Marketing Real Estate Investor by osz55288

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									                  Keep
                  It
                  Simple
                  Strategy
                  KISS
                    for
           Real Estate Investors

Keep it simple marketing strategy for Real Estate
                   Investors.
Every Real Estate Investor should have at least ONE!

           1-800 We Buy Homes for Cash

              1-800 Foreclosure Help

               1-800 House for Rent

               1-800 Homes for Sale




             Four Secrets of Marketing

                 1.   Take Action
                 2.   Test, Test, Test
                 3.   Monitor
                 4.   Follow-up




                                                       Page 2
Keep it simple marketing strategy for Real
             Estate Investors.
                                       Content

  You bought the course it’s time to make it pay!                           Page 4

  Real Estate Investors, have the distressed and foreclosures call you!     Page 5

  Display Ad Copy Examples                                                  Page 6

  Classified Ad Copy Examples                                               Page 7

  Postcard Examples                                                         Page 8

  Five things necessary for postcard success.                               Page 9

  Don’t write to produce a response, write to produce a respondent.         Page 10

  5 Reasons to Market with Postcards.                                       Page 11

  4 Ways to Use Postcards and your 800 number.                              Page 12

  If your budget is small, try this one.
                                                                            Page 13
  Sample of a pull tab flier for a bulletin board

  The Ugly Sign trick! Samples of Coroplast signs                         Page 14 - 15

  Pre-recorded Library of Scripts                                           Page 16

  Set-up features of your 1-800 number                                      Page 17

  It’s your turn to follow up!                                              Page 18

  How to get a 1-800 quickly                                                Page 19

  A little humor, “The Reality of Real Estate”                              Page 20




                                                                                         Page 3
    You bought the course it’s time to make it pay!


     You BOUGHT the Course on Real Estate Investing!

     You LISTEN to the Tapes on Real Estate Investing!

       You READ the Books on Real Estate Investing!

You VISITED hundreds of Web Sites on Real Estate Investing!

     Now it’s TIME to take Action and Make it Happen!

                How to Advertise and Follow Up!

       Let your Excalibur 800 number do all the work!
             It will answer all calls 24 hours a day, seven days a week.
             It will play a pre-recorded marketing script to your caller.
                 It will send the caller a pre-loaded fax immediately.
                      It will take a voice message from the caller.
                 It will call-forward to you immediately if requested.
      It will email and/or text message you with the caller’s phone number.
              It will do a reverse look up of the caller’s phone number.
                           It will track and record every call.
          And these are only the basic functions of the Excalibur system.

                 We can build you a greeting and menu tree.
         You have access to a library of professionally recorded scripts.
           Ad copy suggestions and gorilla marketing ideas and tips.




                                                                              Page 4
           Real Estate Investors, have the distressed and foreclosures call you!

Target audience:
Home owners who must sell.

Direct advertising:
Local FSBO magazines, coffee time news, bulletin boards, postcards, newspapers, display ads, classified
ads, local magazines, etc.

Co-op advertising:
Newsletter produced by realtors, Reno contractors, debt counsellors, etc.

Creative gorilla marketing:
Always carry, ready for hand out “We Pay Cash for Homes in 7 Days” postcards (see sample postcard
below).
Post a one page flyer on the bulletin board in shopping plazas, local grocery stores, libraries and
recreation centers (see sample flyer below).
Have a number of coroplast signs made up and display in high traffic areas. (see sample below)

White paper title:
Build your own unique report for your area on, We Pay Cash for Homes in 7 Days, Foreclosure Help,
Financial Distress Help and Debt Help, Foreclosure Help Report, etc. Today’s consumers are always
looking for more information to be better informed.

Special report/White paper Starter Kit:
Excalibur has supplied a number of special reports in Word format that will allow you to modify to suit
your local regulations and conditions.

Special Report Titles on CD:
   • Avoiding Foreclosure Report.
   • 256 Point Checklist for Selling Your Home Yourself.
   • Single Family Home - A Real Estate Investment for Your Retirement.
   • DIVORCE? What to do about your home when you decide to go your separate ways.




