INDO-MALAYSIAN FRIENDSHIP

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					Malaysia
    EXPRESS INTERNATIONAL

   O P P O RT U N I T I E S U N L I M I T E D




                                                THE FINANCIAL EXPRESS (All Editions), AUGUST-SEPTEMBER 2008




                                                                            ndia and Malaysia commemorated fifty years




  INDO-MALAYSIAN
                CELEBRATING                                          I      of their diplomatic relations in 2007. It has,
                                                                            however, been a rather cordial relationship.
                                                                            Malaysia,an influential player in the ASEAN
                                                                            and the facilitator of the India-ASEAN FTA,
                                                                     is important for India, particularly in ensuring a
                                                                     deeper penetration within the ASEAN inner circle,
                                                                     which is the ASEAN+3 group. India's business ties
                                                                     with Southeast Asian countries are complemen-



      FRIENDSHIP                                                     tary ,rather than in head-to-head competition.Many
                                                                     are of the view that India and Southeast Asian coun-
                                                                     tries, particularly Malaysia, have much to share,
                                                                     given their varied interests.
                                                                         India's "Look East" policy was promulgated in
                                                                     1992, following the end of the Cold War and the col-
                                                                     lapse of the Soviet Union. Before 1990, India's main
                                                                     focus was on the then-Soviet Union, which kept it
                                                                     separate from economic growth in East Asia.India
                                                                     has since then, pushed to improve its relationship
                                                                     with Southeast Asia by becoming a summit-level
                                                                     partner of ASEAN in 2002 and getting involved in
                                                                     some regional initiatives. India has also been a
                                                                     member of the East Asian Summit (EAS) since De-
                                                                     cember 2005.
                                                                         A critical examination of Malaysia's foreign
                                                                     policy since 1957 would show its steady evolution
                                                                     characterised by notable changes in emphasis,
                                                                     which took place with the change in Malaysia's po-
                                                                     litical stewardship. A dramatic shift in Malaysia's
                                                                     foreign policy began to take shape from 1981, when
                                                                     it began to take a much greater economic orienta-
                                                                     tion than ever before. The years ahead would see
                                                                     Malaysia's foreign policy specially oriented towards
                                                                     not only ensuring Malaysia's economic recovery
                                                                                ,
                                                                     internally but also its effective role as an influen-
                                                                     tial geopolitical player in this field at the global
                                                                     level. Malaysia's clear foreign policy goals in re-
                                                                     spect to defence and security, development and
                                                                     trade, international co-operation and diplomacy
                                                                     determine the pattern of relations that it has estab-
                                                                     lished with its neighbours, as well as with other
                                                                     countries within the framework of ASEAN, ARF,
                                                                     APEC, ASEM, South-South Co-operation, the OIC,
                                                                     the Commonwealth, NAM the UN and other re-
                                                                     gional and international organisations.
                                                                                                        Continued Page-2
Malaysia
                          O P P O RT U N I T I E S U N L I M I T E D




