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					      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




            million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
Uninor’s Marketing Strategy: Broke the Clutter Successfully
Posted by Gaurang on September 19, 2010 // 1 Comment


Uninor ,a joint venture between Indian real estate company Unitech and Norway‟s
telenor,entered in Indian market in December,09.That was the time when Indian telecom market
was already replete with tough competition and Tata Docomo‟s per second billing had made the
things worse for telecom operators as voice tariff became lowest in world.Analyst were of the
opinion that It would be tough for new telcos to gain ground in this highly competitive market.
Undettered, Uninor entered the market and resorted to aggressive marketing strategy and in it‟s
very first month of launch it added 1.2 million customers.It had services in only 8 circles
then.later it launched services in other 5 circles and it currently has operations in 13 circles.In the
month of August,2010 it has added 2.2 million customers.This number is very impressive for a
new entrant especially in the presence of big incumbent brands like Airtel,Vodafone,Tata and
Reliance.The total subscriber base of Uninor as on 31st August,2010 is 9.09 million and market
share is 1.89%.
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




            million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta




Differentiation is the Key:

Uninor has since launch been able to catch the attention of target audience with its youth
focussed inspiration advertising with positioning statement of ”Ab Mera Number Hai”.This
campaign aimed at creating a brand perception of enabler in success.it made an statement that
with Uninor it‟s your turn now to succeed and take off.This campaign has successfully
established a connect with the audience.

Then came its innovative pricing scheme Dynamic Discounted pricing dubbed as “24X7 Badlta
Discount plan”.This plan really established the brand as an innovative one and grabbed the fancy
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




            million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
of one and all.With this plan the company has successfully differentiated itself from established
incumbents.The brand now doesn‟t exist as a me-too brand rather it considered to be an
innovative brands.




Since we have new section for Uninor Mobile Service provider. Let us have some
brief introduction about them. Below is the introduction of Uninor, which is a joint
venture between Telenor Group and Unitech Group.

From the words of Uninor itself:
We are a new mobile operator, with a localized approach to the Indian market . We
combine the force of India’s second largest real estate company, Unitech Ltd and
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




           million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
Norway-based Telenor, the 6th largest mobile communications group in the world.
Now we’re bringing our services and innovation in communications to all of India

   * Holds a pan-India UAS license to offer mobile telephony services in each of
India’s 22 circles.
   * Has also received spectrum to roll out these services in 21 of the 22 circles
   * Agreement to raise Telenor ownership to 67.25%

The Telenor Group has proven itself to millions of customers around the world over
a long period of time. With over 150 years of telecom experience, the group is now
present in 13 countries worldwide with over 168 million mobile subscriptions as of
Q2 2009 and 40,000 employees across the globe. A dominant position in markets
most similar to India, means the group brings existing competencies in distribution,
targeted offerings, customer lifecycle management and organization culture to our
operations in India.
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




           million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
As India’s second largest diversified real estate major with over 30 years of
presence across locations nationwide, the Unitech Group comes into this joint
venture
as a partner with decades of consumer facing experience in the Indian market.
Unitech is the only Indian partner (among the new operators) to be listed on the
Indian Stock Exchanges, and provides in-depth insights into business- as well as
consumer marketing in the diverse Indian market. This unique partnership gives us
the advantage of the most extensive and the most relevant experience to rollout
services in India.
Uninor in society

At Uninor, we believe in safeguarding human worth. A non-discriminatory and
respectful attitude towards customers, colleagues and wider society will be the
hallmark of our approach. And we will work to be at the forefront in matters of health,
safety, security and the environment. Our primary responsibility is to help people
communicate wherever they are. We will leverage on our combination of local
heritage and global telecom experience to develop products and services that
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




           million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
positively affect people’s lives. Driven by our values, we will work to:

  * Maximize the enabling effect of mobile telecommunications
  * Promote safer products and services
  * Make responsible business practices part of everything we do.




Since we have new section for Uninor Mobile Service provider. Let us have some
brief introduction about them. Below is the introduction of Uninor, which is a joint
venture between Telenor Group and Unitech Group.

From the words of Uninor itself:
We are a new mobile operator, with a localized approach to the Indian market. We
combine the force of India’s second largest real estate company, Unitech Ltd and
Norway-based Telenor, the 6th largest mobile communications group in the world.
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




           million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
Now we’re bringing our services and innovation in communications to all of India

   * Holds a pan-India UAS license to offer mobile telephony services in each of
India’s 22 circles.
   * Has also received spectrum to roll out these services in 21 of the 22 circles
   * Agreement to raise Telenor ownership to 67.25%

The Telenor Group has proven itself to millions of customers around the world over
a long period of time. With over 150 years of telecom experience, the group is now
present in 13 countries worldwide with over 168 million mobile subscriptions as of
Q2 2009 and 40,000 employees across the globe. A dominant position in markets
most similar to India, means the group brings existing competencies in distribution,
targeted offerings, customer lifecycle management and organization culture to our
operations in India.

As India’s second largest diversified real estate major with over 30 years of
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




           million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta
presence across locations nationwide, the Unitech Group comes into this joint
venture
as a partner with decades of consumer facing experience in the Indian market.
Unitech is the only Indian partner (among the new operators) to be listed on the
Indian Stock Exchanges, and provides in-depth insights into business- as well as
consumer marketing in the diverse Indian market. This unique partnership gives us
the advantage of the most extensive and the most relevant experience to rollout
services in India.
Uninor in society

At Uninor, we believe in safeguarding human worth. A non-discriminatory and
respectful attitude towards customers, colleagues and wider society will be the
hallmark of our approach. And we will work to be at the forefront in matters of health,
safety, security and the environment. Our primary responsibility is to help people
communicate wherever they are. We will leverage on our combination of local
heritage and global telecom experience to develop products and services that
positively affect people’s lives. Driven by our values, we will work to:
      Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
   subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
  circles,Uninor‟s customer acquisition figures have been impressive for quite some time.In it‟s
 very first month of launch in December,09,the company added 1.2 million customers.In the last
  month,the company was the third highest GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10




            million subscribers mark.

Uninor has pan India UAS license for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor‟s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.


After introducing the whole new concept of „dynamic pricing‟ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the „24X7 Badalta

   * Maximize the enabling effect of mobile telecommunications
   * Promote safer products and services
   * Make responsible business practices part of everything we do.




Prince Telecom D-17, Shop 21, Shanti Vihar Society, Opp Fish Market, Near Raiway Station, Mira
Road- 401107

				
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