Marketing Manager in Boston MA Resume Richard Trakimas by RichardTrakimas


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									                                           RICHARD TRAKIMAS
                                                Stoneham, MA 02180


                                             MARKETING MANAGER
 Marketing and sales professional with domestic and international experience in new business development,
 marketing technical products, managing distributor relationships and strategic alliances with high value-added
 businesses. Proven track record in building successful marketing organizations for both Fortune 500 and startup
 companies, creating cost-effective promotional programs, training and mentoring staff and clients, and managing
 technical customers, consultants, and R&D staff relationships.

          New Business Development  Product Management  International Marketing  Strategic Planning
                         Marketing Communications  B-2-B  Supply Chain Management
                OEM Account Management  Stage-Gate  Channel Marketing and Development
                                  Regulatory Compliance  Mentoring  Training

 Selected Accomplishments:
 - Built new marketing operations for Fortune 1000 company's start up specialty chemical business using marketing
 acumen, energy and team involvement.
 - Re-invigorated mature product line by energizing sales force, enhancing customers' product experience and
 providing superior product support.
 - Led multi-functional teams to develop and introduce new products, obtain regulatory approval for new market
 penetration programs, and support corporate positioning strategies.
 - Developed and managed hazardous materials compliance programs that enabled international and regulated
 market penetration.

                                PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

 B2B Marketing and Sales Consultant                                                                  2006 - Present
 Created cost-effective promotional programs and supplier and distributor programs for start up companies.
     Designed cost-effective lead generation program for start up promotional products company that that
        netted owner six significant accounts in first six months.
     Designed and implemented strategic inventory control system for cleaning products supplier that reduced
        costs 11% in first year.

 Marketing Volunteer Activities: Marketing Director, Boston Life Science Marketing Association; Editorial Board
 Boston Product Management Association.

 Senior Product Manager, Chemical Sales                                                                  2003 - 2005
 Manufactures and supports industrial-scale membrane filtration systems serving the high purity water, industrial
 process, and food, dairy & beverage industries.

 Recruited into newly created position and charged with establishing systems, procedures, pricing and policies to
 accommodate a new growth-by-acquisition strategy. International responsibility for marketing program development
 and execution, regulatory compliance and logistics for membrane cleaner and pre-treatment chemicals product line.
      Grew sales 35% in first year, with an additional 25% growth the second year, for product line previously
         experiencing negative growth by re-invigorating international supplier, distributor and end-user relationships
      Developed and executed regulatory compliance management system that reduced product time to market
         and reduced product line compliance costs
      Developed and managed international business development programs that increased international market
         penetration in high value-added markets.
Global Communications Manager                                                                        2001 - 2003
Senior Product Manager, Global                                                                       1999 - 2001
Senior Product Manager, International                                                                1997 - 1999
World’s second largest specialty chemical company serving the fine chemical and chemical process industries.

Global Communications Manager, 2001 – 2003
Global responsibility for the design and execution of communications strategy for Division’s ten businesses.
    Increased effectiveness of Division’s $350,000 annual marketing communications budget, covering all
        media forms, by reducing costs using production synergies and increasing reach with additional web
    Developed web strategy and content for ten businesses, to include external (internet) and internal (intranet)
    Developed and managed international, multi-business trade show programs for the U.S., Europe and Asia.

Senior Product Manager, Global, 1999 – 2001
Managed all internal marketing programs to international pharmaceutical, fine chemical synthesis and process
chemical markets.
    Led global product development teams, to include production, IT, regulatory, sales and marketing, and
        logistics (Stage-Gate process), that improved time-to-market and higher new product success rates.
    Led demand planning (S&OP) process that improved order fulfillment time and reduced product inventory.
    Directed global customer service integration into new business groups that increased product line
        penetration into new countries and application areas.

Senior Product Manager, International, 1997 – 1999
Developed and implemented new business development for a specialty chemical business, targeting process
chemical and fine chemical markets in Latin America and India.
    Built international agent network in South America that grew area sales by 30% the first year.
    Supported agent network with joint sales calls, product training programs and multi-client seminars.

Marketing and Sales Manager, Multimedia Digital Storage                                               1993 - 1997
Start up company provided high speed, high capacity storage subsystems for digital video and audio editing.

Led OEM market expansion and new product introduction programs for high-performance RAID disk products.
     Developed strategic partnerships with leading digital video and audio editing system manufacturers.
      Created four significant OEM partners whose reseller channels provided market awareness, credibility and
      new sales outlets.
     Developed 1500+ end-user customer database with $2 million sales from 100+ customers in the first year.
     Developed 80+ U.S. and Canada reseller network by targeting digital editing system resellers requiring
      large storage subsystem support.
     Designed and directed company web site creation that broadened company marketing reach internationally
      and sped new product awareness among targeted customers.

W. R. GRACE & CO., ORGANIC CHEMICALS DIVISION, Lexington, MA                                        1984 - 1993
Product Manager for Fortune 100 company’s start up business serving pharmaceutical, diagnostic, fine chemical
and industrial chemical markets. Business grew to $20 MM domestically and $40 MM globally within 5 years.

E. I. DUPONT DE NEMOURS & CO., BIOMEDICAL PRODUCTS DIVISION, Boston, MA                        1972 - 1984
Chemist, Product Manager and then Strategic Planner for Fortune 100 company’s biomedical business serving
industrial, government and university research markets.

                                  EDUCATION & PROFESSIONAL DEVELOPMENT

M.B.A. - Marketing Management, Boston University Graduate School of Management, Boston, MA                   1981
B.S. - Chemistry, University of Massachusetts, Lowell, MA                                                    1972
Selected Executive Training Programs: Koch Membrane Systems – Reverse Osmosis Water Treatment for
Marketing Professionals; Rohm and Haas – Supply Chain Management, Intellectual Property, International Trade
Finance; W.R. Grace – Grace Management Practices, Strategic Partnering, Pricing for Profit: Strategies and Tactics.
Training and Misc. Skills: MS Office, Web publishing, social media marketing, blogs, wikis, podcasts, Google
apps, International business and cultures, Spanish and French familiarity, Special Olympics coach.

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