"Marketing Report on Sales Promotion and Advertising of Ufone - PDF"
S News and views of the action in Australasia's IT sector this week THE RUST BUCKET Aussie picked to build The new M&A look financial platform in UK TECHNOLOGY ACQUIRERS spent nearly a quarter- Bravura Solutions, an Australian developer of of a trillion US dollars on acquisitions in the first applications for the financial services sector, has half of 2006, setting a four-year spending high, according to data and analysis from The 451 cemented its increasingly strong presence in the UK Group's Merger and Acquisition Knowledgebase. through its selection as the provider of technology for One of the biggest challenges faced by a new wrap platform to be launched by Friends merging organisations today is that of crafting and Provident. The new service, which will provide an end- communicating a new corporate identity. to-end online system for independent financial adviser Executive discourse must function quickly both to firms, will be built on Bravura's existing Sonata Wrap make sense of the new company and also to sell system, explained Steve Williams, Bravura's UK the merger or acquisition as positive. The country manager. discourse that corporations employ when communicating in the marketplace about their "The wrap platform will provide advisers with new organisation profoundly shapes the ways in significant savings in administration, compliance, and which the company is perceived and valued by monitoring time, enabling them to focus on building customers and prospects. stronger client relationships," Williams added. Creating a recognised presence around the Friends Provident is one of the top 10 UK life and world is more complex than ever. Global pensions companies and the deal was described by standardisation, branding, pricing, promotion, Williams as "potentially the most significant trans- advertising, market selection, and entry strategy action completed by the company to date". Less than a are all critical items. Instead of firing randomly at markets, month ago Bravura also won a contract from the vendors must now have a greater understanding of Nucleus Financial Group in the UK (Rust Report, July how to sell their new organisation into the key 7, p1). www.bravurasolutions.com.au opportunity areas. Every single deal is going to be ultra-competitive given the realities of current ICT spending. The important thing is that executives E-Pay Asia charts new territories make sure that everyone on the team knows how E-Pay Asia, which until recently was known as to navigate through the toughest sections of SkyNetGlobal, has been selected to provide electronic today's competitive landscape (The Tour de Force mobile phone top-up services to customers of again) well in advance of getting there. Pakistani carrier Ufone. The deal was negotiated by Any large corporate combination effectively E-Pay Asia's joint venture company E-Pay Pakistan. creates a new organisation. CEOs must get out there and actively serve as chief proponents of the Simon Loh, managing director of E-Pay Asia, said integration initiative. Too often after a deal is that Pakistan has a growing base of mobile done, CEOs and the senior management team subscribers, 30 million of which operate prepaid remain holed up in their offices without venturing accounts. E-Pay Asia will install point of sale out to meet their new customers and new terminals but also intends to launch other forms of employees. Written communications are essential, e-Top-Up, such as via ATM machines, cash registers, of course, but nothing replaces the power of face- mobile phones, kiosks, and the Internet, Loh added. to-face interaction. Invariably the integration "With the addition of SMS and Internet top-up, we milieu is characterised by turbulence. It's a new role for the senior executives. could witness a significant shift in user preference Processes must be put in place quickly to towards electronic top-up in Pakistan much faster keep the company ahead of the curve. In this than anticipated," Loh said. www.e-payasia.com hyper-competitive environment, marketing is also much more than marcoms and sales support. Marketing is a key function that will drive real INSIDE THE RUST REPORT business results, revenues, profits, and brand Insider Edition Page 2 loyalty for the new organisation. This week's orders and installations Current market conditions are creating a more favourable environment for further ICT Aussies Worth Watching Page 3 consolidation — we can expect to see more Companies making waves at home and abroad activity. Mergers, acquisitions, alliances, and Deal Makers Page 4 disposals all require a road map that addresses Mergers, acquisitions, & funny business how to overcome likely obstacles. Finally, when Rust e-Research Page 6 everybody understands their precise