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In the Lap of Luxury Design Legends Icons Green Trade Design It

VIEWS: 20 PAGES: 6

									                                   w i n t e r                                m a r k e t                       2 0 0 8
                                                       Attend these events in the Galleria Atrium!




In the Lap of Luxury                                                                                Green Trade:
Wednesday, January 23, 10:00 – 11:00 AM                                                             How Sustainability
trade event – free                                                                                  Became Profitable
Get to know the luxury consumer. Alf Nucifora chairman of The Luxury Marketing                      Thursday, January 24, 10:00 – 11:00 AM
Council of San Francisco and his panel of experts - luxury purveyors from the fields
of real estate, retail and travel – reveal the motivations, desires and expectations                trade event – free
of the luxury client. Barbara Callan (McGuire), Kim Roberts (Baccarat) and Tom
Durein (Marquis Jet Paartners, Inc.) share best business practices, redefining luxury               Penny Bonda, eco-editor of Interior Design magazine and The Green Zone on
for tomorrow so that interior designers can better understand and service this unique               InteriorDesign.net, moderates a conversation with eco-entrepreneurs. Among her
segment of the consumer market.                                                                     guests include Stefan Mühle, general manager of The Orchard Garden Hotel.


                        Alf Nucifora, a native of Brisbane, Australia, entered the advertising                             Penny Bonda, FASID, LEED® AP works in the field of environmental
                        and marketing business on the corporate side working for two                                       communications and is a prominent writer and lecturer. She is the
                        Fortune 500 companies. He then made the move to the advertising                                    founding chair of the U.S. Green Building Council committee for LEED®
                        business and later advanced into agency management. Currently,                                     Commercial Interiors and the ASID Sustainable Design Council, and
                        he serves as principal of a marketing consulting firm, having “retired”                            is currently the co-chair of the USGBC/ASID Green Residential
                        from the responsibilities as chairman of the Southeast office of a                                 Renovation Guidelines Program. Bonda is the recipient of ASID’s 2007
                        $310 million advertising agency in 1990. The Luxury Marketing                                      Designer of Distinction award and the 2003 USGBC Leadership Award.
                        Council is a global organization representing more than 1500 of the                                She authored Creating Sustainable Interiors, a monograph for NCIDQ,
                        world’s leading consumer luxury brands.                                                            and is co-author of a book, Sustainable Commercial Interiors,
                                                                                                                           published by Wiley & Sons.

                        Barbara Callan, a fourth-generation San Franciscan and property                                    Berlin, Germany-born Stefan Mühle led the 2006 opening of the $25
                        owner, has over 20 years as a specialist in the marketing                                          million Orchard Garden Hotel for Coastal Hotel Group. The sister
                        and selling of fine residential properties in San Francisco,                                       property to the award-winning The Orchard Hotel, Orchard Garden
                        California. Barbara and her husband are the proud parents of                                       Hotel is San Francisco’s first     LEED®-NC certified hotel.        By
                        three grown children and four grandchildren. Barbara credits her                                   implementing his extensive international hotel experience, results-
                        success to her tireless and enthusiastic effort on behalf of her clients.                          oriented management style and strategic marketing savvy, Stefan
                        Her primary goal is client satisfaction and service.                                               has created two of San Francisco’s finest (and “greenest”!) boutique
                                                                                                                           hotels. A leading expert on environmentally-sustainable hotels, Stefan
                                                                                                                           studied hotel and restaurant management at the renowned Institute
                                                                                                                           César Ritz in Switzerland. He holds a BA in business administration
                                                                                                                           and hotel & restaurant management, graduating cum laude, from
                        Tom Durein is the vice president of sales for Marquis Jet Partners, Inc.,                          Washington State University.
                        the exclusive provider of 25 hour access to private jet
                        industry leader, NetJets. A fourth generation Alameda native,
                        Tom has come to be known as the ‘local jet guy’, successfully
                        representing Marquis Jet and NetJets throughout Northern
                                                                                                    media partner
                        California and over 250 Marquis Jet Card owners in the greater Bay
                        Area. Heralded by Robb Report, Business Traveler and Executive
                        Travel Magazines as the number one private jet card program, the
                        Marquis Jet Card is unparalleled in luxury and service, and caters
                        to both individuals and businesses who desire access to the
                        world’s safest and most exclusive private jet fleet.