                                                                                                                                                                                                                                                                 AUGUST-SEPTEMBER 2008      2


                                                                                                                                                                                                                                                      { expert speak }
                      CIIM AND ITS INITIATIVES …                                                                                                                                                                                               PATH TO
     here are various organiza-                                     CIIM, he not only supported and                         OBJECTIVES OF CIIM                                       function as an effective conduit between the private
T    tions, chambers of com-                                        appreciated the idea but also                            Act as a catalyst for promoting business and            sectors of Malaysia and India, particularly in key
merce and associations which
represent the Malaysian Indian
                                                                    agreed to become the Patron of
                                                                    CIIM. The founder Chairman of
                                                                                                                             trade among Indian companies and Indian JV's
                                                                                                                             in Malaysia
                                                                                                                                                                                     areas, such as :-
                                                                                                                                                                                     Information dissemination on the business op-
                                                                                                                                                                                                                                              PROSPERITY
Industry. However, the Indian                                       CIIM is Mr. Umang Sharma, CEO-                           Provide a framework for Indian companies for            portunities which can be exported by the re-
companies, "with investments                                        Bry Air Malaysia.                                        consultation and engagement in activities re-           spective business communities.                             am a child of Merdeka (independence). I
from India", whose needs and con-
cerns are different than the local
companies, felt that there was no
                                                                       CIIM is a national level, regis-
                                                                    tered organization, comprising of
                                                                    CEO's and industry leaders of com-
                                                                                                                             lated to trade and investments in Malaysia.
                                                                                                                             Provide inputs and serve as a reference point to
                                                                                                                             the Indian High Commission on matters relat-
                                                                                                                                                                                     Transmitting updates on the policies and meas-
                                                                                                                                                                                     ures put into place by the Malaysian govern-
                                                                                                                                                                                     ment which can benefit investors from India.
                                                                                                                                                                                                                                            I   was a student at the University of Malaya
                                                                                                                                                                                                                                                in Singapore in 1957 and was at the
                                                                                                                                                                                                                                            Dataran Merdeka as the clock at the then Sec-
platform where they could meet,                                     panies having investments from In-                       ing to Indian companies and JV's in Malaysia.           Providing feedback to the Malaysian government         retariat Building struck 12 Midnight, as the
network and share their concerns                                    dia. The members of CIIM come                            Support the Indian Government's and the High            on issues and matters of concern to members.           crowds went wild with excitement, as our new
for the Indian Industry in                                          from various industries like man-                        Commission of India's initiatives to enhance            Function as promoter of synergistic collabora-         flag the Jalur Gemilang was raised and the
Malaysia.                                                           ufacturing, ICT, pharmaceuticals,                        and strengthen bilateral linkages between India         tion between and amongst, companies and en-            Union Jack came down.
    Keeping this industry need in            Umang Sharma           trading, banking, services, air-                         and Malaysia.                                           trepreneurs from Malaysia and India.                      During the last 50 years of Merdeka we
mind and with CII - Confederation           Chairman, CIIM         lines, railways, etc.                                     Network with Malaysian Government, con-                 Serve as the link between Malaysia and Indian          can take pride and be grateful for our high
of Indian Industries (based in                                         As of now there are app 40 mem-                       cerned nodal agencies and Malaysian compa-              businesses and providing the demonstration ef-         economic growth , political stability , peace
Malaysia at that time) acting as a facilitator, the  ber companies and more are in the process of join-                      nies to provide Indian industry views and feed-         fect to others on the viability and profitability      and progress . I have no doubt that Malaysia's
inception of Consortium of Indian Industries in      ing. Some of the member companies are TCS,                              back on improving bilateral relations.                  of doing business in Malaysia.                         impressive success has been due to our gen-
Malaysia or CIIM took place.                         HCL, Satyam, Ranbaxy, Bry-Air, Kirloskar etc.                           To organize seminars/workshops and events on                                                                   erally sound leadership and good governance
    When the High Commissioner of India, Mr. R.         CIIM has very good relations with other cham-                        training and knowledge sharing pertaining to var-     The author Chairman -CIIM and Director ,                 . This has been underlined by our unprece-
L. Narayan, was apprised of our intention to form    bers of commerce like MAICCI, KLSCI, FMM, etc.                          ious industry and market issues. The CIIM can         CEO Bry-Air (Malaysia)                                   dented achievements, in the New Economic
                                                                                                                                                                                                                                                                          Policy (NEP) goals
                                                                                                                                                                                                                                                                          of significantly re-
                                                                                                                                                                                                                                                                          ducing poverty and
                                                                                                                                                                                                                                                                          improving the eq-
  Continued from Page-1
                                                                                                                                                                                                                                                                          uity and income
      It is in such a manner that Malaysia                                                 ,
                                                                dian Railways subsidiary received a con-                                                                                                                                                                  and wealth distri-
  recognises India as a new player in the                       tract for app USD 1billion to lay down dou-                                                                                                                                                               bution, through re-
  ASEAN and also emphasises India's                             ble tracking railway line from Gemas to                                                                                                                                                                   structuring the
  emerging global power. The India Prime                        Seremban in Malaysia. Mr. Lalu Prasad,                                                                                                                                                                    economy, since
  Minister's meeting with his Malaysian                         Minister for Railways was recently in                                                                                                                                                                     Merdeka and espe-
  counterpart in November, 2007, reviewed                       Malaysia to sign the contract.                                                                                                                                                                            cially since the May
  the progress of negotiations on the India-                          CECA - India and Malaysia are also                                                                                                                                                                  riots of 1969.
  ASEAN FTA and agreed to accelerate ef-                        in the midst of negotiating a Comprehen-                                                                                                                                                                      However after 50
  forts to conclude them as early as possible.                  sive Economic Co-operation Agreement                                                                                                                                                                      creditable years
  The Indian Prime Minister, Manmohan                           (CECA) which is expected to be finalized                                                                                                                                                                  major socio eco-
  Singh, welcomed the participation of                          by 2009. CIIM played an active role in giv-                                                                                                                                                               nomic transforma-
  Malaysian companies in India, particu-                        ing feedback to the Govt through the high                                                                                                                                                                 tion, there is now
  larly in infrastructure development.Both                      Commission on various issues faced by                                                                                                                                                                     growing concern
  the sides agreed to increase bilateral trade                  Indian businesses operating in Malaysia                                                                                                                                                                   among most
  and economic cooperation as well as in-                           For Indian businesses,Malaysia offers                                                                                                                                                                 Malaysians, about
  vestment in each other's country   .                          a great potential to expand their activi-                                                                                                                                   Tan Sri Ramon Navaratnam Malaysia's ability
       In 2007, bilateral trade registered a                    ties, whether they are in the manufactur-                                                                                                                                                                 to sustain this high
  23.81 per cent increase over the preced-                      ing or services sector.The excellent infra-                                                                                                                                 rate of progress.
  ing year, reaching US$8.14 billion                            structure,the Govt's pro-business policies                                                                                                                                     The problems however arise now when this
  (RM25.72 billion)                                             and incentives for many industry sectors                                                                                                                                    sound NEP is wrongly implemented and this
      The last couple of years have seen a                      through Malaysia Industrial Develop-                                                                                                                                        social contract (which was originally intended
  rise in India's technological collaboration                   ment Authority (MIDA),a relatively stable                                                                                                                                   for 20 years) is not faithfully followed, accord-
  with Malaysia.India's superiority in soft-                    currency and low inflation rates, all are                                                                                                                                   ing to the true spirit and time frame of this
  ware, biotechnology, telecommunica-                           ideal for setting up shop in Malaysia. The                                                                                                                                  vital policy.
  tions, genomics, and space technology                         excellent infrastructure is also ideal for                                                                                                                                     Malaysia is on a slippery slope because the
  can be of enormous value to Malaysia,                         making Malaysia a regional hub.                                                                                                                                             national unity as we knew it in the 1960's has
  while Malaysia's vast experience in state-                        The partnership between Malaysia                                                                                                                                        declined. We are now more polarised than
  of-the-art information and communica-                         and India is a natural one, given their his-                                                                                                                                ever before, according to race, religion and ge-
  tion technology infrastructure and agro-                      torical past and commitment to interna-                                                                                                                                     ography. National productivity, as mentioned
  based industries as well as its successful                    tional forums like the UN, the Non-                                                                                                                                         in our topic, has not progressed significantly
  nurturing of tourism can be a source of                       Aligned Movement, the Commonwealth                                                                                                                                          and we have emphasised more on quality infra-
  learning for India.                                           and South-South groupings like the G-77.                                                                                                                                    structure and less on developing our skilled
      Recently there has been a spate of in-                    Cooperation between the two countries                                                                                                                                       and technological manpower.
  vestments from India. Indian invest-                          over international issues would only go on                                                                                                                                     After 50 years of Merdeka, our basic free-
  ments in Malaysia in 2007 alone were in                       to further strengthen bilateral ties.                                                                                                                                       doms have not improved sufficiently with the
  excess of US$1 billion (RM3.16 billion).                                                                                                                                                                                                  times. The ISA, the OSA, the University Act,
  There are currently app 61 Indian joint                                                                                                                                                                                                   the Printing and Publishing Act and a whole
  ventures operating in Malaysia, the
  largest being Recron Malaysia Sdn Bhd,
  set up in September 2007.
                                                                                                               EXPERIENCE MALAYSIAN                                                                                                         range of other legislation, including the Elec-
                                                                                                                                                                                                                                            tion Commission Act, continue to constrain
                                                                                                                                                                                                                                            fundamental freedoms. They prevent our
      These included US$350 million
  (RM1.11 billion) by Reliance Industries
  Ltd (Hualon acquisition), US$270 million
                                                                                                                   AURA IN INDIA                                                                                                            democracy from flourishing toward greater
                                                                                                                                                                                                                                            maturity.
                                                                                                                                                                                                                                               How can we as a nation at this cross roads in
  (RM853.20 million) by Ballarpur Indus-                                                                                                                                                                                                    the slippery slope get off to the new strategy
  tries Ltd (Sabah Forest Industries take-                                                                            unway City's foray into the In-    2,000 units of luxury condomini-         ture," said Yap.                          that will help us go forward on a steady
  over) and US$108 million (RM341.28 mil-
  lion) by Larsen & Toubro Ltd (Tamco
  buy-out).
                                                                                                               S      dian market last year has met
                                                                                                                      with major success and some
                                                                                                               of its projects are amongst the most
                                                                                                                                                         ums, Sunway Opus Grand is primed
                                                                                                                                                         to become a cornerstone of luxury
                                                                                                                                                         living in India. Sunway Opus Grand
                                                                                                                                                                                                     In light of the vast opportunities
                                                                                                                                                                                                  available in India, Sunway City is
                                                                                                                                                                                                  looking at increasing its landbank
                                                                                                                                                                                                                                            path toward greater peace and progress ?
                                                                                                                                                                                                                                               Lets go all out from now to eradicate
                                                                                                                                                                                                                                            poverty - regardless of Race. Raising the
      Satyam Computer Services Ltd, the                                                                        talked about in the country.              is developed by Sunway Opus Inter-       to about 2,600 Crores in GDV with         poverty line income to more realistic levels
  Indian consulting and information tech-                                                                         "Our venture into the Indian           national Pvt. Ltd., a joint venture      few serious ongoing negotiations in       can increase incentives and the productivity
  nology services giant, chose Malaysia as                                                                     market has resulted in a very posi-       company set up by Sunway City In-        India. Currently, the total landbank      of all Malaysian workers . Government poli-
  its largest software development hub                                                                         tive experience, derived from the         dia Private Limited and its Indian       for Sunway City stands at about           cies will then be regarded as fairer and more
  outside India and has announced plans                                                                        good response generated from the          partner Opus Developers and              2,444 Crores with the two existing        ethical. Then there will be less frustration
  to set up another integrated global solu-                                                                    soft launch of one of our projects,       Builders Pvt. Ltd, resulting in a col-   projects in Hyderabad, Sunway             and the worsening Geni Coefficient (which
  tion campus creating job opportunities                                                                       Sunway Opus Grand, and our re-            lective experience of more than 100      Opus Grand (35 acres, GDV of about        measures income disparity ) between races
  for Malaysians.                                                                                              cent participation in Times Prop-         years and backed by Sunway City's        1,950 Crores ) and Sunway MAK             and within the Malaysian races , will im-
      Other recent Indian entrants into                                                                        erty Expo in Taj Krishna. This also       track record as a multi-award win-       project (14 acres, GDV of about 494       prove ! We should not think that by keeping
  Malaysia are -the Ruia group, led by Mr.                                                                     heralds that we are on the right                                                                                             the poverty line so low - we can wipe out
  Pawan Kumar Ruia (Dunlop Group) by                                                                           track towards achieving our vision                                                                                           poverty in a few years ! Indeed Government
  acquiring 30% stake controlling stake in                                                                     of carving a name for ourselves as                                                                                           may be reluctant to raise the poverty income
  Industronics Sdb Bhd and Hyderabd                                                                            a premium residential property de-                                                                                           line , as it would show that a higher propor-
  based Vivo Biotech (USD140.6mil) setting                                                                     veloper beyond Malaysia," said Yap                                                                                           tion of our population is really poor !
  up a JV - Vivo Biotech (M) Sdn Bhd with                                                                      Chin Hua, General Manager, Prop-                                                                                                Secondly, we have to phase out , if not re-
  two local partners                                                                                           erty Development Division, Sun-                                                                                              move our preoccupation with protection in
      On a Govt to Govt note, IRCON, an In-                                                                    way City Berhad,                                                                                                             the field of restructuring . With the growing
                                                                                                                  Sunway City is making strategic                                                                                           forces of globalisation , it is more important
                                                                                                               plans to expand its presence in In-                                                                                          to give much higher priority to the upgrad-
                                                                                                               dia, as part of its regional expan-                                                                                          ing of human resources . With Government's
                                                                                                               sion in several high growth prop-                                                                                            greater control over the strategic heights of
                                                                                                               erty markets, which also include                                                                                             the economy , there is less need to stress eq-
                                                                                                               China, Cambodia and Vietnam.                                                                                                 uity ownership . Thirdly , the integrity of our
                                                                                                                  "India's property scene is seeing                                                                                         institutions like the judiciary , the police, the
                                                                                                               rapid expansion. A huge middle                                                                                               civil service , and our universities , have to be
                                                                                                               class growing segment will fuel the                                                                                          further strengthened as a matter of urgency .
                                                                                                               demand for homes. Also, India is ex-                                                                                         Our university standards have to be raised
                                                                                                               periencing steady gross domestic          "WE SEE HYDERABAD AS A HIGH                                                        quickly as our future leaders will come
                                                                                                               product (GDP) expansion, a greater
                                                                                                               inflow of foreign investments into
                                                                                                                                                         GROWTH MARKET IN SOUTH INDIA,                                                      from them .
                                                                                                                                                                                                                                               Fourthly, corruption is a curse and cancer
                                                                                                               the country, and the thriving mid-        ALONGSIDE CHENNAI & BANGALORE.                                                     in any society . Although some major initia-
                                                                                                               dle-upper class, which will drive de-                                                                                        tives have been adopted to combat corrup-
                                                                                                               mand for housing of international         HYDERABAD IS SUPPORTED BY THE                                                      tion , like the establishment of the Integrity
                                                                                                               standards, " added Yap.
                                                                                                                  Sunway City is also eyeing Hy-
                                                                                                                                                         THREE MAJOR GROWTH DRIVERS                                                         Institute Malaysia ( IIM ) and the Anti Corrup-
                                                                                                                                                                                                                                            tion Academy (ACA ) , these measures are not
                                                                                                               derabad in a big way. The emerging        NAMELY IT, PHARMACEUTICAL AND                                                      enough in themselves . The ACA itself has to
                                                                                                               city has a great potential, luring for-                                                                                      be beefed up and made independent and
                                                                                                               eign builders in its ambit. The com-      BIOTECHNOLOGY INDUSTRIES"                                                          the necessary Anti Corruption laws further
                                                                                                               pany has already tasted success in                                                                                           tightened to fight corruption more effec-
                                                                                                               the city with Sunway Opus Grand,          ning developer.                          Crores). The Sunway MAK project           tively. Indeed unless we combat corruption
                                                                                                               which is Sunway City's second ma-            "We see Hyderabad as a high           will consist of 1,500 units of condo-     at all levels , especially at the highest strata
                                                                                                               jor residential development outside       growth market in South India,            miniums that would be completed           of society , the public will not give its full
                                                                                                               Malaysia, after its landmark resi-        alongside Chennai & Bangalore.           in several phases over the next           support to fight corruption effectively .
                                                                                                               dential development called Sunway         Hyderabad is supported by the            three       to       five      years.
                                                                                                               Toul Kok City in Phnom Penh, Cam-         three major growth drivers namely        The average size of each condo-           The author is Group Corporate Advisor, Sunway
                                                                                                               bodia.                                    IT, pharmaceutical and biotechnol-       minium unit is about 1,500 square         Group and Deputy Chairman Sunway College.
                                                                                                                  As a landmark development in           ogy industries, and believes its po-     feet, with an average selling price of    He is also an avid writer and a distinguished
                                                                                                               Hyderabad comprising more than            tential will surpass others in the fu-   Rs3,500 psf.                              civil servant.
3 AUGUST-SEPTEMBER 2008



   KUALA LUMPUR INTERNATIONAL AIRPORT
THE 10 GREAT YEARS

                                                                                                                                               RELIANCE ACQUIRES
                                                                                                                                               INTEGRATED POLYESTER
                                                                                                                                               AND TEXTILE COMPLEX
                                                                                                                                                       ecron (Malaysia) Sdn. Bhd., a                                                                 drawn yarn, polyester tex-

                                                                                                                                               R       member company of Reliance
                                                                                                                                                       Group successfully acquired the
                                                                                                                                               fixed assets of erstwhile Hualon Corpo-
                                                                                                                                                                                                                                                     turised yarn, nylon yarns,
                                                                                                                                                                                                                                                     polyester staple fibre , PET
                                                                                                                                                                                                                                                     resin , polyester and poly-
                                                                                                                                               ration (M) Sdn. Bhd. from its receivers                                                               ester blended yarns, poly-
                                                                                                                                               and managers in June 2008. Recron                                                                     ester filaments fabrics and
                                                                                                                                               (Malaysia) has been operating the assets                                                              knits. Recron (Malaysia)
                                                                                                                                               of erstwhile Hualon Corporation effec-                                                                has retained the entire
                                                                                                                                               tive 1st December’07 under an "Opera-                                                                 workforce of 7,500 including
                                                                                                                                               tional Agreement" immediately after ac-                                                               managers, staff and work-
                                                                                                                                               ceptance of its bid for the fixed Assets.                                                             ers of erstwhile Hualon Cor-
                                                                                                                                                  Recron (Malaysia) is the world's                                                                   poration.
                                                                                                                                               largest integrated polyester and textile                                                                 Recron (Malaysia) sees a
                                                                                                                                               complex with two manufacturing facili-                                                                very bright future and there
                                                                                                                                               ties, one at Nilai in the state of Negeri                                                             is a good blend of capable
                                                                                                                                               Sembilan and the other at Malacca in the                                                              workforce, skilled man-
                                                                                                                                               state of Malacca. Recron (Malaysia) has                                                               agers, world class manufac-
                                                                                                                                               a Polyester Manufacturing Capacity of           Reliance Industries Limited has been    turing facilities, great resource support
                                                                                                                                               540,000 tons per annum thereby adding 25     responsible for the establishment of Re-   from Reliance in all the areas and an ex-
                                                                                                                                               per cent capacity to Reliance Polyester      cron (Malaysia) and successfully acquir-   cellent environment provided by
                                                                                                                                               manufacturing capacity which is al-          ing the fixed assets of erstwhile Hualon   Malaysia. Recron (Malaysia) is currently
                                                                                                                                               ready the world's largest. Through the       Corporation and bringing the entire        running at near full capacity with excel-
                                                                                                                                               establishment of Recron (Malaysia), Re-      manufacturing set up on full stream in     lent quality of output and its sales
                                                                                                                                               liance managed to acquire very large         the shortest possible time.                turnover is now exceeding US Dollar 1
                                                                                                                                               manufacturing facilities in South East          Recron (Malaysia) has a world class     Billion on an annualized basis. The busi-
                                                                                                                                               Asia adding Synergy to its existing activ-   manufacturing facility with an impres-     ness is profitable. Recron (Malaysia) is
                                                                                                                                               ities and it reemphasises it as a truly      sive product profile covering polyester    able to export over 90 percent of its out-
                                                                                                                                               global player.                               partially oriented yarn, polyester fully   put to all the continents of the Globe.




