Marketing Research Proposal Fastfood

							       BLACKSONVILLE
     COMMUNITY NETWORK


   DIGIPRENEURSHIP
           y        g
21st Century Learning for
Teens and Young Adults
            PROPOSAL COVER SHEET




Northeast Florida Community Action Agency
            Proposal to Conduct
  Six Week Training and Job Shadowing
           for Youth Ages 14-24

      For the period of June 29, 2009 – August 3, 2009

                PROPOSAL PROVIDED BY
           Blacksonville Community Network (BCN)




                  Contact Information:

                      Jermyn Shannon-El
                        VP of Marketing
               221 N. Hogan Street, Suite 501
                  Jacksonville, Florida 32202
              Toll Free: (800) 863-9130, ext. 5
                    Mobile: (904) 962-7284
                     Fax: (866) 899-4886

                     Project Director:
                       Christian Reis
    STATEMENT
    OF    OS
    O PURPOSE
  Young
“Young people understand the
concept of social
entrepreneurship almost
immediately. They are
passionate, dynamic, efficient
and innovative; eager to make
a difference in their
communities and the world.
Entrepreneurship is the
conduit through which their
light (knowledge) emits. We
have to harness that energy
         radiates.
while it radiates.”
                                  The Hip-Hop economy is
- Mr. Jermyn Shannon-El,          one of the TOP REVENUE
Blacksonville Community
                                 EARNING businesses in the
Network
                                           world!
     THE
  CHALLENGE
Young people are keen to offer fresh
 problem-solving ideas to address social
 and education-related challenges.
                               g
 However, their efforts remain obscure and
 ineffective because they lack a VOICE,
 have limited access to opportunities and
 need career guidance. In addition, society
 commonly perceives young people as
 brash misfits who belong to a consumerist,
 fast food
 fast-food and myopic culture.
      THE
    MISSION

To teach the power of entrepreneurship,
  service learning, and debate through
  creative expression to low-income, young
  people ages 14 - 24 so they can become
          i ll      d ti        b
  economically productive members of  f
  society by improving their academic,
  communication, technology,           skills
  communication technology and life skills.

   INNOVATION    IMAGINATION   CREATIVITY
STRATEGY

      Teen                              Service
                                                            Debate
Entrepreneurship                       Learning
                                      Promote Social
                                                             Creativity
                                         Change
  To provide youth
                                           Civic             Conflict
with the knowledge                      Engagement          Resolution
and skills needed to
                                        Community
   develop realistic                     Education
                                                             Research
         p
 career plans in the
                                                            Character
fields of technology,                  Service Plans
                                                           Development
media & journalism
                                       Volunteering       Critical Thinking



                        Blacksonville Community Network                       5
      THE
    SOLUTION
“DIGIPRENEURSHIP”
  DIGIPRENEURSHIP        •         g
                             Change our p       p
                                          perception of y     g people
                                                         young p p and their
                             perception of themselves will change
Digital Social           •   Give youth a since of Inclusion and they will feel
Entrepreneurs                empowered and become self-sufficient
either invent or         •   Introduce Debate as a solution to literacy and
                             character building
integrate the use of     •   Assist youth in Identifying the Key Factors to their
technology to solve a        Success
    bl    I dditi
problem. In addition,    •   Introduce 21stt Century Global Learning techniques
                             that encourage the use of the Internet
they establish service   •   Stress to youth the importance of volunteering and
plans and marketing          its impact on the community and building value-
campaigns to inform          based relationships
and stimulate the        •   Equip youth with alternatives and compel them to
                             make healthy choices for self and community
community to action.
           y                    p
                             improvement.
   PRELIMINARY
     AGENDA
Digipreneurship introduces teens to the technological world through a basic knowledge
of different technology and media-related skills. Teens learn the ins-and-outs of internet
research/navigation, web publishing and design, computer graphics, Microsoft Office
software and keyboarding. In addition, they apply these skills and debate real world issues
                          y       g
that effect their community or neighborhood.

