咸宁 real estate Special market report of investigation The Unigarden real estate (China) limited company In July, 2007 Table of contents First part of introduction First, foreword Second, market investigation main method Second part of 咸宁 city macroscopic environment analysis First, 咸宁 city overall survey Second, 咸宁 city macroscopic economy level of development Third, 咸 宁 urban construction and urban planning developmentdirection (in 2020 urban planning) Fourth, urban planning to this project influence Third part of 咸宁 shop facing the street real estate marketanalysis First, 咸宁 present stage real estate market characteristic Second, 咸宁 city various regions real estate competitionsituation present situation Third, 咸宁 real estate market development situationforecast and to my project influence Fourth, 咸宁 real estate market brand enterprise developmentcondition investigation Fifth, subtotal Fourth part of housing project analysis First, competition project analysis Second, project analysis Third, the consumer analyzes Fourth, real estate expense community sample investigation Fifth part of 咸宁 local media analysis Sixth part of project suggestion Seventh part of intention land parcel analysis Concluding remark First part of introduction First, foreword This market investigation take the vast rather park project asthe core, understood the current 咸宁 economic environment, 咸 宁 the city similar project present situation and the goal customercommunity's expense characteristic, 咸宁 existing leaves unused theland parcel the search analysis. Including: Purchasing power, purchasecustom, purchase goal, family composition shape, existing housing andso on. Through the full collection and the understanding 咸宁 shopfacing the street real estate market correlation data, the accuratejudgement project in the region real estate market developmenttendency, the latent opportunity and the possible threat, the thoroughanalysis goal expense community, is two projects localizations and theproduct promotion, the promoted strategy provides the basis, theacceleration enterprise and the project brand construction. Therefore, I take charge of send the specialist to go to the Hubei 咸宁 employment advertise investigation and study personnel, thecomposition special investigation and study group, carries on thespecial market investigation in view of the project to 咸宁 thelocal market, and to investigates the data and the correlation datareorganization analysis, the discussion, the shape cost report ofinvestigation. Second, this market investigation and study uses way, method This investigation mainly uses three means to understand 咸宁 the real estate market: 1st, really examines, groups to 咸宁 is constructing, is selling, iscompleted the investment use project to carry on the investigation,obtains the first data; 2nd, 访谈, separately with the profession public figure, thecorrelation institution officials, the media, the consumer launchesthorough 访谈, Guang Erjing understanding market; 3rd, the random sampling questionnaire survey, separately 密集区 carries on in the hot spring and the salty peaceful two areas tradestochastically blocks visits and receives right of residence thevisit, as well as visit to administrative organ, hospital,telecommunication migration business hall and so on pointed. Studiespopulace's 购房 psychology. 4th, the search 咸宁 existing leaves unused the land parcel, theunderstanding and the analysis land parcel related information. Second part of 咸宁 city macroscopic environment analysis First, 咸宁 city overall survey 1st, geographical position 咸宁 the cities and areas place Central China center, isgenerally called "south Hubei". East near Jianxi north, south meetsdeep and clear Hunan, gazes westwards Jingchu, north depends on Wuhan,the cross east longitude 133°31 ' - 144°58 ', the north latitude29°02 ' - 30°18 ', is the Jianghan even 原向 Chiangnan knoll zoneof transition, occupies the Yangtze River gold aquatic product andJing-Guang Railroad aorta 交汇处 and Hunan Hubei Jianxi threeprovinces adjoining "the golden triangle" the region, within theboundaries four (京广线, Beijing bead high speed, 107 federalhighways, 106 federal highways) put on the north and south, water(Yangtze River) 连东 west, clear waters and green hills, resourcesrich, the transportation is convenient, usually has "the Hubei southgate" laudatory name. 2nd, historical humanities 咸宁, ancient is mysterious, accumulates deeply. As early asin more than 5,000 year ago neolites time, then has the humanity tolive the multiplication. The Chongyang unearthed Shang Dynasty bronzedrum, has recorded ancients' work creation; Three countries ancientbattlefields red wall, still obviously the millennium sinks Sha Zheji;Li Zicheng cherishes hatred the imperial palace piedmont, the NorthernExpeditionary Army passes on the Czechoslovakia 汀 Si River bridge,celebrates the victory bridge head, the against Japan officers and menwash the blood day mountain important pass. The curtain 阜 piedmont,has left behind older generation revolutionary and so on the PengDehuai, Li Xiannian, holds up the flag to broadcast the fire, fightsin one place after another south Hubei's trail; Toward the sunlakeside, free and easy several thousand cultural celebrities,everybody thumb work sweat and thought seed. The summer business time, 咸宁 is the Jing Zhou territory, when theSpring and Autumn Period Warring States is the Chu place. QinWangzheng 23 years (224 B.C.) minute Chu is four county, 咸宁 subordinates south county. Three countries are Wu Jiang of Xiajun. Thebright Hongwu nine years (in 1376) 咸宁 subordinated the Huguangcloth politics department Wuchang government office. The Republic ofChina waste government office stands said that, 咸 宁 is the HubeiProvince Jianghan road. 1,932 (in 1932) subordinated the HubeiProvince first administration to supervise south area Hubei theadministration special commissioners field office. After the foundingof the nation, the administrative area delimits several passes throughthe change, 1952 ago, Jiayu, the red wall were the Mianyang specialarea, other was the Daye special area. After 1952 merged Huang Gang,the filial piety feeling two special areas. In August, 1965 cut thefilial piety feeling special area, established a branch 咸宁 thespecial area. In December, 1998, authorized by the State Council toabolish Xianning area, level 咸宁 city in March, 1999 officiallicense establishment. Next governs salty An Qu, Jiayu County, the redwall city, Tongcheng County, Chongyang County, a Tongshan County fourcounties city area. 3rd, administrative division and population situation 咸宁 the city governs 1 municipal district, 4 counties, actsas an agent 1 county level city. Namely: Salty An Qu, red wall city,Jiayu County, Tongcheng County, Chongyang County, Tongshan County.咸宁 the city altogether has 69 townships levels unit (6 streets, 51towns, 12 townships). 咸宁 city area 10,019 square kilometers,population 2.77 million people (in 2004). Salty peaceful area area1,502 square kilometers, population 560,000 people. Regional people'sgovernment in Fushan street big farmland. Red wall city area 1,723square kilometers, population 500,000 people. City people's governmentin 蒲圻 street. Jiayu County area 1,017 square kilometers,population 360,000 people. County people's government in fish mountaintown. Tongcheng County area 1,129 square kilometers, population460,000 people. The county people's government in is talented 水 镇.Chongyang County area 1,968 square kilometers, population 470,000people. County people's government in day cities. Tongshan County area2,680 square kilometers, population 420,000 people. The county people's government in passes Yang Zhen. 4th, transportation 咸宁 the cities and areas place Central China center, theYangtze River middle reaches, are located the Jing-Guang Railroad, theBeijing bead highway and 106, 107 federal highways center-sections,the position moderate, the transportation is convenient. In the regionthe road, the railroad, the water transportation three transport modecoexists, by highway transportation primarily. The road basically has formed take the Beijing bead highway as a mainitem, take the country province second-class road as the branch, bythe county township road the region road network system which extendsin all directions for the branch. Existing 106, 107, 316 and so on 3federal highways 285.775 kilometers, provincial road 10, for WuChixian (original Wu Puxian), the horizontal route, the salty line offlux, the white demarcation line, along the horizontal line, theimmortal honors the line (the original 蒲 Hong line), honors ZhaoXian, the Southern University line, the salty vanishing line (theoriginal salty Pan line), the red card line, the total 466.261kilometers, basically realized the country provincial road "twolevels", the county township road "the black", the village road "haveunderstood". 咸宁 the city existing 69 villages and towns (area),1,405 administrative villages, realized 100% villages and towns, 89.6%administrative villages have passed the road. 