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By Michael Green

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                                             Page 2 of 31
By Michael Green


THE LEGAL STUFF TO BEAR IN MIND ........................................................................................... 2 

Distribution and/or Redistribution Rights ............................................................................................................   

Legal matters .......................................................................................................................................................   

ARE WE IN A RECESSION? ................................................................................................................... 4 

WHAT ABOUT THE SELF­EMPLOYED? ......................................................................................... 4 

HOW LONG WILL IT LAST? ................................................................................................................. 5 

WHAT CAN YOU DO? ............................................................................................................................. 6 

RECESSION­PROOF JOBS ..................................................................................................................... 7 

DAILY LIVING: GETTING PERSONAL ........................................................................................... 13 

DAILY LIVING: TIPS AND TRICKS ................................................................................................. 18 

DAILY LIVING: RECESSION­PROOF THE KIDS ......................................................................... 19 

RECESSION­PROOF YOUR FINANCES .......................................................................................... 22 

RECESSION­PROOF YOUR PORTFOLIO ...................................................................................... 23 

WHAT CAN BE ACHIEVED DURING A RECESSION? ............................................................... 26 

SUMMARIZING FEARS OF THE RECESSION .............................................................................. 27 

                                                                      Page 3 of 31
By Michael Green

Are We In A Recession?
Economically speaking …

A        recession is commonly defined as, “a negative real
         economic growth for two or more successive quarters
         in a year.” Recession is cyclical. A clear indicator is
typically a stock market drop based on the belief that
business won’t be as profitable in the period ahead.

Recessions lead to significant job cuts as consumers stop
spending, so recessions see a decrease in economic activity.

The unemployment rate around the globe is rising as firms layoff workers in an
attempt to stay afloat. Unemployment impacts society economically as well as
socially. Unemployment benefits may be claimed when an individual has been forced
to quit the job, but of course the best option is to find a new position.

There are of course a few tricks to finding and landing a well-paid job in a down turn
economy. A very useful resource is this 'Secret Career Document'. Which is
downloadable from

What About the Self-employed?
Does the recession affect freelancers?

U         nemployment statistics do not accurately cover the many self-employed
          people whose income is slashed by economic recession, although their
          businesses continue to operate. Business debts may rise substantially,
          severely impacting longer term insecurity.

Small business freelancers and self-employed individuals are feeling the recession
too. Where big businesses and small offices are able to reduce costs in small ways,
the self-employed (working from home) find it much more difficult to save on costs.
Short of turning off the AC in summer and turning down the heat in winter, there are
few costs a self-employed professional has to reduce.

Branching out in a recession is one way for self-employed individuals to stay afloat.
Big businesses are looking to cut overhead and benefits costs, and this is a good

                                       Page 4 of 31
time for independent contractors to fill the void.

However, not all self-employed freelance professions are as flexible as say,
photographers, technical writers, IT designers and engineers, etc. Freelance
accountants, small-client lawyers and other home-based workers, for example, are
having a tough time in the recession.

So the self-employed are definitely a big and often silent part of any downturn.

How Long Will It Last?
No Crystal Ball

N       o one knows specifically how long the
        recession will last, how bad it will be, if it
        will degenerate into a depression (where job
        losses result in severe and widespread
poverty), or if we’ll bounce back soon and quickly.
Two things are sure:

   •   “We’ve been here before, though this is
       worse than perhaps any recession for 90
       years” and

   •   It will not last forever.

Approach the hurdles of a recession calmly and logically. Do not sell all your
possessions and assets. It will eventually end.
By Michael Green

What Can You Do?
Recession-Proof Yourself!

I   n the following pages, you will be given tips on how to
    “recession-proof” yourself, your investments, your
    businesses, and your environment, in areas of:

    •   Your job, career and business

        •   Daily living,

        •   Personal finances and credit, and

        •   Personal investing.

Some tips you may have already begun implementing.
Other hints and tips might be more applicable for those who have the flexibility to
move assets and investments around.

In all I’m proud to present more than 101 recession-busting hints and tips that
you can use to practically alter the way that you experience this downturn.

                                       Page 6 of 31
By Michael Green

Recession-Proof Jobs
Looking for a job or think you might be soon?