media partner



event partner




Design Legends & Icons                                                                                  Design It Forward
Friday, January 25, 10:00 – 11:00 AM                                                                    A cocktail party and fundraiser for Philanthropy by Design

trade event – free                                                                                      Thursday, January 24, 6:00 – 9:00 PM

Join Diane Dorrans Saeks and her special guests for a discussion on the fusion of
                                                                                                        public event
hospitality and residential design.
                                                                                                        Cap off Winter Market with this celebration of creativity and caring.
                                                                                                        Learn about Philanthropy by Design. View its current projects and find
                                                                                                        out how you can help provide pro bono design services to Bay Area
                                                                                                        nonprofit organizations.
event partner
                                                                                                        tickets
                                                                                                        Suggested sliding scale donation starting at $20 at the door. Includes culinary
                                                                                                        delights, libations and good company.


                                                                                                        event presenter


                                                                                                        beneficiary
                                                        w i n t e r                        m a r k e t                       2 0 0 8
                                                                                Check out these specials!

E A R LY-BIRD SPECIAL                                           EXPRESS ENTRY                                               SFDC MEMBERS-ONLY GIFT*
                                                                FOR SFDC MEMBERS ONLY
Arrive between 8:30 – 9:30 AM each day for                                                                                  Receive your complimentary copy of the 2008
the keynote presentation in the Galleria Atrium                 Your SFDC badge gets you in the door faster!                edition of the San Francisco Design District
and help yourself to a cup of coffee or tea with                Simply present your current SFDC badge to                   Resource Directory (The Official Guide).
compliments of SFDC.                                            bypass the regular registration process.
                                                                                                                            * Valid only with special offer coupon located in the Winter
                                                                                                                            Market 2008 brochure. Offer limited to the first 1,000 current
                                                                                                                            SFDC members who respond. One per member please. Offer
                                                                                                                            valid only during Winter Market, January 23, 24 and 25.