goals, the What the analysts said and did this week post-closing process will have an improved chance By Association Page 7 of success. ICT deficit alarms the ACS, says Dennis Furini — Len Rust RustOz@bigpond.com.au Revolving doors Page 8 Who's in work and whose jobs they took The Rust Report, July 21, 2006 Page 2 INSIDER EDITION Aust pack tracks hospital hardware Booz Allen Hamilton wins ID card role Sydney developer Medical Systems Design has been Multinational strategy and technology adviser Booz selected through an open tender to provide its Allen Hamilton has been selected as the lead adviser SurgiDat application to the Westmead Children's to the Federal Government's Office of Access Card, Hospital in Sydney. Since the selection was made which is responsible for implementing the national ID through an open tender applying to all NSW public card. The company will co-locate a project team within hospitals, SurgiDat can now be purchased by other the Office of Access Card, and its work and advice will NSW public hospitals without further tenders. be subject to review by a program monitoring and At Westmead, the software is being used in an assurance consultant, which has yet to be appointed. inventory and sterilisation management system for According to Joe Hockey, Minster for Human some 26,000 surgical instruments. The system uses a Services, the first task is to outline the patented method of marking a 2D data matrix barcode implementation plan, business architecture, on to a 2.2mm square chip of porcelain that is bonded technological specifications, and budget. "The initial to each instrument. www.surgidat.com.au contract is worth $A4 million over the next three SurgiDat is based on the Caché post-relational months," Hockey said. database from Intersystems. He added that he will "shortly" announce a number of appointments within the Office of Access Card, Objective scores NSW Govt Dept including that of chief technology architect. www.humanservices.gov.au/media/releases/060719. Sydney developer Objective Corporation has been htm selected to provide an enterprise content management system to the NSW Department of Natural Resources. The system will be used by the department's corporate services division, which provides shared corporate Redflex booking speedsters in WA services to both the department and its clients, Redflex Traffic Systems has completed implementation of an image and infringement including catchment management authorities and the processing system for the state of Western NSW Department of Planning. Australia. The Web-enabled system issues tickets The initial implementation of the Objective soft- for speeding, red-light running, and on-the-spot ware will focus on its deployment to 23 catchment fines detected throughout the entire state, management authorities throughout the state, a explained Ricardo Fiusco, general manager of spokesman explained. www.dnr.nsw.gov.au Redflex Traffic Systems. Fiusco claimed the system is the most Lifeline leans on Attain IT for ID modern and comprehensive enforcement processing system in the world. "The processing The Lifeline Australian telephone counselling service centre operates as a paperless office, with all has implemented an Oracle Xellerate identity information available at the press of a button," he management system to simplify and unify volunteer said. Redflex Traffic Systems is an operation of access to applications and network resources. The diversified technology company Redflex Holdings. www.redflex.com.au system was implemented by Sydney company Attain IT as part of Lifeline's roll-out of an IP telephony system, a spokesman said. Lifeline's aim is to allow volunteers to work effectively from local centres Pentafin brokers a deal for trades around the country. Pentafin Services, a developer of software for the Attain IT's system uses Lifeline's Microsoft Active financial services sector, has signed up Andrew West Directory as the central repository for user identity Stockbroking as the provider of direct investment data, while Oracle Xellerate synchronises those data execution, settlement, and information services to with other applications, databases, and the IP Pentafin's WealthVue wealth management platform. telephony system. "Attain IT will use the Oracle tool to Andrew West will also use WealthVue to provide create a single interface for Lifeline's administrators to investment services to its own clients. manage user information across its entire IT Peter Kelly, CEO of Pentafin, said he expected the structure," the spokesman added. The system will deal to enhance the capabilities of the WealthVue allow single sign-on access to all the applications and platform in relation to direct investments. resources volunteers need. www.attainit.com.au www.pentafin.com.au Trusted advisers to technology, electronic