咸宁 city existing passenger depot 30, freight terminal 4; In thepassenger depot a level stands 1, two levels stand 7, three levelsstand 7, four levels stand 9. Period of the first five-year plan 咸宁 city newly built Jiayu and the Chongyang passenger depot 2 twolevel of passenger depots, salty peaceful, passed the city, the redwall and so on 3 freight terminals are constructing, formed the layoutto be reasonable, the function standard, the facility necessarypassengers and cargo transports the station yard network. At present 咸宁 the city has transport business passenger train 3,079, 41,081seats, transport business freight vehicle 3,533, 14,163 tons, othervehicle 2,233, 3,486 tons. Clears passenger transportation line 359,the date sends school grade order 3,137, has understood national 9provinces. Within the boundaries of the water transportation main backing theYangtze River main current, the Yangtze River branch and the inlandriver, the reservoir lake, 咸宁 the city existing is open tonavigation the course 564.4 kilometers, Yangtze River main currentnavigation Daoist priest 118 kilometers. Besides the Yangtze Rivergolden waterway, has provincial level inland river route three inaddition: Lu Shui, Fushui, the liquid gold, the main lake has theWestern Liang lake, the axe lake, Huanggai Lake. 咸宁 the city hasharbor 12, Yangtze River harbor 6 (red wall, Lu Xikou, rocky ledge,fish mountain, the Panjiawan, sign continent), land water inland riverharbor 3 (red wall, Lu Shuizhu the dam, day city), Fushui storehousedistrict harbor 3 (seven miles flush, kind mouth, swallow mansion);Altogether has the production to use wharf 58, berth 85 (trafficdepartment wharf 53, berth 83), new year's goods volume of goodshandled 1.3402 million tons, passenger volume of goods handled 73,000people. 5th, correspondence construction Joined WTO along with our country, aspect and so onagriculture, economy obtained at the same time which vigorouslydeveloped, 咸宁 the city various aspects constructed also had thevery big enhancement; The communication construction aspect, wasobtains the rapid development, changed with each new day. Now, 咸宁 city multi-purpose, high-tech, digitized, the program controlmodernization correspondence network has begun to take shape. Thetelecommunication, China Unicom, the migration, the iron pass, the netpasses and so on the enterprise successively settles down in 咸宁 the city, brought for 咸宁 the city people's correspondence has beenconvenient. The villages and towns comprehensive realization exchangeprogram control and the village village pass the telephone goal; Thepostal service synthesis network, the green card net, the electron 汇兑网 realize the national networking. The long-distance telephonecall key position has established the important pass bureau, completesone, two levels of skeleton lines long-distance equipment moves thesynthesis project, the intelligent network, toll switchboard equipmentsetup the project; Has completed the cover 咸宁 city city wirelesspublic opinion net and has implemented the network optimization,enable the PHS networking capability to have the enormous enhancement.Has already formed the program-controlled telephone service, themobile communication service, the toll service, the data communicationservice and the Internet electronic commerce service five big servicesmutually for the supplement communication pattern. The mobile phonenetwork has covered 咸宁 the city urban district and subordinate 6counties (city, area) the villages and towns as well as the federalhighway, the railroad, Yangtze River along the route, has realizedinternational automated roaming to 55 countries and the area. 咸宁 the city completes the fiber optic transmission, the digitalmicrowave, the stored program controlled switching, the mobilecommunication, the data communication, the multimedia correspondence,the postal service synthesis computer net, the postal vehiclesatellite positioning tracking system and so on each method isadvanced, the cover 咸宁 city, understands the world the publicposts and telecommunications communications network. 咸宁 citypreliminary realization digitization, integration, wide band,intellectualized data, image, language three networks fusions, mobilecommunication expansion network coverage, cities, transportationskeleton line, traveling area realization seamless cover. The moderntelephone network which by the foundation network, the service networkand the strut net is composed has become 咸宁 the informationsuperhighway information superhighway backbone net. On November 25, 2004, under water the Jiayu - Honghu Yangtze River theoptical cable project officially begins construction in Jiayu County.This project span 4.6 kilometers, altogether have 2 32 cores opticalcables, is the province two levels of skeleton lines projects, also is 咸宁 city first crosses the river the optical cable. This projectwill complete causes Hubei Province to correspond forms from the linkmode of transmission, greatly will strengthen the entire provincecontrolling trunk line the traffic capacity. 6th, natural resource Land resource: 咸宁 the city is in the curtain 阜 sierra tothe Jianghan plain zone of transition, southeast the topography high,northwest is low, the mountainous region, the knoll, the hillock, theplain have both at the same time, usually has "six mountains water twoto divide up land, minute land is the homeland" saying. 咸宁 thecity national territory total area 9,861 square kilometers, cultivatedarea 1.88 million ha, accounts for (12.7%), the average per personfarming only 1.05 Chinese acres (statistical data is 0.79 Chineseacre), is lower than the nation average per person 1.55 Chinese acre,the entire province average per person 1.25 Chinese acres levels.Accounts for the Hubei Province total area 4.6%. The mountainousregion, the knoll, the plain separately account for the total area35.3%, 37.6%, 14.4%. In 2004, many people and little land, the personcontradictory is prominent is 咸宁 the city land market conditions,reasonably specially is protects the farming using the land to appearin 咸宁 the city especially importantly. Terrain landform farming Area mountainous region Area knoll Area plain Area Quantity 1.88 million ha 5.227 million ha 5.567 million ha2.132 million ha Percentage 12.7% 35.3% 37.6% 14.4% Mineral resource: 咸宁 the mineral resource by thenon-metallic mineral primarily, the metal minerals is next, theenergy, the moisture minerals are few. Had discovered the minerals 37kinds, in which verifies the resources reserves the minerals 18 kinds,including energy minerals 2 kind, metal minerals 8 kind, non-metallicmineral 7 kind, mineral water 1 kind. 咸宁 the city has 11 kind ofmineral resources the reserves row to occupy entire province firstfive. Among them, occupies entire province first to have themagnesium, the stibium, the monacite, the tantalum, the geothermy andso on 5 kind of minerals, occupies second to have the gold, theniobium, the metallurgy with the dolomite and so on 3 kinds, occupiesfourth to have the coal, the vanadium, the manganese 3 kinds. Water resources: In 2006, 咸宁 city average precipitation 1584.2mm,converts into water volume 156.01 billion m3, compared the last yearfew 19.2%, more annual means were many 4.5%, was the even water year;咸宁 city water resources total quantity 10.28 billion m3, comparedthe last year few 13.8%, more annual means were many 27.5%; Surfacewater resources quantity 10.04 billion m3, ground water resourcesquantity 1.917 billion m3, surface water and ground water resourcesrepetition computation quantity 1.678 billion m3. 咸宁 the cityaverage per person holds the water resources to measure 3693m3, theChinese acre holds the water resources to measure 5488m3; 咸宁 thecity each kind of water supply project always supplies water volume1.32496 billion m3, surface water source for water volume 1.28848billion m3, accounts for 97.2%, the underground water source for watervolume 036.48 million m3, accounts for 2.8%. Entire social water usedtotal quantity 1.32496 billion m3, production with water volume1.23124 billion m3, accounts for 92.93%; Domestic water quantity093.49 million m3, accounts for 7.06%; The ecological environment withwater volume 000.23 million m3, accounts for 0.01%. 咸 宁 cityaverage per person with water volume 476m3, ten thousand Yuan GDP withwater volume 763m3, ten thousand Yuan industries increases the valueto use water volume 680m3 with the water volume 332m3, farmlandirrigation Chinese acre. The early years of the new nation 咸宁 city has size lake 115, thenormal water level lake water area is 488 square kilometers. Becauseartificial invades and so on the reason, at present 咸宁 the city500 Chinese acre above lake only has 19, the lake water area 206.4square kilometers, ten thousand Chinese acres above lakes 5. 咸 宁 within the boundaries of city rivers multitudinous, droppingvariance bigger, the hydro-energy resources is rich. 咸宁 city hydroenergy theory 蕴 reserves 311,084 KW, the potential quantity is241,057 KW. Ends to 2000, 咸宁 the city has completed hydroelectricpower station 169, 咸宁 the city has 21 large and middle scalereservoirs. 