                                                                                                   Page 5
Display Ad Copy Examples:

                 Do You Need To                      Are the                WE Buy Homes!
            Sell Your Home Quickly?                                            NO Closing Costs,
           Are you being relocated, settling                              NO Realtor Comm. No Fees.
           an estate, being foreclosed on or                             You Close when You are Ready.
                filing for bankruptcy?                                     Let Us Take Care of; Repair
            Are you divorcing, paying two                                    Nightmare, Making up
              separate house payments?                                    Your back Payments or Taxes,
            Does your home need repairs               Bill                 Taking Care of Your Tenant
              or is your home vacant or            Collectors                Terrors or Stopping the
              are you just ready to move                                          Foreclosure.
            and need cash for your home?           Hounding                    Call {your 1-800#}
                  Call {your 1-800#}                 You?                       enter code 1092#.
                   enter code 1083#.           Foreclosure Help Center      Foreclosure Help Center


                 Do You Need To                      Do You                 WE Buy Homes!
            Sell Your Home Quickly?
           Are you being relocated, settling          Need                     NO Closing Costs,
                                                                          NO Realtor Comm. No Fees.
           an estate, being foreclosed on or                             You Close when You are Ready.
                filing for bankruptcy?                                     Let Us Take Care of; Repair
            Are you divorcing, paying two                                    Nightmare, Making up
              separate house payments?                                    Your back Payments or Taxes,
            Does your home need repairs                                    Taking Care of Your Tenant
              or is your home vacant or                                      Terrors or Stopping the
              are you just ready to move             with                         Foreclosure.
            and need cash for your home?                                       Call {your 1-800#}
                  Call {your 1-800#}                Money                       enter code 1092#.
                   enter code 1082#.              Problems?


                                                    Are You                WE Buy Homes in
            DIVORCE!                                                           7 days!
                                                                               NO Closing Costs,
            SPLIT-UP!                                                     NO Realtor Comm. No Fees.
                                                                         You Close when You are Ready.
                What to do about                                           Let Us Take Care of; Repair
                  your home?                                                 Nightmare, Making up
                When you decide                                           Your back Payments or Taxes,
                                                  Confused                 Taking Care of Your Tenant
                   to go your
                 separate ways.                      On                      Terrors or Stopping the
                                                   Which
                                                                                  Foreclosure.
                 Call {your 1-800#}                                            Call {your 1-800#}
                 enter code 1175#.
                                                  Way to go?                    enter code 1083#.




                                                                                                         Page 6
Classified Ad Copy Examples:

                     1-800 set up to use          1-800 set up to play
                       multiple codes             script immediately

                   WE Buy Homes!                 WE Buy Homes!
                    NO Closing Costs, NO
                                                 NO Closing Costs, NO
                   Realtor Comm. No Fees.
                                                Realtor Comm. No Fees.
                   You Close when You are
                                                You Close when You are
                   Ready. Let Us Take Care
                                                Ready. Let Us Take Care
                    of; Repair Nightmare,
                                                 of; Repair Nightmare,
                    Making up Your back
                                                 Making up Your back
                      Payments or Taxes,
                                                   Payments or Taxes,
                     Taking Care of Your
                                                  Taking Care of Your
                       Tenant Terrors or
                                                    Tenant Terrors or
                   Stopping the Foreclosure
                                                Stopping the Foreclosure
                   Call {your 1-800#} enter
                                                   Call {your 1-800#}
                         code 1082#.

                   Do You Need To Sell
                                                Do You Need To Sell
                   Your Home Quickly?
                                                Your Home Quickly?
                   Are you being relocated,
                                                 Are you being relocated,
                   settling an estate, being
                                                 settling an estate, being
                  foreclosed on or filing for
                                                foreclosed on or filing for
                          bankruptcy?
                                                        bankruptcy?
                  Are you divorcing, paying
                                                Are you divorcing, paying
                      two separate house
                                                    two separate house
                           payments?
                                                         payments?
                    Does your home need
                                                  Does your home need
                   repairs or is your home
                                                 repairs or is your home
                    vacant or are you just
                                                  vacant or are you just
                   ready to move and need
                                                 ready to move and need
                     cash for your home?
                                                   cash for your home?
                  Call {your 1-800#} enter
                                                   Call {your 1-800#}
                          code 1083#.

                   We Pay Cash for               We Pay Cash for
                   homes in 7 days               homes in 7 days
                     We buy all types of
                                                   We buy all types of
                           property.
                                                        property.
                   Call {your 1-800#} enter
                                                   Call {your 1-800#}
                         code 1084#.