media, and communications industries on investments, mergers, acquisitions, capital raisings, and turn-arounds since 1989 For a confidential and obligation-free discussion contact one of our professional advisers on 61 (0)2 8923 6333, fax 61 (0)2 9460 2730, or email email@example.com ACN 067 278 791 AFS Licence 262001. An accredited member of Regent Associates Consortium — Australia, United Kingdom, France, Germany, Spain, Italy, United States and India www.newportcapital.com.au The Rust Report, July 21, 2006 Page 3 INSIDER EDITION Continued from page 2 Aussies worth watching A roundup of companies making waves Freshtel heads to the UK masses at home and abroad A Tesco-branded version of an Internet phone system SPARTAMATRIX INTERNATIONAL has from Australian company Freshtel Holdings has been developed hardware and software products to meet launched in the UK with a mass market media current international security requirements in campaign that includes TV, interactive TV, radio, transmodal transportation (by means of air, land press, online advertising, and in-store marketing. The or sea). The company has a system that observes campaign will stress the simplicity of the service and and tracks goods in a container whereby eventual the cost-advantages of Internet telephony. changes to the contents of the container can be Although the campaign is still in its early stages, detected at any time, anywhere in the world, in Tesco has had a positive response from customers, real-time. www.spartamatrix.com claimed Michael Carew, CEO of Freshtel. "The PANSCIENT TECHNOLOGIES offers a range of commitment by Tesco Telecoms to such a substantial custom solutions in all areas of text search. The mass market media campaign is very significant," company designs, builds, and operates Internet Carew added. "Our world class Internet telephony search engines that go beyond keyboard-based service coupled with the Tesco marketing and search to unlock the hidden structure that meets distribution expertise will create a very strong market the demands of the targeted Internet search engine market. www.panscient.com position in the UK." www.freshtel.net KESTRAL COMPUTING has been developing Westel sends more stock to US software for Australian pathology and radiology departments for several years. The customer base Westel Wireless has received a "significant" stocking comprises a mix of small and large clients, order from Icom America, which was appointed a publicly and privately owned, within the pathology distributor late in 2005. A spokesman noted that Icom and radiology sphere. Kestral Computing is an ISO had lifted its orders from batches of five or six base 9001-accredited organisation, with comprehensive stations to 20 base stations in its most recent order. polices and specially-developed infrastructural "Since its appointment last year Icom has been tools. www.kestral.com.au steadily signing deals in the USA with digital dealers, REMTECH's core products are Reservit, a authorised and trained to sell its range of digital hospitality management system, and In Touch public safety equipment," the spokesman said. Point-of-Sale, a suite of point-of-sale products for www.westelwireless.com the retail industry. Reservit is an advanced table reservations system that provides restaurateurs with the management tools to enhance customer Five included on Defence shortlist care through improved services whilst maximising Five companies have been short-listed for the prime seating capacity. Reservit is used in restaurants systems integrator's role on the Australian Defence and hotels around the world. In Touch Point-of- Sale is used at more than 1400 sites in South Force's command, control, communications, Africa as well as at sites around Australia and computing, and intelligence contract for the Europe. www.reservit.com.au Headquarters Joint Operations Command facility near Bungendor in NSW. The five are ADI, BAE Systems, MICRO FORTE is a game development studio KAZ Technology Services, Raytheon Australia, and that develops games titles for third-party RLM Systems. publishers as well as creating its own intellectual properties and working with publishing partners. It is expected that contracts will be signed in Micro Forte has a major studio in Sydney and a November this year and the new headquarters is development studio in Canberra as well as a scheduled to be fully operational in the last quarter of related party in animation and modelling studio in 2008. www.defence.gov.au/id/hqjoc China. www.microforte.com PRAEMIUM (ASX: PPS) is an online share SA group builds portal for physios portfolio management service for accountants, South Australian company CDAA has launched a Web financial advisers, superannuation fund portal for the World Federation of Occupational administrators, portfolio