咸宁 the city irrigation area design irrigated area1.485 million Chinese acres, the design yearly average directs thewater volume is 1.021 billion cubic meters. Forest resources: 咸宁 the city total acreage accumulates 981,494hectares. Land area 905,655 hectares, account for 92.27%. In 咸宁 city land area: The forest land area 561,286 hectares, account for61.98%; The open land area 16,375 hectares, account for 1.81%;Difficult to use the area 7,302 hectares, accounts for 0.81%. In 咸宁 city forest land area: The wooded area 411,095 hectares,account for 73.24%; The stocked land area 8,563 hectares, account for1.53%; The bush forest land 91,110 hectares, account for 16.23%; Thenon- standing timber forest land 47,452 hectares, account for 8.45%;The plant nursery 3,067 hectares, account for 0.05%. In 咸宁 citywooded area: The coniferous forest, the foliage forest, the needleextravagant mixed forest area altogether has 308,238 hectares,accounts for 74.98%; The bamboo grove 102,475 hectares, account for24.93%; The farming and forestry interplanting forest 382 hectares,account for 0.10%. 咸宁 the city lives 立木蓄积 measures8.768293 million cubic meters. Among: The forest stores up thequantity 8.30252 million cubic meters, accounts for 94.69%; The thinforest stores up the quantity 45,516 cubic meters, accounts for 0.53%;Disperses lives woodenly stores up the quantity 135,271 cubic meters,accounts for 1.54%; All around the tree stores up 283795, accounts for3.24%. 咸宁 city forest 覆盖率 is 52.3%. 咸宁 south the citythe subordinate curtain 阜 mountain system -odd arteries, theelevation are many below 1,500 meters, highest mountain peak crowpoint elevation 1,656 meters, generally in 200 - 800 meters. North thesubordinate Jianghan plain, the elevation are many in 20 - 50 meters. Traveling resources: 咸宁 within the boundaries various scenic spotshistorical site multitudinous, natural landscape exquisite, themountain surrounded by water circles, 林 森 the bamboocyclopentadiene, the history is glorious, leaves behind themultitudinous scenic spot historical site. The natural landscape byShan Qing, Shui Xiu, the hole is wonderful, spring America, Lin Mao,Gui Xiangwei main characteristic; The humanities landscaperevolutionizes the historical commemoration, the historical vestigeand the ruins is famous, the main scenic spot has the Jiugong, the redwall and so on 21. The traveling resources abundant reality, holds theimportant status in the entire province. At present has formed thenatural resource, the humanities material, the social resources threecoexists, by "three four areas" (Wuhan - 咸宁 hot spring travelingline, 咸宁 hot spring - red wall land water - "three countries redwalls" traveling line, 咸宁 hot spring - Tongshan Jiugong travelingline, national level key Jiugong traveling scenic spot, "threecountries red walls" traveling scenic spot), the industrial layout isday by day reasonable, industrial scale rapid expansion, with domesticinternational traveling synchronization development. In 2004, wholeyear inside and outside the receiving state 旅游者 3.0136 millionpeople, grew compared to the last year 12.8%, the realizationtraveling gross income 1.216 billion Yuan, grew 12.4% compared to thelast year, traveling brought in foreign exchange income 802,300 USdollars, grew 23.4% compared to the last year. 咸宁 city star classhotel 32, three star classes 4. Jiugong scenic spot: For national level scenery scenic spot area. Islocated southeast the Tongshan county seat, is apart from the Wuhan190 kilometers, the elevation 1,228 meters, the high point crow point1,657 meters, the entire scenic spot area 57 square kilometers, "Jinpeaceful three brothers 9 people enter the mountain by more than 1,000years ago to construct the imperial palace" to acquire fame. TheSouthern Song Dynasty celebrated a Yuan first year, taoist priestZhang Daoqing enters the mountain to proselytize, causes it to becomeat that time national one of five big Taoism saints earth. On themountain the scenic spot proliferates, beautiful scenery 错列, mostfamous including: The spring cliff spurts the snow, 虎伏 thefontanel, the ancient hole floats the spring, receives a guest thepine, the cloud closes the carved stone, the cloud sea mighty wavesand so on. Is located the elevation 1,230 meters lakes, the oceanwaves like mirror, produces an inverted image in the clouds the dailyexpense, is our province other characteristic mountain lake; TheJiugong forest park area 4,200 hectares, the forest vegetation rate is96%, by botanist reputation for Chinese subtropics forest naturalecological equilibrium typical representative. The season, the climateis midsummer cool, the daily average temperature only 22 ℃ , is HubeiProvince's main traveling summer resort. At present, has completedeach kind of sanatorium, guesthouse 80, the date reception abilitynearly ten thousand people. Three lakes Lianjiang: Is located the Jiayu County area just outsidethe city gate, by Bai Hu, Mei Xiehu, the lakelet connected (also namesJin Xiahu) three lakes straight to flow swiftly Yangtze River but tobe famous. Here mountain surrounded by water circles, the junctionreflects the fresh splendor, in the lake the clear wave ripples, YouYu is elated, rows a boat in the lake, the lake and mountain scenerycomplementing each other gets a panoramic view. Lu Shuihu: Is located red wall urban district Chengnan. East the fablethree countries times the Wu senior general land abdicated oncestations troops to this, drill naval forces. In the lake "hundredislands 18 dikes, the green water reflects the green hill", 湖面 isbroad, the islands spread all over, periphery the forest onion 茏,流泉 the limestone cave decorates to during, for provincial levelscenery scenic spot area. TV serial "All Men Are Brothers" fragmentonce in this photography, therefore Lu Shuihu central has "the All MenAre Brothers city" a scenery. Green hill reservoir: Is located south the Chongyang county seat, thebeginning constructed in 1963. Storehouse surface broad, thestorehouse capacity is big, storehouse surface area 441.8 squarekilometers, storehouse capacity 448 million cubic meters. Storehouse 内 港 branch multitudinous, winding peaks and paths, windingprofound, 放目 轻舟, the level like mirror, the mountain shadestands upside down, is in good taste fresh. Reservoir dam grandmagnificent sight, with overpowering momentum, the hydroelectric powerstation tightly lies west the dam, flies the waterfall to flow out,the silver light sparkles. Big spring hole: The original Lu brook grotto, is located south theChongyang county seat, upstream green hill reservoir white cliffShannan slope. This hole is the natural limestone fault big crevasselimestone cave, the hole next three water seepage all year longunceasingly, therefore big spring hole. In hole large-scale landscape38, small landscape several hundred, like "two Long Xizhu", "the goldthread dragon curtain", "red chamber big view", "大闹天宫", "thedouble pig fights the elephant", differ in thousands of ways, theimage is lifelike, fitting together, fascinating, is just like alarge-scale artistic palace to hide the water-dunnel: Is located theTongshan County northeast, among them has hides the brook, dives flowsto the west spring big batardeau awning resurfaces for the spring,therefore for hides the water-dunnel. In the hole dissolves the column to stand in great numbers, thegrotesquely-shaped jagged rocks, in the hole have the mountain, in themountain have the hole, mysterious magnificent sight, colorful. Themost high place amounts to 40 meters, spacious may accommodate tenthousand people, it "dragon palace water government office", "clockyoung beautiful scenery", "in hole labyrinth" and so on tertiarybeautiful scenery, is eyes cannot take it all in. Hot spring: The other name boils the deep pool, is located southwestthe city locus hot spring office, is situated dives under the foot ofa hill, in Ganshui river. The water seepage contains 氡, the sodiumbicarbonate, the calcium, the magnesium and so on ten kind ofingredients, 氡 the beam to guards against the cancer to treat thecancer to have the certain function, bathes the hot spring, not onlymay eliminate the journey to be weary, but also may coordinate totreat the arthritis, the skin disease, the neuritis, the gastricdisease and so on the many kinds of diseases. Jinsha summer vacation mountain village: Is located the ChongyangCounty northeast gold Shazhen, the elevation 500 meters, on themountain has 2 small reservoirs. All around the group peak surrounds,the pine blue bamboo green jade, the vicinity has more than 50 naturallimestone caves, Shi Hua, Shi Sun, the stone beastly equiformcondition is lifelike, lifelike. The temperature generally does notsurpass 32 ℃, summer night of cool breeze intermittent, the climateis cool, the extremely suitable summer vacation convalesces. Atpresent has constructed more than 30 dryly to rest, the sanatorium,coming to see a famous person with admiration is continuous. Star