Industrial Designers and Engineering Designers by gjjur4356

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									              Industrial Designers
                      and
             Engineering Designers
             Why can’t we just get along?
               Filippo A. Salustri, Ph.D., P.Eng.




2003-11-03             (c) 2003 Filippo A. Salustri   1
                              Who Am I?

    Mechanical Engineer
    Product Designer,Design Theorist,
    Logician, Philosopher,Futurist, Technophile,
    Meritocrat, Technocrat, Secular Humanist, Intellectual,
    Cynic, Realist, politically conservative with a liberal conscience,
    pacifist (sort of), grumpy old fart….




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         A Great Misunderstanding
Product Design                          Where’s the connection
Industrial Design                       to Product/Industrial
                                        Design?


                                        Concurrent Engineering
Engineering Design                      users win,
                                        engineers win,
                                        manufacturers win,
   Manufacturing                        managers win,
                                        companies win.

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                   The Great Divide
             Consumer                            Everything
             Products                            Else
             product/industrial                  engineering
             design                              design
             “where people tread”                “where people fear to tread”


                                  NOT!

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                The “Truth”
                                                       We need this
• Industrial Design and
                                       Stylist
  Engineering Design
  are two sides of the                                 We’ve got this
  same coin                                       Design
• EG: maintainability                             Engineer
• Engineers must work
  with Industrial
  Designers                                              Supplier


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              Product Families




 A real product family:
 Similarities address branding
 They also lead to simplified design, manufacture, operations…
 and so lower cost, higher quality too.


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      Successes are Few but Sweet
• Palm Pilot took and kept huge market share
     – designed to compete against pen/paper, NOT
       other PDAs
     – only 4 criteria: size, cost, usability, “instant-on”
     – only then did the engineering design start
• Other successes: iMac, new VW Beetle,
  Boeing 747, Netscape, Minivan,….

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               “Depth” of Design


         Mercedes and Toyota - see the difference?
                    Is there a difference?
        Industrial Design affects Engineering Design
                        and vice versa!



2003-11-03            (c) 2003 Filippo A. Salustri     8
                   Deeper and Deeper


             $30                                      $140
                       $70
                                             $70
           Which is the better product?
  Which one works best? Lasts longest? Sells best?
               It’s about balance!


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             Innovation & Creativity

• 1 in 60 “innovative” engineered products
  succeeds in the marketplace.
• “Is the mayor of your hometown a
  designer? Should he be?”
    --Nam P. Suh, Chair, Dept. of Mechanical Engineering, MIT

• Building better mouse traps depends on
  how better is defined.

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             The Next Step - Balance
• No matter what a product’s performance, it
  is not enough.
• No matter how aesthetic, appealing, well
  branded, or marketable a product is, it is not
  enough.
• A good design is a balanced design
• Ditto for processes, organisations,
  curricula,….
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              What Now?
• Ryerson has all manner of design expertise
• But we live in isolated pockets. Why?
• The foundations of design are the same in
  every discipline.
• Requirements/concept/system/detail
• We need to build on those foundations
• Hence, design@ryerson!

2003-11-03      (c) 2003 Filippo A. Salustri   12

								
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