                   FORECLOSURE
                                                FORECLOSURE
                    DEBT problems
                                                 DEBT problems
                   Call{your 1-800#}
                                                Call {your 1-800#}
                   enter code 1093#.

                   Foreclosure Help
                                                Foreclosure Help
                        Hotline
                                                     Hotline
                   Call{your 1-800#}
                                                Call{your 1-800#}
                   enter code 1094#.




                                                                              Page 7
Back of a Postcard examples:

                                                                         STAMP
           We Pay Cash For
               Homes
              In 7 Days
               We buy all types of property.

                     Call {your 1-800#}
                     enter code 1082#.                    Foreclosure Help




            Do You Need To
            Sell Your Home
                Quickly?
           Are you being relocated, settling an estate,
          being foreclosed on or filing for bankruptcy?
          Are you divorcing, paying two separate house
                            payments?
          Does your home need repairs or is your home
          vacant or are you just ready to move and need
                       cash for your home?
                     Call {your 1-800#}                   Foreclosure Help




                                                                                 Page 8
Five things necessary for postcard success:

1. Targeted lists with clean data.
The key to any marketing campaign is to get your compelling message to your target market. To do this
you need to correctly define and select your audience and make sure your data records are accurate.

2. Proven offer strategies.
You need to craft your offer in a way that your prospect says, “This is a no-brainer. I’ve got to try this.”
The right offer phrased the right way makes all the difference.

3. Clear, engaging copy and design.
The third key is to present your message in a way that persuades your prospect to follow through to the
call to action… and then place the order or take the next step.

4. Keep Your Message Very Brief.
Only use your postcard for lead generation. Don’t try to explain all the details; just give some teaser
information to get your reader to take the next step, which might be going to your website or calling your
Excalibur assigned 1-800 number.

5. Design Your Postcard in an editorial format.
I’m not a big fan of four color postcards. I’d rather use all the space I can on the postcard to give the
reader an irresistible urge to take the next step. The best way to do this is to make the postcard look like it
came from a personal friend, but make sure you use a compelling headline. That will be the most
important part of your entire postcard. When I want to send them to a website I show a picture of my
website and if I want to send them to a phone number I make the phone number as big as I can.




                                                                                                        Page 9
Don’t write to produce a response, write to produce a respondent.

Hard, cold numbers are how we determine whether an ad or mailing is successful or not. But we must
always remember that those cold-blooded statistics are generated by warm-blooded customers.
Respondents produce response, not vice versa. So, don't write to produce a response. Instead, write to
produce a respondent. There is a difference.

When you create promotions for your prospects, do you assume that they:
  • Are aware of their needs that your product will solve?
  • Understand your product benefits?
  • Will take the time to translate product features into product benefits?
  • Are insulted by a presentation that an 8th grader could understand?

Some marketers make those assumptions consciously, while others make them subconsciously. Either
way, creating a promotion based on those assumptions is likely to have a negative effect on response and
profits. Let's say you're selling water purifiers. You might assume that prospects living in geographic
areas with "polluted" drinking water would:

   1. Realize that their water is "polluted,"
   2. Therefore realize their need for your product
   3. Take the time and be able to translate your stated product feature: "removes harmful impurities,"
      into "you'll get sick less often," "your water will taste better," and "your children will be healthier"
      benefits, and
   4. Be put off and possibly insulted by restating benefits three or four times, by spelling out step-by-
      simple-step instructions on how to order, by using language that an 8th grader would understand.

If you make these assumptions, you would be wrong! Keep this in mind when you are "promoting" your
product or service through copywriting, over the telephone, or directly to a customer in a store.

Prospects aren't always aware of their problems. When they give your ad or mailing a quick look-see, they
are seldom in the mood for mental concentration or calculation. They want a quick and clear
understanding of what you're offering. If they don't get it, you won't get it. So, don't assume too much
about your prospects and don't fail to inform them fully and clearly. If you do, it will cost you orders.

Change your "creative focus" to produce more potent ads and direct mail packages.
   • Don't think orders -- think orderers.
   • Don't think response -- think responders.

Sounds simple. Makes sense. But, do you do it?




                                                                                                      Page 10
5 Reasons to Market with Postcards

 1. Great Return on Investment
 Postcards are one of the most affordable means of advertising your business, new products or announcing
a sale or special promotion. Postcard marketing is also extremely versatile and the same postcard you use
to mail to your client list, can be used at a trade show or exhibit hall, in the lobby or cafeteria of your
building, or anyplace else where they might catch the eye of potential clients or customers. At just pennies
per printed piece, custom postcards are as cost effective as you will find and will likely be one of your
best marketing strategies.