                                                                     SPECIAL SHOWROOM EVENTS


A LL THREE DAYS                                                 11:15 AM                                                    12:00 PM
                                                                Wide World of Framing                                       Design Intelligence
10:00 AM – 5:00 PM                                              McRae & Company, Galleria 480                               Hinc, Galleria 315
Itsuko Takeda
Tansu Design, Galleria 320                                      Mark Guthrie and Peter Werkhoven of Ædicuyle discuss        Take on your business model as your next design project.
                                                                the history of picture framing, show samples and            Tony Cooper, a dynamic, entrepreneurial small business
Come meet internationally recognized textile artist Itsuko      demonstrate fine framing.                                   consultant with Shirlaws, Inc., helps you look at the
Takeda and view her one-of-a-kind fashion designs made                                                                      three key ingredients to your success as an interior design
from antique Japanese textiles.                                 luncheon to follow. rsvp at 415-626-2726.                   professional. Join us for great insight! Attendees will
                                                                                                                            receive a special gift.
2:00 – 3:00 PM                                                  11:15 AM
Home Theaters, Home Entertainment and Home                      European Influences on San Francisco                        lunch will be served.
Automation Systems: Learn How to Properly                       Architecture
Guide Your Clients in Elegantly Integrating These               Randolph & Hein, Inc., Galleria 101                         12:00 PM
Systems Into Your Interior Designs                                                                                          Anatomy of a Fine Chair
Lynn Fields & Associates, Galleria 429                                           Andrew Skurman, one of America’s           National Upholstering Company, Galleria 303
                                                                                 foremost architects designing classical
Frank Ko, of Lynn Fields & Associates, presents the                              houses, shows how French and other         Join Lance Silva, 4th generation member of this 90-year
latest ideas in home automation and home theater/                                European architectural styles have         old business, for a presentation on the art of building
entertainment systems. With a little technical                                   influenced design in San Francisco,        value into furniture and green design trends in today’s
information, the informed interior designer or architect                         from the city’s Civic Center and           market.
can guide their clients’ needs toward sensible integration      Opera house to his own work, which include landmark
of aesthetics, performance and ease of use.                     apartments and houses in the city, to mansions and          refreshments will be served. rsvp at 415-861-4669.
                                                                villas in Atherton.
3:00 – 4:00 PM                                                                                                              12:30 PM
Kneedler | Fauchère Toasts its 60th Year                        11:30 AM                                                    Haute Couture for the Home:
Kneedler | Fauchère, Galleria 170                               Redefining Luxury in the West                               Holland & Sherry Custom Embroidery
                                                                JANUS et Cie, Showplace 195                                 De Sousa Hughes, Showplace 220
Join us for a glass of champagne as we celebrate our 60th
anniversary.                                                    Michael Wollaeger, editor-in-chief of Western Interiors                        Longstanding purveyors of luxury
                                                                + Design, explores a new kind of luxury emerging in the                        textiles to the fashion world, Holland
W E D NES DAY, JANUARY 23                                       West and influencing the world market. This new luxury                         & Sherry’s custom embroidery line
                                                                is less about excess and more about connection with the                        brings the signature of haute couture
11:15 AM                                                        natural word.                                                                  to interiors. Nicholas Chambeyron,
The Past, Present and Future of Luxury Textiles                                                                                                embroidery designer, and Bryan Dicker,
in Interior Design                                              lunch will be served. rsvp to 877-601-2993 or                                  president of Holland & Sherry Interiors
Beckmann MooreYaki Studio, Showplace 331                        sf@janusetcie.com.                                                             Division, will provide an introduction
                                                                                                                                               to the line and an overview of the
Barbara Beckmann, luxury fabric leader and innovator            media partner                                                                  production process involved in creating
for over 30 years, leads a lively review of textiles through                                                                                   this unique and luxurious product.
the ages and previews their future applications in our          11:30 AM
changing industry.                                              Beautiful Fabrics for Everyday Living                       light lunch for attendees only. rsvp to lalaine
                                                                Lee Jofa, Galleria 490                                      namocatcat at 415-626-6883 x116.
This event repeats on Thursday at 11:15 AM.
                                                                Suzanne Rheinstein talks about the inspirations for her     1:00 – 2:00 PM
11:15 AM                                                        collection for Lee Jofa and shows how she uses fabrics to   Some Wood, Bad Wood
Now in San Francisco                                            create her signature look in interior design projects.      Good Wood, Green Wood
De Sousa Hughes, Showplace 220                                                                                              Domus Design Group, Showplace 337
                                                                media partner
                  Emanuele Castellini of C&C Milano, a                                                                                       Find out what to ask about the woods
                  family company whose name has been                                                                                         you specify. William Worthen, AIA and
                  synonymous with fine linens and high-                                                                                      LEED® AP from Simon & Associates,
                  quality strong fabrics since the end of                                                                                    Inc., focuses on sustainable design,
                  the 19th century, presents its Italian-                                                                                    San Francisco’s new green building
                  made textile collection of natural fabrics.                                                                                legislation, the LEED® rating system
                                                                                                                            credits and how your work can help stop climate change.
coffee and italian treats directly from milano,
for attendees only. rsvp to lalaine namocatcat
at 415-626-6883 x116.
                                        w i n t e r                        m a r k e t                          2 0 0 8

