Marketing Projects on Sbi - DOC
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INTERNS We Need You!
Make a Difference at the Sustainable Business Institute (SBI)
The Sustainable Business Institute (SBI), a 501(c) (3) public benefit corporation incorporated in
California in 1995, is the oldest organization in the world with the mission of motivating private enterprise
to enhance profitability by adopting sustainable business practices.
What can you do to help?
Many projects and initiatives are underway at SBI. Come visit and find one or more that you would like
to be involved with. In doing so, you will meet diverse business people, make a significant contribution in
promoting sustainability, and enhance your own skills. You can spend whatever time best fits your
schedule-and/or class hour requirements.
Check SBI’s website to learn about its many programs and services: www.sustain
ablebusiness.org Any one of these can benefit from your involvement. Where your help is
most urgently needed right now, however, is on one of the following:
SBI’s Seal of Sustainability™ (Seal)
Seal of Sustainability™ publicly recognizes and honors businesses and their leaders throughout the
world for implementing sustainability practices. A select group of interns will be trained to identify
companies which have begun the journey of sustainable business practices and invite them to join
SBI as a member and apply to receive SBI’s Seal. Other Interns may prefer to work with other
aspects of the Seal application process. (e.g., marketing and research to identify business candidates
for Seal application).
SBI Membership
Membership in the Sustainable Business Institute is open to private-sector CEO and senior
executives who are responsible for the vision and strategic planning of their companies. SBI’s website
details some of the specialized services that members enjoy. Interns are needed to help make
companies aware of the opportunities that membership in SBI brings (i.e., marketing), to do web
research and expand SBI’s membership prospect data base (CEO Research), to attend meetings and
talk with prospects, etc. You will be able to explain to company executives how they can use some of
the tools that SBI provides to implement sustainable business practices and increase operating profits
through energy and resource efficiencies.
Sustainable Business Practices Library
One of the most valuable benefits of SBI membership is members sharing information with one
another on how they instituted sustainable business practices in their companies -- the what’s, the
how’s, strategies to overcome problems, positive outcomes (e.g., energy savings, profit increases),
etc. SBI’s “Sustainable Business Practices Library” provides such information in two forms: written
“Cases” and CDs made from tapes of CEOS & senior executives live presentations on sustainable
business practices at various SBI events. Interns with writing, editing, organizing, and technical
capabilities (e.g., transferring tapes to CD) will find this an interesting undertaking.
Web Newsletter
This project will involve creating a bi-monthly newsletter for posting on SBI’s website. The newsletter
will contain cases drawn from SBI’s own “Sustainable Business Practices” Library as well as
researched information from other sources, such as: environmental data of interest to SBI
constituents. Volunteers with any or all skills in the use of graphics, writing, editing, web research are
ideal to set up and launch this SBI Web Newsletter. Ability to work as a team is a must.
Web Research
Interns and volunteers are needed to do Web Research to identify foundations and other grant
sources which support SBI goals and objectives, as SBI intends to undertake a major expansion of
programs and memberships and will be seeking funding to do so.
Contact: Please send an email to Jessica Fullmer, SBI Chairman and Founder (jhfullmer@sustainable
business.org) or call 408-370-5783 and explore together how one or more of these opportunities best
fits your needs and SBI’s. We believe you will find Volunteering invaluable. For certain SBI sees it as a
most welcome contribution to our effort to bring sustainability to our Planet.
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