B      egin recession-proofing your career by
       recession-proofing yourself. There are
       things you can do to protect yourself in
case the recession impacts your company and
your employment. Start now – do not wait until
you find yourself laid off or otherwise

    •   Advertise and network – Blogs are a good way to share who you are and
        what you do. You can raise your professional profile by interacting and
        connecting online. Get yourself known, so if the worst happens, time in
        between jobs will be less. Blogging is a good way to attract new job
        opportunities. Remember, many times it’s not what you know, but rather,
        who you know? You can even start a blog in order to generate income
        directly. How? Check out my own How To Blog For Cash to find out more:

    •   Slowly begin to create secondary income – Begin freelancing. Start a part-
        time business. Business owners typically have more than one client, which
        helps recession-proof their operation. Therefore, if your full-time job and/or
        salary disappears, you can help “cushion the blow” by transitioning your
        part-time freelance business into fulltime work (at least until you can
        secure another job with benefits).

            o Be sure your prospective part-time freelancing (business) does not
              conflict with your daily employment and your employer’s conflict-of-
              interest policies.

            o Create your own website and offer consulting services or specific

            o Start an online business. Over time this can become more
              profitable than your day job. There are plenty of internet marketers
              who make 6-figure-incomes (I should know because I’m one ☺),
              some who make millions and still more who just make a few
              thousand very welcome dollars every month. The concept of
              creating your own digital product and marketing it is straightforward
              enough, though it requires a bit of discipline on your part. I’ve
              written a toolkit called Create and SELL Products ONLINE which

                                       Page 7 of 31
By Michael Green

                   you can review here:

            o Create an “ad-supported” blog. Here’s a great guide with details
              called Blogging To The Bank at:

    •   What jobs are in demand? - Pay attention to what the market is offering.
        Even in a recession there are certain professions and occupations that are
        needed. There are many sites that will send you periodic emails with job
        listings. Even if you are not actively seeking new or emergency
        employment, you can quickly view what types of positions employers are
        trying to fill.,, and are
        several popular sites but there are many others.

    •   Hone your skills – While you are between jobs, or even if you are fortunate
        to still be employed during the recession, consider updating your
        certifications, licenses, and skills. There are many opportunities, from
        vocational and community college schools, to unpaid internships, to trade
        and union sponsored refresher and training sessions.

    •   If money is tight, opt to do volunteer work for a non-profit organization.
        This serves two purposes: you can learn the basics of tasks you
        previously did not know how to do, and it allows you to socialize and
        network with a variety of people who may know employers that can use
        your skills, or be employers looking for someone just like you. Volunteers
        of America is a good place to start or CSV if you’re in
        the UK at

    •   Network, network, network – Keep your social skills intact as well. Online
        social networks and blogs as well as family and friends offer personal
        support while you are looking for employment as well as provide contacts
        and job leads.

                                         Page 8 of 31
By Michael Green

Picking a Recession-Proof Industry

I   f you have been laid off and have to find a new
    job, or you are new to the job market, just out of
    school, or deciding on a career, and you aren’t
    certain how long the recession and its residual
effects will last, there are some fairly “recession-
proof” careers you can investigate and/or choose
that have a better than average chance of
“weathering the storm” and its “fallout”.

Recession-proof jobs are those that continue to be

             Strong growth = the potential for being recession-proof.

    •   Healthcare is one of the fastest growing career areas. Half of the fastest
        growing occupations are in the healthcare sector. This includes health
        services (i.e.: physicians’ assistants and physical therapists) and home
        health aids (i.e.: medical records technicians).

    •   Teaching is fairly recession-proof. Do your homework on particular
        demographic statistics for various geographic areas. Check the U.S.
        Bureau of Labor Statistics online for historic teaching stats and high-
        growth areas. Teaching is not recession-proof in low-growth areas of the
        country, but it is a transferable skill and this guide will help you into the
        right kind of teaching job:

    •   Energy is a primary global economic concern. It has come to the forefront in
        many political elections. Jobs related to alternative energy, oil, gas, and
        nuclear sources should see stronger growth in the coming years.

    •   Global warming is also a main concern among nations. The environmental
        sector is an immense and fast-growing industry. According to Rona Fried,
        president of (a networking service for sustainable
        businesses), “Not only will professionals with skills in sustainability issues be
        in demand through the end of the decade, we are likely to shortages of
        professionals with 'green' skills.”

    •   International business provides a recession-proof career if you have a strong
        and useable knowledge of other cultures and languages, and can work in
        another country. You will be in particularly high demand if you are “first-
        generation Chinese” with the ability to communicate in Chinese and with
        applicable business skills.

                                       Page 9 of 31
By Michael Green

    •   Crime does not know recession. If anything, tension and pressures caused by
        a recession might contribute to an increase. Law enforcement officers, port
        security police, and international experts will continue to be needed.

        Do you want to become a State Trooper or police officer but have become
        overwhelmed by the process? There are resources available to help you
        prepare for police officer tests and oral boards. This is one of the best:

    •   Computer/IT/Web Development businesses and industry need employees. If
        you have these skills, you are a hot commodity! If you are looking for a new
        career or training that will get you back into the workforce, these are areas
        that have a great deal to offer.

