Marketing Promotion Statement of Work

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Marketing Promotion Statement of Work document sample

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scope of work template
							                 Michigan FFA Agri-Entrepreneurship Award Application

READ THIS ENTIRE PAGE FIRST!!
Applicants attempting to submit an application to the National FFA Agri-Entrepreneurship Education Program must
     participate in the Michigan FFA Agri-Entrepreneurship Award Program at the Michigan FFA State Convention.
Applicants must be an active FFA member to apply.
Applicants may be high school graduates if the project was started prior to graduation.
Past state winners may submit an application at the state level to be eligible for the national award program but are
     ineligible for judging in the state contest.
All eligible applications, including past state winners, will be announced at the Michigan FFA State Convention.
In order to be considered for this award the applicants must have been instrumental in all aspects of the creation of
     the enterprise.
Applicants must have at least 25% ownership of the enterprise.
An agri-enterprise is any business in the agriculture industry (including production agriculture, horticulture, food, fiber,
     the environment and natural resources)
Applicants may have projects that fall within a proficiency award area but others may qualify if a relationship to
     agriculture, food or natural resources systems can be established.
Applicants will be ranked by a panel of judges using the rubric on the following page.
Applicants will be judged based on progress of the entrepreneurial project.
                     Michigan FFA Agri-Entrepreneurship Award Rubric

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           Question                           High Points                        Middle Points                         Low Points                  Points
 How did you come up with your The applicant has listed and               The students has listed but not The student has not listed or              10
     entrepreneurial idea?     described at least two ways they           fully described two ways they     described two ways they came
                               came up with their                         came up with their entrereneurial up with the entrepreneurial idea.
                               entrepreneurial idea.                      idea.
 How does your business benefit The student has clearly identified        The student has listed at least      The student has identified one        5
      from its location?        and described at least three              three benefits but not thoroughly    or two benefits to the enterprise
                                benefits to the enterprise based          described how the enterprise         based on its location.
                                on its location.                          benefits from the chosen
                                                                          location.
    What experiences (School,         The student has described at        The student has described two        The student has described one         5
   community, work ect.) have         least three experiences             experiences contributing to the      or zero experiences relating to
 contributed most to your initial     contributing to the development     development of their enterprise.     their decision to start the
decision to begin and develop this    of their enterprise.                                                     enterprise.
        enterprise? Explain.
 List the top five risks associated   The student lists five risks     Five risks are listed but the top The student does not identify               15
with your business and thoroughly     involved with their business and two are not clearly identified and five risks and/or does not
describe the top two risks of those   throughly describes the top two described.                          identify the top two risks.
             five risks.              risks.
   Description of the business        The purpose and function of the   The purpose and function of the The student has not included a               20
                                      business are well described.      business are clearly stated.      description of their business
                                                                                                          plan.
                                      The student has listed at least   The student has listed at least   The student has listed three or
                                      four goals and They are set forth four goals and they are set forth less SMART goals.
                                      in a SMART goal format.           in a SMART goal format.

      Marketing Strategies            The target market is well           The target market is not fully       The target market is not              20
                                      described.                          analyzed and described.              described or described
                                                                                                               incorrectly.
                                      The competitors and possible        The competition has not been         The competition is not
                                      competition are listed and          wholly evaluated.                    described or described
                                      explained.                                                               incorrectly.
                                      The marketing/advertising plan is They have chosen advertising           The advertising/marketing plan
                                      well described and focuses on     mediums that do not work well          lacks description or direction.
                                      multiple media outlets.           in their budget or fail to tailor to
                                                                        the market.
          Financial Plan              The estimated cost is accurately All costs are not accounted for         The estimate is not accurate,         20
                                      figured.                          in the estimate.                       Does not flow logistically.
                                      The personal financial needs are Personal financial needs are not They have not taken into
                                      established and the              clearly understood.              account over-head costs and
                                      understanding of overhead.                                        have not accurately recorded
                                                                                                        evident needs.
                                      There is an attached balance        The cash flow or balance sheet       There is not a financial plan or
                                      sheet or cash flow chart and/or a   is incomplete or unorganized.        chart attached.
                                      well developed projection.
     Production Management            They have identified three          They do not identify at least        They identified two or fewer          20
                                      management strategies,              three management strategies          management strategies.
                                      recognized legal and safety         Does not comprehend nessicary They have not or have
                                      regulations associated with their   legal or safety regulations.  inaccurately described
                                      enterprise and have described                                     associated legal and safety
                                      what steps are needed to comply.                                  regulations.

             Timeline                 The timeline starts at the        The timeline is missing one of         The timeline is difficult to          15
                                      conception of the idea.           the required components or             follow.
                                      The timeline includes goal dates. lacks some organization.               The timeline does not consist of
                                                                                                               one or more of the required
                                      The timeline projects into the                                           components
                                      future.
                                      The timeline is well organized
                                      and easy to understand
                      Michigan FFA Agri-Entrepreneurship Award Rubric

READ THIS ENTIRE PAGE FIRST!!