2. Effective Marketing Tool
Test marketing a new product or offer is simple with postcards, as you can easily send cards to a small
group of people and gauge the response before including a larger group. Direct mail is also recognized as
a key factor in driving traffic to your website, where you can talk in detail about new products and
exciting offers they may not know about. You can also track the results of your postcard marketing offer
by assigning a different Excalibur 800 number or assigning a different code for each test campaign or
driving potential customers to a unique page on your website created specifically for a particular offer or
product.

3. Uniform Branding
Consistently putting your brand message in front of your prospective buyers enables your company to be
“on their mind” when they make purchase decisions. Unlike an ad in a magazine or newspaper, postcard
marketing will get the full attention of the person reading it, often when they are in “buying mode” and
ready to make a decision.

4. Be a Marketplace Leader
Unlike other forms of advertising, postcards are focused on a target group that you select and can often
create a buzz before your official release. This is especially important in today’s competitive marketplace
where your competitors regular monitor print ads and your website for new products and ideas. A well
placed postcard marketing campaign can create a demand for a product and define your place as an
industry leader, before your competition even knows about it.

5. Efficiency Means Less Waste
Postcards take very little effort to read and delivery is painless and efficient. There is no envelope to open,
nothing to unfold or remove and they don’t take up a lot of space. They get your message out fast, create
less trash, and get to the point quickly and economically. If potential customers want to follow up by
visiting your website or calling your customer service line, they can. But the informality and unobtrusive
nature of postcard marketing makes it an attractive promotional tool.




                                                                                                      Page 11
4 Ways to Use Postcards and your 800 number.

Postcards make excellent promoters. With their easy readability and “at-a-glance” impact, direct mail
postcards can help you entice people to your website. Here are five ways postcards can drive qualified
traffic to your Excalibur assigned 800 number.

1. Free reports and white papers.
Create a valuable report and invite the postcard reader to call your toll free 800 number to get the report.
Feature the report (with graphics, excerpts, and other teasers) on a postcard. Make sure your message is
motivating and has a bit of good information, but requires the caller to leave their name and address to
receive the report. Excalibur’s capture system will do the rest.

2. Seminars.
Seminars are a great business-building tool for certain industries. Real estate, financial services, investing,
technology – each of these sectors can use seminars to increase their exposure and gain clients. Direct
mail makes it easy to promote your seminars. Put the primary benefit of your seminar in the headline, and
offer multiple incentives for attending. Invite the reader to call your toll free 800 number to register for
the seminar. The Excalibur system will email the callers voice message to you.

3. Free trial.
If you’re selling software, e-books, or any type of service, you can offer a free trial. Then use the direct
mail piece to build interest and point readers in the right direction. “Call your assigned Excalibur 800
number and leave your name and phone number.”

4. Newsletter subscription.
Want to increase the size of your subscriber base? Send a postcard that conveys the value of the
newsletter, along with a strong bonus incentive for signing up. Invite the reader to call your toll free 800
number to register for the newsletter.

Leveraging your 800 number can reinforce your direct mail, which in turn can lead to higher response
rates. So think about your own unique selling proposition (USP). How can you bring them together to
accomplish your goals?




                                                                                                       Page 12
If your budget is small, try this one. It worked very well when I was a real estate agent.

Sample of a pull tab flier for a bulletin board:
This is a very inexpensive marketing tool. Buy a box of thumb tacks and post a copy on the community
bulletin boards at the plaza, community centre, public libraries, etc. Also check the gyms, sports clubs,
club houses, laundromats, condo complexes, etc.