Jobs That Do Not Require A Degree …

F       inding stable work with good pay may ordinarily be more of a challenge
        for those without a higher education, but that’s not necessarily the case in
        a downturn when semi-skilled and unskilled work can be in demand still.

Those who push themselves forward and are less picky tend to do the best in
this climate.

    •    Electricians and mechanics (often do require skills training)

    •    Hospitality (hotels, motels, and restaurants)

    •    Retail

    •    Health, medical, and dental (assistants and clerks).

                                      Page 10 of 31
By Michael Green

Daily Living: Being Proactive
Be PROACTIVE and get a grip on your
pocketbook and your daily expenses.

B       egin recession-proofing by being
        proactive! This is difficult for most of us,
        since economic reports of doom and
        gloom become so frequent, we
eventually tune them out. And when we wake
up one day to massive layoffs, volatile markets,
and constant economic news of global failures
and crises, it’s too late. By then, all we can do is
“damage control”.

However, if it’s never too late to proactively prepare for a recession (even if it’s
arrived) by returning to old schools rules for financial survival:

    •   Set aside some of your current income – enough to pay at least 6 months
        of daily expenses. This is your “emergency fund” and should not be used
        for any other reason than to see you through a (recession or) dire

    •   DO NOT plan on borrowing against your home equity line of credit to see
        you through a recession period. The burst real estate bubble has devalued
        homes. Many mortgage debt is higher than the home’s value. Review your
        equity line of credit agreement. In most instances your lender can reduce
        your credit if your house value falls or your financial situation changes.

    •   Imagine what would happen if, heaven forbid, you should lose your job or
        your household income is suddenly reduced. What would you do? How
        would you act? Where would you go? Thinking about these issues in
        advance can help if the worst happens.

    •   Pay attention! Be aware of what is going on around you in your workplace.
        Is management suddenly changing age-old company or organization
        trends? Is there talk of a reduction in employee hours, rumor of impending
        layoffs, or talk of company troubles with funds, suppliers, clients, or
        agencies your company does business with?

    •   If you anticipate future employment cuts within your company, and you
        feel you have enough seniority to survive company job cuts, but perhaps

                                      Page 11 of 31
By Michael Green

        might be forced to take a reduction in pay, begin trimming your personal
        expenses now, so by the time the worst happens, you will be accustomed
        to living on less. Therefore, “tightening your belt” will be less stressful or
        painful since you transitioned yourself into spending less.

    •   Consider alternative means of creating or acquiring income. Are there
        skills or hobbies that can become a source for generating secondary
        income? If you lost your job, could this secondary income source
        effectively supplement public assistance to weather you through the
        recession period? Again, think about whether you could in fact make
        money out of your own hobbies and interests. If you know a lot about any
        subject then the chances are that other people would like to know about it
        and the internet makes monetizing your interest easy. Check out Create
        and SELL Products ONLINE at:

    •   Review your investment portfolio to ensure it is diversified and balanced
        with “recession-proof” investments. For example, the global oil crisis has
        seen oil stocks slide. However, companies producing snack and food
        products, pharmaceuticals, and products the average person needs and
        uses in daily living, have investment offerings that will remain more stable
        throughout the recession period.

    •   Remember that during a recession, “Cash is King.” Rapid movements in
        interest rates may make credit purchases unwise. It is equally unwise to
        make unnecessary purchases because if rates increase then repayments
        could prove tricky. As the economic recession ends, your personal
        recession-depression period could begin! Do not let this happen.

                                      Page 12 of 31
By Michael Green

Daily Living: Getting Personal
Save yourself! Be smart and creative. Learn new tricks
and conserve. Instead of thinking, “What do I need?”
think “How can I save or reuse this?”
           enerally, and without too much thought, we can

G          discover there are expenses we have incurred that
           we can easily get rid of without ever missing
           whatever it is they pay for! The following are some
small and personal suggestions for helping pare down your
household and personal expenses, either to help reduce
costs, or to help you hold onto the money you have – to spend
on other things.

    •   FIRST and foremost – do not take on any new debt!

    •   Secondly, secure the roof over your head! If you are a homeowner, and you
        begin having problems making your mortgage payment, talk to your broker
        BEFORE you get into a position of flirting with foreclosure. The lender/bank
        would much rather you stayed in your home, than added to their ever-growing
        inventory of foreclosed properties! Ask for options – there are many as a
        result of the Freddie Mac Fannie Mae government rescue. In some cases
        where there are not as many options, ask your lender about a “mortgage
        payment holiday” (more common in the UK).

    •   Lower your (total accumulated) interest rates and monthly payments by
        consolidating your debt. In fact there are a whole series of strategies that you
        can consider to become debt free. Check out debt free in 3 years at:

    •   Opt for 0% balance transfer offers and lower interest rate credit cards.