managers, and stock brokers. The company offers an online portfolio management Therapists (www.wfot.org). The portal includes service with virtual wrap functionality, accountant- features such as real time payments, document strength tax reporting, delivered for flat annual fee centres, a global job register, and forums. and badged for clients. www.praemium.biz www.cdaa.com.au LOOKING FOR A VENTURE CAPITAL PARTNER TO HELP GROW YOUR BUSINESS? Are you a growing company that has Ask Macquarie's Technology Investment ambitions to be a market leader? Banking Team about Venture Capital firstname.lastname@example.org www.macquarie.com FORWARD thinking @ email@example.com DEAL MAKERS iiNet plans to offload Kiwi ISP Aussies keen to set up shop in UK Australian broadband services supplier iiNet is Australian investment projects in the UK jumped by preparing to sell its New Zealand business ihug, which more than 25 per cent in the 2005/06 financial year, is the third largest ISP on the other side of the according to the UK Trade & Investment's 2005/06 Tasman. ihug, which was established in 1994, was annual review. The review showed that 53 Australian bought by iiNet in 2003. At that time the two companies made new investments in the UK during companies were similar in size, but ihug's Australian the year, and while not all were in the ICT sector, business has now been incorporated into the iiNet some big names on the list included Sensis, business. Technology One, Freshtel Holdings, Exinda Networks, Peter Harley, executive chairman of iiNet, said that Ruleburst Networks, and Bravura Solutions. a recent review of operations had concluded that the Figures in the report indicated that a growing NZ business was outside iiNet's "key focus of activity". number of Australian companies are realising the He added that the NZ Government's recent decision to importance of establishing a significant presence in make available "unbundled local loop" and naked DSL the UK rather than relying on resellers and had raised the interest of potential buyers of ihug. "We distributors, explained Jamie Banks, director of have taken the view that this is a good time to exit the inward investment ANZ with the British Consul New Zealand market and focus attention firmly on General. "The UK is increasingly attracting investment growing our Australian business," Harley said. from Australia in value-added and high technology www.iinet.net.au products and activities as a result of its expertise and open, cost-effective environment," Banks said. The report is available for download from EFTel goes acquiring www.ukinvest.gov.uk/investmentreport.html In the space of just two weeks Australian ISP EFTel has acquired two companies: broadband Feds offer to help small exporters services provider aaNet, and WA ISP Ace Online. Simon Ehrenfeld, CEO of EFTel, said that aaNet The Federal Government is attempting to help small — with some 20,000 broadband customers, and business exporters by launching a program intended revenue approaching $A10 million — is the to increase their access to working capital. "EFIC company's largest acquisition both in terms of Headway has been designed to help those exporters revenue and broadband customers. "The aaNet who have reached their maximum loan capacity but business is a large and rapidly expanding who still wish to obtain extra funding from their broadband ISP and will provide an additional bank," explained Fran Bailey, Minister for Small growth engine to the company as well as new Business and Tourism. economies of scale," Ehrenfeld said. It seems we can expect more of the same in EFIC Headway can extend existing lending the not-so-distant future. "The acquisition program facilities by up to 20 per cent, and acts as a guarantee is continuing," Ehrenfeld said. http://w3.eftel.com for the additional amount borrowed, Bailey claimed. www.efic.gov.au/headway Data-inCrypt enlists bean counters Dispute may cost Chariot millions Data-inCrypt, a subsidiary of Synergy Equities Group, Chariot has warned its shareholders that EBITDA has entered a teaming agreement with BDO Chartered could be adversely affected to the tune of $A6 million Accountants & Advisers in WA. The deal will allow because of legal claims against the company and two BDO's IT consulting division to install Data-inCrypt's of its directors by Transcom Australasia and online data and recovery service at its Perth office and Transcom International. to sell the service to its clients. The claims arose from the termination of wholesale "Each BDO state and territory office has its own IT distribution agreements for products that were to be consulting division so the potential exposure for Data- made available to the Australian market. inCrypt to SME and corporate organisations A statement released to the ASX by Chariot's board