bamboo sea, hoodoo: Is located salty An Qu, the red wall city,Chongyang County 交界处. There bamboo sea boundless, the loosecedar folds the green jade, the four seasons scenery respectivelydifferently, has the spring thickly, Xia Liang, the fall is pale, thewinter warms the feeling. The bamboo grove deep place, 竹亭, theteahouse, the observation post, the summer vacation mountain villagebuilding is antique. South the bamboo grove along, has Lian Pian thehoodoo, the strange stone stands in great numbers, colorful, some risestraight from the ground several meters, resembles 擎天柱; Someapparent the person surface beast, lifelike; During some peaks enter,like 鹤立鸡群, has the precious tree seed, the raw material formedicine, the flowers and plants watches for the person. Too second grade hole: Too the second grade hole is located south sidethe hot spring, the main hole span 2,000 meters, are broad place mayaccommodate several thousand people. In the hole the stone bambooshoots stand in great numbers, the running water murmur, 乳石 isrugged, shape 11,000. In the hole too the second grade likeness of agod or buddha, worships Buddha, 卧龙 the plate, 土地神, the cloudpond, Shi Gu, the god lamp, the Goddess of Mercy manifests a spiritand so on the scenic spot makes one praise to the heavens. In the holehas the lake, the river, also swims the fish obviously. 清泉 thewaterfall flies straight under, has the ancient vestige, the this lifemarvelous sight, mays be called certainly the scenery. Red wall ancient battlefield: Also names Wu Chibi, is locatednortheast the red wall city nearby Yangtze River, is three countriestimes Liu Bei, the grandson power allied armies routs the Cao armedforce naval forces the ruins. The waterfront cliff like truncates, thered crag keeps the fire, "the quarry stone puts on spatially, startledTao strikes the shore". Hands down Zhou Yu extemporaneously the book"the red wall" two characters now as before to come clearly into viewon the waterfront cliff. The main scenic spot is red wall Shi Fan,wing Jiang Ting, the Wangchiang pavilion, the east wind Chinese stylepavilion, does obeisance the wind, 武侯祠, the phoenix young hut,Zhou Langju, Huanggai Lake, historical site and unearthed WarringStates time cultural relic 2,000 and so on Lu Xikou. After thetowering labor "three countries red walls museum" and "archery" themodelling is classical, quite has the ancient times customs handeddown from the past. Bully mausoleum: Is located Tongshan County Jiugong Niu Jiling, isbright end farmer insurrectionary army leader Li Zicheng 陵寝. Fromdecorative archway to exhibition hall, because the mountain takesadvantage of a situation, the straight line on, 山势 is grand, on thetombstone has the Guo Moruo original handwriting "grave of the LiZicheng", the exhibition hall is exhibiting the ancient times culturalrelic and the Li Zicheng fact picture exhibition and so on, may begrieved by reminder of deceased for the tourist. 汀 Si River bridge Northern Expedition martyrs' cemetery: Is locatedsalty An Quting the Si River Qiaozhen, for Hubei Province key fileprotection unit. In 1926 Northern Expeditionary Army officers and menand so on the Ye Ting launched an unprecedented fierce combat in thiswith the Wu Peifu Beiyang armed force, the Northern Expeditionary Armyhave routed the Beiyang armed force. In order to march Wuchang to pavethe way. In 1929 died in battle the officers and men for thecommemoration, especially constructed the monument, six columnspavilions, had died in battle grave of the officers and men and so on.After the liberation has constructed the memorial hall, in supposesthe reception room and the material exhibition hall. In the cemetaryplants has the assorted flowers and plants and the trees. Visits thenational revolutionary army Northern Expedition 汀 Si River bridgecampaign ruins, same year engages in fierce battle the scene toresemble in at present. "Clear water-dunnel" underground project: And underground constructstwo parts of constitutions by the ground construction, the ground by,two, a third building constitutes 15 Chinese acre area the centralcourtyards. May admit 130 person of board and lodging. Undergroundconstruction size room 130. In hole draft equipment, escorts to asnecessary the fresh air each quoin, as soon as presses the main item,the running water flows out, the food stir-fried dish, in the holedoes not have smokes, outside the hole does not see the smoke fromkitchen chimneys. 5th, culture and education 咸宁 the city positive implementation "the science andtechnology education is popular the city", comprehensively advancesthe education for all-around development, initially established adaptsthe market economy system, has filled the vitality and the vigoreducation administration system and the movement mechanism. In 2004,咸宁 the city has 4 colleges, higher professional technicalinstitute 2, specially appointed teacher 1,339 people, in schoolstudent several 25,868 people, general-studies middle school 185,specially appointed teacher 12,079 people, in school student several191,600 people, secondary technical or specialized school 18,specially appointed teacher 1,312 people, in school student several27,600 people, elementary school 915, specially appointed teacher11,941 people, in school student several 277,900 people. School "southHubei high school" (Hubei provincial level key high school) and 咸宁 in territory highest school 咸宁 institute center school area, withmy project separation of one wall. Subtotal: On 咸宁 the city geographical position and the urban developmentlocalization analysis, after 咸 宁 is Wuhan. 咸宁 the naturalresource is rich, the plant resources, the nation well-known has themao bamboo, the sweet-scented osmanthus in particular and so on. Anycity real estate development all cannot leave the urban economyunceasing development, 咸宁 the economy has not recovered front thereal estate market same economy equally to be at the stationary state.Recovered for several years after 咸宁 the economy the consolidatedtimes, the real estate industry surmounted the partial developmentphase, the broad real estate expense community one after another isalso activated. If 咸宁 after the economy passed through thestationary state but to recover is the economic law necessity for along time, then the traveling resources, the education correlationprofession development, and the plant resources development will bethe breach which 咸宁 the economy soared. 咸宁 the city is located Hubei, Hunan, Jiangxi three provinces 交界处, has the red wall ancient battlefield, the Jiugong, theCentral China first spring (hot spring) and so on the outstandingtraveling resources, is a traveling city. As a result of 咸宁 theexquisite natural environment, the traveling resources, highervegetation 覆盖率 and the special geographical superiority, hasattracted a large quantities of Wuhan in recent years (four bigstoves) setting at industry, in 咸宁 investment setting at industry. Xianning area population nearly 2.8 million, main city populationabout 350000, because besides the traveling, lacks other propindustries the support, the entire 咸宁 city economical levelrelative is weaker, the main city consumption level compares the samerank city not to be high, not yet forms the relatively maturelarge-scale commercial circle. But local resident's primitive expenseidea certainly does not lag, along with 咸宁 economical recovering.After 2004 five years will be 咸宁 the commercial development,business circle form, the expense idea tend to the rationality to bemore perfect and the most inhabitants invest for five years which atthe beginning of the idea sprouts. Second, 咸宁 city macroscopic economy level of development 1st, GDP In 2006, 咸宁 the city economy rate of rise speeds up.Initially surveys, whole year 咸宁 the city realization total outputvalue 23.465 billion Yuan, deduct the price factor, the same ratiogrows 12.6%. Among them, the primary industry increases the value5.548 billion Yuan, grows 2.7%; The second industry increases thevalue 9.602 billion Yuan, grows 19%; The tertiary industry increasesthe value 8.315 billion Yuan, grows 2.6%. According to the householdregister yearly average population computation, same year average perperson GDP broke through 8,000 Yuan important passes, achieved 8,328Yuan, symbolized the economical development stepped a new beginning,entered a fast development time. Above the city state/entire province scale the industry increases thevalue city, the state industry product city, the state city 镇市,the state local finance city, the state society disappears (Present value) sale rate (%) fixed asset investment generalbudgetary revenue spending total volume of retail sales 1-6 month rate of rise 1-6 month same time last year 1-6 monthrate of rise 1-6 month rate of rise 1-6 month rate of rise (Hundred million Yuan) (%) (%) (%) (hundred million Yuan) (%)(hundred million Yuan) (%) (hundred million Yuan) (%) Entire province 1310.2120.497.2496.971827.97 32.4 293.9925.01884.2016.3 Wuhan 505.4822.797.4997.14766.62 29.8 110.08 23.0712.1916.6 