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					            Google – USER PERSPECTIVES
                                   Roger Clarke
               Xamax Consultancy Pty Ltd, Canberra
      Visiting Professor in Comp. Sci., A.N.U. , Uni. of Hong
                                Kong
          Visiting Professor in Cyberspace Law & Policy,
                              U.N.S.W.

            http://www.anu.edu.au/people/Roger.Clarke/...
                    .../II/Google0512 {.html, .ppt}

       National Institute of Social Sciences & the Law
                  A.N.U., 9 December 2005
                                                                    QuickTime™ and a
                                QuickT ime™ and a
Copyright             T IF F (Uncompressed) decompressor   TIFF (Uncompressed) decompressor
                         are needed to see this picture.
                                                              are needed to see this picture.   1
  2005
                     QuickTime™ and a                          Qui ckTi me™ and a                   QuickTime™ and a
            TIFF (Uncompressed) decompressor          TIFF (Uncompres sed) decompres sor   TIFF (Uncompressed) decompressor
              are needed to see this picture.           are needed to see this pi cture.     are needed to see this picture.




                                            USER PERSPECTIVES

                                            •   The   Content Accessor
                                            •   The   Content Expressor
                                            •   The   Content Consumer
                                            •   The   Private Person


Copyright
                                                                                                                               2
  2005
            Interests of the Content Accessor
                   The Web – Phase 1
               •   Accessibility /
                     •  Free as in bird / open
                     •  Free as in beer /
                        gratis
                     •  Equitability
               •   Usability / Ease-of-Use
               •   Reliability
               •   Selectivity / Censorship
               •   ...
Copyright
                                                 3
  2005
            But the Web is a puny first attempt
Hotlinks are not Hyperlinks   Accessible Content is Limited
•   not bi-directional        •  Database Content used for
•   unary                        Page-Generation
Anchors are Limited           •  ‘Grey Web’ locked behind
•   dependent on the             loginid and password
    originator                •  Restricted-Distribution
•   absolute not relative        ‘Publications’ by govts,
                                 corporations, high-fee
No Transclusion                  consultancy reports
•   Anchor differs from       •  Unarchived, lost pages
    target
                              •  Limited Retrospective
No Micropayments Scheme          Capture (out of print
No Version Management            books, newpaper archives,
Copyright                        letters)
                                                              4
  2005
                Interests of the Content Accessor
                       The Web – Phase 2
            •   Discoverability
            •   Sampleability
                 •  Abstract
                 •  Selective
                 •  Random
            •   Excerptability / Quotability
            •   Storability
            •   Rediscoverability (e.g. cache, Wayback)
            •   Version Management (e.g. Mod.
                Tracking)
Copyright
                                                          5
  2005
                Interests of the Content Expressor

            •    Freedom to Create / Express
            •    Freedom to Communicate
                  •  ‘Privately’ / in restricted fashion
                  •  ‘Publicly’
            •    Freedom to Control
                  •  ‘copying’, adaptation, republication
                  •  ...



Copyright
                                                            6
  2005
            Interests of the Content Consumer

               •   Persistence of Accessibility
                   cf. one-time access
                   permission
               •   Transparency of Terms
               •   Negotiability of Terms
               •   Recourse
               •   Enforceability
               •   ...

Copyright
                                                  7
  2005
            Interests of the Private Person
Privacy Dimensions:          Control of Personal Data:
•   of the Physical Person   •  Non-Disclosed (e.g. the
•   of Personal Behaviour       home, personal secrets)
•   of Personal Communications Compulsorily-Disclosed
                             •

•   of Personal Data            (e.g. court, census,
                                govt,
Motivations:                    monopoly-providers)
•   Psychological            •  Selectively-Disclosed
•   Social                      (e.g. ‘in confidence’)
•   Political                •  Public Place, but with
•   Economic                    privacy expectation
                             •  Published
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                                                          8
  2005
             ‘Research Your Next Appointment’
   •        Their Own Site(s)        •   Postings
   •        Event Programs                 •   email-lists
   •        Committee Minutes              •   fora
   •        Court Reports                  •   blogs
   •        Media Reports            •   Logs (e.g. in court)
             •   as subject                •   IAPs
             •   as commentator            •   ISPs
             •   as bystander              •   own machine
             •   as                  •   ‘Little Black Books’
                 reporter/contribu   •   Commercial Databases
                 tor/poet            •   Dead Pages, from the
   •        Letters to the Editor        Wayback Machine
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                                                                9
  2005
                Privacy Threats from Open
                       Information