    •   Opt for a “cash back” credit card. If you pay your balance in full each month,
        you will get cash back on your purchases.

    •   “Pay as you go.” Remember, “Cash is King”. What you purchase, you own.
        What you do not have the cash on hand to purchase, you might find you didn’t
        need anyway.

    •   Budget your purchases. No impulse buying! If you are tempted to buy on
        impulse, be sure you have the cash.

                                      Page 13 of 31
By Michael Green

    •   Contact the Citizen’s Advice Bureau (in the UK) or government Consumer
        Credit Office (in the U.S.) for information about getting help with restructuring
        your debt-to-income, and creditor, problems.

    •   Go online and compare phone and cell phone providers. Do you need both a
        “land line” telephone and a cell phone? Do you need cell phone Internet and
        Text Messaging if they cost extra? Who and where will you call? How often?
        Decide which features you absolutely need and which carrier is the least
        expensive for you. Many vendors have family or buddy plans. Do some
        homework and reduce your monthly cost.

    •   Think energy conservation. Look around your house to save on your monthly
        utility bill. Some things you can do for little or not cost include installing a water
        meter and flow controls.

    •   Cut your electricity bills. Check your insulation, and weather stripping. Insulate
        pipes as well as attic and crawl spaces. Turn down your thermostat (10-20 C.
        or 65-68 F.). Consider running your vehicle on biodiesel. Find out how here:

    •   Turn off the lights when you leave the room. Use timers to turn your lights on
        and off for conservation as well as for security. Install energy-saving CFL light

    •   Shut your water off when you are not using it, such as when you are brushing
        your teeth and rinsing dishes.

    •   Thinking green also saves you money. Consider driving a more fuel-efficient
        vehicle and carpooling. Utilize public transportation. Organize a vanpool. Opt
        to walk, cycle, or buy a scooter/motorcycle.

    •   Go online and compare vehicle insurance. Many insurance companies offer
        discounts on polices combining multiple vehicles, home, and recreational
        vehicles. Many also have discounts according to age and good driving
        records. Some companies such as AARP cater to those over 50 years old. In
        the UK use a site like to buy your
        insurance after making comparisons. In the US a website like will provide you with comparisons in your

    •   Timing is everything. When are the times when traffic is least congested?
        When event tickets are the cheapest? When there are 2 for 1 restaurant
        entrée specials?

                                      Page 14 of 31
By Michael Green

    •   Use the recession as an excuse to stop a bad and expensive habit. Stop
        smoking or gambling or reduce the nights, or time, you spend at the pub after
        work. Need help? See:

    •   Conserve fuel by consolidating your trips. Create a list of errands and then
        do them all in one trip. You might also find you have more time later to do
        other things you enjoy and didn’t have time for before.

    •   Fill your fuel tank in the morning when the air is cooler and the gas is
        dense (you get more gas and less air). Fill your fuel tank when it is half
        empty or cash in on plenty more vehicle tips and tricks, including turning
        your car into a hybrid!

    •   Use online resources to compare and find the cheapest gas prices in your
        local area or on your commute. is one such US site.

    •   Use discount gas cards. Grocery stores such as Safeway, and Costco,
        offer gas discount coupons.

    •   If you drive a long distance, or take a trip, keep a steady foot on the
        accelerator, or use your cruise-control feature.

    •   Similarly, make shopping lists and stick to them. Do you really need those
        six crème-filled pastries or the extra bag of chips?

    •   Clip and use store coupons. Look for sales, but consider where the sales
        are. For example, driving across town, or to the next town, in high traffic,
        may cancel the benefit of the sale’s advertised savings. Get more tips on
        this subject with

    •   Consider “family & friends nights”. Instead of
        going out and paying to be entertained and
        being tempted to overspend or buy
        souvenirs that will only be stuffed in a closet,
        consider having one night a week, rotated
        among couples, family members, or friends,
        where everyone meets for a meal (a potluck
        where each person brings an appetizer,
        dessert, salad, or casserole), theme party
        (wine tasting, fondue, BBQ) or game night
        (board games, card games, athletic games,
        televised sport events).

                                      Page 15 of 31
By Michael Green

    •   Consider cooking large amounts and freezing portions to heat & serve
        quickly on nights you are rushed, worked late, or are just too tired to cook.
        It is more cost effective and probably healthier than take out or delivery
        plus tips.

    •   Another variation is the “cooking once-a-week” routine. You and several
        family members and/or friends meet in the largest kitchen available to
        prepare courses, side dishes, breads, and desserts. Each person is
        responsible for chopping and slicing ingredients, cooking, baking, or
        wrapping and sealing. At the end of the day, each “cook” has food to heat
        & serve for his/her family for the following week. (This is a revived tradition
        when families were large, time and money were scarce, and work was
        longer and harder).