1:00 – 2:00 PM                                                 3:00 PM                                                       4:00 PM
What You Always Wanted to Know                                 Eco-Luxury Leather                                            The “Eyes” Have It
About Leather & More                                           Edelman Leather, Galleria 308                                 CEM Designs/Associates, Showplace M-6
Ralph Hays & Associates, Galleria 330
                                                                                Architect and interior designer Deniece      Enjoy an English afternoon tea and an educational
Learn all you need to know about leather, its quality and                       Duscheone shows how to integrate             presentation by Chuck Mills, 40-year industry veteran
how to care for it. See the newest designs from American                        Edelman’s GreenGuard® certified              and owner of CEM Designs, on flooring in the new
Leather.                                                                        leather into high-end interiors that are     century including underlay, floor prep and how to please
                                                                                luxurious and eco-friendly.                  the eye while staying within budget.
1:00 PM
Fiber Care Featuring Green Shield                              wine and organic treats will be served.                       4:00 PM
Sloan Miyasato, Showplace 200                                                                                                Utilizing Technology for Custom Carpet Design
                                                               3:00 – 4:00 PM                                                Endless Knot, Showplace 409
Douglas Whitehurst lifts the veil off a long standing          Art Presentation and Installation Strategies
and frustrating designer dilemma. Discover the most            Fine Art Services, Showplace M-1                              Steve Laska, owner of Endless Knot, demonstrates
remarkable advancement in fabric protection technology                                                                       computerized rug design for custom applications.
and environmentally safe fabric protection. Space is           Join Fine Art Services owner and residential/museum
limited.                                                       installer Paul Robert Porambo for a discussion on             4:00 – 6:00 PM
                                                               framing and presenting art to create compelling               Interpreting Contemporary Design
light lunch. rsvp to richard brinton                           arrangements. Discover trade secrets and benefit from         WITFORD, Galleria 348
at 415-431-1465.                                               Paul’s 24 years of national experience.
                                                                                                                             Join Eric Brand for an informal discussion.
1:00 PM                                                        light refreshments will be served.
Studio Moderne                                                                                                               4:15 PM
4th Floor, Galleria                                            3:30 PM                                                       Bold Yet Elegant: Unveiling The Applegate Tran
                                                               How to Get What You Want:                                     Furniture Collection
                 Michael Berman, one of America’s              Your Way through Custom Wovens                                Beckmann MooreYaki Studio, Showplace 331
                 preeminent designers, discusses the           Beckmann MooreYaki Studio, Showplace 331
                 creation of his new line of signature tiles                                                                 Two of the West Coast’s hottest designers, Vernon
                 & mosaics for Walker Zanger, ‘Studio          Shoshana gives a lively demonstration on her wooden loom      Applegate and Gioi Tran, unveil their luxury furniture
                 Moderne.’ Featuring his trademark             on designing and producing stunning custom weaves, from       line of benches, nightstands, coffee and end tables,
                 blend of Hollywood Regency, Art Deco          dying yarns to weaving custom chenille patters for both       writing desks and more, discussing how it creatively
and Modern, ‘Studio Moderne’ breaks new ground in the          throws and upholstery for your luxury clients.                evolved from their unique interior design perspective.
design and application of ceramic tile and stone.
                                                               This event repeats on Thursday at 3:30 PM.                    This event repeats on Thursday at 4:15 PM.
1:30 PM
Style 2008                                                     3:30 PM                                                       champagne reception with light hors d’oeuvres
Benjamin Moore & Co., Galleria 407                             Madeline Stuart                                               follows.
                                                               De Sousa Hughes, Showplace 220
Color and design specialist Mary Hoffman surveys                                                                             sponsored by
upcoming color and style trends in the marketplace,                               Welcome Madeline Stuart, a leading
based on colors in the Color Style Magazine by Benjamin                           member of the Los Angeles design
Moore. Find out how to incorporate products and                                   community, with a wide-ranging clientele
applications, and uncover inspirations behind color and                           from the entertainment industry and the      Tails of the City
style in the near future. Space is limited.                                       world of business and finance. Madeline      4th Floor, Galleria
                                                                                  discusses her beginnings in design, how
This event repeats on Thursday at 11:30 AM.                    designing custom furniture for residential interiors has        4:00 PM
                                                               grown into a furniture collection and how designing a           Come join the pack! Canine Companions
refreshments will be served. rsvp at                           furniture collection has affected her interior design work.     for Independence of Santa Rosa, a non-profit
benjaminmooreshowroom@benjaminmoore.com.                                                                                       organization that opens up the world to people
                                                               cocktails to follow for attendees only. rsvp to                 with disabilities, conducts a seminar with
                                                                                                                               demonstrations by their service dogs.
2:00 PM                                                        lalaine namocatcat at 415-626-6883 x116.
Lighting Control: Luxury that Greens Your World
                                                                                                                               5:00 – 8:00 PM
Inspired Environments, Showplace M-2                           3:30 PM                                                         Experience the tastes, sights and sounds of the
                                                               Madeleine Castaing:                                             world – right here in your own backyard! The
Megan Donovan of Lutron presents and demonstrates              French Decorator Extraordinaire                                 showrooms of the 4th floor celebrate the amazing
how lighting controls can save energy and money.               Shears & Window Textiles, Galleria 452                          variety of music, culture and cuisine found within
                                                                                                                               the 49 square miles of San Francisco. Tour the
2:00 PM                                                        Filmmaker Christopher Flach introduces his latest short         world, from the Italian flavors of North Beach
Design Fusion                                                  film based on the work of the French decorator and              and the Latin American flair of the Mission, to
Randolph & Hein, Inc., Galleria 101                            antique dealer extraordinaire, portraying Madeleine’s           the Asian tastes of Japantown and fresh Pacific
                                                                                                                               Ocean fare of Fisherman’s Wharf, all set to the
                                                               Paris shop and apartment, as well as her magnificent
                                                                                                                               KFOG sounds of our own Bay Area musicians.
                 Join Richard Brayton and Stanford             mansion. The film weaves vintage footage with
                 Hughes, founding principals of Brayton        contemporary interview with Barbara & Rene Stoeltie,            media partner
                 & Hughes Design Studio, whose                 Stephen Sills and Jack Grange.
                 projects include the Four Seasons in                                                                          Proceeds benefit Canine Companions for
                 Egypt and the Ritz Carlton in Half                                                                            Independence of Santa Rosa
                 Moon Bay, for a discussion on how their
                 residential design has influenced their
                 international hospitality, resort and spa
                 projects.

