VIEWS: 35 PAGES: 2 POSTED ON: 3/22/2011
CYBF Entrepreneur: Leilani and Lisa Reid CYBF Mentor: Patti Lefrancois CYBF Community Partner: Salmon Arm Economic Development Inception: 2007 Jobs created: 7 (200+ sales reps) Location: Kamloops, British Columbia Website: www.kidsmartshop.com Kidsmart Distribution Ltd. ACCOMPLISHMENTS: Business Profile: Shopping for the kids from the comfort of home. 2009 Kidsmart Distribution Ltd. provides a home shopping experience that allows people to • 1000% growth rate earn extra income while offering unique, high quality, non-toxic products for children in February 2009 and infants. With sales reps across Canada, Kidsmart parties have become the latest over the previous way to shop and interact with friends, and earn money at the same time. year • Sales expected to Their Story: Lisa and Leilani Reid’s target customers are themselves. surpass $750,000 by end of 2009 As new mothers, the two wanted to stay at home with their children, but at the same time, they wanted to contribute to the family income. The two developed the idea of • Catalog increases to direct selling children’s products as a home shopping experience. 20,000 copies per season Thanks to the investment of CYBF, the help from Salmon Arm Economic Development, and the advice and wisdom of their CYBF mentor Patti Lefrancois, 2008 Kidsmart Distribution Ltd. was born. • Catalog increases from 250 copies to Leilani and Lisa credit Patti with helping them achieve success with their company, 6,000 copies per citing her setting weekly goals for Kidsmart Distribution Ltd., and holding them season accountable to those projections. Those goals have definitely been met, with Kidsmart Distribution Ltd. achieving more than 1000% growth in February of 2009 2007 over the previous year. The business partners have come a long way from their start • Launched business, in Lisa’s basement, and they admit they’ve had to make a lot of sacrifices, and put in e-commerce site long hours to get there. • Signed first sales representative “Being an entrepreneur is definitely not the easy way out just because you own the company. You need to be prepared for years of hard work and sacrifice, and to take responsibility for the success or failure of your business.” With the success and rapid growth of Kidsmart Distribution Ltd., Lisa and Leilani are well on their way to reaching their eight-year-goal of obtaining more than 4,000 sales representatives in Canada, and selling the business for 40 million dollars. Kidsmart Distribution Ltd. - continued Kidsmart Distribution Ltd. Short Quote: “CYBF helped us grow our business at a critical time when we had no other options, they were our stepping stone to success.” - Leilani and Lisa Reid, Kidsmart Distribution Ltd Mentor Quote: “A mentor’s value is endless, surround yourself with as many as you can, ask them as many questions as you can, and incorporate their wisdom into your decisions. Our mentor is a great source of advice and her experience brings a lot to the table at our weekly company meetings. She keeps us accountable for our weekly goals which is key to our success.” - Leilani and Lisa Reid, Kidsmart Distribution Ltd Canada’s Entrepreneur Gateway – www.cybf.ca The Canadian Youth Business Foundation (CYBF) is the ‘go to’ place for youth entrepreneurship. As a national charity, we are dedicated to growing our nation’s economy one young entrepreneur at a time. We look at character not collateral, when providing youth, age 18-34, with pre-launch coaching, business resources, start-up financing and mentoring, to help them launch and sustain a successful entrepreneurial business. www.cybf.ca. Salmon Arm Economic Development – www.salmonarmbdp.com The Salmon Arm Business Development Program is a team approach to encourage entrepreneurship and innovation. This positive team approach will assist new business startups, local business expansion and struggling businesses survive. We will provide assistance for as long as required, offering links to a variety of resources and skills. In addition to various program services, the coach can provide an assessment of business needs, marketing, and individual planning to help get independent feasibility advice. Our community benefits from sustainable businesses who give back in social and economic terms. For any other information required, please contact Lori Paris, Senior Manager, Marketing & Communications, CYBF Tel: (416) 408-2923 x 2120 E-mail: email@example.com August 2009
"Kidsmart Distribution Ltd"