    •   Pack a lunch - lose the pounds. Its cheaper, more convenient, and
        healthier to take your own food with you than. For example, put your
        Starbuck’s money in a jar, and purchase instant cappuccino mix from the
        grocery. Most offices have microwaves to heat water. Take cut celery and
        carrot sticks, or box of “Twigs”, to work with you. Fill a small container with
        Ranch dressing for dip. It is a healthier mid-afternoon snack, and “pick-

    •   If you must, only order food off the “dollar menu”.

    •   Make your own pizza, or purchase a cheaper take-and-bake pie than
        ordering one delivered (w/tip and delivery charge) or at the restaurant
        (with soda, alcohol, and side dish offers that add to your pizza bill).

    •   Give up soda. Drink water. In some areas it is necessary to buy bottled
        water. But, it is still cheaper than soda, and better for you. You can
        purchase flavored bottled water, for taste.

    •   If you are in a suburban or rural area, generally purchasing a water filter
        system allows you to have fresh water from the tap. Many refrigerators
        have water and ice systems. Don’t like plain water? Add a tea bag and
        cubes for ice tea, or any of many instant mixes. In summer, sit the glass of
        water with a tea bag in it on a ledge in the sun – make sun tea! Add cubes
        and voila!

    •   Try growing your own. Many veggie plants and herbs can be grown in pots
        on a small balcony or deck. You do not need to purchase a fancy
        greenhouse to have fresh berries, fruits, and vegetables. You will know
        how they were grown and will be relieved that no harmful pesticides, that
        cannot be easily washed away, were used. Read up on the subject with
        this handy guide

                                      Page 16 of 31
By Michael Green

    •   Freeze, can, dry/dehydrate. Purchase (or grow) fruits and vegetables in
        bulk at markets during the growing season when produce is cheap. In the
        wintertime, you can be eating nearly fresh peaches, pears, and strawberry
        jam! If you have a hunter in your household, process and freeze the game,
        foul, and fish.

    •   Keep your freezer full. A full freezer uses less energy than an empty one.
        If you need to fill your freezer, fill a milk jug with water and put it in the

    •   Cancel subscriptions to save money. Instead, read newspapers online and
        checkout magazines, books, and movies at the library.

    •   If you have to, or want to, travel, use hotel points, airline miles, and online
        off-season and promotional discounts. Also a great way to pay for
        vacations at place like Disney. Here’s how to do it: http://howtocorp

    •   Instead of paying for entertainment, opt to take hikes, go biking, camping,
        picnics, and other no-cost or low-cost trips.

    •   In the US, ask your doctor to recommend generic prescription medications.
        Target and Wal-Mart advertise many generic prescriptions for just $4.00.

    •   In the US, pay medical expenses out-of-pocket with pre-tax dollars from a
        flexible spending account or cafeteria plan.

    •   Clothing expenses can add up. Limit shopping. When you do, shop at
        discount stores, thrift stores, and during sales. Consider sewing. Discount
        fabric is easy to find at outlets and garage sales.

    •   Many years ago children had "good clothes" and "play clothes". To cut costs
        and keep nice clothes looking nice, have children change after school into
        "play clothes".

                                        Page 17 of 31
By Michael Green

Daily Living: Tips and Tricks
Changing your spending habits can add up to much
more money in your pocket.

    •   Prepare for next Christmas. Shop for gifts all year

    •   Save your change. Don’t spend it. Save it. It adds up
        quicker than you might imagine.

    •   Clean your closets. Have a garage or yard sale,
        weather permitting, or sell your unused items on
        eBay, Etsy (for handmade items) or craigslist.

    •   If you are a dual income family, restructure your
        living expenses so you can live on one salary, and
        save the second for life’s extras. Then, if the recession causes a layoff, your
        routine won’t change significantly. You may have to sacrifice life’s extras, but
        you will still be financially ok.

    •   Similarly, if you get a raise, do not alter your lifestyle.

    •   Use a budget and create a spreadsheet to track expenses.

    •   Compost. Start a small garden plot and compost to fertilize it as well as
        reduce your refuse you pay to have hauled away.

    •   Shift your focus on helping and working with others. Helping others takes your
        mind off your immediate situation and gives you a sense of contentment and
        gratitude for what you do have.

                                       Page 18 of 31
By Michael Green

Daily Living: Recession-Proof
the Kids
Don’t underestimate what, and how much, they
understand about a downturn.

K        ids are more in tune with what goes on in the world
         than ever before. With the Internet blogs, MySpace
         postings, and comedy news and shows based on
         current events satire.

Many of us grew up with little or no concept about how
money came into the household let alone how the lights
stayed on and food was on the table – nor, honestly, did we
really care!

