Marketing yourself in Job Market Anurag K Srivastava Mississippi State University email@example.com Outline • Where and when to start • Facts related to job search • Action plan • Assembling you job hunt portfolio – Building resume – Cover letter – Searching jobs – Interview • Academic VS Industry • Website Links • Power and academic job related links Where and when to start Job hunt is challenging and stressful task that requires good organization and planning. You should prepare for that 3-5 years in advance or as soon as possible, when you are clear enough that what you want to do. • Build your resume (Internship, through active participation in campus, through volunteer work) • Networking in day to day life • Getting experience from senior students • Being abreast of Job market Facts related to job search Facts related to job search Finding and hiring new employees is a pain! • The single biggest expense in most companies is human resources. • Employers spend an average of 30% of the first year’s salary to hire someone. • The average hire takes 180 days. • The average employee stays in a job only three years before moving on. Facts related to job search ….. Effectiveness of Job Search Channels Networking: 30-49% Direct Contact w Decision-Makers: 19 – 37% Published Job Openings: 15 – 24% All others: 1 – 16% Facts related to job search ….. Facts related to job search ….. • Turning Your Contacts into Careers ―Networking is making links from people we know to people they know, in an organized way, for a specific purpose, while remaining committed to doing our part, expecting nothing in return.‖ Donna Fisher and Sandy Vilas, Power Networking • Do not focus on an employer’s openings, but on their NEEDS, and by talking to decision-makers, not human resources. Action Plan What recruiting manager looking for? 1) Focused Individuals! 2) Who can add value to an organization. 3) Who are organized with their thoughts. 4) Who communicate well with thoughts, ideas and concepts. 5) Who possess team spirit. 6) Who exhibit flexibility in the job. 7) Who display commitment to the job. 8) Who are on time for the interview. 9) Who do not complain in the interview. 10) Who display no anger or resentment to past employer. What recruiting manager looking for? 11) Who display confidence. 12) Who demonstrate ability to follow instructions. 13) Who have an educational background or comparable experience. 14) Who exhibit entrepreneurial abilities. 15) Who demonstrate proactive vs. reactive abilities. 16) Who offer creativity and versatility in the job. 17) Who offer innovative ideas. 18) Who offer leadership abilities. 9) Who communicate well - oral, written and interpersonally 20) Who know how to work smarter not harder. Action Plan… • Assess Yourself, know about yourself, know your interest and abilities and where you fit • Research your career goals, get clear data what you seeking • Lay out your plan and narrow your job options • Develop a self marketing strategies • Develop winning resume • Refine your job interview skills • Network, connect and follow up • Implement your plan, making adjustment along the way Action Plan… • Getting a job is sales. • You are the salesperson of this product. • Your resume and cover letter are your marketing. You must focus your marketing on the needs of the buyers. Self marketing strategies • Product: What do you have to offer? What key skills and attributes can you offer your ―customers‖ (i.e., potential employers)? Price: What is your value in the marketplace? Do your educational background, experience, and professional strengths qualify you as a premium product—something elite—or will you need to start ―discounted‖ to get your foot in the door of your targeted industry? Promotion: What themes or messages convey what you have to offer professionally? Self marketing strategies Place (distribution): How will you distribute yourself on the market? Consider using multiple means of ―delivering‖ yourself to potential employers. This could include on-campus recruiting events, job ads, career fairs, company websites, executive recruiters, and referrals from your network. Positioning: What differentiates you from other candidates? What is unique about your skills, background, or interests? Assembling your job hunt portfolio • cover letter • curriculum vitae or résumé • statement of interests • letters of recommendation • additional materials CVs and Résumés • Definition -- A summary, especially of one’s personal history and employment experience Building resume • Chronological resume • Functional resumes • Targeted resumes • Combo resumes You're applying or looking for a new job in the same industry / area. You're applying or looking for a new job in the different industry / area. You would like to see your experiences / qualifications shown together. Building resume…. • Resume should show that, you have the ability of: – Solve problems, – Create new product – Cut costs – Improve products and and can fasten the development process – Increase revenue • What you want: – Money, – Challenging and interesting work – Career growth – ??????? Building resume…. • Before starting your resume, define your most significant work accomplishments: – What you are most proud of? – What did you do, which is most enjoying and interesting? – When did you show something initiative, creative, and good work? – What would you like the employer to know the first thing about you? – What are your personal qualities, strength? Building resume…. • Resume structure: – Objective/summary/profile (Should use personal trait keywords, assertive, self starter, tem player, innovative, adaptable, flexible, analytical? – Accomplishments summary (use action word with quantified achievement) – Education – Experience (use action words) – Affiliation – Publications – References Building resume …. Experience: Use action verbs Responsible for supervising three technicians Supervised three technicians Advanced, analyzed, produced, designed, expanded, formulated, implemented, negotiated, organized, streamlined, invented, verified… Building resume …. Cover letter • Application letter • Thank you letter • Acceptance letter • Networking letter • Declination letter Cover letter ….. • Format – very brief (1 page) – write to a person – use their words • Contents – what responding to – your qualifications – enclosures – plans for follow up Cover letter ….. • Think of your cover letter as an appetizer, when your resume is main course • Do your homework • Equate yourself to the positions • Who do you know in organization • Be clear and concise • End on a strong note for follow up Letter of recommendation • Key variables – how well they know you – how enthusiastic they are – how specific they are – who they are Interview Interview • Know your industry • How big company is, how long has been operating, major competitors of company • Arrive on time • Answer more than yes or no, but does not go more than 1 minute • Stress your achievement • Be professional • Link you skill with job requirements • Do wage research • Know interviewer Interview • Dress properly • Identify weakness in your CV and be prepared to answer that, like low GPA • Show interest • Follow-up after interview • Ask question • Drive conversation in your own way • Prepare for well know questions like tell me more about you, Strengths and weakness Academic VS Industry • Different approach for job search Academic VS Industry… • Determine your values – Do you like teaching? – Do you like research? – How important is salary? – How hard do you want to work? – You like supervising students? – You like flexible job hours? – Do you like university environment? Website links • www.wetfeet.com • jobsearch.about.com • www.careerperfect.com • www.resumepower.com • www.resumeedge.com • http://www.rileyguide.com/index.html • www.monster.com • www.hotjobs.com • www.careerbuilder.com • www.dice.com Power job and academic job website links • www.energycentral.com • http://www.rileyguide.com/utility.html#power • www.ieee.org • www.academiccareers.com • www.chronicle.com • www.postdocjobs.com • www.higheredjobs.com • www.pserc.wisc.edu • www.phds.org Look to the future and expect the best. Best of luck. ??????
Pages to are hidden for
"Marketing Manager; Curriculum Vitae - PowerPoint"Please download to view full document