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					    Recommendations for Georgia’s
Aerospace Innovation Center

  Georgia Aviation Technical College
             Eastman, Georgia
               July 13, 2006




                 Nick Fuhrman & Associates
            nfuhrman@comcast.net (770) 256-4212
     Georgia Aerospace Overview
              •   2004 Federal Contracts $5.35                         Georgia is an
                  Billion:
                                                                        “aerospace state”
                – DoD: $3.9 Billion
Atlanta
                   • $1.67 Billion Air Force                           Rank: 8th in U.S.
                – NASA: $33 Million                                     aerospace
    Macon
          Savannah • $7 million to business                             employment 83,000+
                   • $26 million to educational                         employees $5.2B+
                     and non-profit                                     Direct Wages
              •   83,000 aerospace workers
                                                                       Multiplier = $118.3B
              •   530 aerospace and aviation-                           total state economic
                  related companies                                     impact
              •   Public Interest:
                   –   2078 subscriptions to Aviation Week &
                       Space Technology Magazine
                   –   6000+ Military Times Subscriptions


                                     Nick Fuhrman & Associates
                                nfuhrman@comcast.net (770) 256-4212
                               Existing AIC SWOT
                        Strengths                                 Weaknesses
           Location w/in GA                            Program Focus/Definition               Weaknesses Limit
           Warner Robins Community                         Lack of clear purpose/theme
           Base commander in synch with                Program Directorate/Personnel
                                                                                              Opportunities and
Internal




              community and industry needs
           Congressional Interest/Attention
                                                           Undefined job expectations
                                                       Intramural contractor competition
                                                                                              exacerbate threats
           State Interest/Attention                        for federal funds to do anything
           “Center of Excellence” in aging                 new (zero-sum mentality)
              USAF aircraft issues, depot              Contractor out-sourcing to non-GA
              operations, subsystems                       work units for WRAFB work
              maintenance


                     Opportunities                                   Threats
           Industrial/Mission Expansion at             Applied R&D Services activities
              WRAFB                                       compete with other “community
           Skills development and training                resource” organizations, e.g.       The best way to
           Geographic Expansion                           MERC, SAI, etc., who are
                                                                                              solve a small
External




              Gulfstream (Savannah)                       simultaneously sources of
              Lockheed Martin (Marietta)
           Harvest political support for regional
                                                          strength and support to AIC
                                                       Potential De-scoping/Consolidation
                                                                                              problem is to
              development                                 of WRAFB Mission                    enlarge it.
                                                                                                   -Donald Rumsfeld




                                                         Nick Fuhrman & Associates
                                                    nfuhrman@comcast.net (770) 256-4212
                                              New SWOT
                        Strengths                                Weaknesses
           Location w/in GA                           Program Focus/Definition
           Warner Robins Community                        Lack of clear purpose/theme
           Base commander in synch with               Program Directorate/Personnel
Internal




              community and industry needs                Undefined job expectations
           Congressional Interest/Attention           Intramural contractor competition
           State Interest/Attention                       for federal funds to do anything
           “Center of Excellence” in aging                new (zero-sum mentality)
              USAF aircraft issues, depot             Contractor out-sourcing to non-GA
              operations, subsystems                      work units for WRAFB work
              maintenance

                                                                                             New Opportunities are
                     Opportunities                                  Threats
           Industrial/Mission Expansion at            Applied R&D Services activities
                                                                                             pursued to overcome
              WRAFB                                      compete with other “community       weaknesses and
           Skills development and training               resource” organizations, e.g.
           Geographic Expansion                          MERC, SAI, etc., who are            mitigate threats
              Gulfstream (Savannah)                      simultaneously sources of
External




              Lockheed Martin (Marietta)                 strength and support to AIC
           Harvest political support for regional     Potential De-scoping/Consolidation
              development                                of WRAFB Mission through
           Technology Expansion                          future BRAC actions.
              RF, Radar, Avionics CoE
              Airframe materials & composites
              Component Life-Cycle Test &
              Evaluation
           Bring in new USG program content
           Grow/Support in-State suppliers’
              employment and capabilities