          Question                         High Points                        Middle Points                       Low Points                 Points
            Resume                 The submitted resume includes    The resume includes 5 or less of      The resume includes 3 or less of     15
                                   all six components listed in     the required components or            the components or resume's
                                   Appendices tab.                  resume is not free of obvious         grammatical errors are a
                                                                    grammatical errors.                   distraction.
   Marketing/Promotion Piece       It is visually appealing, well   The usefulness of the marketing       It is visually unappealing.          25
                                   thought out and useful.          piece for the target audience is
                                   There are not grammatical errors questionable.                         There are obvious grammatical
                                   and it is clearly understood.                                          errors.

                                   The marketing piece is                                                 It is not appropriate for the
                                   appropriate for the target market.                                     target market.

 What are the future goals of the The student has listed at least       The student has listed at least  The student has not listed and        10
           business?              three goals and they are              three goals but all of the goals described three SMART goals.
                                  organized in a SMART goal             do not demonstrate the SMART
                                  format.                               strategy for developing goals.

   Name two things you have        The student has listed and         One or two ideas learned have       One or less items learned have       5
 learned through the process of    described at least two things they been listed but not well            been listed and/or explained.
   developing your enterprise.     have learned in developing the     explained.
                                   enterprise.
How have you/will you assess the The student has identified and         The student has identified but    The student has not identified 3     5
impact of this enterprise on your described at least 3 ways to          not thoroughly described 3 ways   ways to assess the impact of
          community?              assess the impact of the              to assess the impact of their     their enterprise on the
                                  enterprise on the community.          enterprise on the community.      community.

   Organization of application  The application is well organized The application was well                The application is unorganized       5
                                and easy to follow.               organized but could have been           and/or not in order.
                                                                  labeled more effectively.
Overall grammar and punctuation The application is free from      The application has recognizable        Error are evident and distract       3
                                obvious errors.                   errors but do not take away from        from the overall understanding
                                                                  the application.                        of the application.


       Advisors Statement          The advisor submitted a positive                                       The advisor did not submit a         2
                                   statement.                                                             positive statement.
              Total                                                                                                                           200
                                                     Michigan Association of FFA
                                Michigan FFA Association               Phone: (517) 353-9221              Application
                                108 Natural Resources                  Fax: (517) 432-5632                due:
                                Michigan State University              Mail completed form to the         Regional
                                East Lansing, MI 48824                 Michigan FFA                       Update



                              Michigan FFA Agri-Entrepreneurship
                                      Award Application
                                                                               MISSING MEMBERSHIP NUMBER
Name:                                                                          Membership Number:

Home Address:                                                                                 Date of Birth:

City:                                            Zip Code:                                    Age:

Email Address:                                                          Phone Number:

Parent(s)/Guardian(s) Names:

FFA Chapter:                                                      Advisor Name(s):

High School:                                                            Phone Number:

Address:

City:                                            Zip Code:

Name of SAE or Proposed Business:

Date Business Began:                                          Percent Owned by Canidate:

Year FFA Membership Began:                                    Current Grade Level:

Years of Agriscience Offered:                                 Years of Agriscience Completed:




Certification:
I certify that to the best of my knowledge the information contained in this application is true and accurate.




_____________________________ ___________________________                      __________________________________
         (Student)                 (Agriscience Teacher)                               (Principal/Counselor)
                                                                                          circle which
Name:

Introduction Questions

I.         How did you recognize the need or opportunity to create your entrepreneurial idea?                 (10 points)

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II.        How does your business benefit from its location?                                                   (5 points)

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Name:

Introduction Questions

III.    What experiences (school, community, work ect.) have contributed most to your intial                (5 points)
        decision to begin and develop this enterprise? Explain.
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IV.     List the top five risks associated with your business and thorougly describe the top two           (15 points)
        risks of those five.
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Name:

Business Plan
Please attach your detailed business plan. Plan must include but is not limited to:


I.      Description of the business                                                         (20 points)
        a. What is the business?
        b. Goals and objectives of business

II.     Marketing Strategies                                                                (20 points)
        a. Target market
        b. Competitors
        c. Marketing/Advertising Plan

III.    Financial Plan                                                                      (20 points)
        a. Estimated costs and expenses
        b. Personal financial needs
        c. Current financial status (attach balance sheet/cash flow statement/projection)

IV.     Production Management                                                               (20 points)
        a. Legal and safety regulations
        b. Logistics of personal management
Name:

Appendices
Please attach the following to this application. Appendices must include but are not limited to:


I.      Timeline of Business                                                                       (15 points)
        a. What is the business?
        b. Goals and objectives

II.     Resume                                                                                     (15 points)
        a. Name and contact information
        b. Career objective
        c. Education
        d. Work/Volunteer experience
           i. Include skill sets developed
           ii.Time period in which experience took place
        e. FFA activities and awards
        f. Other extracurricular activities/honors/awards
IV.     Marketing/Promotion piece                                                                  (25 points)
         May not exceed five 8 ½ x 11 pieces of paper
Name:

Conclusion

I.          What are the future goals of the business?                                                         (10 points)
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II.         Name two things you have learned through the process of developing your enterprise                  (5 points)
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III.        How have you/will you assess the impact of this enterprise on your community?                       (5 points)
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Name:

Advisor's Statement

I.         In what way does this student possess the entrepreneurial spirit? (provide examples of             (1 point)
           opportunity recognition and action taken to pursue opportunity)
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II.        How has this student applied what has been taught in your classroom to his/her                     (1 point)
           entrepreneurial enterprise?
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The above is an accurate reflection of the student's project and abilities.




           (Agriscience Teacher)

						
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