Huang Shih city 95.7723.298.9797.8768.02 33.2 9.8226.180.7916.1 Shiyan 75.1316.994.7592.3259.06 35.2 7.90 10.286.2015.2 Yichang city 149.3219.096.5197.61133.45 2.0 17.7929.3142.8016.9 Xiangfan city 116.2521.597.7198.4497.59 37.3 12.2515.0150.0216.3 Hubei state city 41.0825.098.9898.3156.37 52.0 4.7226.943.3016.9 Cuts retail sales 57.3122.597.8497.7963.72 25.0 6.4318.969.3616.5 Filial piety feeling city 59.0322.898.5997.5976.03 38.3 8.4020.0103.3415.7 Jing Zhou city 62.7919.996.1794.2471.45 59.4 8.1018.5153.3015.9 Huang Gang city 37.5529.096.2696.5868.45 52.09.9116.098.0619.4 咸宁 city 36.2626.095.5795.2542.38 48.5 5.5627.945.4418.1 Along with state city 31.5023.094.9695.9033.14 34.62.7615.458.0614.6 Enshi autonomous prefecture 12.4725.194.0195.2241.57 36.06.8245.534.0718.3 Xiantao 25.2921.497.2797.9828.78 30.2 1.8915.041.5416.5 Qianjiang 25.6522.097.7398.9328.28 35.1 2.2025.625.8716.1 Day retail sales 15.6325.497.4096.7619.95 48.71.1435.134.4314.9 Shennongjia forest region 0.5220.394.2199.642.77 0.60.318.31.2512.0 咸宁 above the city scale the industry increases the valuethe rate of increment, arranges in the Hubei Province 16 places levelsadministrative area at second. Is only inferior to the Huang Gangcity. In 2007 咸宁 the city enters the economy to soar the stage, sincehas been the reform and open policy the quickest development time, theindustrial enterprise rate of rise has specially outdone the entireprovince average level nearly 18 spots the increased ranges, not onlyleads in the Hubei entire province front row moreover in the nationalso is rare. 咸宁 the economy soars is stagnates for a long time after soaring.In 2003, 咸宁 the city total output value grew 9.2% compared to thelast year, since has been 1998 an increased range quickest year, butstill is lower than the entire province average rate of growth. In2004, 咸宁 the economy proposed fast and the entire province 11.5%rates of rise the last year is more equal than. In 2005, 咸宁 thetotal output value is 20.49 billion Yuan rates of rise is 12.2%, ishigher than the entire province increased range 0.8 percentage point,in 2005 completes the industry to increase the value 4.449 billionYuan, grows 33.9%, the speed-up surpasses the entire province averagelevel 14.56 percentage points. This year 1 - in September completesthe industry to increase the value 4.2 billion Yuan, grew 38.8%compared to same time last year to be higher than the entire provinceto be average level 18 percentage points, the financial gross income1.57 billion Yuan, grew 31.2% compared to same time last year, alsooutdid the entire province average level. 2nd, industrial structure adjustment Synthesis: In 2006 咸宁 the city industrial structure furtheroptimizes, 咸宁 the city three industries constitutions are 23.7:40.9: 35.4, compared with the last year, the primary industry dropped2.6 percentage points, two, three industries separately enhanced 2.3and 0.3 percentage point. The strength development new industry, the industry is entering raisesthe fast development phase. Along with the national economy by theeast to the center, west shifts the strategy, middle rises thestrategy, 8+1 Wuhan urban economy circle strategy implementation and 咸宁 the infrastructure daily consummation, the economicaldevelopment bearing capacity strengthens, 咸宁 the city industryentered has been new turn sends the exhibition period. According tothe preliminary calculation, the complete industry increases the value8.733 billion Yuan, grows 20.1%, the industrialization rate reaches37.2%, enhanced 2.6 percentage points compared to the last year, grewthe technical progress factor to the economy is 54.5%, 咸宁 cityindustry growth fuel economic growth 6.9 percentage points. The new rural reconstruction has the foreword to carry on, theagricultural industry advancement advances with steady steps. Thesocial from all walks of life union 咸 宁 is actual, acts ascircumstances permit, positively advances the countrysideinfrastructure construction, reasonably implements the countrysideperson to occupy the environment to renovate, positively develops thecountryside non-profit organization, advances the socialism new ruralreconstruction with steady steps. Whole year invests the fund whichthe new countryside various aspects constructs to amount to 600million Yuan. In 2006, 咸宁 above the city level the main itementerprise achieved 61, provincial level key main item enterprise 11,increased 3 compared to the last year. Main item enterprise'sstrength, has led the characteristic agricultural product basedevelopment, initially has formed the mao bamboo, the sweet-scentedosmanthus, the tea, the vegetables, The China grass, the nursery stock flowers and plants, the fruit andso on one batch has 咸宁 the region characteristic, leads thesuperiority leading industry which the farmer additionally receives.The countryside foundation status obtains strengthens. 100% villagecircular telegram, 98.5% villages make the telephone, 95.7% villagespass the road. The countryside with the electric quantity 280 millionkilowatt-hours, grows 3.2%. Strengthens the infrastructure, the working condition furtherimproves. Whole year the irrigation and water conservation capitalinvestment 124 million Yuan, complete project 2,944, completes thecubic meter of earth and stone 6.6282 million cubic meters, improvesand restores the irrigated area 67,400 Chinese acres, eliminates thewaterlogged area 29,900 Chinese acres, increases the irrigated area05,600 Chinese acres. The harmonious society constructs advances with steady steps. Theenterprise basic old-age insurance increases the senate to guaranteethe population 13,000 people; The basic medical insurance increasesthe senate to guarantee the population 09,000 people; Whole yearprovides the disaster relief relief funds 150 million Yuan (gives adiscount including cash and material object), has carried on theeffective rescue to 216,000 difficult populace. The city lowlyguarantees increases the object 6,088 people, altogether provides thelow earnest money 61.19 million Yuan. The countryside five guaranteesprovides for 8,643 people, provides for the golden 8.7 million Yuan.The countryside special difficult rescue increases 17,838 people, thecity and countryside impoverished populace big sickness rescue fund6.64 million Yuan. The urbanized advancement speeds up, the city construction effect isobvious. In 2006, sped up the municipal administration public facilityconstruction step, the urban construction level has a biggerenhancement, the city function has gradually consummated. 咸 宁 thecity altogether completes the urban construction to investapproximately 500 million Yuan. Newly built urban road 26.5 kilometer,the drainage channel 30.3 kilometers, rinse the black urban road 20.9kilometers, lays down the sidewalk 28.3 kilometers; Lays down the fuelgas pipeline 12 kilometers, supplies water the pipeline 33 kilometers,increases, renews male steam 115; The newly built botanical gardengreen 17.8 hectares, plant trees 15,000; Construction sewage treatmentpumping station 1, truncation dirt 管渠 5.7 kilometers. 咸宁 themain road extends, the garbage disposal plant and the king Englandreservoir pilots and so on the project is carrying on the plan, thedesign and the move bids and so on the earlier period work. The development zone reform and the development is smooth. 咸宁 theeconomic development zone smoothly through the national provinciallevel development zone verification, and carries on the significantreform to the development zone system, has set up 咸宁 the economicdevelopment zone in the hot spring development zone and in the YangtzeRiver industry garden foundation. In 2006, the scale above industryincreases the value 106 million Yuan, grows 136%; Turning in taxrevenue 29.56 million Yuan. 招商引资 realizes the newbreakthrough, brings in foreign capital actual arrives the fund 309.5million Yuan, has introduced now Mai Lang, Wang Laoji and so on thewell-known enterprise. Privately operated economical health development. 