations, written materials and videos. Specialists in the
prostate cancer field share information on medical and quality of life issues. News and
information about research and treatment, as well as messages from men living with prostate
cancer and other Man to Man activities, are offered to assist in the recovery process.

(Insert a quote from a local Man to Man participant)

Cancer affects everyone; therefore prostate cancer patients, survivors, their families, friends,
and caregivers are invited to attend. A local Man to Man group meets (insert local group

For more information or to locate a Man to Man program in your area, please call 1-800-227-
2345 or visit www.cancer.org.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 16
Survivors Give Back
No one should have to face breast cancer alone, and who better to lend support than someone
speaking from experience. For more than 40 years, the American Cancer Society’s Reach to
Recovery program has helped women cope with breast cancer issues.

When people first find out they have breast cancer, they may feel overwhelmed, vulnerable,
and alone. While under this stress, many people must also learn about and try to understand
complex medical treatments and then choose the best one.

Specially-trained Reach to Recovery volunteers can provide comfort and an opportunity for
emotional grounding and informed decision-making. Volunteers are breast cancer survivors
who give patients and family members an opportunity to express feelings, talk about fears and
concerns, and ask questions of someone who is knowledgeable. Most importantly, Reach to
Recovery volunteers offer understanding, support, and hope because they are breast cancer
survivors and gone on to live normal, productive lives.

(Insert a quote from a Reach to Recovery volunteer, a patient who is utilizing the program or
a patient and the volunteer she was matched with)

For more information about volunteering or to request a Reach to Recovery visit, contact the
American Cancer Society at 1-800-227-2345 or visit www.cancer.org.

         Relay For Life Insert Samples Guide – Mid-South 2011 – Page 17
Knowledge Is Power
Dealing with cancer can be difficult for patients and their loved ones. However, an American
Cancer Society program is helping people with cancer and those close to them learn more
about their diagnosis. I Can Cope is an educational program for people facing cancer – either
personally, or as a friend or family caregiver.

Knowledge is power, and the more information you know about what is happening during
cancer diagnosis and treatment, the better prepared you will be to handle each step of your

(Insert a quote from someone who has utilized this program)

I Can Cope classes can help dispel cancer myths by presenting straight forward information and
answers to your cancer-related questions about:
     Diagnosis and treatment
     Side effects and treatment
     Self-esteem and intimacy
     Communicating concerns and feelings
     Community resources
     Financial concerns
     Pain management
     Nutrition and physical activity
     Cancer-related fatigue
     Keeping well in mind, body, and spirit

I Can Cope classes are available in communities all across the country. There is no charge for
attending a class, and no doctor’s referral is needed. Classes are also available online. These
classes are self-paced and you can take them in the privacy of your home or location of your
choice at a time that is convenient for you.

For more information about I Can Cope classes in your area, call 1-800-227-2345. To take an
online class, go to www.cancer.org/onlineclasses.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 18
Finding Hope in the Cancer Journey
Facing cancer is hard. Having to travel out of town for treatment can make it even harder. The
American Cancer Society Hope Lodge is a place where cancer patients and their families can
find help and hope when home is far away .

Each Hope Lodge offers cancer patients and their families a free, temporary place to stay when
their best hope for effective treatment may be in another city. Not having to worry about
where to stay or how to pay for lodging allows Hope Lodge guests to focus on getting well.

Hope Lodge offers private guest rooms and bathrooms. Each facility is designed for a shared
experience in every other aspect of life. Lodges feature common areas, including full kitchens,
laundry facilities, cancer resource rooms, and areas for quiet reflection. Hope Lodge is a place
where you can count on emotional support from other patients and caregivers who also are
undergoing treatment. Guests rally around each other, building life-affirming connections and
lifetime friendships.