                                                         Nick Fuhrman & Associates
                                                    nfuhrman@comcast.net (770) 256-4212
                                 “Network” COS
                                Concept of Operations
                       Leadership                                     Innovation is “network-centric”
              Georgia’s “one-stop-shop” to the                        phenomenon, having no “central
             international aerospace community
                                                                      processor.”
                                                                      Innovation does not occur in a
Business
Companies                                                             vacuum, and depends on sufficient
                    Georgia                                           people and risk capital.
and Capital       Aerospace
                  Innovation                                          The new Aerospace Innovation
                                                                      Center is designed to vector people
                    Center
                                                                      and capital to leverage the core
                                                                      Applied R&D program, leading to:
 Education                           Innovation
                                                                               Job retention/creation
 Skills Development                  Applied Research &
                                                                               Company retention/creation
 and Education                       Development                               Higher Georgia STEM achievement

                                                                      A more highly desired, better-paid
                                                                      Georgia workforce


                                              Nick Fuhrman & Associates
                                         nfuhrman@comcast.net (770) 256-4212
                 Proposed Organization
                                                         AIC Executive Director


                                     Associate Director                               Administrative Assistant
                                       BUSINESS*                                     to the Executive Director
                                       Companies and Capital




              Assistant Director
          Research and Transactions
                Development


                                          Deputy Director                           Associate Director
                                           INNOVATION                                 EDUCATION
                                               Applied R&D                       Skills Development and Education



*Position to be filled by AIC Director for at least one year

                                                Nick Fuhrman & Associates
                                           nfuhrman@comcast.net (770) 256-4212
Leadership:                                                                         Georgia AIC Vision
                                                                                              One-Stop-Shop
    AIC Directorate
Core Functions
                                                                                    Mission Focus:
                                                                                    Companies and Capital
•    Serve as key aerospace industry resource                                                        Georgia
                                                                                            Aerospace Innovation Center
•    Interface with GCI and state leadership
•    Coordinate, Assist and Measure Operating Units’ Projects
                                                                                    Mission Focus:
•    Position Georgia among leading aerospace states                                Skills Development and               Mission Focus:
                                                                                    Education                         Applied Research &
                                                                                                                            Development


Key People                          Metrics                                        Key Partners
Executive Director                  No. of meaningful new US Aerospace             Internal GA: GDEcD, GTRI, MERC,
                                    industry (including USG) interactions and/or
Industry Advisory Board Chair       transactions conducted in GA.                  UGA, GA-Tech, Robins AFB, Dobbins
- Industry Advisory Board Members                                                  RAFB
                                    No. of Projects (among 3 operating units)
- Key Technologies Advisory Board   supported by partnership between industry,
                                                                                   External US: Aerospace States
                                    academic, and state resources.
Assistant Director - Research                                                      Association, AIA, AIAA, US DoL, US
                                                                                   DoD, NASA, FAA

                                                                                   Example Projects
                                                                                   Feed GDEcD a pipeline of potential aerospace
                                                                                   relocations to GA
                                                                                   Promote GA to the US Aerospace industry as a hotbed
                                                                                   of innovation and workforce excellence
                                                                                   Negotiate applied R&D partnerships centered at
                                                                                   WRAFB and elsewhere, as appropriate, throughout
                                                                                   GA.




                                            Nick Fuhrman & Associates
                                       nfuhrman@comcast.net (770) 256-4212
 Innovation:                                                                         Georgia AIC Vision
 Applied Research & Development                                                                One-Stop-Shop


 Core Functions
                                                                                     Mission Focus:
                                                                                     Companies and Capital
 •    Instigate applied R&D partnerships between industry and                                         Georgia
                                                                                             Aerospace Innovation Center
      academic resources at Warner Robins
 •    Be transaction, technology, and business-case focused
 •    Apply state resources to “close the business case,” not                        Mission Focus:
                                                                                     Skills Development and               Mission Focus:
      merely to attract firms’ participation                                         Education                         Applied Research &
                                                                                                                             Development


 Key People                           Metrics                                       Key Partners
 Deputy Director                      No. of Projects supported by partnership      Internal GA: GTRI, MERC, Batelle, SAIC
                                      between industry, academia, and state
 WR “Aerospace Industry Roundtable”   resources                                     External US: AFRL, US DOD, NASA,
                                      ROI to participants                           NIST
                                      Federal contract $ sought/won/resulted from
                                      the transaction




Simple Investment Criteria:                                                         Example Projects
1.) GA funds “close” ROI business case                                              Marry companies to state lab resources to solve a
                                                                                    specific technological/process hurdle
2.) GA funds = GA jobs during the investment period
                                                                                    Identify a shopping list of high-reward, high-risk
3.) R&D partners commit to GA for production                                        technologies for possible transactions
                                                                                    Serve the “common good” by achieving individual
                                                                                    project success