咸宁 the cityincreases private enterprise 721, year's end accumulates reaches2,847; Increases the registered capital 1.5 billion Yuan, year's endaccumulates the registered capital 3.935 billion Yuan. Increases theindividual engaged in commerce 5,365 households, year's endaccumulates amounts to 47,225 households; Increases the registeredcapital 308 million Yuan, year's end accumulates the registeredcapital 10.97 Yuan. Attains Hubei Province fifth session of famoustrademark 22, city first session famous trademark 71. China famousbrand goods 19, increase 1; Hubei Province famous brand goods 9. Market price steady rise. The market price overall assumes the risetrend, the increase scope in the control area. Whole year theinhabitant expended the price overall level to compare the last yearto rise 2.6%; The commodity retail price overall level rises 1.3%; Theagricultural means of production price overall level rises 4.3%; Theindustrial product producer price overall level rises 2.3%; The rawmaterial, the fuel and the power purchase the price overall level torise 3.5%. Expends in the price in the inhabitant, each kind ofcommodity and the service price change direction and a degreeexistence bigger difference, presents "five increases as soon as fallstwo is steady" the situation. Food, the family equipment thing and theservice service, the medical health care and individual thing, thetransportation and the correspondence, the housing and so on five bigkind of indexs rises, rise in turn 1.3%, 0.6%, 18.6%, 2.3%, 3.6%, theentertainment educated the cultural item and the service class indexdrops 1%, the tobacco and liquor and the thing, the attire and so ontwo big kind of indexs and the last year is impartial. The economic society develops the main question which exists is: Theeconomical growth way was still more extensive, the economic structurewas unreasonable; The energy conservation falls consumes, thepollution reduces row of pressure high; Countryside and agriculturalfoundation still weak, the farmer continues to additionally receivethe stamina to be insufficient; The employment and the social securitypressure was still bigger, social security system Shang Dai furtherconsummated. Agriculture: The agricultural economy develops with steady steps. Thestrength "the agriculture synergize, the farmer additionally receives,the countryside stably" the work, the rural economy situationcontinues to be good, the characteristic agriculture and theecological agriculture 凸现, the production scale gradually expands.In 2006 咸宁 the city realization farming and forestry herd fisherytotal output value 8.96 billion Yuan (present value), deducts theprice factor (similarly hereinafter), the same ratio grows 3.1%.Among: The agricultural output value 5.46 billion Yuan, grow 3.3%; Theforestry output value 558 million Yuan, grow 2.9%; The animalhusbandry output value 1.561 billion Yuan, grow 1.3%; The fisheryoutput value 1.29 billion Yuan, grow 4.8%. Whole year the crops sownarea 405.89000 hectares, the same ratio increases 5.68000 hectares. Main agricultural product output. Whole year the grain ultimate output1.037 million tons, grow 2.2%; The cotton 1,863 tons, grow 12.5%; TheChina grass 27,957 tons, grow 19.5%; The vegetables 1.9149 milliontons, grow 2.2%; The fuel oils 87,400 tons, the same ratio grows 3.4%;The tea 17,000 tons, grow 3%; The botanical garden fruit 33,100 tons,grow 9.1%. The forestry production develops with steady steps, the ecologicalenvironment quality further enhances. 咸宁 the city wooded areadevelops to 410.67000 hectares, the bamboo stores up the quantity toincrease to 8.76 million cubic meters, forest 覆盖率 reaches 52.3%.In 2006, 咸宁 the city afforestation area 20.77000 hectares, arefragmentary (all around) plant trees 7.36 million, the tending ofyoung growth work area 47.1000 hectares, grows into a forest thenurture work area 87.3000 hectares. Main characteristic forestproduct: The bamboo dried bamboo shoots (contains thunder bamboo)2,529 tons, grows 32.4%; The sweet-scented osmanthus output 354 tons,drop 1%. In order to protect the forest resources, the bamboo cutslimits the quantity, whole year the lumber cut 189,000 cubic meters,drop 1%; Mao bamboo cut 15.9713 million, grow 2.9%. Has 7 kind ofproducts in the fifth session of Chinese bamboo culture festival towin the golden prize. Raising livestock, aquatic product stable growth. In the year leavesthe pen the meat pig 1.295 million heads, drops 1%; Emergesdomesticated fowl 7.321 million, grows 23.9%; Leaves the pen the cow14,000 heads, grows 3.6%; Leaves the pen sheep 113,000, grows 8.5%;The eggs output 29,000 tons, grow 4.5%; 咸宁 the city aquaticproduct area of cultivation 46.4000 hectares, grow 3.1%; Fine fishpond14,000 hectares, account for total area 30%. Whole year the aquaticproduct output 152,000 tons, grow 5.4%. The aquatic product productionstructure unceasingly optimizes, the famous specialty superior aquaticproduct output amounts to 53,000 tons, accounts for the aquaticproduct proportion to reach 3.5%. The agricultural structure adjustment advances with steady steps. "Theenvirons six industry" the output value 4.33 billion Yuan, grow 3.8%.Whole year the grain crops sown area 203.8000 hectares, grow 0.5%, thegrain crops account for the crops total sown area proportion to reach50.3%. The fuel oils sown area is 62.3000 hectares, drops 2.4%; Thecotton sown area is 1.5000 hectares, grows 7.1%; The hemp sown area is13.3000 hectares, grows 9%; The vegetables sown area is 87.5000hectares, grows 0.9%. The helping the poor development obtains the new result. Whole yearaltogether invests the special helping the poor fund 20.6 millionYuan, increases 19%, has solved 05,200 extreme poverty population foodand shelter problem, 21,000 low income impoverished population stablyescape from poverty, complete the impoverished labor force shift totrain 2,930 people. Industry and architecture industry: The industrial production fastgrowth, the leading role is obvious. 咸宁 the city energetically"the industry is popular the city" the strategy, wears the strengthdevelopment new industry industry, speeds up the industry structureoptimization to promote, the industrial production level fast gathers.All year after year sells receives 5 million Yuan and state-ownedindustrial enterprise number of units 441, with compared to increases85, grows 23%, is 咸宁 in the city history increases a most year.Above the scale the industry completes the industry to increase thevalue 5.632 billion Yuan, the same ratio grows 30.1%. The speed-upcontinues the top digit movement, grows from 2005 the beginning of to2006 year's end monthly means 35.3%, quick Yu Quansheng 15 percentagepoints. The backbone profession develops quickly. The drinkmanufacturing industry output value 490 million Yuan, grow 77.4%; Thewoodworking and the product industry output value 540 million Yuan,grow 72.1%; The furniture manufacturing industry output value 178million Yuan, grow 39.7%; The mechanical and electrical manufacturingindustry output value 614 million Yuan, grow 40.8%; The non-metallicmineral product industry 1.932 billion Yuan, grow 34.9%; The textileindustry output value 3.417 billion Yuan, grow 33.6%; The medicineproduct industry output value 669 million Yuan, grow 33.4%. The architecture industry unceasingly expands. Through increases theconstruction market order reorganization dynamics, the strengthenedproject quality safety surveillance manages, the construction projectsquality and the safe construction level enhance with steady steps,咸宁 the city reported to a higher authority attained has approved alevel of construction construction enterprise, newly increased 6 toconstruct the construction enterprise. Whole year constructs theenterprise to increase the value 868 million Yuan, grows 9.5%. Transportation, posts and telecommunications: Transportationshipping industry fast development. Whole year the road is open totraffic the course 11,874 kilometers. Whole year the volume of freightturnover 1.04157 billion ton kilometers, grow 20.1%, highwaytransportation 999.43 million ton kilometers, grow 27%. Volume ofpassenger turnover 2.57663 billion passenger-kilometer, grow 20.2%,highway transportation 2.57567 billion passenger-kilometer, grow20.1%. The posts and telecommunications correspondence industry continues todevelop. Whole year completes the post and telecommunications servicetotal quantity 759.51 million Yuan, grows 26.9%. Postal service totalquantity 113.17 million Yuan, grow 15.5%; The telecommunicationservice total quantity 646.34 million Yuan, grow 29.1%. The fixedtelephone user several 549,000 households, grow 8.7%; The mobile phoneuser 475,000 households, grow 20.2%. The fixed telephone popular rateis 66.2%, the mobile phone popular rate is 57.3%. Domestic trade: Consumable brisk trade. Continues along with the cityand countryside inhabitant income to grow, the expense idea change andthe market construction consummates, 咸宁 the city consumable marketassumes continues fast to grow the situation. Whole year socialconsumable total volume of retail sales each month of increased rangemaintains above 13%, specially the countryside consumable markettransfers prosperously. In 2006, 咸宁 the city society consumabletotal volume of retail sales 8.801 billion Yuan, the same ratio grows14.5%, the increased range same ratio enhances 1 percentage point. Aminute region looked that, the city (county) the consumable totalvolume of retail sales 5.851 billion Yuan, grow 14.9%; The ruralmarket (below county) the consumable total volume of retail sales2.949 billion Yuan, grow 13.7%. The branch industry looked that,wholesale, the retail sales trade industry retail turnover 7.602billion Yuan, grow 14.3%; Lodgings, the dining industry retailturnover 869 million Yuan, grow 17.1%; Other profession retailturnover 329 million Yuan, grow 11.1%. To foreign countries opening up: Foreign trade export large growth. In2006 咸宁 the city completes the foreign trade to export 59.79million US dollars, the same ratio grows 25.5%, realized 咸宁 thecity foreign trade to export for 19 month-long to continue the growth.Mainly exports the product to grow quickly. The mechanical andelectrical product exports 19.26 million US dollars; The textile yarn,the fabric and the product export 13.68 million US dollars; Theclothing exports 8.02 million US dollars; The leather glove exports4.73 million US dollars,; The medical surgical dressing exports 3.38million US dollars. The exportation enterprise's exportation scale ismore and more big. In 2006 咸宁 the city has exportation enterprise60, in which increases 12; Has exported surely US dollar enterprise 1,exports million US dollars enterprises to reach 13. Intellectual property rights protection dynamics unceasingly enlarges, 咸宁 the city patented claim quantity reaches 231, grows 273%; Thehigh-tech industry development is rapid, 咸宁 the city increases theprovince to rise new technical enterprise 7, achieves 23. High-techproduct increases the value 681 million Yuan, grows 23.6%. Theprivately operated technical enterprise develops speeds up, bringsinto line with the registration privately operated technicalenterprise 61, grows 87%. Each kind educates, the coordinated development comprehensively.