         t the heart of Asia Pacific, lo-                                                       such as Christian Dior, Salvatore Fer-

A        cated 51 kilometres away from
         Malaysia's capital city of Kuala
Lumpur, standing tall is one of the
                                                                                                                     ,     ,
                                                                                                 ragamo, Burberry Bally Harrods and
                                                                                                  the list goes on. Travellers can expect
                                                                                                  more offerings in the near future as
country's prominent landmarks, the                                                                KLIA is now undergoing retail opti-
Kuala Lumpur International Airport                                                               mization plan. Managed by the retail
(KLIA). Built within the airport site                                                           arm of Malaysia Airports, Eraman
spanning 100 km² in Sepang district, it is                                                     Malaysia is taking airport shopping ex-
one of the largest airport sites in the                                                        perience to a new level, proven through
world.                                                                                         various awards like Raven Fox's Asia Pa-
    Managed by Malaysia Airports Hold-                                                         cific Travel Retailers of the Year, Top 3
ings Bhd (MAHB), the US$3.5 billion                                                            Best Fashion, Accessories & Jewellery
state-of-the-art airport is capable of han-                                                    Travel Retailer in Asia Pacific,Top 3 Best
dling 1.2 million tonnes of cargo, and 25                                                      Confectionary & Food Travel Retailer in
million passengers annually with its cur-                                                      Asia Pacific, as well as Business Super-
rent structure, which is merely one                                                              brands status for the third successive
fourth of the airport's potential capac-                                                          year.
   .
ity It can be expanded up to 100 million
passengers in the future, under its air-                                                           KLIA-LCCT
port expansion plan. KLIA is well con-                                                             In March 2006, Malaysia created his-
nected to over 100 destinations around                                                            tory as the first country in Asia to
the world through 57 international car-                                                          launch a dedicated 'LCC-friendly termi-
riers, and the number is increasing.                                                           nal' to serve the region's fast growing
                                                                                               number of low-cost carriers (LCCs).Built
The World's Best Airport                                                                       on a fast track basis within nine months,
As a testament to its world-class infra-                                                       the construction of the terminal began in
structure and high quality service,KLIA                                                        June 2005 at an approximate cost of
has numerous awards to its name,but the                                                        RM108 million.The LCC Terminal-KLIA
most prestigious is the Airport Service                                                        (LCCT- KLIA) is designed to cater up to 10
Quality by Airport Council Interna-                                                            million passengers a year.The opening of
tional (ACI-ASQ). KLIA was voted as                                                             this LCC Terminal makes KLIA a com-
World's Best Airport in its category                                                             plete and integrated airport which
for 3 consecutive years, the latest be-                                                          caters to passengers of all categories.
ing for 2007 by AETRA and ACI-ASQ                                                                Barely 6 months since its operations,
awards. Again in 2008, Kuala Lumpur                                                             the newly opened Low Cost Carrier Ter-
International Airport was rated the                                                             minal (LCCT-KLIA), was named CAPA
best airport in the world for 15-25 million                                                    Low Cost Airport of the Year at the CAPA
passengers and Second Best Airport in                                                          Aviation Awards for Excellence. This
Asia Pacific and Worldwide,beating Sin-                                                        achievement has positioned KLIA to be a
gapore Changi Airport and Hong Kong In-                                                        key player in this sector by providing a ter-
ternational Airport which are the leaders                                                      minal well suited to the needs of the fast-
in service excellence.                                                                         growing LCC sector.
    Apart from these,KLIA is the first air-     port like no other in the world. Visitors           Transiting in KLIA is just as good as a
port in the world to be accredited with         will be struck by the man-made tropical        vacation to Malaysia, with its seamless
Airport Service Quality (ASQ) Assured           forest that surrounds the airport, home        connectivity to KL Sentral, Kuala
certificate from Airports Council Inter-        to more than 500,000 tropical trees,palms,     Lumpur's main rapid transit hub, only
national (ACI). This certification com-         ferns and bamboo representing some 400         28 minutes away with Express Rail Link,
plements KLIA's achievement in obtain-          of flora endemic to Malaysia's jungles.        one of a few airports in the world that
ing the World's Best Airport from ACI           KLIA's commitment to preserve the              provide connection to and from the city
from 2005 to 2007.By being the first airport    Mother Nature is further enhanced with         centre via an express light rail service.
to receive this certificate,KLIA will set the   the birth of "Project Green Planet" that in-        Nothing is more exciting for KLIA
standard and be a model to all other air-       corporates "Seven Wonders of KLIA"             and Malaysia Airports in 2008 other
ports worldwide.                                within its infrastructure - Natural Envi-      than hosting is the most prestigious
                                                ronment, Waste Management, Energy              event in the world's aviation calendar,
Airport in the Forest, Forest in the            Efficiency ,Resource Management,Noise          the world's leading airport-airline net-
Airport                                         Control, Water Resource and Storm Wa-          working,ROUTES 2008.Malaysia will be
The concept of KLIA's terminal building         ter Management.                                the first Asian country to host this event
area was designed by the late Japanese ar-                                                     where traditionally is held annually in
chitect Kisho Kurokawa. Proud of being          A Total Haven                                  Europe, after winning the bid that edge
the first eco-friendly airport in the Asia      More than just an airport, KLIA offers a       out other mega rivals which include Sin-
Pacific region,and the first airport in the     wide range of shopping and dining expe-        gapore, Bangkok and Beijing Airports.
world that earned the prestigious Green         rience in both its Main Terminal Build-        Malaysia Airports is banking on Routes
Globe 21 Certification three years in a         ing and Satellite Building. With retail        2008 to be a runway to fast-tracking its
row, no doubt KLIA is being dubbed the          space of approximately 63,600 square me-       efforts to attract new airlines to route
"Airport in the Forest, Forest in the Air-      ters, lays more than 90 retail outlets and     their services via Kuala Lumpur, which
port", space that sums up the vision of         30 F&B outlets; ranging from duty free         in turn would turn KLIA into a regional
the master-planners in designing an air-        outlets,to world's famous designer labels      aviation hub.
Malaysia
                            O P P O RT U N I T I E S U N L I M I T E D




                                                                                                                                                                                                                      AUGUST-SEPTEMBER 2008        4



   PUTTING MALAYSIA ON THE GLOBAL AVIATION MAP
    THE ONCE LATENT SUBANG AIRPORT IS BEING GIVEN AN EXTREME MAKEOVER THAT, ONCE COMPLETED, WILL SEE IT EMERGE AS A MAJOR GENERAL
                                AND CORPORATE AVIATION HUB; MAKING THIS A REALITY IS SUBANG SKYPARK
          S MALAYSIA celebrates the 51st an-                                                                                                           in December 2007,Subang SkyPark unveiled          tinations worldwide, with over 500 passen-

