Marketing Strategies of Tata Motors

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Tata Motors Limited - Competitive Benchmarking Report

Description:    This report compares the company with its closest competitors on various parameters such as
                business segments, product offerings & their USPs (unique selling points), geographical coverage,
                financial performance, M&A developments and business strategies.

                Besides a comparative analysis on these metrics, this Competitive Benchmarking Report has two
                USPs, which distinguishes this report from any other available competitive benchmarking report on
                this company:
                1. Industry Analysis Section: This section covers an analytical overview on the respective industry
                segment, companies’ performance vis-a-vis industry trends, issues, challenges, trends and
                opportunities.
                2. Comparative SWOT analysis on the company, its competitors and respective industry segment in
                a tabular format.

                This analytical report is especially created for top management, investors, business analysts and
                decision makers to get a comprehensive perspective on product offerings, financial performance,
                market/industry position, and business strategies etc of the company in relation to its competitors
                & industry segment.

                This report offers a comprehensive overview on the key strategies adopted by these market leaders
                to gain a stronger market position in this competitive environment. It can be best used to derive a
                framework for strategic planning with key success factors (KSFs) of the industry or marketplace on
                specific metrics. From a strategic decision making perspective, it can be further used to develop
                future quality and market initiatives for the company to enhance its overall competitive position.

                Delivery will take 4-5 business days as the publication is updated at time of order to ensure the
                information is as current as possible.



Contents:       Section I - Introduction Section

                 1. Company Profile
                 2. Products/Business Segments
                 3. Organizational Structure
                 3.1 Top Executives
                 3.2 Board of Directors

                 Section II – Comparative Analysis with Competitors

                 1. Business Overview – Comparative Analysis
                 1.1 Business Segments / Products & Services
                 1.1.1 Segments Performance Analysis (Last 1 Year)
                 1.2 Customer Base
                 1.3 Geographical Coverage
                 1.3.1 Worldwide Locations & Offices

                 2. Financial Performance – Comparative Analysis
                 2.1 Annual & (Latest) Quarterly Performance
                 2.1.1 Revenue
                 2.1.1.1 Revenue Growth (1-3 years)
                 2.1.2 Net Income
                 2.1.2.1 Net Income Growth (1-3 years)
                 2.1.3 Employees

                 2.2 Comparative Stock Performance
                 2.2.1 P/E
            2.2.2   EPS
            2.2.3   Dividends Yield
            2.2.4   Shareholders
            2.2.5   Price History
            2.2.6   Market Capitalization

            2.3 Ratio Analysis
            2.3.1 Growth Rates
            2.3.2 Earnings Estimates & Recommendations
            2.3.3 Profitability Ratios
            2.3.4 Management Effectiveness
            2.3.4.1 Return on Assets (ROA)
            2.3.4.2 Return on Investment (ROI)
            2.3.4.2 Return on Equity (ROE)

            3. M&A Developments – Comprehensive Overview

            4. Business & Marketing Strategies – Strategic Perspective

            5. Growth Outlook – Management’s & Analyst’s Viewpoint

            Section III – Industry Analysis

            1. Industry Overview
            2. Trends, Issues, Challenges and Opportunities – An Analysis
            3. Major Players
            4. Companies vis-à-vis Industry
            4.1 Company’s Outlook on the Industry
            4.2 Competitor’s Outlook on the Industry
            5. Growth Forecasts

            Section IV – Comparative SWOT Analysis

             SWOT analysis on the company, its competitors and respective industry segment in a tabular
            format.

            Section V – Appendix

            1. Five-Year Summary of Selected Financial Data of all the companies
            2: Consolidated Balance Sheet of all the companies
            3: Consolidated Profit and Loss Account of all the companies



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