                                              Nick Fuhrman & Associates
                                         nfuhrman@comcast.net (770) 256-4212
Business:                                                                                            Georgia AIC Vision
Companies and Capital                                                                                          One-Stop-Shop


Core Functions
                                                                                                     Mission Focus:
                                                                                                     Companies and Capital
•      Provide aerospace relocation leads to GDEcD; serve as a “neural                                                Georgia
       node” resource of industry intelligence                                                               Aerospace Innovation Center
•      Assist firms to land DoD and NASA RDT&E programs in GA
•      Identify most desired firms/firm-types that will compliment existing
                                                                                                     Mission Focus:
       aerospace industry capacity and pursue strategies to bring them                               Skills Development and            Mission Focus:
                                                                                                     Education                      Applied Research &
       here                                                                                                                               Development


Key People                                        Metrics                                           Key Partners
Program Director = AIC                            # of new aerospace companies and/or program       Internal GA: GDEcD, GA Military Affairs,
                                                  elements that are relocated and/or performed in
Executive Director                                GA                                                GTRI
- Possible support from NADC for research and     $ Increase in GA’s Federal Aerospace Contracts
lead generation;                                                                                    External US: AIA, AIAA, AIA, US
                                                  Reduction in # of GA-Tech Aerospace
- Possible “Specialist” support as needed basis   Engineering graduates that leave GA for           Chamber of Commerce
from GDEcD: Caseworker role                       employment elsewhere


In addition to federal procurement in Georgia, the
                                                                                                    Example Projects
aerospace industry can be fed by emerging new
demand for:                                                                                         Promote GA to the US Aerospace industry as a
                                                                                                    hotbed of innovation and workforce excellence
        -Smaller, faster business jets
        -Emerging “personal spaceflight” enterprises                                                Represent GA in aerospace policy forums
        -Commercial broadband satellite applications                                                Develop a “program pursuit” network among GA
        -Commercial robotic flight applications (UAVs)                                              aerospace companies’ Business Development
                                                                                                    units to combine efforts on large USG programs
States that prepare to receive/participate in these
new enterprises will enjoy industry expansion
                                                          Nick Fuhrman & Associates
                                                     nfuhrman@comcast.net (770) 256-4212
Education:                                                                                    Georgia AIC Vision
Skills Development and Education                                                                        One-Stop-Shop


Core Functions
                                                                                              Mission Focus:
                                                                                              Companies and Capital
•    Capture Federal Aerospace Workforce Development Resources in GA                                           Georgia
•    Represent Aerospace “cluster” to other statewide workforce development                           Aerospace Innovation Center
     programs/initiatives
•    Lead technology-specific training partnerships to benefit GA aerospace
     companies                                                                                Mission Focus:
•    Be cognizant of and help coordinate delivery of K-12 STEM (Science,                      Skills Development and             Mission Focus:
                                                                                              Education                       Applied Research &
     Technology, Engineering, and Math) curriculum initiatives throughout GA                                                        Development


Key People                                  Metrics                                          Key Partners
- NADC: Initiative Consultant                No. of workforce development projects           Internal GA: GDEcD, GA-DoL, GA-DoEd
                                             “owned” by participants in the NADC-led
- GA: Initiative Coordinator                 process; completion and satisfaction of         External US: US DoL, US DoD
Cooperative agreement (MOU) with             criteria
National Aerospace Development Center        No. of individuals certified/trained/retained
and GA DoL                                   due to training partnerships.
                                                                                             Example Projects
                                                                                             Organize an aerospace-centric workforce
Georgia has been chosen by the National Aerospace Development                                development task force to interface with general
Center (NADC) to participate in the National Aerospace Workforce                             statewide workforce efforts
Solutions Initiative (NAWSI).                                                                Complete AIC’s promised CMMI training initiative
                                                                                             Organize companies to interface with the school
Under NAWSI, the US Department of Labor will                                                 system leading to a GA aerospace “career day”
                                                                                             and through a “speakers bureau” to provide
provide Georgia a full-time initiative consultant to                                         ongoing school programs
help Georgia assess and address workforce and                                                Address the Elementary-Middle School STEM
skills development needs in the aerospace industry.                                          gap



                                                     Nick Fuhrman & Associates
                                                nfuhrman@comcast.net (770) 256-4212

				
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