However, when times are tough, as they are now, it is important everyone in the
family gets involved in conserving, sharing and caring. Family support in any crisis is

    •   Without too much detail, and depending on the child’s age and
        comprehension level, explain where the money comes from, where it goes,
        and how (economic) issues have caused everyone to sacrifice some of the
        extras they are use to.

    •   It might be a good time to discuss how your teenager can contribute to saving
        for their college. Every bit helps, and they can feel they are a part of helping
        family finances, as well as preventing their college fund from stagnating or
        drying up.

    •   You are their role model. What you do and how you handle this recession
        period will be a visual lesson for your child. If you panic and hold your head in
        your hands, worrying and complaining, instead of actively seeking to stabilize
        and rectify your financial challenges, that’s exactly how your children will learn
        to problem-solve when they become adults.

    •   Compare prices at the grocery store. Get your children involved in finding 2-
        for-1 deals. Have them clip coupons from the newspaper. If you have several
        children close in age, make a game out of finding the best and most money,
        time, and labor savings items and events. At the end of each week, give the

                                      Page 19 of 31
By Michael Green

        “winner” for the best recession-proofing suggestions a small token reward (ice
        cream, movie rental, a weekend without chores, etc.)

    •   Remember how proud you felt when you had a cup full of change at the end
        of the day when you set up your lemonade stand? Encourage your children to
        be creatively entrepreneurial. Selling lemonade or mowing yards aren’t logical
        during the winter months. But, your child can offer to shovel snow off walks,
        walk the neighbor’s dog, or babysit. With so much pressure on adults during
        recession periods, it is nice to have someone take care of the little things, or
        watch your own small children so you can have a free night to relax and
        reconnect with your spouse.

    •   If you find yourself laid off, do not try to hide it from your children. Again,
        remember, kids are very perceptive and will know something isn’t the same.
        Be honest. Do not “blame” any person or boss. It is what it is, and you are by
        no means the only worker that has a family to support that has gotten laid off.

    •   You might be surprised. Children are often more inventive and creative and
        open-minded than adults on a number of things. If they know you are looking
        for a new job or something to tie you over until your company begins recalling
        laid off employees, they may blurt out some magic solution at the dinner table
        that will take you by surprise and in a new direction! Be sure to tell them that
        they have made a significant contribution to the family financial situation and
        well being!

    •   When you do find work or successfully set up your own business with more
        clients than you as one person can handle, be sure to share your success
        with your children as well! Be grateful for their honesty and openness.

    •   Allowances have become commonplace. Due to the recession, it may be
        necessary to reduce allowances or cancel them altogether. But before you
        do, begin by encouraging your teenagers to test their entrepreneurial skills.
        They may work after school at fast food restaurants, movie theatres, in
        grocery stores, or in retail.

    •   Typically parents discouraged teens from working, because they wanted the
        children to focus on their schoolwork. Its debatable if the children actually
        spent any more time on their schoolwork, or not.

    •   Set up a system of saving with your child. If they have a part-time job or do
        odd jobs from time to time, provide them a clear glass jar, and encourage
        them to save their change in it. They will eventually see the jar fill up. Larger
        denominations of pay should be put into a bank account. Go with your
        teenager and set up an account for that purpose.

                                      Page 20 of 31
By Michael Green

    •   It might be a good idea for you and your child to set up two bank accounts:
        one for their own spending money, and one for savings (for college, a vehicle,
        a graduation trip, etc.)

                                      Page 21 of 31
By Michael Green

Recession-Proof Your Finances
Even if you’re working, a downturn can take its toll on
your finances, so get yourself prepared.

P   •
         repare yourself before inflation, interest rate hikes, and
         wage reductions and layoffs happen. There are things
         you can do early to avoid a bankruptcy situation later.

        If possible, increase your monthly payments on credit
        cards, student loans, and other debt to recession-proof
        your finances. Paying down your balances will reduce
        your monthly payments and increase your credit score
        over time.

    •   If you think you might sell or have to sell your property for
        whatever reason (due to job loss or recession events),
        invest in paint, minor repairs, and marketing so you can
        be sure you get the best price for your property.

    •   Look for alternative plans for Internet, cable, and phone.
        Considering getting a less expensive package plan. Don’t buy features you
        won’t use.

    •   Be actively involved in your pension fund. To recession-proof your finances.
        Shift the funds from aggressive high-risk and equity funds to more
        conservative and safer municipal funds.

    •   If your credit is good, and if the offering is logical, consider refinancing your
        current mortgage at a lower interest rate. The general rule is to consider
        refinancing if your lender can offer you a 2% or more decrease in interest rate
        from your current rate. Otherwise, fees and points can consume any
        significant savings.

