Drivers for Economic Adulteration and Food Defense

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					                            11th Annual Fera/JIFSAN Symposium
                             Fera, Sand Hutton, 16‐18 June 2010

        Detection Technologies for Intentionally Added Adulterants/Contaminants


Drivers for Economic Adulteration and Food Defense
Craig Henry Ph.D.

The GMA Science and Education Foundation (SEF) partnered with A.T. Kearney to study
consumer product fraud in the food, beverage and consumer product industry. Supported
by 13 leading consumer packaged goods companies, this study demonstrates the industry’s
commitment to enhancing brand integrity and product safety through appropriate food
defensive actions.

Economic adulteration (EA) is the intentional fraudulent modification of a finished product
or ingredient for economic gain. A.T. Kearney and the Grocery Manufactures Association
led a six‐month study focused on EA. The objective of the study was to create the first
comprehensive body of research on economic adulteration associated with food, beverage,
and other consumer products. The study involved substantial secondary research; 100
interviews with subject matter experts; and an in‐depth industry wide survey of incidents.
This presentation will highlight analyzed recent economic adulteration cases, motivational
drivers and the resulting cost implications. It will also explore leading practices and success
stories related to fraud deterrence and detection, and address opportunities for
manufacturers, industry at‐large and governments to reduce the risk of economic
adulteration, protect brands and enhance consumer product safety through more
aggressive food defense programs.

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