A         niversary of its independence, the
          country's aviation industry is also
marking a new chapter in its history - thanks
                                                                                                                                                       its ambitious plans to transform Terminal
                                                                                                                                                       3 - turning it into an up-to-the-minute general
                                                                                                                                                       and corporate aviation hub.
                                                                                                                                                                                                         gers and at least 300 flights per month -
                                                                                                                                                                                                         chose SkyPark Subang is seen a major coup
                                                                                                                                                                                                         for both the facility and Malaysia in general.
to the efforts of one company in transform-                                                                                                                 Excited about the progress at Subang             The five-star FBO is Asia's largest and is
ing the Sultan Abdul Aziz Shah Airport in                                                                                                              Airport, Ravindran says: "The refurbish-          touted to be the most impressive in the
Subang into an ultra modern general and                                                                                                                ment at SkyPark Terminal is a major devel-        world. It boasts meeting rooms, a luxury
corporate aviation hub. The company Sub-  ,                                                                                                            opment aimed at realising the govern-             lounge with F&B facilities for private jet
ang SkyPark Sdn Bhd, through its RM350                                                                                                                 ment's broader vision of the Malaysia             passengers, a private VVIP lounge, a cigar
million redevelopment plan, hopes to give                                                                                                              International Aerospace Centre. It's a big        lounge, a bar, kitchenette, gym, meditation
the facility a brand new image as well as re-                                                                                                          vote of confidence in the Malaysian Govern-       room as well as a crew lounge and rest area.
turn the grand dame of Malaysia's airports                                                                                                             ment's vision of forming a world-class gen-       It also houses its own Customs,Immigration
to its rightful place on the world aviation                                                                                                            eral and corporate aviation hub to serve          and Quarantine facilities for passengers'
map. And as the team at Subang SkyPark                                                                                                                 this growing market, placing Subang once          absolute convenience.For Subang SkyPark,
will tell you, this is no mere pipe dream.                                                                                                             again on the world aviation map and bring-        the successful establishment of the FBO is
    Phase 1 of the redevelopment project,                                                                                                              ing with it greater investments and spin-offs     just the beginning.As the concepteur,devel-
called SkyPark Subang, is already well un-                                                                                                             to the aviation industry    ."                    oper, manager and operator of general and
derway; involving the RM35 million refur-                                                                                                                   Malaysia's Dy   .PM Datuk Seri Najib Tun     corporate aviation hubs for the region, the
bishment of the airport terminal, dubbed                                                                                                               Razak echoed Ravindran's sentiments re-           company hopes to replicate its success at
SkyPark Terminal. When completed in Oc-                                                                                                                cently at the unveiling of SkyPark Subang's       Subang to other locations. Buoyed by the
tober this year, the terminal will boast a re-                                                                                                         fixed base operation (FBO) earlier this           success at SkyPark Subang to date, it's no
juvenated ambience,with new facilities and                                                                                                                               .
                                                                                                                                                       month. The Dy PM said the establishment           surprise that the company has already re-
amenities such as flight visual directories,                                                                                                           of the FBO - operated by SkyPark FBO              ceived several requests from various par-
broadband WiFi,additional food and bever-                                                                                                              Malaysia Sdn Bhd - is a step "forward in our      ties to develop general and corporate avia-
age (F&B) outlets,trendy retail stores as well                                                                                                         journey towards setting up the region's first     tion hubs in India. The company is also
as better public conveniences befitting a                                                                                                              general and corporate aviation hub with           looking at Thailand, the Philippines and
modern day airport. Catering for commu-                                                                                                                world-class standard of products,services,        Indonesia as other possible locations.Work
nity flyers - on Berjaya Air and FireFly - the                                                                                                         facilities and amenities."                        on Phase 2 of SkyPark Subang involving the
airport will be a far cry from what it was dur-                                                                                                             SkyPark FBO is a JV between two of the       creation of a Regional Aviation Centre, in-
ing the years it ceased to be the country's pri-                                                                                                       world's leading players in business avia-         cluding maintenance, repair and overhaul
                                                                Innaugration ceremony of
mary airport hub."Subang Airport has been                                                                                                              tion,Swiss-based ExecuJet Aviation Group          (MRO) facilities, dedicated hangarage and
                                                                   Skypark FBO (from left to
quiet for the last 10 years and we plan to put                                                                                                         and Australia's Hawker Pacific.The coming         corporate aviation related industries is ex-
                                                                 right) : VistaJet SA CEO Mr
it back on the world map," says the man at the                                                                                                         together of these two players is in itself a      pected to start soon.This will be followed by
                                                                     Bing Chen, VistaJet SA
helm of Subang SkyPark, Executive Direc-                                                                                                               significant milestone in that it is the first     Phase 3, which will see the development of
                                                              Chairman Mr Thomas Flohr,
tor Datuk Ravindran Menon. Subang Air-                                                                                                                 partnership of its kind in this segment of        a Commercial Nexus - a leisure mall that is
                                                               Malaysian Deputy P M Dato'
port was officially opened to traffic in August                                                                                                        business aviation.SkyPark FBO expects to          tourism-centric revolving around an avia-
                                                               Sri Mohd Najib bin Tun Haji
1965 and had,at the time,the longest runway                                                                                                            rake in RM3 million to RM5 million in its         tion theme. These components, when com-
                                                                   Abdul Razak, Malaysian
in Southeast Asia. By the 1990s, the airport                                                                                                           first year of operation.                          pleted in 2010, will truly stamp Malaysia's
                                                               Minister of Transport Datuk
had three terminals - Terminal 1 for interna-                                                                                                               Equally ,Austria-based VistaJet Holding      mark on the world aviation map.
                                                               Ong Tee Keat, Subang Sky-
tional flights, Terminal 2 for shuttle flights                                                                                                         SA has expressed its confidence in the Sky-
                                                                     Park Executive Director
between Singapore and Kuala Lumpur and                                                                                                                 Park Subang concept, choosing it as its           Project Co-ordinator: Rajiv Girhotra,
                                                              Datuk Ravindran Menon and                                                                                                                            Syed O.Hussain
Terminal 3 for domestic flights. With the                                                                                                              Asian hub following an 18-month due dili-
                                                                  Subang SkyPark Director
opening of the Kuala Lumpur International                                                                                                              gence exercise covering locations in Singa-           Editorial: Abhishek Dutta,
                                                                Puan Aisamar Kadil Mydin
Aiport in Sepang, operations at Subang                                                                                                                 pore, Hong Kong, India and China. That                       Pankaj Bakshi
                                                                              Syed Marikiah.
scaled down to that of general aviation and                                                                                                            VistaJet - the fastest growing private jet
                                                                                                                                                                                                         Design: M.S.Gusain, Vanita Arora
turbo-prop operations at Terminal 3. Then                                                                                                                         ,
                                                                                                                                                       company offering charter services to des-




  PASSPORT
  TO
  HEAVEN




                                                                                                                       world tour concerts. Apart
             alaysia offers everything to a                                                                            from international stars,

  M          traveler that is essential to re-
             lax and unwind. From breath-
  taking scenery to exotic food, you name
                                                                                                                       Genting has also played
                                                                                                                       host to concerts by top
                                                                                                                       Hong Kong and Taiwan
  it and Malaysia has it. But one of the                                                                               performers and Arab
  destination most frequented by travel-                                                                               world's best-loved artistes,
  ers is Genting Highlands Resort. A                                                                                   Kadim Al Sahir. Musical
  mere 50km from Kuala Lumpur, the                                                                                     extravaganzas have be-
  place offers a cool respite from the hus-                    tive dining outlets, an alluring shop-     come the norm in this hill resort. Lady
  tle-bustle of the city, crisp invigorating                   ping paradise with over 80 stores, pul-    Salsa, the first-ever London West End
  mountain air complemented by majes-                          sating indoor and outdoor theme parks      production of Afro-Caribbean dance
  tic scenery, lush green tropical rainfor-                    with more than 50 fun rides, lively        and music, played to a packed house
  est shrouded in a veil of perpetual mist.                    casino gaming and more than 10 leisure     every night couple of years ago.
  Genting Highlands Resort, better                             and entertainment hotspots. The re-        Extensive plans over the years, includ-
  known as Genting - City of Entertain-                        sort also operates Genting Skyway - the    ing the completion of the First World
  ment to those bitten by the travel bug,                      longest cable car in Southeast Asia -      Complex - First World Hotel, First
  offer the bountiful harvest of nature                        spanning 3.38km from the mid-hill at       World Plaza and Genting Interna-
  together with a staggering potpourri                         Gohtong Jaya to Highlands Hotel at the     tional Convention Centre - in 2001 have
  of international standard facilities.                        peak.                                      ensured that its facilities and ameni-
  Initially conceptualised as a retirement                     The many national and international        ties have made it Malaysia's premier,
  home in the mid-1960s by its founder,                        awards that Genting has bagged in re-      fully-integrated family holiday desti-
  Tan Sri Lim Goh Tong, Genting High-                          cent years are a clear indication that     nation and the resort of choice. Over
  lands has since evolved into one of                          Genting's fame has spilled across the      18 million visitors, both Malaysians
  Asia's leading integrated resorts for                        borders of Malaysia. In recent years       and international visitors, visit
  recreation and entertainment.                                world class performers such as Sir Cliff   Genting each year.
  An hour's drive from the Malaysian fed-                      Richard, Boyz II Men, Ronan Keating,       With a tagline like Genting - City of En-
  eral capital, it features six hotels with                    Air Supply, Westlife to name a few have    tertainment,the resort goes all out to en-
  over 10,000 guest rooms, over 90 distinc-                    chosen Genting as a venue for their        sure that visitors experience just that.
                                                                                                                                                                                                     Malaysia
                                                                                                                                                                                                               O P P O RT U N I T I E S U N L I M I T E D




5 AUGUST-SEPTEMBER 2008



             FACT FILE                             TAKING CARE OF
  CAPITAL: Kuala Lumpur

  AREA: 329,758 sq km

  KING AND HEAD OF STATE: Yang di-Pertuan
                                                   INDIA'S FOOD NEEDS
  Agong                                                                               hough In-      in July 2007. With duties slashed and with      source of alternative fuel and will prove

  PRIME MINISTER: Dato' Seri Abdullah Ahmad
  Badawi
                                                                              T       dia     has
                                                                                      well-devel-
                                                                              oped oils and fats
                                                                                                     India having equalized import duties on
                                                                                                     all vegetable oils, palm oil will now be able
                                                                                                     to compete with other oils on a more equal
                                                                                                                                                     beneficial to the industry as it will help in
                                                                                                                                                     creating more demand for palm oil."
                                                                                                                                                     The nation is in the process of identifying
                                                                              processing indus-      footing. level playing field.                   new markets and according to reports
  CURRENCY: Ringgit                                                           try, it still has to   Dr. Yusof Basiron, CEO, Malaysian Palm          Malaysia's Land Development Authority
                                                                              depend on im-          Oil Council (MPOC) considers India to be        FELDA has announced plans to immedi-
  GOVERNMENT: Federal constitutional elective                                 ported oils, in-       a lucrative market. "Our exports to India       ately establish 100,000 hectares (250,000)
  monarchy and Parliamentary democracy                                        cluding palm oil       stood at 561,779 MT in 2006 but dropped         of oil palm plantations in the Brazilian
                                                       Dr. Yusof Basiron     for its need. Even      marginally to 511,167 MT in the year 2007.      Amazon. Neste Oil of Finland also plans
                                                         CEO, MPOC           though the Indian       However,the year 2008 started on a positive     to produce 800,000 tonnes of biodiesel per
  INDEPENDENCE: 31 August 1957
                                                   food sector is showing positive signs of          note and for the period Jan-June, 2008 we       year from Malaysian palm oil in a new
  POPULATION: 25,274,133 (July 2008 est.)          growth but is facing a huge shortage of veg-      had achieved the figure of 250,692 MT as        Singapore refinery from 2010, which will
                                                   etable oils that will only increase in the        against 215,609 MT in the same period last      make it one of the largest biofuel plant
  CLIMATE: Tropical climate with warm weather      years to come. The local demand for oil is        year.With the Malaysian palm oil industry       in the world.
  all year round. Temperatures range from 21°c     rising at a spectacular pace with the ad-         witnessing a positive growth rate,we hope       The transformation of Malaysia
  to 32°c. Annual rainfall varies from 2,000mm     vent of rapidly expanding manufacturing           to end the year on a positive note."            into a global palm oil producer
  to 2,500mm.                                      and food processing industries. To meet                                                           has been possible because of
                                                   this challenge, India imports over 3 mil-         THE GLOBAL SCENARIO                             the innovative initiatives
  ETHNIC GROUPS: Malay 50.4%, Chinese 23.7%,       lion tonnes of palm oil from East Asian           The world is witnessing a major increase        undertaken         by    the
  indigenous 11%, Indian 7.1%, others 7.8%         countries as well as equally large quanti-        in the prices of crude oil throwing up chal-    Malaysian Palm Oil Coun-
  (2004 est.)                                      ties of other vegetable oils. largely from        lenges for Governments around the world         cil. MPOC was incorpo-