                                    Do You Need To Sell Your Home
                                               Quickly?
                                    We Pay Cash for Homes in 7 Days!
                        Are you being relocated, settling an estate, being
                             foreclosed on or filing for bankruptcy?
                    Are you divorcing, paying two separate house payments?
                     Does your home need repairs or is your home vacant or                                                                                                                                                                                                                                                                                                                                     Call {your 1-800#} enter
                    are you just ready to move and need cash for your home?                                                                                                                                                                                                                                                                                                                                           code 1083#
                              Call {your 1-800#} enter code 1083#
 {Your Assigned 800#} enter 1128#

                                     {Your Assigned 800#} enter 1128#

                                                                        {Your Assigned 800#} enter 1128#

                                                                                                           {Your Assigned 800#} enter 1128#

                                                                                                                                              {Your Assigned 800#} enter 1128#

                                                                                                                                                                                 {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                    {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                       {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                          {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                             {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                                                   {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                                                                                      {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                                                                                                                         {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            {Your Assigned 800#} enter 1128#

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               {Your Assigned 800#} enter 1128#




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Page 13
                                                                                                                Call {Your Assigned 800#}




                                                                                                                                            Page 14
                                         Does your home need repairs or is your home vacant or are you just
                                          Are you being relocated, settling an estate, being foreclosed on or
Do You Need To Sell Your Home Quickly?




                                                                                                                Call {Your Assigned 800#}
                                              Are you divorcing, paying two separate house payments?
   We Pay Cash for Homes in 7 Days!




                                                                                                                Call {Your Assigned 800#}
                                                   ready to move and need cash for your home?




                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                               filing for bankruptcy?



                                                                 Call {your 1-800#}




                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}



                                                                         Call {your 1-
                                                                            800#}
                                                                                                                Call {Your Assigned 800#}
                                                                                                                Call {Your Assigned 800#}
Samples of Coroplast signs:
The Ugly Sign trick! The more eye catching the better. Use some creative thinking on where you can
place your eye catching signs. Swap meets, flea markets, high up on poles or trees, abandoned buildings
are a few possibilities. Build a relationship with pawn shop owners or check cashing services and see if
you can place one in their window.



                            We Buy Homes
                             for Cash in 7
                                 Days
                               Call{your 1-800#}
                               enter code 1083#.

                          We Buy Homes
                          for Cash in any
                             Condition
                         Call{your 1-800#}
                               Foreclosure
                                  Notice!
                            What should I do?
                           Avoiding foreclosure
                            Call {your 1-800#}

                                                                                                  Page 15
Pre-recorded Library of Scripts:
Excalibur has a number of professionally recorded scripts ready for you to use today. Click and listen to
what your caller will hear. Simply advertise your assigned 800 number and the code or codes of the
scripts that you like and our system will do the rest.

          Code      Listen     Voice                           Head Line

          1082                  Male    We Buy Homes!



          1083                  Male    We'll buy your home in 7 days!


          1084                  Male    We pay cash for homes!



          1085                  Male    Finish first or we buy in 7 days!


                                        Foreclosure notice!
          1092                  Male
                                        Avoiding Foreclosure – What should I do?


          1093                  Male    Foreclosures - your worst nightmare


                                        Foreclosure - this word can change the
          1094                  Male
                                        rest of your life.

                                        Warning: Don't let the bank foreclose until
          1098                  Male
                                        you discover your rights and what you can do.


          1150                  Male    How to get wealthy investing in single family homes.

                                     DIVORCE?
          1175                Female What to do about your home when you decide
                                     to go your separate ways.




                                                                                                   Page 16
                                Set-up features of your 1-800 number

How is your 1-800 answered?
  1. No greeting, caller will hear sales pitch immediately.
  2. Simple greeting - “Thank you for calling Home Buyers Hotline” prompt “Please enter the code
      followed by the # sign”
  3. Greeting and menu –
          “Thank you for calling home buyers Hotline
          Press 1 if your require cash for your home in 7 days.
          Press 2 if you just received a foreclosure notice.
          Press 3 if you are calling about one of our properties.
          Press 4 to leave a voice mail message.”

Which actions do you wish the caller to have after they have listened to your message?
         Press 2 to repeat the message
         Press 3 for fax information
         Press 4 to enter another code
         Press 6 to leave a voice mail message
         Press 0 to be connected to (Agent, salesperson, office, representative, home owner)

How do you wish to be notified of the call?
  1. Via email – Multiple addresses if required
  2. Via text message – Multiple addresses if required
  3. Via pager
  4. Via fax
  5. or all of the above.

Excalibur also has a number of features that you can access via E-web:
          • ability to access and change your profile
          • access to your assigned home codes
          • ability to click and listen to the content of each code
          • ability to add and change the code description
          • ability to add and change the zero call forward number
          • ability to use our text to speak and upload tool
          • ability to upload audio files into your assigned codes (11hz 8bit mono format)
          • ability to view and download your call log activity report
          • ability to view Excalibur’s exclusive Data Retrieval stats on each caller ID
          • ability to view caller’s location on area code map and Google map
          • ability to reverse look up callers number in YP and WP
          • ability to use Skype to call the caller back.