咸宁 the city implements nine years system free compulsoryeducation, the elementary school in the school student 216,700 people,the junior middle school in the school student 181,500 people,ordinary high school in school student 60,200 people. Mediumvocational education realization high quality, scale, mediumprofessional middle school in school student 47,500 people, graduate9,387 people. Adult college in school student 3,263 people, graduate1,202 people. Literary style health: The cultural establishment develops with steadysteps. Whole year conducted "has been harmonious 咸宁? 2,006 咸 宁 cities large-scale Spring Festival literary arts party "," enterssouth Hubei "," the happy Chinese line "and so on the size more than40 literary arts activities. "Chu Tianqun the star prize" in thecompetition 咸宁 the city selection "Is drunk Golden Fall" in theHubei Province 11th session to win the silver prize, "Family LivesSign Continent Bay", "the Chinese chess" wins the copper prize. In2006, 咸宁 city existing museum 7, public library 7, the bookcollection measures 588,000 volume. The broadcast television coverage further opens up. Broadcast 覆盖率 95.09%; Television 覆盖率 94.94%. The sports enterprise obtains the new result. 咸宁 the citysuccessively undertook the Chinese chess armor A league tournament(the Hubei contest area), the province 12 has transported the meetingthe partial sports events. In 2006, participated in entire provinceproject the and so on young people track and field, swimming,wrestling, Judo, martial arts, volleyball, ping pong competition,altogether attains 2 golden 3 silvers 12 coppers result; Attends thepopulace sports competition, obtains 38 golden, 40 silvers 14 coppersresult. The news publication continues to expand. In 2006, 咸宁 the cityaltogether publishes the official newspaper 4 kind, the officialperiodical 3 kind, restricted data publication 14, altogetherpublishes newspaper periodical 7.7696 million (book), officialpublication altogether publishes 7.506 million (book), restricted data263,600 (share) book. In 2006, 咸宁 the city printing duplicationindustry enterprise altogether has 268, printing enterprise 129. The hygienic medical service public health services is furtherstandard. 2006 end 咸宁 cities medical and health organization1,186, hygienic organization bed figure 4,854, every thousand peoplehave bed figure 1.7 year after year. Health technical personnel 9,031people, practicing physician and assistant doctor 3,852 people; Theregistration protects the teacher, the nurse 2,731 people. Initiallyestablishes take the city prophylaxis control mechanism as a center,has formed the county, the township, the village health, theinstitution, business unit epidemic situation reports managementsystem; Strengthened the AIDS, the snail fever, the tuberculosis andso on key infectious disease preventing and controlling work dynamics.Appeared "about To solve Populace" Saw a doctor Difficultly "," To seea doctor Expensively "Implementation Opinion". Environmental protection: The water environment is good. 咸宁 thecity main water body surface water environment quality overall isbetter, conforms to the environment requirement. Among: Yangtze River(Lu Xikou the cross section), the metal river hot spring first bridgecross section water quality reaches II kind of standard, had theimprovement compared to the last year. Lu Shuihe, the metal river,Fushui and the main lake, the reservoir monitor cross section waterquality reaches III kind of standard, compared the maintenance withthe last year to be stable. The Panjiawan, the hot spring first bridgetap water source area water quality is good, the success raterespectively is 95% and 100%. The ambient air quality is good. Hot spring city air environmentquality fine day amounts to 357 day (superiorly 106 days, good 251days, slightly pollutes number of days 8 day), is fine rate reaches97.8%, the ambient air quality is among the best in the entireprovince. The city traffic noise environment quality is better. 咸宁 the city has completed nature protection area 18, the area460,000 Chinese acres. Jiugong declaration country level natureprotection area already through national environmental protectionbureau, national forestry bureau organization's expert appraisal.咸宁 city environmental monitoring organization 7, two levels stand1, three levels stand 6. Environmental monitoring personnel 80 people. The key environmental protection project progress is smooth. The HubeiProvince solid waste centralism processing handling project (yearprocess load 29,000 tons), have comprehensively begun construction.The hot spring sewage treatment plant (the BOT project) cooperates thematters concerned officially to sign a treaty and to hold has laid afoundation the ceremony, symbolized 咸宁 the city environmentinfrastructure construction and the environmental protection industryadvancement makes the substantive progress. In 2003 咸宁 the city total output value is 17.368 billion Yuan,grew 9.2% compared to the last year, primary industry increased thevalue 3.745 billion Yuan, grew 3%; The second industry increases thevalue 8.097 billion Yuan, grows 11.4%; The tertiary industry increasesthe value 5.526 billion Yuan, the industrial structure furtheroptimizes, three industrial structures are 21.6: 46.6: 31.8. Second,three industrial proportions compared the last year to enhance 1.5percentage points. In 2004 咸宁 the city total output value completes 20.501 billionYuan, grows 11.5%, among, one, two, three industries increase thevalue to complete 4.534 billion Yuan, 9.652 billion Yuan, 6.314billion Yuan, according to the comparable price computation,separately grows 5.7%, 13.6% and 12.3%. Three industrial structuresare 22.1: 47.1: 30.8. In 2005 咸宁 the city total output value achieved 20.5 billion Yuan,the yearly average grows above 9%, primary industry yearly averagegrows 3.5%, the second industrial yearly average grows 10%, thetertiary industry yearly average grows 10.5%; Three industrialstructures proportion is 21:46:33. Three industries by "95" end30.1:37:32.9 adjustment is 2005 26.3:38.6:35.1, In 2006 咸宁 the city three industries constitutions are23.7: 40.9: 35.4, compared with the last year, the primary industrydropped 2.6 percentage points, two, three industries separatelyenhanced 2.3 and 0.3 percentage point. Hubei 咸宁 three industrial structures adjustment statistics Year three industrial structures proportion three industriesrates of increment In 2003 21.6:46.2:31.8 3%:11.4%:9.5% In 2004 22.1:47.1:30.8 5.7%:13.6%:12.3% In 2005 26.3:38.6:35.1 3.5%:10%:10.5% In 2006 23.7:40.9:35.4 0.9%:12.3%:10.8% Along with 咸宁 the economical fast growth as well as theindustrial structure strategic adjustment, the agriculture drops yearby year in 咸 宁 the national economy proportion, second, threeindustrial proportion rise, in on was objective has accelerated 咸宁 the urbanized advancement. Advancement real estate and architectureindustry rapid development. 