  RELIGION: Muslim 60.4%, Buddhist 19.2%,
                                                   East Asian countries.
                                                   Currently palm oil provides one-fourth of
                                                                                                     to look for alternative fuel sources.Because
                                                                                                     of its high availability and low price palm
                                                                                                                                                     rated on January 25, 1990.
                                                                                                                                                     It is charged with spear-
                                                                                                                                                                                                     "OUR EXPORTS TO
  Christian 9.1%, Hindu 6.3%, Confucianism,        India's edible vegetable oil requirements.        oil is increasingly emerging as one of the      heading the promotional                         INDIA INTHE YEAR
  Taoism, other traditional Chinese religions      It not only supplements traditional edible        best options to lessen the dependence on        and marketin g activities of
  2.6%, other or unknown 1.5%, none 0.8% (2000     oils, it also has nutritional and health im-      crude oil.                                      Malaysian palm oil in the ef-                   2008 STARTED ON A
  census)                                          pacts, which can revolutionize the tradi-         A leading producer of palm oil, Malaysia        fort to make it the leading oil in              POSITIVE NOTE AND
                                                   tional Indian diet. Palm oil can also be an       has made the most out of the situation.         the global oils and fats market.
  LANGUAGES: Bahasa Malaysia (official), Eng-      effective and inexpensive option in thou-         Malaysia currently accounts for 41 % of         In recent years the organization                TILL FOR THE
  lish, Chinese (Cantonese, Mandarin, Hokkien,
  Hakka, Hainan, Foochow), Tamil, Telugu,
                                                   sands of non-food products such as soaps,
                                                   cosmetics and more. In recent years India
                                                                                                     world palm oil production and 46% of
                                                                                                     world exports, and therefore also for 10%
                                                                                                                                                     has effectively promoted the mar-
                                                                                                                                                     ket expansion of Malaysian palm
                                                                                                                                                                                                     PERIOD JAN-JUNE,
  Malayalam, Panjabi, Thai. In East Malaysia       has turned its attention towards Malaysia.        and 24% of the world's total production         oil and its products by enhancing               2008 WE HAD
  there are several indigenous languages; most     Malaysia has been one of the traditional          and exports of oils and fats. Yusof says,       their image and creating better ac-
  widely spoken are Iban and Kadazan               suppliers of palm oil to India. For               "Palm oil is the buzz word now. What is go-     ceptance through awareness of var-              ACHIEVED THE
                                                   Malaysia, India too provides an attractive        ing to bolster the use of palm oil around the   ious techno-economic advantages                 FIGURE OF 250,692 MT
  PLACES TO VISIT: Kuala Lumpur, Ipoh, Malacca,    market.as the duty on the product has been        world is the coming up of bio-diesel mar-       and environmental sustainability of
  Kota Kinabalu, Penag, Redang and Perhent-        reduced twice,once in April 2007 and again        kets. This has become the most preferred        palm oil.                                       AS AGAINST 215,609
  ian Islands , Langkawi                                                                                                                                                                             MT IN THE SAME
  GDP (PURCHASING POWER PARITY): $357.4 billion                                 PALM OIL EXPORT FIGURE                                                                                               PERIOD LAST YEAR"
  (2007 est.)
                                                                             Jan - Dec 2006          Jan-Dec 2007          Jan-Jun 2008
  EXPORTS: $181.2 billion f.o.b. (2007 est.)          China                  3,577,808               3,840,389             1,784,950
                                                      EU                     2,918,224               2,063,226             866,777
  EXPORTS COMMODITIES: Electronic equipment,
  petroleum and liquefied natural gas, wood and       Pakistan               968,406                 1,070,067             557,235
  wood products, palm oil, rubber, textiles,          India                  561,779                 511,167               250,692
  chemicals                                           Bangladesh             438,152                 154,494               100,697
  IMPORTS: $145.7 billion f.o.b. (2007 est.)          USA                    684,651                 794,920               476,609
                                                      Total                  9,149,020               8,434,263             4,036,960
  IMPORTS COMMODITIES: Electronics, machinery  ,      Total MPO              14,423,168              13,747,892            6,929,821
  petroleum products, plastics, vehicles, iron
  and steel products, chemicals
                                                      Palm Oil Production Figures:
                                                      2007 - 15,823,233 MT         2008 (Forecast) - 17 million MT
Malaysia
                         O P P O RT U N I T I E S U N L I M I T E D




                                                                                                                                                                                                                                                                 AUGUST-SEPTEMBER 2008       6


          INDO-MALAYSIAN ICT PARTNERSHIP 2008
                                                                                                                                                                                               of its past efforts in stimulating the local ICT indus-      SATYAM COMPUTER
                                                                                                                                                                                               try, the association will enlarge the scope of partici-      SERVICES LTD.
                                                                                                                                                                                               pation from retailers and increase the number of ac-         Satyam Computer Services Ltd,
                                                                                                                                                                                               tivities for consumers, such as in loyalty redemption        the Indian consulting and infor-
                                                                                                                                                                                               schemes and contests.                                        mation technology services gi-
                                                                                                                                                                                                   The Malaysian IT market is projected by BMI to be        ant chose Malaysia as its largest
                                                                                                                                                                                               worth more than $6bn by 2012, as ambitious govern-           software deveklopment hub out-
                                                                                                                                                                                               ment programmes help drive expansion on the ICT              side India. Satyam's Global Solu-
                                                                                                                                                                                               front. Malaysia's IT spending should grow at a CAGR          tion Centre (GSC) in Malaysia
                                                                                                                                                                                               of 9% over the 2007-2012 period, despite some signifi-       has contributed to local capabil-
                                                                                                                                                                                               cant downside risks to the economic environment.             ity and added to delivery diver-
                                                                                                                                                                                               There are increasingly attractive opportunities in the           .
                                                                                                                                                                                                                                                            sity Global Delivery Centre
                                                                                                                                                                                               IT services area, with demand for outsourcing grow-          working for global customers
                                                                                                                                                                                               ing stronger in several key sectors.




                                                                                                                                                      IT IS
                                                                                                                                                                                                                                                            provides Application Main-
                                                                                                                                                                                                   The government's 2008 budget contained several           tainence and Support (AMS),
                                                                                                                                                                                               initiatives with favourable implications for demand          ERP Roll out and support, Infra-
                                                                                                                                                                                               for IT products and services. Perhaps the most signif-       structure repairs and IT Con-
                                                                                                                                                                                               icant was a campaign to increase broadband penetra-          sulting and engagements.
                                                                                                                                                                                               tion to 50% by 2010. More flexible financing is also en-     Satyam is now committed to
                                                                                                                                                                                               couraging spending on software and hardware by

                                                                                                                     REIGNING                                                                  smaller companies. Malaysia's IT market is distin-
                                                                                                                                                                                               guished by a marked digital gap which really makes
                                                                                                                                                                                               for two separate markets. In the Klang Valley area
                                                                                                                                                                                                                                                            build a strong 2000-Employee-
                                                                                                                                                                                                                                                            base Global Delivery Centre
                                                                                                                                                                                                                                                            (GDC) in Cyberjaya. This large
                                                                                                                                                                                                                                                            GDC outside India will serve as
                                                                                                                                                                                               around the capital Kuala Lumpur, a mature urban

                                                                                                                   IN MALAYSIA                                                                 population surpasses even some developed nations
                                                                                                                                                                                               in terms of IT adoption on some indicators. Outside
                                                                                                                                                                                               this metropolitan area however, 20mn people still lack
                                                                                                                                                                                                                                                            a major technological develop-
                                                                                                                                                                                                                                                            ment and software support facil-
                                                                                                                                                                                                                                                            ity for Satyam's global opera-
                                                                                                                                                                                                                                                            tions.
                                                                                                                                                                                               access to basic ICT infrastructure. This represents
                                                                                                                                                                                               both a challenge and an opportunity in terms of future
                                                                                                                                                                                               IT market development.                                       RAMCO SYSTEMS
                                                                                                                                                                                                   The Ministry of Science, Technology and Innova-          Ramco is one of the leading
                                                                                                                                                                                               tion said that it would establish more community PC          providers of Aviation, Manufac-
                                                                                                                                                                                               centres in the country this year. Nearly 2,000 such cen-     turing, Maintenance & Asset
                                                                                                                                                                                               tres are already managed by the Economic Planning            Management, HR & Payroll solu-
                                                                                                                                                                                               Unit (EPU). The programme, which has a number of             tions & Analytics. It is a Pioneer
                                                                                                                                                                                               private sector partners such as Microsoft, HP and In-        MSC status company and have
                                                                                                                                                                                               tel, is partly aimed at middle to lower income groups        been in Malaysia since 1996 in
                                                                                                                                                                                               which are capable of PC ownership. The government            the HRMS & ERP space and have
                                                                                                                                                                                               has set a target of Malaysia becoming a net exporter         reputed local and Multinational
                                                                                                                                                                                               of ICT products by 2020. The chairman of the Multi-          companies as clientele.
                                                                                                                                                                                               media Development Corporation (MDeC) said that
              alaysia has always aimed to develop its in-                                                                        $1.03 trillion, as compared to India's $906.27 billion, ac-   Malaysian companies would have to become more in-            INFYTREE SOFTWARE


M             formation technology (IT) sector and the
              country has attracted global IT players
              such as Intel, Dell, Texas Instruments
and Sun Microsystems. Another important market
segment is shared services outsourcing (SSO), which
                                                                                                                                 cording to the World Bank. ASEAN will continue to be
                                                                                                                                 a bigger IT market up to 2011, after which India's do-
                                                                                                                                 mestic IT spending is expected to overtake it. This is
                                                                                                                                 especially so, given India's 20% IT market growth es-
                                                                                                                                 timate for the next year, compared to ASEAN's 6%. A
                                                                                                                                                                                               novative in order to achieve this aspiration. MDeC
                                                                                                                                                                                               signed an agreement with local IT association Pikom
                                                                                                                                                                                               to co-operate on promotion of Malaysia's outsourcing
                                                                                                                                                                                               capabilities.
                                                                                                                                                                                                   Many vendors are more focused on the SMB seg-
                                                                                                                                                                                                                                                            SOLUTIONS
                                                                                                                                                                                                                                                            InfyTree founded in 2004 with
                                                                                                                                                                                                                                                            IT consultants and manage-
                                                                                                                                                                                                                                                            ment experts, with 600000 man-
                                                                                                                                                                                                                                                            hours of experience, has com-
has gained global popularity over the recent years                                                                               key factor for India's high IT growth opportunity is          ment, which is growing faster than the market as a           petency in functional,
and is projected to have a worldwide value of $1.54trn                                                                           that a significant number of global IT companies are          whole. The Malaysian packaged software market is             development and administra-
by 2009. Due to industrial expansion in many differ-                                                                             investing in India for IT exports, and that many local        predominantly occupied by multinational software             tive solutions and services
ent sectors, the Malaysian government launched the                                                                               Indian IT companies have gone global themselves. "In          vendors; however, many local software vendors are            within SAP horizon. InfyTree
Multimedia Super Corridor (MSC) Malaysia in the                                                                                  order to remain competitive and attractive to MNC IT          also rapidly gaining market share, and benefiting from       being into Services, Solutions
1990s, as the main front in the expansion of the local                                                                           players/vendors beyond 2011, ASEAN's domestic busi-           local stock market listings. Software vendors often es-      and Consulting in Enterprise
IT sector, which is now home to some 1900 companies.                                                                             nesses and local governments will need to be more ag-         tablish partnerships and alliances to provide end users      Technology, has deep under-
The sector should see further growth as a result of the                                                                          gressive in IT adoption.                                      with complete solutions. Basic e-business applications       standing of both technology
government's efforts to boost Internet penetration.                                                                                  Malaysia has the potential to export RM20 billion         such as ERP and financial are finding increasing pop-        and business processes and is
The government also plans to install Internet infra-                                                                             worth of ICT goods and services by 2008, says the As-         ularity with the business market, as enterprises look        competent of effectively align-
structure to 2.2m homes through the use of fibre-op-                                                                             sociation of the Computer and Multimedia Industry,            to enhance productivity through automating account-          ing people, processes, data and
tic cables. However, finding and retaining skilled hu-                                                                           Malaysia (PIKOM). Current ICT exports stand at                ing and other functions. Managed hosting is growing          technology, infyTree adopts a
man resources in the country and recruiting new                                                                                  about RM5 billion, according to the association.              in popularity according to vendors.                          customized, responsive and
talent from abroad remains a challenge for the sector.                nam and Philippines stood at $25.1 billion, compared           In seizing these opportunities, PIKOM plans to                IT services spending is projected to pass $1bn in        personal approach towards
    The IDC, in April 2008, announced a key insight                   to $17.5 billion in India. It has been a widely held no-   take its members abroad to attend various interna-            2008, up from $886mn in 2007. Over the 2005-2010 period,     client servicing and offer a
into the collective markets of six ASEAN countries,                   tion that India has a greater IT investment potential.     tional ICT exhibitions, fairs and conventions to pro-         IT services CAGR is expected to be around 10%, ben-          complete range of practices
which shows a 43% larger IT spend than India in 2007,                 But, a closer look at IDC's data shows that the ASEAN      mote their services. The association wants to take up         efiting from overall improvements in business and            across SAP solutions. InfyTree
making ASEAN more attractive in terms of invest-                      domestic IT consumption is collectively bigger, which      exhibition space for members to showcase their prod-          consumer confidence. . Among other drivers, the gov-         supports organizations of
ment opportunities to multinational ICT vendors. The                  means that ASEAN could be a better bet in terms of         ucts and services. PIKOM will also work closely with          ernment is determined to help Malaysia capture a             every kind to reach the next
total IT spending for the six ASEAN countries, consist-               attractiveness for global IT players. In 2006, the GDP     MDC, MATRADE and MIDA for this initiative. PIKOM              greater share of the regional outsourcing and shared         level of service excellence
ing of Malaysia, Indonesia, Thailand, Singapore, Viet-                of the six ASEAN markets in question amounted to           chairman Harres Tan says that following the success           services market.                                             through Enterprise Solutions.