                 a dessert reception follows.
                                                        w i n t e r                       m a r k e t                        2 0 0 8

T HU R SDAY, JA NUARY 24                                        11:30 AM                                                    2:00 PM
                                                                From Cowboy Flair to Modern Swank:                          How to Find Overseas Clients and Make Your
9:00 AM – 5:00 PM                                               Fashionable Leather for the 21st Century                    Business Profitable
Meet the Principals, Explore the Opportunities                  RJ Collections, Showplace 355                               Randolph & Hein, Inc., Galleria 101
GaulSearson Ltd., Showplace 300
                                                                The new wave of leathers can change the look and feel of    In the course of three decades, Erika Brunson has become
Join Artistic Frame, Bau Furniture, Collection                  any environment. Metallic, pearl, croc and patent show      one of the most sought after designers in the world. Her
Reproductions, Christopher Norman, Edward Ferrell,              how fashion extends far beyond the seat of your pants.      clients include royal families, noted celebrities and top
Flat Rock Furniture, Lewis Mittman, Martin of London,           Come and experience the new evolution of leather as         CEOs. Learn about the tremendous wealth and design
Martin Pierce Furnishings, M. Craig Cabinetmakers,              Richard Wilkinson from Leathercraft shares the inside       opportunities being created in emerging economies like
New Metal Crafts, Richard Ray and the Silk Road                 scoop on the design savvy of leather.                       China, India and Brazil.
Collection as they present, discuss and listen on a one-to-
one basis.                                                      lunch will be served following the presentation.            dessert reception will follow.

light refreshments.                                             12:00 PM                                                    2:00 PM
                                                                From the Ground Up                                          Decorati.com – Interior Design Online
11:00 AM                                                        Walker Zanger, Galleria 412                                 Shears & Window Textiles, Galleria 452
Italian Furniture Styles from the Renaissance
to the Early 19th Century                                       Mike Bastone, VP of sales for Walker Zanger, takes you      Join Decorati.com, a website that enables designers to search
Shears & Window, Galleria 256                                   on a journey to the quarries of the world. Learn about      for products and request showroom quotes, for a discussion
                                                                the intense process it takes to quarry stone slabs and      about how the Internet is changing interior design.
                  Join antiquarian Claudio Mariani and          bring them from the mountain to your island. Space
                  Buzz Kaplan of C. Mariani Antiques            is limited.                                                 2:00 PM
                  as they demonstrate stylistic changes                                                                     ECO | NOMICS: The Greening of Design
                  in Italian furniture styles, exhibiting       light lunch will be served.                                 Wroolie & Company, Galleria 235
                  furnishings from both the new C.
                  Mariani Collezione of reproductions           1:00 – 2:00 PM                                              As more and more designers are being asked by their
as well as his world famous antiques. They explain how          Tony Duquette: An American Icon                             clients to incorporate sustainable design into their
to recognize the variations of contour, scale, materials,       Baker Knapp & Tubbs, Showplace 410                          projects, the concept of “green” is becoming a headline
colors and motifs that clearly distinguish Italian Baroque,                                                                 issue in the design community. Succeed in this fast-
Rococo, Neoclassical and other furniture styles from the        Hutton Wilkinson, Tony Duquette’s business partner          paced and ever-changing business environment, by
1600’s through the early 1800’s.                                of 30 years and author of the upcoming book Tony            knowing how to incorporate green values and solutions
                                                                Duquette, presents the Hall of Fame designer’s              into your work. Linda Delair, LEED® AP, CGBP with
11:15 AM                                                        inspirations and achievements. Book signing to follow.      Green Fusion Design Center, shows you how.
The Art of Handcrafting
De Sousa Hughes, Showplace 220                                  passed hors d’oeuvres and wine to follow.                   2:00 – 4:00 PM
                                                                                                                            Defining Value: Back and to the Future
                  Chelsea Editions, long known for their        1:00 PM                                                     Antiquities and Mid-Century Modern
                  unparalleled attention to detail and          The Inner Mind of Berman/Rosetti                            Urban Chateau, Galleria 321
                  meticulous research, presents Brian           De Sousa Hughes, Showplace 220
                  Worthington, design coordinator, in a                                                                     Join us for a dialogue between dealers, collectors and
                  conversation on the inspiration, design and                   Get a personal view of how this design      designers regarding the use of antiques combined with
                  production processes used in creating their                   team invents and reinvents itself.          20th-century design. The panel, moderated by Heidi
exquisite, hand-produced embroideries and prints.                               Find out what motivates and inspires        Gerpheide of California Homes, will discuss quality and
                                                                                designers/manufacturers to create their     value, the merit of hand-made versus machine-made
11:15 AM                                                                        signature line. Discover the dynamic        objects and what defines an antique.
New Trends in Residential Lighting                                              behind working together as a team- the
McRae & Company, Galleria 480                                                   good, bad and the ugly.                     media partner