                          Need help? Call our help desk at 1-888-302-6593




                                                                                               Page 17
                                       It’s your turn to follow up!
Excalibur has delivered an audio lead to your email 60 seconds ago, pick up the phone and call that
prospect back. Do not procrastinate. 24 hours from now this prospect will have taken action that will not
include you.

Follow-up script:
Write it out, rehearse it and test it on a couple of friends.




                                                                                                  Page 18
                  Excalibur Communications                                                SUBSCRIBER AGREEMENT

Name: _____________________________________ Company Name: _______________________________

Mailing Address: __________________________________________________________________________

City: _______________________________________ Prov/State: ____________ Postal Code ____________

Phone: _____________________________________ Fax: ________________________________________

Email: ___________________________________________________________________________________

Terms of Agreement:

INTRODUCTION: Excalibur Communications provides interactive voice response services throughout Canada and United States through our
‘800’ number ad response system. The toll free numbers are available 24 hours a day, providing recordable message boxes for information, and
collects data about any inbound calls to those boxes (home codes).

LENGTH OF TERM: Month to month, and either party may cancel at any time by written notice to the other party.

FEES:
    Initial setup and programming – includes Exclusive 800 number, treed or standard service, User Guide, Audio E-
    Leads, Audio E-Ads, access to E-Web, E-Voice – text to voice tool, Unlimited Codes, Ad Tracking, Web Access to ad
    tracking data, toll free customer support, e-mail newsletter, targeted marketing campaigns with ad copy examples,                   $49.95
    access to Library of professional scripts, special reports/white papers PDF file on CD, copy of “Excalibur’s Real Estate
    Success Tool Kit” CD and coaching.
    Monthly usage – .25 cents per connect minute of usage, prorated in 6 second increments.                                               .25
    A monthly standby fee of $12.95 per month, which will be waived in each month connect minute charges exceed
    $50.00 for the month.
    All fees are subject to applicable taxes.

BILLING PROCEDURE: Excalibur Communications will bill automatically to your credit card as listed below. All accounts will be debited
between the 1st and the 5th of each month (initial setup and programming fee billed to credit card at time of sign up). Subscribers will receive a
faxed or emailed Billing Summary Report at the end of each month. The billing period is from the first day to the last day of each calendar
month. Subscriber services will be suspended if payment is not received by the 15th of the month following the month in which services were
rendered.

LIMITED WARRANTY: Excalibur Communications shall make its best effort to provide consistent, uninterrupted and error-free services to the
Subscriber, but liability for failure to do so shall be limited to a prorated refund of any fees paid by Subscriber for the period of interrupted or
erroneous service. Such warranty shall not apply to de minimis inconsistencies, interruptions or errors. In no event shall Excalibur
Communications be liable to the Subscriber or any other person for any special, incidental or consequential damages of any kind, including,
without limitation, loss of profits or cost of replacement services.

This agreement shall be binding upon the parties, their successors, assigns and personal representatives. This agreement shall be enforced
under the laws of the Province of British Columbia. This is the entire agreement. Signed the day and year written below:

                                            ___________________________________________________                        ________________________
                                                            Subscriber Signature                                               Date


   Credit Card #: _________________________________________                           Expiry Date: ____ ____             Visa __ MC __ AMX __
I hereby authorize Excalibur Communications Canada Inc. to charge my credit card for all services rendered under this agreement, beginning
on the date above and continuing until cancelled by me in writing as described above.

     __________________________________________                                ________________________________________________________
            Authorized Signature required                                                     Please print name on Credit Card

                Excalibur Communications, Suite 101 – 755 Queens Ave. Victoria, BC, V8T 1M2
         Phone: 1 888-302-6593   Fax: 1 888-868-6464             Email: support@excal-com.com
Office use

   Approval #                    1- 800#                    User ID                   Password                        Codes: from # to #




                                                                                                                                           Page 19
A little humor, “The Reality of Real Estate”

Your House As Seen By;

Yourself...                           Your Lender...




Your Buyer...                         Your Appraiser...




                       Your Tax Assessor...




                                                          Page 20

								
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