                                                                                                                                                   MagnaQuest: Going Places
                                                                                                                                                     Q: What inherent opportunities existing in              authentication solution that leverages MyKad and its technological strengths, to
                                                                                                                                                     Malaysia that a need was felt to tap this emerg-        the largest Malaysian bank. This initiative covered the integration MyKad with
                                                                                                                                                     ing IT market?                                          the transactions like account opening,cash withdrawal,ATM personalization,etc.
                                                                                                                                                     Engaged with the Malaysian market for more than         At this stage, we realized that MyKad can act as a security token for internal User
                                                                                                                                                     half a decade,we observed that most of the Malaysian    Authentication also, in addition to being an effective customer authentication ve-
                                                                                                                                                     organizations (Government and private sectors) are      hicle. To harness this business potential, we started investing in building login
                                                                                                                                                     moving towards effective and efficient service deliv-   solutions tightly integrated with internal network switches. We forged a technol-
                                                                                                                            Mohan Reddy,             ery by creating corporate wide ICT networks that        ogy partnership with multiple local players including VLAN switch solution
                                                                                                                          CEO, Magnaquest          handle large volumes of transactions, involving var-      providers.While working on these initiatives,we conceived the idea of an Authen-
                                                                                                                               Solutions
                                                                                                                                                   ious categories of stakeholders spread over multiple      tication,Authorization Auditing and Administration (AAAA) platform and started
                                                                                                                                                   geographical locations. To strengthen our belief, dur-    promoting this technology platform in the market. We tested our idea by collab-
                                                                                                                     ing this period of our existence in Malaysia, we have observed abuse of several         orating with another large Government agency that was looking at strengthen-
                                                                                                                     critical networks and applications having a direct or indirect monetary value as-       ing their access control strategy leveraging MyKad and Biometrics. This experi-
                                                                                                                     sociated with transactions by disgruntled employees,cyber criminals,or individ-         ence provided us with much needed insights into transforming from AAAA
                                                                                                                                                                                               ,
                                                                                                                     uals working collaboratively motivated by profit. As an MSC company we felt ne-         technology platform to a viable business solution. Around the same time, we saw
                                                                                                                     cessity for awareness and contributed in educating the market and the related           world wide trends towards stronger integrated Identity and Access Management
                                                                                                                     influencers about the strategic importance of developing indigenous capability                                                 ,
                                                                                                                                                                                                             (IAM) solutions. During our journey we consider ourselves very fortunate to be
                                                                                                                     in these cutting edge technologies to stay ahead and stay globally competitive,while    involved in a prestigious consulting assignment to review the security of the
                                                                                                                     solving the problems faced by the domestic organisations. The Malaysian Gov-            Malaysian National ID.Over the years,market learning's and customer experiences
                                                                                                                     ernment realized the need for building a strong local ICT sec-                                            have enabled us to refine and roll out an integrated Identity and
                                                                                                                     tor to develop and foster indigenous capability and to trans-                                             Access Management solution aligned to market needs.
                                                                                                                     form Malaysian economy to knowledge based society This
                                                                                                                     transformation is being spearheaded by MDEC and they
                                                                                                                                                                             .

                                                                                                                     have created a conducive business environment by offering
                                                                                                                     various facilities like subsidized world class infrastructure,
                                                                                                                     tax benefits,grants,proactive marketing programs etc.In our
                                                                                                                                                                                      (Q&A)                                        Having understood the market requirements and global
                                                                                                                                                                                                                               trends, we are presently engaged in building and marketing
                                                                                                                                                                                                                               MQAssure™, an Integrated Identity and Access Management
                                                                                                                                                                                                                               platform,which leverages MyKad in ensuring security within the
                                                                                                                                                                                                                               perimeter of the ICT networks, which would:
                                                                                                                     opinion, this convergence of market demand, macro economic and business fac-            ■ Strengthen the Authentication & Authorization strategy for controlling access
                                                                                                                     tors outlined above, made Malaysia an attractive destination for focused compa-         to the Devices, Networks, Applications and Data
                                                                                                                     nies like MagnaQuest to setup its global development and marketing center un-           ■ Ensure the Confidentiality and Integrity of Information Exchange
                                                                                                                     der the MSC to cater to the local demand by building an integrated platform             ■ Create a clear legal framework for conducting the transactions with internal &
                                                                                                                     addressing the ICT security and citizen service & benefit delivery related challenges   external stakeholders
                                                                                                                     like identity theft, confidentiality of information, non-repudiation of transac-        ■ And, Gain and Sustain the Confidence of Stakeholders transacting online
                                                                                                                     tions, benefit entitlement and verification etc., emerging inside and outside the
                                                                                                                     perimeter of the ICT infrastructure of the organisations.                               Q: Kindly enumerate few prestigious projects that you are involved in. Who
                                                                                                                                                                                                             are your major clients / local business associates in Malaysia?
                                                                                                                     Q: Kindly share with us how has the journey been so far?                                Multiple projects have been undertaken and completed successfully viz.,
                                                                                                                     Our entry in Malaysia happened accidentally through an assignment with GMPC             ■ Bank-wide Over the Counter (OTC) authentication solution deployment, lever-
                                                                                                                     Sdn Bhd, the consortium involved in rolling out MyKad. While executing this as-         aging the Malaysian National ID card for the largest Malaysian bank - Malayan
                                                                                                                     signment,we interacted with some market players and also with MDC and got con-          Banking Berhad
                                                                                                                     vinced that there exists decent opportunities in Malaysia. Realising the market         ■ Commercial pilot implementation of an Identity Management solution lever-
                                                                                                                     potential for ICT security and EBT solutions, we decided to setup an MSC status         aging MyKad and Biometrics at one of the ministries in Malaysia
                                                                                                                     company in Malaysia - MagnaQuest Solutions Sdn Bhd.                                     ■ Bank-wide mobile field force solution deployment,leveraging the Malaysian Na-
                                                                                                                         MagnaQuest Solutions Sdn Bhd started its operations in 2002 with an intent to       tional ID card for delivering consumer banking and other services efficiently
                                                                                                                     provide solutions that require a high degree of security interface.Early in our jour-   ■ Consulting assignment of significant national importance and bearing that en-
                                                                                                                         ,
                                                                                                                     ney we realized the Malaysian citizen ID card (MyKad) loaded intrinsically with         tailed a detailed review of the security / vulnerabilities around the Malaysian Na-
                                                                                                                     security features like IC No, Biometric and Digital Certificate, would play a vital     tional ID card (MyKad) and the associated schema
                                                                                                                     role as last mile enabler in e-Governance initiatives, both in government and pri-      ■ Proof-of-concept (POC) deployment of a unified security framework leveraging
                                                                                                                     vate sectors,which deal with citizen transactions - citizen services and social ben-    technologies viz., smartcards, biometrics, PKI for one of the largest government
                                                                                                                     efit delivery transactions.We started seeding this idea in the market and met with      departments in Malaysia.
                                                                                                                     immediate success, wherein we implemented an Over The Counter (OTC) citizen             ■ Workshop for defining the roadmap to enhance the usage of MyKad in Malaysia
                                                                                                                                                                                                                            Malaysia
                                                                                                                                                                                                                                                           O P P O RT U N I T I E S U N L I M I T E D




7 AUGUST-SEPTEMBER 2008




                                                           MISC: Shipping                                                                                                                                                                                                  THE 5.543 KM

                                                                Malaysia to                                                                                                                                                                                                TRACK FEA-
                                                                                                                                                                                                                                                                           TURES 15
                                                                                                                                                                                                                                                                           TURNS AND

                                                           greener pastures                                                                                                                                                                                                8 STRAIGHTS
                                                                                                                                                                                                                                                                           WITH ACCESS
                                                                                                                                                                                                                                                                           SPEED OF MORE
                                                                                                                                                                                                                                                                           THAN 300KM/H.