nationwide is large," claimed Ronald Moir, managing noted that the company's directors are "exploring all director of Synergy. www.data-incrypt.com available legal measures". www.chariot.net.au The Rust Report, July 21, 2006 Page 5 DEAL MAKERS Continued from page 4 COMMS BITS VoIP sells managed security Unwired extends Melbourne reach Australian company VoIP has entered an alliance that Wireless broadband services provider Unwired has allows it to offer managed security services and switched on three new hubs in Melbourne, effectively products from Fortinet. "Fortinet's technology will help doubling its reach in the city to 104,000 additional us bring high-end security to the SME market via our households. With substantial networks now in Sydney expanding nation-wide managed security services and Melbourne, Unwired is the only carrier that can provider (MSSP) network," explained Mike Harte, CEO make an easy transition to WiMAX, claimed David of VoIP. The company has already sold a Fortinet Spence, CEO of Unwired. solution to a "major health sector organisation", Harte "With the impending introduction of Mobile WiMAX added. www.voip.com.au we look forward to offering our customers a seamless transition to full Internet mobility, including national — BUSINESS BRIEFS — and international www.unwired.com.au roaming," Spence said. GPS Online has completed its acquisition of QVEN through the compulsory acquisition of the final Tropos proves a point Down Under parcels of some four million shares. US wireless communications equipment provider B Digital has completed the acquisition of B Shop Tropos has been selected to provide a communications Telecommunications, which operates 35 retail outlets network for a resort island in Queensland. The first that sell B Digital's products. phase of the project requires the deployment of 10 nodes to cover conference rooms, tour desk, and Tenrox, a US developer of project governance and lounge. When the first phase is complete within a compliance software, has appointed Business couple of weeks the company expects to increase the Advisors Technology as its primary representative in reach and bandwidth of the network, explained Australia. Under the terms of the deal BAT will Anthony Wong, Australian/NZ managing director of provide Tenrox customers with first-line support, Jay-Young Company, which is introducing the sales, and consulting services. www.business- technology to Australia. advisors.com.au In South Australia Tropos' reseller National DataDot, the Australian developer of a whole-of- Wireless is providing broadband access to a mining vehicle marking and identification system, has raised community of 4000 people. The implementation, $A7.6 million through an issue of 42 cent shares. The which is the largest Tropos has undertaken in funds will finance participation in the New Zealand Australia, is expected ultimately to serve 10,000 Government's compulsory vehicle marking policy. people. www.tropos.com www.datadotdna.com Cisco removes wires from hospital Cisco Systems is working with Brisbane's Mater Health Services (MHS) to deploy a wireless network that will allow MHS to integrate its complex voice and data networks. The new network will be installed in MHS's seven hospitals over the next 18 months, said Malcolm Thatcher, CIO of MHS Brisbane. The new medical grade network will provide the foundation for MHS to roll out a number of innovative health care applications, Thatcher added. — Comms briefs — Wholesale VoIP solutions provider ISPhone Australia has called in Arrow Voice & Data to ensure improved quality of service across the carrier section of its VoIP service. The alliance has a focus on the SME market, said Gavin McDougal, managing director of ISPhone Australasia. www.isphone.com.au In an effort to spur the development of wireless applications, field automation specialist Retriever Communications is allowing free downloads of its Retriever Application Development Environment (ADE). "Retriever ADE allows tech-savvy business analysts to construct applications faster and with less risk," claimed Mary Brittain-White, managing director of Retriever. www.retriever-service.com One in every five business calls placed in Australia is made from a mobile within an office rather than on a landline, according to IDC. The change is driven by dropping call rates and better mobile/landline bundles. The Rust Report, July 21, 2006 Page 6 Rust e-Research Roundup "Their reasons for this were mainly concern over Aust businesses turn to mobile CRM potential damage to relations with partners or The 2006/07 financial year will see Australian customers, and uncertainty over the likely benefits of organisations increasingly deploy CRM software on a more comprehensive audit program," Pagnozzi handheld devices to increase competitiveness and added. "While