       Discoverability          Data Quality Problems
       •   Data                 •   Out-of-Date
       •   Associations         •   Incomplete
                                •   Acontextual
       Second-Round Effects     •   Inaccurate
       •  More Data Retention   •   Scurrilous
       •  More Data Capture     •   Spurious



Copyright
                                                        10
  2005
        Long-Term Email Risk Exposures
Both Parties’s IAPs:                ISP Mail-Hosting / Webmail
•      IP-address(es) used,         •   long-term retention
       disclosing location, trail   Gmail Subscribers
•      authorised / unauthorised    •   targeted ads based on
       disclosure, with/without         text from senders, cf.
       notification; data               consumer behaviour
       retention                        manipulation
Mail-Recipient’s ISP:               •   correlation with data
•      access to, use of traffic        from other services
•      access to, use of content    Senders to Gmail Addresses
•      authorised / unauthorised    •   examination of text
       disclosure, with/without     •   long-term retention
       notification                 •   long-term unauthorised
       retention after download
•Copyright                              disclosure, no         11
 2005
                                        notification
                            EPIC on Gmail
•      No non-Subscribers                  •   Gmail is a privacy
       Consent to content                      disaster
       extraction                          •   Google is attempting to
•      Unlimited data retention                engage in indefinite data
•      Profiling across Google                 retention
       product line                        •   Google has publicly stated
•      Harms expectation of                    it will not discuss law
       privacy                                 enforcement requests for
                                               personal information. So
•      Insufficient privacy policy             we have no idea how
•      No data protection on sale              Google responds to law
       of company or change of                 enforcement, nor how
       company policy                          many requests have been
        http://www.epic.org/privacy/gmai       received
        l/faq.html, August 2004
    Copyright
     2005                                      private email, 8 Dec 2005   12
       What’s Google?
•      Crawler, Search-
       Engine
•      Search Extensions:
         •  Cache / Archive
         •  Images
         •  News
         •  Scholar
         •  Definitions
         •  Site-Search
         •  ...
•      Content
         •  Library
         •  Print
         •  Earth
         •
 Copyright
            ...
                              13
    2005
       What’s Google?                         QuickTime™ and a
                                    TIFF (Uncompressed) decompress or
                                       are needed to see this picture.
•      Crawler, Search-
       Engine
•      Search Extensions:         ‘something that knows
         •  Cache / Archive          a lot about you’
         •  Images            •    Logs of IP-Addresses,
         •  News                   Search-Terms, Ad-
         •  Scholar                Clicks
         •  Definitions
                              •    Long-term Cookie and
         •  Site-Search
                                   ID for all Google
         •  ...
                                   Services
•      Content
                              •    Gmail:
         •  Library
                                    •    all subscriber
         •  Print
                                         emails
         •  Earth
                                    •    emails of all
         •  ...
 Copyright
    2005
                                         correspondents                  14
            Google – USER PERSPECTIVES
                                   Roger Clarke
               Xamax Consultancy Pty Ltd, Canberra
      Visiting Professor in Comp. Sci., A.N.U. , Uni. of Hong
                                Kong
          Visiting Professor in Cyberspace Law & Policy,
                              U.N.S.W.

            http://www.anu.edu.au/people/Roger.Clarke/...
                    .../II/Google0512 {.html, .ppt}

       National Institute of Social Sciences & the Law
                  A.N.U., 9 December 2005
                                                                    QuickTime™ and a
                                QuickT ime™ and a
Copyright             T IF F (Uncompressed) decompressor   TIFF (Uncompressed) decompressor
                         are needed to see this picture.
                                                              are needed to see this picture.   15
  2005

				
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