                                                                                                                                                               T
                                                                                                                                                                      FAST
                                                                                                                                                                     he Sepang International Cir-
                                                                                                                                                                     cuit (SIC) is the venue for the
                                                                                                                                                               Formula One Malaysian Grand
                                                                                                                                                               Prix, A1 Grand Prix as well as the
                                                                                                                                                                                                         &                  FURIOUS
                                                                                                                                                                                                            300km/h. The track allows ample
                                                                                                                                                                                                            opportunities for overtaking, en-
                                                                                                                                                                                                            suring suspense and thrills of the
                                                                                                                                                                                                            race. Widely regarded as a bench-
                                                                                                                                                                                                                                                           Race Control Room. Every incident
                                                                                                                                                                                                                                                           along the 5.543km circuit is
                                                                                                                                                                                                                                                           recorded by the cameras and will be
                                                                                                                                                                                                                                                           closely watched by the clerk of the
                                                                                                                                                               Malaysian Motorcycle Grand Prix.             mark for other Grand Prix venues,              course during events.
                                                                                                                                                               It is also used as a venue for many          the Sepang circuit boasts superb pit              Safety is the utmost importance
                                                                                                                                                               other major motorsport events.               garage and media facilities, as well           and for that Sepang F1 Circuit has
                                                                                                                                                                   The state-of-the-art circuit, was        as impressive grandstands and pa-              a special block dedicated for its
       alaysia International Shipping Corporation Berhad (MISC)             reliable, efficient and competitive shipping services both locally                 officially opened on March 9, 1999 by        tron amenities.                                Medical Centre. It is situated next to
  M    is the leading national shipping line of Malaysia. It is listed
  on the Main Board of the Kuala Lumpur Stock Exchange with
                                                                            and internationally.
                                                                                MISC also provides liner services through its 27 container
                                                                                                                                                               the then Prime Minister Dato' Seri
                                                                                                                                                               Dr. Mahathir Mohamad. It was com-
                                                                                                                                                                                                                In all, the track can accommo-
                                                                                                                                                                                                            date up to 130,000 spectators at a
                                                                                                                                                                                                                                                           the Pit Building and during major
                                                                                                                                                                                                                                                           events; this block will be trans-
  Petroliam Nasional Berhad (PETRONAS), the national oil con-               ships, which call regularly at ports in Europe, Mediterranean,                     pleted in a record of 14 months and          time. The track is electronically              formed into a fully equipped mini
  glomerate of Malaysia with 62.08 % equity, being the largest share-       South Africa, Gulf, Australia, New Zealand, East Asia and South                    with the recognition of its ultra-           linked through a network of fibre              hospital.
  holder. The principal business of the Corporation consists of ship        East Asia. MISC´s scheduled frequencies are skewed to the specific                 modern facilities, it was given the          optic cabling system along the track              Sepang International Circuit
  operating, ship management, and other related logistics and mar-          needs of individual trades and keeping this in mind, MISC has                      honour to incorporate the F1 logo in         to 27 closed circuit TV cameras,               also features kart racing and mo-
  itime transportation services. The group primarily operates in            teamed up with several other international lines under strategic                   its name.                                    which is centrally monitored at the            tocross facilities.
  Malaysia and the US. It is headquartered in Kuala Lumpur,                 alliances to provide efficient and competitive services to its cus-                    The circuit was designed by
  Malaysia and employs about 8,900 people.                                  tomers worldwide. MISC´s vision - "To be the preferred provider                    renowned German designer Her-                        2008 EVENTS IN SEPANG INTERNATIONAL CIRCUIT
      With a modern and well-diversified fleet of over 125 vessels and      of world class maritime transportation and logistics services"                     mann Tilke. The 5.543 km track fea-          17th - 19th Oct       WORLD MOTORCYCLE GRAND PRIX International
  a combined tonnage of more than 4.6 million DWT, MISC provides            speaks for itself.                                                                 tures 15 turns and 8 straights with
                                                                                                                                                                                                            21st - 23rd Nov       A1 GRAND PRIX               International
                                                                                                                                                               access speed of more than




                                                               DMIA STEERS
                                                               STRONG INROAD                                                                                                                                                                                             e View
    Invest in                                                  INTO INDIA                                                                                                                                            The One OMR Projec
                                                                                                                                                                                                                                       t, India - Centra
                                                                                                                                                                                                                                                        l park & Lake sid



  Multi media
 Super Corridor                                                                                    T    he booming Indian real es-
                                                                                                        tate and property develop-
                                                                                                                                             DMIA's tryst with success be-
                                                                                                                                         gan in 1996 when the company
                                                                                                                                                                                roadway The company is cur-
                                                                                                                                                                                          .
                                                                                                                                                                                rently involved in the four-laning
                                                                                                   ment sector is reaching ever          started its operations in              of the Mahua - Jaipur Section
        he world is increasingly

 T                                                                                                 greater heights - thanks to the in-   Malaysia as a civil infrastruc-        (KM202 to KM228) of NH11 in the
        aware of MSC Malaysia's po-                                                                                                      ture and building construction         state of Rajasthan and the Inte-
                                                                                                   flux of foreign players, either in-
        tential. MSC Malaysia is al-                                                                                                     company    .The 12 years since then    grated Improvement cum Per-
                                                                                                   dividually or in collaboration
 ready partnering with many                                                                                                              have seen DMIA coming up with          formance-based Maintenance of
                                                                                                   with local Indian partners. A re-
 global ICT players that see the ad-                                                                                                     some spectacular and innovative        the prestigious IT Corridor (Ra-
                                                                                                   cent addition to this pool of tal-
 vantage in its unique value propo-                                                                                                      projects, both in Malaysia and         jiv Gandhi Salai) in Chennai.
                                                                                                   ented foreign companies is the
 sitions. Competitive costs, rewarding guarantees,                                                                                       abroad. Its early success in the          Drawing parallels with China,
                                                                                                   DMIA Group from Malaysia.The                                                                                              Impovement & Maintaina
 market access and ICT-enabled human capital - all at                                                                                    building construction soon led to      Pillai feels India has a lot to do if it                           nce of IT    Corridor in Chennai,Tam
                                                                                                   company has identified India as                                                                                                                                                     il Nadu
 the ready to give your business the edge. MSC                                                                                           its diversification into civil engi-   were to attract a steady flow of in-
                                                                                                   a prime destination and is plan-
 Malaysia also extends assistance to companies wish-                                                                                     neering, Infrastructure and            vestments in infrastructure &
                                                                                                   ning premium residential and
 ing to set up or relocate a business, open a branch,                                                                                    property development.                  property       development.
                                                                                                   commercial developments in In-
 find business partners, start a venture capital fund or                                                                                     DMIA, in partnership with in-      While both India and
                                                                  Subramaniam                      dia along the lines of their other
 become an angel investor.                                                                                                               ternational brands and having a        China are favored desti-
                                                                     Pillai                        enterprises.
                                                                                                      "We are placing major empha-       strong presence world wide, is         nations, China has
 Empowering businesses with                                     CEO, DMIA Group
                                                                                                   sis on the Indian real estate sec-    continuously making ambitious          stolen a march over India
 world-class solutions                                                                                                                   plans of tapping into newer mar-       due to their easier and
                                                                                                   tor. The booming Indian
 MSC Malaysia is all about adding values to your busi-                                                                                   kets. With its ever-expanding re-      convenient regulations.
                                                                                                   economy is throwing up new op-
 ness., help spur growth through innovation and cre-                                                                                     al estate sector, India currently         "Some of the factors
                                                                                                   portunities for overseas enter-
        .
 ativity ICT-enabled by design and benchmarking                                                                                          occupies the prime position in         that play an important
                                                                                                   prises and we are out here to ride
 world-class standards, MSC Malaysia solutions can                                                                                       their scheme of things.                role in the success of or-
                                                                                                   the surging tide", says the ever-
 help focus and specialise on your core competencies                                                                                         DMIA already has a signifi-        ganization like ours - ra-
                                                                                                   optimistic Subramaniam Pillai,
 and hone your competitive edge. You'll grasp the im-                                                                                    cant presence in infrastructure        tionalization of taxation
                                                                                                   CEO of DMIA Group."We want to
 portance of knowledge talent and infrastructure -                                                                                       projects in the states of Karnata-     structure, land acquisi-
                                                                                                   bring the highest quality of prop-
                                                                                                                                                                                                                                                         eri (LHDNM)
                                                                                                                                                                                                                                             il Dalam Neg
 and ultimately optimise them to achieve your busi-                                                                                      ka,Rajasthan and Tamil Nadu.It         tion, arbitration & dispute
                                                                                                   erty and infrastructure develop-
 ness excellence. MSC Malaysia-Status companies                                                                                          has now diversified into proper-       settlement - urgently need                       Lembaga Has Cawangan Bangi
 have an impressive repertoire of solutions for you to
                                                                                                   ment to India, as demand for                                                                                                       Building,
                                                                                                   quality and tasteful products is      ty development with its latest         to be addressed if India is to
 choose from..                                                                                                                           and most prestigious ONE OMR           become the first choice for
                                                                                                   on the rise" he added.
                                                                                                                                         project in Chennai, slated for an      foreign infrastructure compa-
 Advantage : MSC Malaysia                                                                                                                early second quarter 2009              nies",he pointed out.He sounded
 MSC Malaysia is more than just a world-class solu-                                                                                        launch. Buoyed by the success        equally concerned about rising
 tions provider. It is target-specific and non-technol-                                                                                     of its ONE OMR project, it is       interest and input costs as well as
 ogy focused, so can match each ICT need with its own                                                                                      looking at developing similar        the spiraling inflation which
 unique solutions, attentive to market demands. It                                                                                         projects in Hyderabad and Ban-       could affect their property proj-
 produces creative and strategic solutions that cater                                                                                      galore.                              ects in India.
 to all ICT sectors and all ICT clusters. Today MSC                                                                                          On the infrastructure side,           "For us India is a very impor-
 Malaysia solutions empower businesses with the                                                                                           the company has undertaken,on         tant market.The country has a
 edge to grow.                                                                                                                           a built, operate and transfer ba-      lot of potential and a large and
                                                                                                                                         sis, the upgradation, develop-         committed workforce.If the gov-
 It provide solutions for:                                                                                                               ment and maintenance of the            ernment can take care of such
 Application Software                                                                                                                    Sagar - Damoh Jabalpur Road in         hurdles,it would greatly help in
 Creative Multimedia Content                                                                                                                                                                                                        Jaipur Mahwa Road
                                                                                                                                         Madhya Pradesh, India. The             showcasing India as a favoured                                        Rehbilitation Project
 Mobile Platform                                                         Damoh - Jabalpur                                                                                                                                                                                   on Bot,Rajasthan
                                                                                          Road                                           project involves the reconstruc-       investment destination",ends
                                                                                                 Rehabilitaion Proj
 Mobility Embedded Software & Hardware (MESH)                                                                      ect on BOT   ,MP      tion, strengthening, widening          Pillai on a positive note.
 Off shoring                                                                                                                             and rehabilitation of 176 Km of                                      ADVT.
 Security
Malaysia
                           O P P O RT U N I T I E S U N L I M I T E D




                                                                                                                                                                                                                                                                          AUGUST-SEPTEMBER 2008        8



                                                                                                                                                            THE
                                                                                                                                              GREAT ASIAN
                                                                                                                                               MELTING POT


                                                                                                                                                                                                                                                        line than those of the Caribbean, for example,
                                                                                                                                                                                                                                                        tending instead to be almost nestled up against
                                                                                                                                                                                                                                                        the lush forests that this nation is famous for.The
                                                                                                                                                                                                                                                        color palette is different as well--golden sands
                                                                                                                                                                                                                                                        and emerald waters of Malaysian beaches lend
                                                                                                                                                                                                                                                        an air of calm and a soothing feeling that isn't
                                                                                                                                                                                                                                                        found in the cool whites and blues of many west-
                                                                                                                                                                                                                                                        ern strands.
                                                                                                                                                                                                                                                           Malaysia's natural landscapes are also ideal
                                                                                                                                                                                                                                                        for eco-tourism. forest area as its contribution
                                                                                                                                                                                                                                                        to the fight against global warming.Home to
                                                                                                                                                                                                                                                        around 15,000 species of flowering plants, 286
                                                                                                                                                                                                                                     species of mammals,1,50,000 species of invertebrates and 4,000
                                                                                                                                                                                                                                     species of fishes, Malaysia is one of the twelve most mega-bio-
                                                                                                                                                                                                                                      logically diverse countries in the world.Bird-watching,cave ex-
                                                                                                                                                                                                                                      ploration, mountain-climbing and visits to the marine parks
                                                                                                                                                                                                                                       are other activities in which Malaysia can boast of a reputa-
                                                                                                                                                                                                                                       tion exceeding that of other South Asian countries
                                                                                                                                                                                                                                            Another endearing feature of Malaysia's is its place among
                                                                                                                                                                                                                                        the few destinations that offer the lover of varied and vibrant
                                                                                                                                                                                                                                        gastronomic delights,all he craves for.Malaysia,being a melt-
                                                                                                                                                alaysia, a land of many wonders,                                                         ing pot of various cultures,its food and culinary styles are only