(Insert a quote from a local resident who has stayed at a Hope Lodge)

The American Cancer Society’s Mid-South Division has Hope Lodges located in Birmingham,
Nashville, Lexington, New Orleans and Memphis. During 2010, the Hope Lodges provided
(insert number of nights) occupied room nights, saving guests an estimated (insert amount of
money saved) in lodging expenses alone.

To find a Hope Lodge and to learn more about a specific facility, call the American Cancer
Society at 1-800-227-2345.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 19
Finding Cures. Lighting Candles.
A world free of cancer - that is the vision of the American Cancer Society and the driving force
behind the American Cancer Society’s Research Program. By finding cures, the Society and its
researchers are helping people in your community celebrate more birthday and light more

The American Cancer Society’s Research Program was founded in 1946, and has funded about
$4 billion in cancer research since that time. The American Cancer Society is the largest non-
governmental funder of cancer research in the United States, with an annual investment of
approximately $130 million.

The American Cancer Society funds groundbreaking research that assists in the understanding
of the causes of cancer, determining how best to prevent it, and discovering new ways to cure
it. In fact, the Society has had a hand in nearly every major cancer breakthrough of the last
century. Scientists supported by the American Cancer Society have made great contributions.
For example, they:
      Established the link between cigarette smoking and lung cancer
      Demonstrated the effectiveness of the Papanicolaou (Pap) smear in detecting cervical
         cancer at an early stage, decreasing deaths by more than 70 percent
      Dramatically increased the cure rates for childhood leukemia to over 85 percent
      Proved the safety and effectiveness of mammograms
      Developed the prostate-specific antigen (PSA) screening test
      Established the link between obesity and multiple cancers

The success of the American Cancer Society’s Research Program is exemplified by the fact that
44 Nobel Prize winners received grant support from the Society before they were awarded the
prize. For more information on research funded by the American Cancer Society, call 1-800-
227-2345 or visit cancer.org.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 20
Your Life. Your Cancer Treatment. Consider Every Option.
Taking part in a clinical trial is one of your options for cancer treatment. Each year, thousands
of people at all stages of cancer are helped by clinical trials, and many more benefit from the
positive results of clinical trials in the long term.

When you are making important decisions about your cancer treatment, shouldn’t you consider
every option? The American Cancer Society Clinical Trials Matching Service helps patients, their
families, and health care workers find cancer clinical trials most appropriate to a patient's
medical and personal situation, thereby increasing enrollment. We are also able to identify and
help remove barriers that prevent patients from participating in clinical trials.

Clinical trial information is tailored based on the diagnosis and treatment history, and helps
patients avoid sorting through information about irrelevant or inactive research studies. We
also help navigate through the clinical trial system by putting patients in contact with the study

In addition to receiving innovative treatment, clinical trial participants are contributing to
cancer research that will help patients in the future. Through clinical trials, we can discover the
best ways to prevent, detect, and treat cancer and its side effects.

Through a partnership with the Coalition of Cancer Cooperative Groups, the American Cancer
Society Clinical Trials Matching Service helps patients find treatment, supportive care, and
prevention and detection clinical trials for which they might be eligible. For more information
on this free, confidential matching service that can find cancer clinical trials to fit your medical
and personal situation, call 1-800-303-5691.

          Relay For Life Insert Samples Guide – Mid-South 2011 – Page 21
Together We CAN Fight Back Against Cancer
Some of the most important decisions about cancer are made far outside the walls of any
hospital or doctor’s office. Instead, they are made by your state legislature, in Congress and in
the White House. The American Cancer Society Cancer Action Network (ACS CAN) empowers
ordinary people to be part of the growing national movement that is fighting back against

ACS CAN is the non-profit, nonpartisan affiliate advocacy organization of the American Cancer
Society, dedicated to eliminating cancer as a major public health problem through issues
campaigns and voter education aimed at influencing lawmakers and candidates to support laws
and policies that will help people fight cancer.