Week 1 – June 29-July 3 – Orientation - Self-Discovery & Career Assessment
Week 1 – July 6-July 10 – The Power of Debate: Argumentation with a Purpose
                     y                     g
Week 1 – June 13-July 17 - Service Learning and Planning g
Week 2 – July 20-24 - Pre-apprenticeship - Web Design and Publishing
    Teens in this program learn the basic tools of html and flash to create their own blog website. Teens explore
    popular websites, learn about styles and publish content, video, and audio. Teens learn critical workplace
    skills, while receiving mentorship and training from experts in web design, journalism and film. At least one
    day will be spent touring a technology center or business.
      y           p          g          gy
Week 3 – July 27-August 3 - Apprenticeship - Digital Media
    This program consists of teens working together to develop debate arguments into a short documentary,
    multimedia film about their experiences growing up on Jacksonville’s Northside. By exploring the dynamics of
    their neighborhood through, photography and video, apprentices learn the latest in social media, biography,
    video/music production skills, lighting and scripting. The program culminates in a mutlimedia documentary to
                 p                , g     g         p g        p g                                           y
    be shown to parents, families and community members.
What Employers
   Expect
• 2006 National
  Association of
  Colleges and
  Employers (NACE)
  survey revealed that
         y
  “good grades” ranked
  17th out of desired
      liti in job
  qualities i a j b
  candidate.
What Employers
     Want


                 •   Communication Skills
                 •   T           k Skill
                     Teamwork Skills
                 •   Strong Work Ethic
                 •   Honesty/Integrity
                 •   Motivation
                 •   Leadership Skills
                 •   Flexibility
Core Curriculum

• Addresses Problem           • Offers Job Shadowing
  Solving and Conflict          and Employer
  Management Issues             Networking
• Argumentation as a            Builds L d hi
                              • B ild Leadership andd
                                Character Development
  Means of Communication
                              • Enhances Listening,
• Helps Youth Critically        Reading, Organization
  Think Ahead-Realistically     and Collaboration Skills
     p
• Empowers Youth with         • Prepares Youth for Civic
  Advance Skills, including     Engagement
  Independent research,
  Publishing,
  Publishing & Data Mining
      TEEN CEO
         KIT
    Materials &
       Documents:
•   1 Custom T-shirt
•   1 Jump Drive
•   GED
•   SAT or PSAT scores
      Portfolio
      Sections:
•            Profile      60 Second
    Personal Profile- The 60-Second Infomercial
•   Resume/Fact Sheet
•   My Five-Year Plan
•   Work Essential Documents
•   Samples of Work
•   Discovering Skills, Strengths, and Talents
•   Community Resources
•   Awards and Recognition
•   Outreach
     60-Second
    Infomercial
   Can
• “Can you tell me a little
  about yourself?”
• Prepared response
       k ti    kill
  marketing skills,
  strengths, and talents for
  an interview or
     t    ki         t iti
  networking opportunities.
• Culminating activity
            g
  following self-
  assessment and
  identification of skills,
        g
  strengths, and talents.
Resume/Fact
   Sheet
                                     over,
              • If a youth is 16 and over
                learning how to create a
                portfolio/resume is a
                great skill. Fact sheets
                are often more
                appropriate for youth
                under the age of 16.
              • Young people will
                    d t d the “low
                understand th “l
                down” on internet and
                scannable resumes.
  My Five-Year
      Plan
• Results from assessments
  will help youth explore future
  careers.
  Career exploration can l d
• C            l ti        lead
  to setting short-term and
  long-term goals.
• Goal setting will include
  work experience, volunteer
     p
  experience, & extracurricular
  activities as a way to
  practice and master
  transferable skills.
Work Essential
 Documents
                     All participants are
                     required to bring the
                     following documents:
                 •   Report C d
                     R       Card
                 •   High School or College
                     Transcripts
                 •   Honor Roll Certificates
                 •   GED
                 •   SAT or PSAT scores
Samples of Work