    •   Reduce your employee-sponsored health and retirement accounts
        contributions if possible. Limit the contributions only to what is needed for
        matching employer funds. Put the money saved in a savings account.

                                      Page 22 of 31
By Michael Green

Recession-Proof Your Portfolio
Surviving the Ups and Downs of Wall Street, Euro,
and Asian Markets

          e saw a mortgage and credit crisis, and on

W         its heels, the admission that, yes, we really
          are in a recession! The markets have risen
          and fallen daily. How does a private person
hold onto what they’ve worked so hard to build? How
do you recession-proof your portfolio?

Losing some of your investment during a recession is
to be expected. But you can minimize the losses.

    •   Remember, before you focus on your portfolio,
        review your credit and interest debt. Some pay
        half or more of their income toward interest debt. Are you paying more
        toward interest debt and incidentals than you need to?

    •   Trim your expenses. Track your monthly spending. Once you have your
        monthly expenses calculated, multiply that by 12 to determine your annual
        spending and a snapshot of your spending habits. You can trim your
        expenses in areas where you see overspending.

    •   A special fund should be set aside to pay for special events such as
        birthdays, anniversaries, Christmas, etc. and not be part of the general
        expenses fund.

    •   Personal investing money should be set aside apart from the general
        expenses fund from which rent/mortgage, utilities, food, and insurance
        payments come out of.

    •   Dollar-cost average your monthly portfolio investment. Dollar-cost averaging is
        a periodic contribution to a stock in your portfolio regardless of its market
        value. Shares continue to accumulate. When the recession is over, the stock
        value will increase accordingly.

    •   When a recession period occurs, limit your exposure by investing more
        conservatively. Avoid high-risk stocks and high-risk investments. Safely
        invest in:

                                      Page 23 of 31
By Michael Green

            o Government and short-term bonds.

            o Large company stocks (companies with solid financial histories).

            o Large companies in recession-proof industries                  (energy,
              pharmaceuticals, paper/food/consumer staples).

An Old Investing Adage … When earnings growth is abundant, the market
prices it like water. When growth is scares, its prices like diamonds.
    •   Diversify, diversify, diversity. Balance your portfolio with stocks from
        recession-proof large industries that are not as affected by cyclical moves
        and impacts.

    •   Avoid industries focused on luxury items/discretionary spending goods.

            o Invest in:

                   •   short-term bonds,

                   •   international stocks, and

                   •   domestic, large-cap, high dividend yielding stocks.

    •   Companies that manufacture and sell food, beverages, tobacco, household
        products and personal care items historically hold up well during recessions
        because people buy these products regardless of economic conditions.
        Large-cap consumer staples companies tend to pay significant dividends that
        steadily increase.

    •   The healthcare sector, and pharmaceutical companies produce predictable
        earnings and revenue in economic downturns. They also pay substantial

    •   The Fed typically lowers interest rates when the economy begins to slow
        down. Rather than leave your savings in an interest-dependent savings
        account, protect your savings by investing it in a 6-12 month CD. Ideally you
        will purchase the CD before interest rates fall.

    •   Government agency bonds also tend to stay and pay fairly consistent and a
        higher rate of return.

                                      Page 24 of 31
By Michael Green

          emember what you hold in your portfolio are portions of businesses, not just

R         stock. Those who purchase stock shares because they go up or down are
          gamblers. Know that the recession is a cycle. To be a successful investor,
          you must remove your emotions from investing and separate the stock price
from the business. They are not the same. If you can manage this, you and your
portfolio will weather the recession period.

Also, if you are a long-term investor, falling prices can be their own blessing. Falling
prices give you the opportunity to buy more stock at a lower share price, which will
eventually increase over time.

                                      Page 25 of 31
By Michael Green

What can be achieved during
a recession?
Don’t Worry, Be Happy …

        here are bright spots even in economic downturns and
        if you keep a positive attitude then you will be able to
        find them.

    •   Look for a number of undervalued stocks and bonds to
        purchase if you are fortunate enough to have some
        excess money. There are great opportunities for long-
        term investing. Check out trading system such as:

    •   Cautiously take advantage of the lower interest rates.
        For those with good credit, there are no barriers to
        borrowing cash. Mortgages are cheaper.

    •   Depending on where you live, take a look for the tax
        breaks. Homebuyers who could not afford putting 20% down on their new
        home will see these.

    •   Check out the vast array of grants, many of which are only available because
        of serious economic times.

                                      Page 26 of 31
By Michael Green

Summarizing Fears of the
It isn’t where you begin … its where you end up!
        here have been many homeless. Some of them

T       are famous (entertainers, actors, financial moguls),
        and they freely disclose details about their “period”
        of homelessness. The key word is “period.”