verifying accounts may risk offending a support a growing mobile workforce, according to business partner or customer, the risk of not doing it research undertaken by Sage Software. However, the is even greater." cost of deploying CRM infrastructure remains a KPMG's experience showed that the vast majority primary concern for many businesses. of companies that did review their SRRs were likely to The research found: improve their compliance, partner or customer 68 per cent of respondents have a mobile relationship, and revenue through better enforcement workforce; of contract terms and improvement of their business 68 per cent of respondents would use CRM processes to manage assets. software on handheld devices to assist their "Most often the misreporting is not intended or businesses to improve customer service; and malicious, it's simply because of poor compliance The cost of investment to deploy CRM solutions is processes and controls or original contracts that are a primary concern for 47 per cent of businesses over too vague and therefore easily misunderstood. changes to business process (28 per cent), and lack of "Done properly, relations with partners and understanding on how it will improve the business (17 customers can actually be improved," Pagnozzi said. per cent). According to Alan Osrin, managing director of Sage IT security spending will stabilise Software Australia, the survey results reflected the The most efficient organisations – those that have industry-wide recognition that mobile CRM is the reached a high level of IT security practice maturity – future of the market and critical to maintaining can safely reduce the share of security in the IT competitiveness. budget to between three and four per cent by the end "As SMEs face an increasingly mobile workforce, of 2008, according to research and advisory firm they need to prepare their IT environments to Gartner. By contrast, organisations that are inefficient accommodate this trend. A mobile IT strategy will or have historically under-invested in security may become a critical component of an SME's overall spend upwards of eight per cent of their IT budget on business plan," said Osrin. security. This means that many organisations will still be investing aggressively for the next few years. Aussie IT businesses short-changed Rich Mogull, research vice president of Gartner, said that there are now solutions to most information Ninety per cent of IT businesses that undertake a security problems, and it's a matter of implementing review of their self reporting relationships (SRR) — the technology efficiently and effectively so resources trust-based arrangements that require partners and can be focused on new threats. While information customers to report information such as sales under security has become a highly specialised branch of IT, licence and licence maintenance upgrades to their commodity security functions are often being returned providers — discover under-reporting by their to IT operations, he said. partners or customers, a KPMG report has found. "Organisations that are still impacted by everyday, The KPMG study Contract compliance in the high- routine threats must ramp up and become more tech industry, surveyed 155 high tech companies mature in their approach," said Mogull. "The message worldwide, including Australia, on their SRRs. to be conveyed is not 'we need more security' but Maurice Pagnozzi, Asia/Pacific leader for contract rather 'we need more security processes'. Security compliance services at KPMG, said the study found now has executive attention, and we need to treat it billions of dollars were unaccounted for in the IT like a business issue, not just a technology problem. industry because businesses placed too much faith in "Aside from the age-old need to keep the bad guys their SRR arrangement. out and let the good guys in, compliance with "Of the 155 respondents we surveyed, 72 per cent government and industry regulations is now playing a indicated they were in a SRR, yet only six per cent significant role in security spending decisions. said they audited even half of their relationships," Pagnozzi said. Rust e-Research continued on page 7 Start your marketing campaign today Advertise here — start selling right away Space limited — bookings on first-come first-served basis Contact Len Rust on 0413 588 728 or e-mail firstname.lastname@example.org The Rust Report, July 21, 2006 Page 7 RUST e-RESEARCH BY ASSOCIATION Continued from page 6 ICT deficit continues to grow "In deciding when to adopt a new security technology, timing is crucial. Invest too soon and you risk the Dennis Furini* pain and expense of an immature technology; invest too slowly and you risk being left behind and leaving THE AUSTRALIAN COMPUTER SOCIETY has called on government to implement more proactive