                  • Vocational Training
                    Certificates- First Aid,
                    CPR, etc.
                    Photos t
                  • Ph t at work ork
                    involved in a vocational
                    activity
                  • Sample of writing
                  • Excel or PowerPoint
                    Presentations
                  • Samples of artwork or
                    poetry
   Discovering
 Skills, Strengths,
     & Talents
• We use several Assessments to help young
  people identify interests, skills, strengths, &
  talents.
• There are a number of free and inexpensive
  assessments available.
• Assessments can include: Interest
  Profiler, Work Importance Locator, Multiple
  Intelligence Assessment, Learning Style
  Assessment, Self-Discovery, etc.
      Community
      Resources
    Youth will learn about the
     resources in their community &
     how to access these resources.
     A list of politicians, cultural
     venues, and career/education
     sites will be included in this
     section, including:
•    One-Stop
     One Stop Career Centers
•    CBOs that offer workforce
     development programs
•    Child care (if needed)
•    Transportation
•    Private sector employers
•    etc
     etc.
    Awards &
   Recognition
BRAG! Include:
• Digipreneur Certificates
• Creative Excellence
  Award
• Best Creative Team
  Award
• Best Team Player Award
• Possible Free Laptop

  Be sure to know how
  achieving this award
  applies to the job!
Community
 Outreach

            COMMUNITY




             SCHOOLS




            TEACHERS




            CHURCHES
Recruitment

              • Local Community
                Organization’s existing
                After-schoolers
              • Detention centers and
                special service programs
              • Area schools within the
                target area (32202,
                32204, 32206, 32207
                32218, 32208, 32209,
                and 32256)
  Partnerships

THINK PROJECT: The T.H.I.N.K. Project TM (THINK) empowers low income
                   TH I N K                               low-income
communities through social change by character building, problem solving and civic
engagement. The organization’s guiding principles are – Tolerance, Honesty, Integrity,
Nerve, and Knowledge. THINK encourages students, parents, and residents to become
actively engaged in their communities.

BEAVER STREET ENTERPRISE CENTER: A business incubator, BSE is
actively involved in the mentoring process and contributes to the growth and success of
the business tenants and its member companies. The on-site staff and management team
                                                 training.
provide day-to-day management assistance and training The organization has extended
its venue for youth to tour the incubator once per week for job shadowing experience.

BLACKSONVILLE COMMUNITY NETWORK: Blacksonville tackles critical
                   low income
challenges facing low-income communities by seeking out and designing innovative
programs, “holistic” community awareness, and promoting solutions proven to work. The
local minority certified (MBE) firm has agreed to provide entrepreneurial training and
evaluation support through the use of data mining.

ADDITIONAL COMMUNITY PARTNERS WILL BE PROVIDED AT A LATER DATE
  Budget

 Budget
 B d t      $215 per child up to
Estimate       60 students




   6 Week                 Fees: Staff,
                         Materials/Kit
                                          Scope changes from
                                          last project review

  Program               (min. 20hrs/wk)




JUNE 28 –    3-4 days per week
AUGUST 3     5-8
             5 8 hours per day
     If
    “If we are to prepare our youth
     to successfully compete, we
     must do all that we can – not
        tomorrow, but now. The
        Digipreneurship Summer
     Institute represents a part of
               this effort.”




               information                     C. Shannon-El 904-962-7284
For additional information, please call Jermyn C Shannon El 904 962 7284

                                                            Digitally signed by Jermyn Shannon El

                                      Jermyn Shannon El     DN: cn=Jermyn Shannon El, o=Blacksonville, ou=Blacksonville,
                                                            email=jermyn@blacksonville.com, c=US
                                                            Date: 2009.05.05 13:12:49 -04'00'