Marketing Pr Resume by sgi14155

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									+1 (919) 274-0384 (EST)                           Alana B. Vaughn                                                        Email: alvaughn23@mac.com
Skype: alvaughn23                                       International MBA                                                Website: View Video Resume
                                                        View Detailed Resume

Summary:                                          EXPERIENCE: INTERNATIONAL LUXURY MANAGEMENT CONSULTING
Multilingual International MBA;
Proven ability to operate and thrive     SINGAPORE  Consultant for International Marketing, Brand Strategy & Quality Control
                                                  SalamanderLifestyleSpa Consultancy (view portfolio) & SpacareInternational January 2010 – present
in new business environments, meet
tight deadlines, problem-solve, and      Led:            benchmarking study of top (5-s tar) hotel and day spas in Singapore
multi-task;                                              performance evaluations, quality assessments, mystery shopping,
Skilled at promoting collaboration ,                      marketing, PR and brand s trategy analyses for leading hotel & spa brands
communication, efficiency, trust, and                    brand comparative analysis of luxury retail & professional product lines
results among global project teams       Developed & Managed:
                                                         Customer Relationship Management planning guide
Experience:                                              relationships with key luxury hotel and spa equipment suppliers
Management Consulting                                    electronic database of Standard Operating Equipment & Preferred
Brand Management                                         Providers for FF&E sel ection & procurement
Strategic Planning
Marketing, PR                            ITALY, SWITZERLAND  Project Manager, Consultant
                                                            LaPaz Group (view website) & MCM Design Studio (view website) March 2009 –present
Concept Design
Writing, Editing                         Led:            conceptual dev elopment, operations needs assessment, and written
Social Media                                              propos al for a 5-star hotel, spa and wellness facility in Switzerland
Corporate Communications                                 market & feasibility studies, competitive set analyses, brandi ng, marketing
Business Development                                      & PR strategy development for 5-s tar hotel & spa projects
Customer Relationship Management         Managed:  global project teams
Industries:                                              relationships with international tourism & trav el organisations
                                                         communications in English, French, Italian, Spanish & German
Luxury hotel, spa, wellness                              conceptual development of future projects
Hospitality
Travel, Tourism                          FRANCE, USA  Director, International Business Development & Marketing (Consultant)
Sports & Entertainment                                                     ASM Consulting (view portfolio)March 2009– present
Relevant MBA Coursework:                           *Referredbycompany’s Founder & Senior Advisor to support theconsulting activities of the abovecompanies.
Global Marketing
                                         Directed: marketing, PR & brand strategy development, staff training, and launch of a 4-
Product & Branding Strategy
                                         star ski resort & spa in NY
Customer Relationship Management
Corporate Entrepreneurship               Selected as presenter:
Negotiations                                             2009 Festival de Beauté et Bien-Être (M arrakech, Morocco)
                                                         2009 European Spa Summit (Paris, France - Voted in Top 5 Speakers)
Languages:
English (Native)                                             EXPERIENCE: MARKETING & SALES, BRAND S TRATEGY
Italian (Advanced)                       USA  Charlotte, NC  Coordinator of Strategy & Planning for Marketing & Business Development
French (Int. Adv.)                                              TheRJL Companies - Bobcats Sportsand Entertainment (NBA) 2007– 2008
Spanish, German (Beginner)
                                                  *Servedasan internal consultant to seniormanagement for severalcross-functional, organization-wide projects.
Computer Skills:                         Developed & Executed:
MS Word, Excel, PowerPoint, Access                       marketing & branding plans for major brand renovation campai gn
SPSS                                                     corporate communication, media and business plans
Film Editing: iMovie, FinalCut Pro                       innovative, engaging national and local brand, marketing & PR ini tiatives
Music Editing
                                         Managed: daily work of 10 Creative Services & Broadcast-Production team members
Social Media
                                         USA, ITALY, SINGAPORE  Certified Fitness Specialist  Mulitple Companies2004 – present
Strengths:                                                                                                                           (View Full Fitness Resume)
Adaptability                             Managed & Promoted: high-end wellness facility brands
Creativity                               Developed: numerous innovative and revenue generating club offerings
                                         Extensive experience: training, communicating and building relationships with high net worth
Leadership skills                        clients, including Olympic gold medalist athletes and senior-level executives
Ability to multitask
Ability to problem-solve                                                                      EDUCATION
Interpersonal skills                     *INTERNATIONAL MASTERS of BUSINESS ADMINISTRATION  Moore School of Business (May 2010)
Networking skills
Attention to detail                                     National University of Singapore, School of Business, SINGAPORE (January – April 2010)
                                                         Accademia Di Italiano, MILAN, ITALY (January – April 2009)
Uncompromising work ethic
Ability to learn quickly & self-teach    • Craig Wall Fellowship, Graduate Assistantship, National Scholars & Golden Key International Honors Societies
Advanced communication,                  *#1Public University MBA program for international business, #3amongalluniversities in specialty – U..S. News & World Report
presentation, writing & editing skills   #1 for best “international experience” amongthe world’stop 100business schools – Financial Times GlobalMBA rankings
                                         B.S. COGNITIVE PSYCHOLOGY, B.A. ENGLISH; Film & Media Studies minor  Davidson College (May 2007)
Activities:
Compete in 10km, Half-Marathon,          • Senior Cognitive Psychology Thesis Honors; 2007 Eastern Psychological Conference Presentation (Award Finalist)
Marathon, & Triathlon races;             • Team Captain, Davidson Women’s Varsity Lacrosse; US LacrosseAcademic All-American (2004-2007)
                                         • Founder and President, Davidson SportsMarketing Association; Launched marketing campaignthat wasshowcased
Play the alto saxophone;                   nationally by ESPN (October 19, 2007 and October 17, 2008)
Teach Pilates, Yoga, Cycling, GroupX     • Editor and Reporter, the Davidsonian, aweekly newspaper
                                         • Fundraiser and student liaison, Davidson AnnualFund and Annual AIDs AwarenessBall

								
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