                  Lighting specialist Susan Huey Oster                          light lunch for attendees only.             3:00 PM
                  discusses the latest trends in lighting for                   rsvp to lalaine namocatcat                  Silicon Valley and the New Luxury Client
                  upscale residences.                                           at 415-626-6883 x116.                       GaulSearson Ltd., Showplace 300

                  luncheon to follow. rsvp at                   1:00 PM                                                     Larry Ellison. Steve Jobs. Sergey Brin. What do these
                  415-626-2726.                                 Form to Function:                                           people have in common? They live in Silicon Valley, one
                                                                The Creations of Philip Nimmo Ironworks                     of the hottest design markets in Northern California.
11:15 AM                                                        Sloan Miyasato, Showplace 200                               Come sip champagne and listen to industry professionals
The Wow Factor:                                                                                                             as they talk about the people who live there, the changing
Christopher Hyland Goes Modern                                                  Philip Nimmo, interior designer and         role of the designer, and how the Internet has impacted
Randolph & Hein, Inc., Galleria 101                                             founder of Philip Nimmo Ironworks,          style and the design business.
                                                                                discusses the inspiration for his popular
                  Seth Pariser, vice president of                               Ironworks fire accessories, furniture and   media partner
                  Christopher Hyland, Inc., presents their                      lighting collections, and how he creates
                  new modern textiles collection printed                        designs that are artistic, yet practical.   champagne reception will follow.
                  with the finest inks and techniques by
                  Ratti in Italy.                               lunch will be served. rsvp to richard brinton
                                                                at 415-431-1465.
champagne reception to follow.
                                       w i n t e r                        m a r k e t                         2 0 0 8