and your organisation vulnerable." responsive purchasing policies favouring local Australian organisations feel less safe than their suppliers in the wake of the latest ICT Trade US counterparts. In a US telephone survey conducted Update, which revealed an ICT trade deficit of by Gartner, seven out of 10 large organisations (71 per $A19.7 billion. cent) said they considered the systems and processes As the nation's largest consumer of ICT goods of the IT unit in which they worked more secure than and services, the government could make a one year ago and only six per cent felt less secure. significant impact on the deficit, as well as setting a good example for corporate Australia, the ACS believes. IT buyers become more selective The trade imbalance in ICT goods and services The IT outsourcing boom is over, onshore providers grew by 3.7 per cent over the past 12 months, highlighting our nation's heavy and growing are facing new pressures, and companies are dependence on imported technology and outsourcing more strategically and selectively, associated services. according to the 2006 Global IT Outsourcing Study While the deficit is cause for concern in itself, published by management consulting firm perhaps more important is its potential impact on DiamondCluster International. Australia's future economic growth, since we While a majority of buyers — 64 per cent (offshore) depend on technology for productivity gains and and 50 per cent (onshore) — remained committed to competitive advantage. increasing their purchasing, those numbers As our consumption of technology continues to increase in coming years, Australia must not represented a significant decline from prior years. fall into the trap of overly relying on international "The outsourcing market is maturing in suppliers for ICT goods and services, since this fundamental ways," said a DiamondCluster analyst. will stifle local innovation. "Buyers are learning to be more selective and strategic According to the OECD, there are two main in the way they approach outsourcing decisions, factors that contribute to productivity increases: which is tempering the buying process." one is the innovative use of technology by the general population to enhance and empower their work and social lives and provide opportunities for greater creativity; and the other is the The Rust Report development of innovative products and services by technology professionals. If we continue to purchase imported ICT products and services in The Rust Report is a weekly newsletter that is e-mailed preference to Australian solutions, the local FREE to registered subscribers. market will stagnate and decline, endangering our ability to create new innovations. To SUBSCRIBE to No one would suggest that Australia could The Rust Report click on the green button or send an expect to have a trade surplus in ICT hardware, e-mail to email@example.com since other nations have significant advantages in (No subject or message required) this space that we cannot hope to match. However, we might expect to have a surplus in the SUBSCRIBE area of ICT services, since this is an area of Subscribe relative strength and price competitiveness, particularly in the more complex areas of project management, business intelligence, financial services, risk and quality management, and To UNSUBSCRIBE and stop receiving The Rust Report research and development. please click on the red button below or send an e-mail to In 2005, Australia exported ICT services to firstname.lastname@example.org the tune of $2.2 billion, a very creditable effort. (No subject or message required) However, we also imported services worth $3.032 billion to arrive at a deficit of $872 million. While the ACS believes Australia represents Unsubscribe an ideal offshoring location for companies in other western nations, we are increasingly being seen as an aging nation with decreasing access to skills. The Rust Report is published by International companies are choosing to deal Dialog Marketing Services Pty Ltd, instead with Asian nations like India, China, and PO Box 437, Roseville, NSW 2069, Australia. Malaysia that have larger talent pools and lower labour costs. Publisher Len Rust Part of the problem is the decreasing supply RustOz@bigpond.com.au or phone 0413 588 728 of local ICT graduates, thanks to reduced interest from Australian students. Unless we act now to Editor Peter Scott attract more students into ICT, we risk seeing our Rust-Ed@bigpond.net.au or phone 0413 544 609 trade deficit on ICT services grow to match our performance on ICT products. The Rust Report is distributed by *Dennis Furini is Chief Executive of the QM Technologies Australian Computer Society. See www.acs.org.au www.qmtechnologies.com or email email@example.com Discover the difference at ethoscorporation.com.au or call Andrew