                                                                                                                                      M         cultures and delights, is one of the
                                                                                                                                                most endearing tourist destinations
                                                                                                                                      in Asia.Blessed with some of the most diverse
                                                                                                                                                                                                                                         a reflection of its diversity: spicy Malay Food, an endless va-
                                                                                                                                                                                                                                          riety of Chinese food, exotic cuisine from North and South
                                                                                                                                                                                                                                          India, as well as Nyonya and Portuguese Food. Popular
                                                                                                                                      locales, ranging from highlands and rain-                                                                                                ,
                                                                                                                                                                                                                                          Malaysian dishes include satay nasi lemak, rendang, roti
                                                                                                                                      forests to its warm and golden beaches, the                                                          canai, murtabak, laksa, chicken rice, and fried noodles.
                                                                                                                                      country offers something for everyone who de-                                                        Western cuisine is also easily available. In addition, inter-
                                                                                                                                      scends here. Add to that a perfect blend of 21st                                              national fast food chains operate in major towns side by side with
                                                                                                                                      century life with all its comforts and luxuries                                   thousands of roadside stalls and food bazaars.
                                                                                                                                      and a deep-rooted belief in its age-old customs and traditions, and you have         Malaysia is also known for its unique combination of socio religious cul-
                                                                                                                                      the perfect ingredients for a dream holiday spot.                                 ture. The multiracial culture of Malaysia draws people from all over the
                                                                                                                                         The prospering economy of Malaysia has given way to cities, which are          world. The Malaysian calendar remains packed with exciting festivals and
                                                                                                                                      now counted among the best in the world. The capital city of Kuala Lumpur,        events, giving another shot in the arm to its flourishing tourism industry        .
                                                                                                                                                                               ,
                                                                                                                                      earlier counted as the only major city is now being rivaled by cities like        A few popular events and festivals of Malaysia are Legend of Alexander,
                                                                                                                                      Epoch,Malacca,Kota Kimball and Georgetown.But it is not so much the thrill        Works of Indonesia's Affandi, Le Tour de Langkawi, Malaysia Interna-
                                                                                                                                      of new age cities that draw the innumerable tourists to Malaysia as the en-       tional Food Expo, Malaysia International Jewellery & Gems Fair, Malaysia
                                                                                                                                      chanting and captivating natural wonders that Malaysia is blessed with.           Water Festival, Colours of Malaysia etc. The Chinese New Year is also cel-
                                                                                                                                      Ranging from the powdery stretches of sand that characterise the eastern          ebrated with much pomp and vigour, making it one of the most popular fes-
                                                                                                                                      coastline of Peninsular Malaysia to the black sand beach of Pantai Pasir Hi-      tivals of Malaysia.
                                                                                                                                      tam and the smooth pebble beach of Pantai Batu Kerikil, Malaysia's shores            As Malaysia opens up more to the other Asian countries, its multiethnic
                                                                                                                                      offer more idyllic locales than one can possibly imagine.                         mix may prove to be the country's greatest asset. One has to wait and see if
                                                                                                                                         Malaysia also has over a hundred tropical islands, some of which are so        the favourite haunt of tourists in South Asia continues to draw people or
                                                                                                                                      beautiful that they have entered into legend centuries ago. Despite such          whether the instabilities and drawbacks prove to be the undoing of a tourism
                                                                                                                                                               ,
                                                                                                                                      abundance and variety Malaysia's beaches are notably different from those         industry that best captures the vibrancy and diversity of Asia. As its cam-
                                                                                                                                      in other parts of the world. They are often less differentiated from the shore-   paign slogan says, 'Malaysia, Truly Asia'.




BILT
                                                            INDIA INC: SURGING AHEAD                                                                      Q: Kindly give us a brief background are also building capabilities                                        from Chinese products
Ballarpur Industries Limited (BILT),part                                                                                                                  of Thermax businesses in Malaysia,?           ourselves to execute turnkey                                 specifically in power plant
of the US$ 3 bn Avantha Group, is India's                                                                                                                     Thermax began its operations in 1991 contracts. In this arena, we                                      sector. How do you propose
largest manufacturer of writing and print-                                                                                                                in SEA with a limited set of products, will focus on projects involv-                                      to tackle the competition?
ing (W&P) paper.More than 50% of India's                                                                                                                  pitching against stiff competition from all   ing steam and power genera-                                     In some sectors Thermax
coated wood-free grades roll out of BILT's                                                                                                                parts of world.Indian products as such tion.We are already involoved                                       has faced severe competition
state-of-the-art plants.The company holds                                                                                                                 were not yet acceptable to customers in       in some exciting projects in                                 from the Chinese. While we
an impressive 85% share of the bond paper                                                                                                                 the region, perceived to be inferior in waste heat recovery and power                                      are working in niches of our
market and nearly 45% share of the hi-                                                                                                                    many ways.Clients looked for total solu-      generation in SE Asia.                                       own, we do take cognizance of
bright Maplitho market in India. BILT is                                                                                                                  tions, and in the case of Thermax's prod-     Q: How do you plan to tap            D. Unni Krishnan        this potential threat and will
the only Indian paper company to feature                                                                                                                  ucts ,the need to find local enterprises that the opportunity created by                 VP -SEA          address the market with equip-
                                                                                                                                                                                                                                               THERMAX LTD.
in the global top 100 list. BILT's the recent                                                                                                             could integrate our products to fit the re- the rising oil prices in SEA                                  ment and services offering
acquisition of Malaysia's Sabah Forest In-                                                                                                                quirements of the clients was crucial for region?                                             benefits that most Chinese manufactur-
dustries (SFI) for US$ 270 million having el-                                                                                                             the success of our entry into the markets        Rising oil costs have thrown a lot of op-    ers will take time to catch up.We certainly
evated its global ranking to 87. BILT over                                                                                                                in the region.For the same reasons of per- portunities for Thermax . Our expertise            won’t enter into a price war.
the years has evolved as a knowledge                                                                                                                      ception ,finding these local enterprises as with a wide variety of fuels including bio-       Q: Your take on environmental issues
driven and customer centric organization.                                                                                                                 partners became a major pursuit.              mass and coal,and the availability of these and how do you address such issues?
                                                                                                                                                              The rise of India as a                                     offers ample business             Our focus for the moment will be in
BRY AIR

                                                                                                                                                                                       (Q&A)
                                                                                                                                                          major IT center changed                                        possibilities for us. Our the power and cement sectors where we
Bry-Air, a Pahwa group company, is a                         tion Systems, Seed Dryers, Flexible Bar-     grounds comprise a rich mix of software         the perception of the tech-                                    time tested solutions that     see large expansions in the near future
global solution provider for complete en-                    rier Storage Systems and Complete Envi-      development, IT consulting, banking and         nological capabilities of                                      help industry in its fuel and our strengths in this sector are
vironmental control with specialization                      ronmental Control Systems. Plastic Dry-      finance applied in both corporate and en-       India.The Asian financial                                      shift initiatives will help proven in India. With our focus on re-
in humidity control, dehumidification,                       ers and Auxiliary equipment.                 trepreneurial environments.                     crisis gave a tweak to the          THERMAX LTD. us to grow in our chosen newable fuels like biomass and waste
drying, storage, preservation, air and gas                       Bry-Air (Asia) has regularly been           With its pool of talents GTSB intends        industrial community in                                        areas of business.             heat for generation of energy ( steam
purification and plastics auxiliaries sup-                   awarded certificates for Export Excel-       to make its mark by providing innovative        the region to look at India as a potential       Establishing Thermax as a local player and power) and with our clean air sys-
ported by state-of-the-art facilities, world-                lence in its category since 1992 by the      business solutions to help clients compete      source of capital equipment.Snce 1997 we would be the way to go to really tap into the tems to contain air pollution, we are well
wide operations and customers in almost                      EEPC (Engineering Export Promotion           more effectively .                              strengthened our operations with offices opportunities in this market,which would placed to support industry in its eco-
every industry  .                                            Council). It is also the winner of the          Whereby   ,AI&Associates is a chartered      in Malaysia, Thailand and Indonesia           mean creating capabilities of project ex-       friendly practices. In the field of waste
   Operating within a broad framework                        "Star Performer (Small Enterprise            accounting firm which was set up along          manned by more that 12 expatriates.We ecution from within the region,including                water we will be very selective and will
of "Environment and Energy",Bry-Air to-                      Award) in its category for the year 2005-    with another of our group company More-         have reached a stage of critical mass now,    subcontracting , procurement and possi-         be more client oriented rather than go by
day is a multi-product,multi-location com-                   06 by EEPC.                                  class (M) Sdn Bhd to provide comprehen-         and we are in the energy and environ-         bly some engineering.                           market specific drives.
pany with plant locations in India,                                                                       sive financial services. These financial        ment space so critical for any region in the     We have over the years assisted compa-       Q: What are your major plans & agen-
Malaysia, China, Brazil and USA.Bry-                         GANTI TEKNOLOGI,                AL     &     services offered can be categorized as the      world today .We have identified South East    nies to lower cost of production through        das in the following years?
Air's plants are amongst the most modern                     ASSOCIATES                                   following:                                      Asia,along with Middle East as important      use of alternative indigenous fuels and            To establish a deeper presence in the
ones, supported by computerised 3D de-                       Ganti Teknologi Sdn.Bhd.(GTSB) was in-       ■ Financial Planning including wealth           regions in our selective internationalisa-    the focus has been on sectors such a rub-       region, building local capabilities isim-
signing, CNC fabricated and powder coat-                     corporated in Kuala Lumpur with the ob-      management advisory     ,                       tion programme. The nature of business        ber, polyester, wood, textiles. Our work        perative . Several options are being con-
ing facilities and automated conveying                       jective of providing innovative ICT solu-    ■ Consulting in the areas of M&A,Loan           is moving from product oriented business with large EPC companies has brought                 sidered including incorporationof ven-
system.                                                      tions which includes Application             syndication, restructuring and regional         to the more challenging project type busi- recognition for Thermax as a reliable man- tures in selected markets . This will give
   The range of products manufactured by                     Development, Consulting and Process          expansions.                                     ness. Thermax has reasonably established ufacturer for systems in heating, cooling,           the space to act locally ,with respect to
Bry-Air (Asia) are:                                          Outsourcing to SME's. GTSB is pioneered      ■ Chartered accountancy services .Along                                                                            ,
                                                                                                                                                          itself with major EPC and Lumpsum waste heat recovery air pollution control                   project execution , since we see a rise
    Desiccant Dehumidifiers (Honeycomb                       and led by a team of committed profession-   with associates it offers company secre-        Turn key contractors , who will continue      and water treatment.                            in potential of larger projects coming
and Granular type), Air and Gas Purifica-                    als and business persons whose back-         tarial and legal services                       to seek equipment and services from us.We Q: Thermax faces major competition our way.

				
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