3:00 – 5:00 PM                                                FR I D AY, J AN UARY 2 5                                     1:00 PM
Artists’ Reception                                                                                                         The Emotions of Jeup Furniture
National Upholstering Company, Galleria 303                   11:00 AM                                                     Sloan Miyasato, Showplace 200
                                                              Palm Springs Living Celebration
Meet some of the Bay Area’s finest artists.                   Randolph & Hein, Inc., Galleria 101                          Every piece of Joseph Jeup Designs must stir an
                                                                                                                           emotional response. Meet Joseph Jeup who crafts more
“green” refreshments will be served.                                           Join us for a champagne reception for       than fine furniture; he creates components for living and
rsvp at 415-861-4669.                                                          best-selling author, Diane Dorrans          makes luxury worth pursuing. Space is limited.
                                                                               Saeks, and her 19th design book, Palm
3:30 PM                                                                        Springs Living, recently published by       light lunch. rsvp to richard brinton
Red Hot Romo:                                                                  Rizzoli. In this colorful and definitive    at 415-431-1465.
Fashion’s Influence on Interior Home Furnishings                               work, Diane explores the many facets
De Sousa Hughes, Showplace 220                                and aspects of historic architecture and modern design       1:00 PM
                                                              in Palm Springs, and shows the diversity, sparkle, allure,   Fabric + Architecture
                 Join Frederic Henry, CEO of Romo             invention and excitement of Palm Springs houses. A book      Stroheim, Galleria 114
                 USA, as he takes you inside the design       signing follows.
                 studio and illustrates the impact of                                                                      Laurel Sprigg, drapery professional, discusses how fabric
                 fashion on Romo’s exciting color             champagne reception will follow.                             can enhance architecture while creating inviting living
                 combinations and the company’s                                                                            spaces. The most successful soft furnishings are those
                 ability to help you create a fascinating     11:30 AM                                                     that meet the customer’s needs and also compliment their
ensemble for the home.                                        Q & A Forum with Benjamin Moore & Co.                        architectural styles and settings.
                                                              Benjamin Moore & Co., Galleria 407
3:30 PM                                                                                                                    refreshments will be served.
Textiles 101 – Everything You’ve Always Wanted                Bring your question to this forum for architects and
to Know about Fabrics But Were Afraid to Ask                  design professionals. Topics covered include chemistry       2:00 PM
Donghia, Galleria 144                                         of paint, paint solutions, applications, new products,       Green Building of Closets and Cabinets
                                                              environmentally-conscious products, color palettes, etc.     Closet Innovation / Innovative Design Group
Rachel Doriss, associate design director for Pollack, gives   Space is limited.                                            Galleria 236
an overview of the characteristics of various fibers, yarn
and fabric qualities, and how this knowledge can help         refreshments will be served. rsvp at                                         Join Eric Corey Freed, principal of
designers make the best fabric selection.                     benjaminmooreshowroom@benjaminmoore.com.                                     organicARCHITECT, author of Green
                                                                                                                                           Building for Dummies and one of the
wine and cheese will be served following the                  11:30 PM                                                                     foremost authorities on green building,
presentation.                                                 Troscan Design                                                               for a presentation on eco-solutions and
                                                              De Sousa Hughes, Showplace 220                                               an organic and ecological approach to
4:00 – 6:00 PM                                                                                                             design. A book signing follows.
BassamFellows Launch and Reception                                             Please join Deirdre Jordan, co-founder
McGuire Furniture Company, Showplace 233                                       of Troscan Design, for a fascinating        champagne and refreshments will be served.
                                                                               presentation and conversation about her
International designers Craig Bassam and Scott Fellows                         ideas contrasting art and design, and       2:00 PM
discuss their stunning new collection for McGuire, The                         how design has a responsibility to serve    Architectural Interiors
BassamFellows Collection. Inspired by the original arts                        the user and provide a use.                 Randolph & Hein, Inc., Galleria 101
and crafts movement from the turn of the last century
in Vienna - Wiener Werkstatte - the collection features       light lunch for attendees only. rsvp to lalaine                               Internationally-recognized designer
materials such as rattan, walnut, leather and brass crafted   namocatcat at 415-626-6883 x116.                                              Linda Applewhite, featured on HGTV,
into simple, clear and pure forms. These forms and                                                                                          the Food Network and Traditional
proportions are as modern today as they were at the turn      12:00 PM                                                                      Homes, presents and signs her new
of the century, the true definition of timelessness.          How Green is Your Kitchen?                                                    fascinating and informative book, Linda
                                                              Forma Funzione, Showplace 153                                                 Applewhite’s Architectural Interiors. Learn
4:00 – 7:00 PM                                                                                                             to transform a home using decorative structural elements
Celebrate Luxury Living                                                        Learn how using eco-friendly materials      and harnessing color for power.
JANUS et Cie, Showplace 195                                                    can be beautiful too. Linda Delair,
                                                                               LEED® AP, covers new products that are      coffee and desserts will follow.
JANUS et Cie and San Francisco magazine invite you to                          green for the kitchen and some of their
the perfect cocktail hour to celebrate the introduction                        creative applications.                      2:00 PM
of our latest collections of luxury interior and exterior                                                                  Branding: Beyond the Logo
furnishings.                                                                                                               Wroolie & Company, Galleria 235
                                                              event partner
cocktails and hors d'oeuvres will be served.                                                                               If you’re under the impression that your logo is your
rsvp at 877-601-2996 or rsvp@janusetcie.com.                                                                               brand, then it’s time to rethink the concept. Patti Glover,
                                                              12:00 PM                                                     principal of Square Peg Design, takes you on a journey
media partner                                                 Room with a View                                             into developing and building your brand. Learn tips on
                                                              Walker Zanger, Galleria 412                                  how to incorporate some of the techniques used by the
                                                                                                                           “brand masters” into your own marketing and
4:30 – 7:00 PM                                                Kim Bernard, director of facilities and store planning       business plans.
Provasi Fabric Room Opening Celebration                       for Walker Zanger, discusses how classic architectural
Provasi, Showplace 401                                        elements and motifs influence today’s modern design.
                                                              Come view these thoughtful reinterpretations in stone,
Experience the luxury of life at Provasi. Sample the          ceramic and more. Space is limited.
finest of Italy’s food, drink, music and fabrics.
                                                              light lunch will be served.
sponsored by
                                                                                                                                           w i n t e r                        m a r k e t                         2 0 0 8


                                                                                                     January is Design Month as designated by the Mayor’s Office for the City and County of San Francisco!
                                                                                                                                 Winter Market 2008: World View is held in conjunction with these other Design Month events:
                                                                                                          AIA San Francisco’s Small Firms, Great Projects Benefit and Exhibition, and Interior Designers’ Forum at the California College of the Arts.