Keayes or Kevin Charman on 02 8227 9200 for a confidential discussion open more doors Ethos Sales and Senior Management Search CEO quits as TechStar changes tack Feds kick off little-known board David Hunt has announced that he will leave his Helen Coonan, Federal Minister for Communications, position as CEO of TechStar early in September as a IT, and the Arts, has announced with a flourish that result of the ASX-listed company's change of tack on Monday she chaired the first meeting of an from technology commercialisation into the resources industry reference group that had been brought business. Hunt is now working on commercialisation together to work on a broadband blueprint for of the last of the original TechStar technologies and Australia. "I have convened this industry group to executive director Paul Byrne has assumed provide an additional source of advice to government responsibility for the day-to-day operations. from an industry perspective to assist in the Byrne developed a mineral-based environmental development of the broadband blueprint," Coonan remediation technology when with IPOH Group, which claimed. was acquired by TechStar last December. Although the group itself was a bit of a mystery, Hunt had joined TechStar early in 2002. He will most of its members were not. The group comprises: leave the company just a few months after founder Paul Cameron, general manager of IT infra- John Reid also took his leave (Rust Report, June 9, structure at Suncorp; p8). The company was listed in 1999. Dick Estens, chairman of the Feds' 2002 regional telecommunications inquiry; Sun names sales head for storage Ross Fowler, managing director for Australia and Jamie Leggate has been appointed sales manager of New Zealand of Cisco Systems. Sun Microsystems' storage group with a territory that Ros Hill, manager of the eHealth Planning Unit of encompasses Victoria, South Australia, Western the Division of Community, Population, and Rural Australia, the Northern Territory, and the ACT. Health within Tasmania's Department of Health and Leggate has worked in the ICT industry for more Human Services. than 20 years. He was previously with Fuji Xerox as Dr Terry Percival, director of the Neville Roach general manager of strategy and development, and Laboratory at NICTA; and has also worked for IBM, TiS and StorageTek, which Sun acquired in June 2005. Dr Michael Sargent, chairman of the National Collaborative Research Infrastructure Strategy. Fraser takes regional project role eCorner opens doors in Queensland William Fraser has been appointed project manager of SimCorp with responsibility for implementations of John Debrincat's eCorner e-commerce company has the company's Dimension software throughout Asia. opened an office in Queensland with Robert Ferguson Based in Sydney, he will report to SimCorp Asia's as manager. Ferguson has extensive industry customer director Dennis Brandt. experience, including having worked for Executive Fraser joined the company from Miles Corporate Computing and Compuware Corporation, most Services. He has also been a project manager for recently in Amsterdam. www.ecorner.com.au business integration and trading services with BT Financial Group, and manager, equity systems, IT Gilbert joins eServGlobal board department with the Abu Dhabi Investment Authority. Anthony Gilbert has been appointed a non-executive Previously he had worked for Deutsche Bank/Bankers director of the board of eServGlobal, an ASX-listed Trust in Australia and in Japan. provider of charging and messaging software and services. Gilbert was formerly group strategic Chris Meehan joins Travel.com.au resourcing director at Vodafone, prior to which he had worked for Ernst & Young; the UK Atomic Energy Chris Meehan has been appointed general manager, Authority; and Tyzack and Partners. commercial, at online travel operator Travel.com.au. He will have responsibility for the sites and content, products, and marketing of both Travel.com.au and Members of the press in the news Lastminute.com.au. There has been a flurry of movement with the ranks of Previously Meehan was general manager of the specialised ICT press in recent times. Of note, Ben Domain.com.au, an online real estate site, for six Woodhead has left the Australian Financial Review to years. replace James Riley as senior reporter on The Adam Johnson, managing director of Australian. Over at ZDNet, news editor Iain Ferguson Travel.com.au, said the company is gearing up to has resigned to join Grant Butler's Editor Group, and announce "a full series of initiatives" and he expects a across the Tasman, Forsyth Thompson has left "significant increase in the level of its investment in Fairfax, where he was in charge of MIS magazine, to technology and personnel over the next few months". join Google's newly-formed Kiwi operation.