Press Release 16th June 2009
THE SUBWAY® CHAIN UK APPOINT MOMENTUM AND MCCANN FOR NEW INTEGRATED BRAND CAMPAIGN
LONDON – Momentum and McCann have triumphed to win the SUBWAY® chain’s fully integrated UK & Ireland account. Together they have been appointed by the SUBWAY® chain to re-invigorate their brand positioning, developing a new campaign comprising advertising and promotional solutions that will be delivered via Broadcast, online, direct mail, sales promotions and POS to drive footfall. The SUBWAY® chain is the world’s largest sandwich franchise with a strong UK footprint. Rapid growth plans include ensuring there are 2010 stores within the UK by 2010. This is Momentum’s first integrated win since Julian Ingram joined as Managing Director of Momentum UK in May where part of his remit was to integrate the agency’s offerings with McCann UK Group to deliver optimal results for clients across all disciplines. The account will be led by Momentum UK. Julian Ingram said “It’s extremely satisfying to win this fully integrated cross agency pitch. The SUBWAY® chain operate in such a highly competitive category that it was essential that the agency team chosen understood the battleground in the high street and has the relevant experience that will add value. We relish the opportunity to help their business grow.” Alex Cacouris, Head of Marketing for SUBWAY® commented “We believe that Momentum & McCann will provide the combination of creativity and a strategic approach that will be needed to help drive the business forward through its next phase of development.”
The SUBWAY® chain also works with media buying agency Medicom Scotland, and PR agency McKenna Townsend. Neither of these agencies will be affected. Frame will continue to support SUBWAY® at a regional level. About Subway The SUBWAY® chain is the world’s largest submarine sandwich franchise with over 30, 000 locations in 90 countries, and has now grown to 1450 stores across the UK and Ireland. Headquartered in Milford, Connecticut, SUBWAY® was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business. SUBWAY® is a registered trademark of Doctors Associates Inc. For more information about the SUBWAY® chain please visit www.subway.co.uk About Momentum UK Momentum UK is an integrated marketing communications agency, comprising of multiple offices in London, Manchester and Cheshire, employing over 200 people. With its heritage built in the experiential industry, Momentum UK has a strong focus in story telling, creativity and content creation. Momentum UK services include sponsorship, events, shopper marketing, promotions, digital, field marketing, merchandising and installation. Momentum UK key clients include: American Express, Cereal Partners Worldwide, Nokia, Reebok, UPS, Ricoh, Bernard Matthews, Twentieth Century Fox, Paramount Pictures, Sony Playstation, Sony Pictures Home Entertainment, Nestle, Coca-Cola, Microsoft, Boots, P&G and J Sainsbury. About McCann London McCann London, part of McCann Worldgroup, is the second largest advertising agency in the UK and home to some of the world’s most famous brands including MasterCard, Nescafe, L’Oreal, American Airlines and Xbox.
For further information/Use of pictures/Interviews Momentum UK: Stephanie Nattu +44 0203 350 0052 firstname.lastname@example.org Natalie Minter +44 01425 472330 Natalie@mckennatownsendpr.com
McKenna Townsend PR