                                                                                                  SFDC member rates are available at The Orchard Garden Hotel. For reservations, contact Damien Keller at 415-363-0304 or dkeller@theorchardhotel.com.




                                                                                                                                                                                        California College of the Arts Extended Education presents
                                                                            Small Firms, Great Projects Exhibition
                                                                            January 14 – 25                                                                                             Interior Designers’ Forum with Diane Dorrans Saeks:
                                                                            Monday – Friday, 9:00 AM – 5:00 PM                                                                          World View on Design
                                                                            Galleria Atrium, San Francisco Design Center                                                                Saturday, January 26
                                                                            101 Henry Adams Street                                                                                      10:00 AM – 5:00 PM
                                                                            public event                                                                                                CCA San Francisco Campus
                                                                                                                                                                                        1111 8th Street (Near 16th & Wisconsin)
                                                                                                                                     Small Firms, Great Projects celebrates
                                                                                                                                     the very best of Bay Area residential              $125, Includes lunch & refreshments
                                                                                                                                     design and architecture. The projects              $20 Registration fee
                                                                                                                                     represented in this exhibition can                 ASID members may earn 0.6 CEU credit
                                                                                                                                     also be found in the Small Firms,                  Preregistration is required, call 510.594.3710
                                                                                                                                     Great Projects magazine, published
                                                                                                                                     jointly by AIA San Francisco and San               The Interior Designers’ Forum, now in its 11th year, presents leading designers
                                                                                                                                     Francisco magazine.                                who approach their work with both a deep understanding of the history of design
                                Richmond District Residence, San Francisco, Y.A. Studio




                                                                                                                                                                                        as well as with a curiosity for up and coming trends and innovations. In this
                                                                                                                                     For more information on the                        dynamic forum, seven designers who work on projects around the world will
                                                                                                                                     program, visit www.aiasf.org/sfgp.                 present images of their current work and discuss international influences on design
                                                                                                                                     Exhibition dates subject to change                 today.
                                                                                                                                     without prior notice.
                                                                                                                                                                                        Speakers include:
Photography: Lucas Fladzinski




                                                                                                                                                                                        John Cary, Public Architecture
                                                                                                                                                                                        Andrea Cochran, Andrea Cochran Landscape Architecture
                                                                                                                                                                                        Mark Dziewulski, Mark Dziewulski Architect
                                                                                                                                                                                        Gary Hutton, Gary Hutton Design
                                                                                                                                                                                        Byron Kuth and Elizabeth Ranieri, Kuth/Ranieri Architects
                                                                                                                                                                                        Cass Calder Smith, CCS Architecture
                                                                                                                                                                                                                                     Photography: Christopher Irion




                                                                                          Small Firms, Great Projects
                                                                                          A benefit for the Center for Architecture + Design
                                                                                          Thursday, January 17, 7:00 - 9:00 PM
                                                                                          Galleria Atrium, San Francisco Design Center
                                                                                          101 Henry Adams Street                                                                         Gary Hutton             Andrea Cochran


                                                                                          public event

                                                                                          Join the Bay Area’s design community for a celebration of architecture
                                                                                          and design at a gala exhibition opening party and silent auction. The
                                                                                          evening showcases projects from AIA San Francisco’s Small Firms, Great
                                                                                          Projects program and features a silent auction of chairs donated by SFDC
                                                                                          showrooms and Bay Area furniture designers.                                                    John Cary               Cass Calder Smith

                                                                                          tickets
                                                                                          $35 for AIA SF, SFDC members and San Francisco magazine subscribers;
                                                                                          $50 general admission and at-the-door purchase. Includes complimentary
                                                                                          wine, signature cocktails and light hors d’oeuvres; no host bar. To purchase
                                                                                          tickets, visit www.aiasf.org/sfgp.


                                                                                          event presenters


                                                                                          media partner



                                                                                          benefits

								
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