Remember that the recession is cyclical and will not last
forever. Jobless rates will eventually decrease and
production and consumer confidence will return. And
homelessness is an extreme outcome of a downturn and
despite high foreclosure and repossession rates you’re
unlikely to end up in this position with plenty of advance
planning. If you do then life is not over. Stay positive and
work through the various issues that will arise.

One thing these famous post-homeless individuals all
agree on is, it was an experience that made them draw on their innate perseverance.

    •   Save rather than spend.

    •   Don’t make panic decisions.

    •   Stay the course and network.

    •   Don’t be afraid to ask for help, but remember, people more willingly help those
        who help themselves.

    •   Don’t be afraid to share your fears and experiences with others. You’ll be
        surprised to find, in the current economy, you probably are not alone. Two
        heads are better than one and input, suggestions, and solutions on how to
        better your personal situation may come sooner.

    •   Take time to check out helpful reference guides like “The Insider’s Guide to
        Surviving the Recession” from http://howtocorp

                                       Page 27 of 31
By Michael Green

Don’t just survive it – Excel!
Just like most bad things in life, the downturn can actually
be a catalyst for you to achieve a great deal.
Strange as it may seem, this could be the ideal time to reset
your aims and objectives. It’s not by coincidence that many of
the world’s most successful people had their break when they
were nearly down and out.

Now I hope the situation isn’t that serious for you, but since
you’re reading this ebook you obviously have some concerns
about money or at the very least you want to protect yourself
against needing to worry in the future.

And whilst most of this ebook has concentrated on ways to
save you money – it’s obvious that another sound approach is
to actually get out there and make more money.

So in these final pages I’m going to let you in on my own
personal secret to financial security. It’s not flash or clever… but it just works…
incredibly well.

What do I do?

Simple. I sell information online that others find so useful that they’re prepared to buy

What kind of information can you sell?
Actually just about anything, my products range from books about enjoying a better
golf swing – see: to instructions on
introducing email usage policies in a business – see: to
toolkits about writing ezines – see: and much
more besides (I’ve printed a full list at the end for your reference).

But the thing that these apparently completely unrelated toolkits have in common is
the method that I’ve used to publish, market and distribute them. They ALL follow the
exact same system which I’ve explained in a seminal toolkit called Create and SELL
Products ONLINE and if you haven’t been fortunate enough to experience the joys of
successful online marketing then you’ll definitely want to get your hands on a copy of
this toolkit.

                                      Page 28 of 31
By Michael Green

I should point out that if you’re looking for some kind of get-rich-quick scheme then I
would strongly recommend against involving yourself with internet marketing. This is
a serious business which only works when you apply yourself just like you should to
any other entrepreneurial activity.

That said, there are a number of enormous benefits to selling information online
including the fact that you won’t need to physically shift stock around (I show you how
to make your products digitally downloadable) and a VERY low Cost of Sale (I show
you how to market your product without expensive promotional programs and there
really are few other costs involved).

Check out my Create and SELL Products ONLINE toolkit at

Here are five reasons why this is the right time to discover or finally master internet

    •   A recession gives you the perfect excuse/requirement to develop a proper
        additional income.

    •   You can do this without giving up your day job (at least not immediately).

    •   Online marketing works either part-time or full-time (to suit your needs).

                                      Page 29 of 31
By Michael Green

    •   Without wishing to sound make this sound like hype, successful internet
        marketers can easily make 6-figure-incomes and many of us do – even part-

    •   Complete flexibility. You can work on this from home, from work, from a yacht
        in the med (really, you’ll see inside Create and SELL Products ONLINE that
        this is precisely what I’ve done!).

    •   I’m about to raise the price of the Create and SELL Products ONLINE toolkit,
        but since you’ve taken the trouble to download How To Beat Recession I’m
        going to guarantee last year’s pricing via this special link:

Michael Green
Founder: HowToCorp
Check out all my toolkits at

P.S. Remember, don’t just survive the recession – Excel here.

                                      Page 30 of 31
By Michael Green

P.S. As promised, here's the rest of my How To Corp range:
Create Your Own Newsletter
Publish A Money Making Ezine
Get your own Ezine Editors List
Become A Great Public Speaker
How To Publish PDFs In 5 Mins
Beat Stress And Be Happier
Build Info Products
Create A Product Seminar
Protect ClickBank and PayPal Sales
Start Your Own Forum Today
Get A Corporate Email Use Policy
Get Corporate Internet Use Policy
Perfect Your Golf Swing
The Answer To Your Dreams
24 Keys To Promote Anything
The Secrets Of Movie Making
The 10 Laws of Joint Venturing
Turn Your AdSense Into Gold
Learn How To Blog For Cash
Be your own Traffic Czar      
101 Essential Hints & Tips
Try The 20/20 Challenge Today
$30k in 30 days or refund it

                                      Page 31 of 31

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