ACS CAN campaigns led by volunteers and staff across the nation have:
       Led to 35 states as well as Washington, DC and Puerto Rico to go smoke-free
       Supported a 62-cent increase in the federal cigarette tax, preventing 1.9 million
          children from becoming lifelong tobacco users
       Helped secure U.S. Food and Drug Administration regulation of tobacco products
       Increased federal cancer research funding for the National Institutes of Health

ACS CAN is leading a nationwide grassroots movement that advances the cancer community’s
interests at all levels of government. ACS CAN unites our voices into one unstoppable force and
will make cancer a top national priority lawmakers cannot ignore.

Learn more and stay up to date on ACS CAN’s latest actions at www.acscan.org. Also, become a
member of ACS CAN by making a contribution at www.acscan.org or send your donation to ACS
CAN, P.O. Box 29429, Atlanta, GA 30359.

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Relay For Life Fundraising Tips
Raising money to support the American Cancer Society’s efforts to create a world with more
birthdays is easy. Below are a few tips to help you get started and be successful with your Relay
For Life efforts.

Sign Up
Sign up to use the Relay For Life online fundraising Web site at www.relayforlife.org and create
your personal Web page. Start by clicking on “Sign Up Here” and select “’Start a Team,” “Join a
Team,” or “Join as an individual.” Send emails to everyone you know using our easy and fun-to-
use email tool. Import your address book and send one of our sample emails, or create your
own. You can also track your progress and send thank-you emails.

Double Your Money
Many employers offer matching gifts programs, which means your $50 donation could turn into
$100 just like that! Ask your personnel or human resource department to complete the
paperwork required to get your gift matched.

The Mighty Pen
Send a letter in the mail to friends, family, and coworkers asking for their support. Let them
know if you are walking in honor of someone. Explain why the cause is important to you;
heartfelt messages get the best response. Don’t forget to send a thank-you note to people who

Talk it Up
Ask for a few minutes on the agenda of any meetings you will be attending. Explain why you are
participating in Relay and ask for everyone’s support. If you are dedicating your efforts to
someone who has been affected by the disease, tell that person’s story.

Clean House
Hold a Relay For Life garage sale with all proceeds benefitting the American Cancer Society. Ask
your friends and neighbors to donate items they no longer use.

If a birthday or holiday is coming up, tell your family and friends that instead of a gift, you
would like them to make a donation to the American Cancer Society for your Relay For Life

Pin it Up
Post a flier talking about your Relay fundraising efforts on the bulletin board at your church or
temple, in the office, at the gym, or at school. Make sure to highlight your name, phone
number, email address, and your personal or team fundraising Web page address.

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Send the Message
Change the recording on your voicemail or answering machine to mention Relay for Life and
talk about how callers can make a donation. Then, when you call people back, ask them to
support your fundraising efforts. When emailing friends, add a “P.S.” asking for their support.

Call Us
Call your local American Cancer Society office at 1-800-227-2345 for more helpful hints on
raising money. We can help you make this the most successful Relay For Life yet!
*The American Cancer Society, Inc. adheres to the Better Business Bureau’s strong standards for charitable giving.

            Relay For Life Insert Samples Guide – Mid-South 2011 – Page 24
Celebrate Your Victory Over Cancer
Relay For Life has become the world’s largest cancer survivor activity, and this year will be no
exception. The American Cancer Society would like to honor survivors and their valiant fight
over cancer. Survivors in (insert area here) are invited to join us for the Relay For Life of (insert
area here) Survivors Dinner (insert details here).

Survivors will also kick off Relay with a special Survivors Lap, a moving experience honoring
those who have defeated cancer. Survivors will join together to take Relay’s opening lap,
unified in victory and hope, while the rest of the event’s participants surround the track to
cheer them on.

Relay For Life is a unique grassroots fundraising event in which individuals and teams of
participants in nearly 5,100 communities nationwide walk around a track overnight to celebrate
the lives of those who have faced cancer, remember loved one lost, and commit to fight back
against the disease. The money raised through Relay For Life supports the American Cancer
Society’s efforts to create a world with less cancer and more birthdays.

Relay For Life events are held at an athletic track, park or other gathering area, with the goal of
keeping at least one team member on the track or pathway at all times throughout the evening.
Teams do most of their fundraising prior to the event, but some teams also hold creative
fundraisers at their camp sites during Relay. Relay brings together friends, families, businesses,
hospitals, schools, faith-based groups . . . people from all walks of life – all aimed at furthering
the American Cancer Society’s efforts to save lives by helping people stay well, by helping them
get well, by finding cures and by fighting back.

If you are a cancer survivor and would like to attend the survivor dinner and participate in the
survivor lap at Relay For Life, please call your American Cancer Society at 1-800-227-2345.

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American Cancer Society Lights the Way
Each year, American Cancer Society Relay For Life events hold luminaria ceremonies to
remember those who have lost their cancer battle and honor those who have triumphed. After
sunset, luminaria bags decorated with the names of those who have been touched by cancer
are lit and left glowing throughout the night to remind everyone of the incredible importance of
their participation.

In addition to the luminaria bags at the Relay For Life of (insert local event) there is also the
opportunity to make a donation for a “Torch of Hope” to be placed around the track and lit in
memory or honor of a loved one. Each Torch of Hope will include a name plate listing the name
of the individual that the Torch is in honor or in memory. Individuals who make a donation for a
Torch of Hope have the opportunity to keep them as a memento after the event.

For more information on how to make a donation for a luminaria bag, contact the American
Cancer Society at 1-800-227-2345 or www.cancer.org. (insert local information)

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Letter from Event Chairman
Dear Readers,

Can you imagine a world with more birthdays? A world where cancer is scarce? The American Cancer
Society does and as the chair of this year’s Relay For Life of (insert event name), so do I.

I participate in Relay For Life because I know that the funds and awareness raised help the American
Cancer Society save lives and create more birthdays by helping people stay well, by helping people get
well, by finding cures and by fighting back.

For nearly a century, the American Cancer Society has fought for every birthday threatened by every
cancer in every community…and we couldn’t do it without you. For those who participate in Relay For
Life, spending a night walking around a track is a unique avenue to raise awareness about cancer. The
purpose of the event is to represent that cancer doesn’t sleep. It also re presents the conscious effort –
day or night – that family and friends are right alongside them, every step of the way through their
personal journey facing cancer.

For those of you not familiar with Relay For Life, let me briefly tell you about it. Relay For Life is the
biggest fundraiser worldwide and is a huge part of what makes the American Cancer Society successful.
It is made up of teams from churches, businesses, families, schools, etc. that raise money through
efforts such as car washes, bake sales, fish-frys, etc. All of this money that is raised goes towards the
Society’s mission…saving lives.

The American Cancer Society saves lives by helping people stay well through taking steps to prevent
cancer or detect it early; helping people get well by guiding them through every step of the cancer
experience; by finding cures through funding and conducting groundbreaking research; and by fighting
back by encouraging lawmakers to do their part to defeat cancer and by rallying communities to join the

The theme of our Relay For Life this year is (insert event theme). We ask that each team decorate their
campsite in accordance with the theme and let’s all have one big party.

There are many people who we’d like to thank for their support and extreme hard work. Thank you first
and foremost to all of our cancer survivors and their caregivers. You make us very proud! Thank you to
our sponsors, our teams, (insert event location), and any others that are a part of Relay For Life that we
didn’t mention. And lastly, thank you to our Relay For Life Committee for your tireless devotion!

We urge you to come join us on (insert event date) starting at (insert event start time) at (insert event
location). If you’ve never been to Relay For Life, it may change you forever. We will have plenty of
entertainment, games, food and many, many more things to enjoy. So come help us save lives and
create more birthdays! Let’s Relay!!!

(Insert name), Event Chair

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