2nd, fixed asset investment 咸宁 city various years cities fixed asset statistics Year fixed asset investment cost (hundred million Yuan) withcompare the growth scope (%) In 2003 51.2733 16.2 In 2004 44.35 38.3 In 2005 41.2734 10.6 In 2006 103.83 32.9 In 2003, 咸宁 the city entire society fixed asset investmenttops 6 billion Yuan for the first time, whole year completes invests6.26753 billion Yuan, grew 16.2% compared to the last year, theincreased range occupies entire province sixth, overfulfilled thewhole year to invest the plan (605,000 ten thousand Yuan) 4 percentagepoints. Cities investment completes 5.12733 billion Yuan, grows 18.7%,the countryside investment completes 1.1402 billion Yuan, grows 6.2%. In 2004 咸宁 above the city cities the fixed asset investmentproject investment completes 4.435 billion Yuan, the same ratio grows38.3%. Among: The capital investment completes 3.164 billion Yuan,grows 48.2%; The technological transformations investment completes967 million Yuan, grows 15.5%; The property development investmentcompletes 201 million Yuan, grows 26.1%; Other investments completes103 million Yuan, grows 35.8%. Construction project amounts to 532,grows 64.7%, newly begins project 386, grows 89.2%. In 2005 咸宁 above the city cities the fixed asset investmentcompletes 4.12734 billion Yuan, the same ratio grows 10.6%. In 2006 咸宁 the city realization total output value 23.465 billionYuan, grow 12.6%; The entire social fixed asset investment completes10.383 billion Yuan, grows 32.9%; The social consumable total volumeof retail sales 8.801 billion Yuan, grow 14.5%; The place generalbudgetary revenue completes 871 million Yuan, grows 17.2%; Imports andexports total 59.79 million US dollars, only increase 18.99 million USdollars; The real estate industry completes invests 474.89 millionYuan, the same ratio grows 358.2%, property development completesinvests 192.74 million Yuan, the same ratio grows 93%. The citiesinhabitant average per person may control receives 8,807 Yuan, grows10%; The farmer average per person net income 3,213 Yuan, increase 302Yuan, grows 10.4%. The primary industry completes invests 91.32million Yuan, dropped 9% compared to same time last year; The secondindustry completes invests 2.16024 billion Yuan, grew 17.8% comparedto same time last year; The tertiary industry completes invests2.95055 billion Yuan, grew 60.7% compared to same time last year. The property development investment continues fast to grow. Theproperty development enterprise completes invests 788 million Yuan,the same ratio grows 107.5%. Among them, the commodity apartmentconstruction invests 455 million Yuan, grows 146.2%; The houseconstruction area 1.2102 million square meters, grow 113.3%; Thecommodity house selling area 517,200 square meters, grow 135.6%; Thecommodity apartment sales volume 506 million Yuan, grow 174.4%. 咸宁 the fixed asset investment presents characteristic: (1) invested maintains the fast growth, the tertiary industryinvestment grows to 咸宁 the city investment has mainly drawn thefunction. Since this year, 咸宁 the city investment has stepped ontothe fast growth track, the cities above project investmentcontinuously maintained at 35% above rate of rise, the increased rangecontinuously is situated the entire province front row. The citiesproject investment increased range still achieved 38%, this was therecent years unusual high growth, for realized the whole year toinvest the work goal to lay the solid foundation. The tertiaryindustry investment grew 60.7% compared to same time last year,separately was higher than first, two industries 69.7, 42.9 percentagepoints, was higher than above the cities to invest the increased range22.7 percentage points, grew to 咸宁 the city investment has mainlydrawn the function. (2) the place project investment increased range is quicker, grows themain strut function to 咸宁 the city investment. 咸宁 the cityplace project completes invests 5.10049 billion Yuan, grew 42.4%compared to same time last year, accounted for the complete citiesproject investment 98%, city county was the investment to complete4.77578 billion Yuan, grew 37.5% compared to same time last year, theplace project investment invests the main strut function to 咸宁 thecity. (3) each place invested maintained the quicker rate of rise, hasguaranteed 咸宁 the city investment comprehensive growth. Since thisyear, 咸宁 the city various counties urban district investment haspreserved the quicker growth momentum, the cities above fixed assetinvestment increased range has surpassed 50% unit to have 4, namely:The development zone grows 185.8%, Chongyang County grows 77.7%,Tongshan County grows 64.9%, Tongcheng County grows 50.2%. Othercounty urban district investment increased ranges are also higher,among: The city straight grows 44.0%, the salty peaceful area grows40.3%, Jiayu County grows 26.6%, the red wall city grows 13.4%. Thecounty urban district invested the comprehensive fast growth is therecent years unusual phenomenon. (4) the folk investment to invests the contribution further toenlarge, achieves remarkable success using the foreign capital. Sincethis year, 咸宁 city thorough implementation investmentorganizational reform each action, has sped up the state-ownedenterprise to change the system the step, further aroused the socialinvestment enthusiasm. These characteristics displays which from the city place may see,咸宁 the real estate market was occupying just to start, but wasjust about to the stage which carried on further develops, although 咸宁 lacked the major industry the strut, but because the presentreal estate start is low, in addition travelled and the educationindustry further development, we believed in 23 years 咸宁 the realestate market will be able to have the big change, the house pricealso can have a larger scale rise. (2) commercial, service industry development situation Besides the traveling, lacks other prop industries the support,the entire 咸宁 city economical level relative is weaker, the maincity consumption level is not high, does not have the large-scaletrade. 咸宁 commercial, service industry development backwardness, afterthe existing tradition commercial market has not been able to satisfythe urban development and the improvement of the standard of livingexpense demand. The urban development summon adaption time developmentnew business center appears enhances people's life personal status. (3) overall tendency 咸宁 the real estate enterprise, invests from the exploratorynature to looks at the market trend development, until today takesoil-rent value as core cost control investment. Now 咸宁 realestate enterprise brand construction consciousness has strengthens,but the consumer and developer brand consciousness just germinated. Onlikely 咸宁 the economy is same, consciousness change exteriorfactor influence also is rapid. Part of enterprises start from thebrand image promotion to obtain carry on the enterprise brand orproject brand making, but the majority enterprise not yet carries onthe brand the system administration. The real estate enterprise brandvalue universal small scope grows, 强势 brand market influence andpremium level remarkable enhancement, like Jin Cheng, early time andso on Jin Cheng in 咸宁 investment developer. The real estateenterprise also must enhance the brand from the acceleration themarket 集中度, the close brand and consumer's relation, theformulation suits aspect and so on brand strategy which the enterprisedevelops promotes the brand value. Intensifies along with the competition, the development enterprisebrand, the optimization business management, the strengthened realestate enterprise core competitive ability (customer relations) willbe the room enterprise's correct development direction. Fourth, 咸宁 real estate market brand enterprise developmentcondition investigation (1). 咸宁 city brand developer project tabulates Developer project name project detailed address projectoverall scale [ ten thousand M2 ] Three friends 咸宁 city business reaches square 咸宁 cityhot spring silver spring main road 3 1.138 咸宁 city fragrant spring garden 咸宁 city 咸宁 mainroad 1 12.7 Jin Cheng school China courtyard Yongan main road 61 0.07 Prosperous plot A, B salty An Quyu waterway 0 Area plan bureau dormitory building four salty peaceful areasstyles road 0 Sweet-scented osmanthus park business lives the building twosweet-scented osmanthuses parks 0 The will becomes style main road 10th building style main roadten land parcels 137 0.38 Style main road 15th building style main road 15 land parcels0.48 Style main road 24th building style main road 24 land parcels1,139 Sweet-scented osmanthus north road P land parcel saltypeaceful area sweet-scented osmanthus north road P land parcel 0.136 Salty peaceful area 99 peace and happiness gardens style mainroad 40 land parcels 0.69 Salty peaceful area 桂竹 kindergarten salty peaceful areastyle main road 15 land parcels 0.54 Mr. Long Yuan world salty peaceful area style main road 33land parcels 10,322 Style road comprehensive country fair trade market style mainroad 6 land parcels 0 Jin Chengjin early morning garden salty peaceful area Yonganeast road 5.8 景泰 garden 咸宁 city hot spring area silver spring mainroad 4.66 Grand synthesis building 咸宁 city metal river main road0.6 Two pieces of jade put together rainbow jade rainbow centurynew town 咸 宁 city silver spring main road flag ancient village18.5 Rather rainbow big market 咸宁 city salty peaceful areatelecommunication business hall opposite A good source imperial dragon garden issue of 咸宁 citysilver spring main road flag ancient village 18.5 (2) brand developer analysis In 2000 before 咸宁 the real estate market, nearly does nothave the regular developer development project, even if has 12 (forexample: Grand) has the strength the industrial corporation to investthe real estate, the market response very is also light. At that timepeople housing commercialization consciousness was extremely light. In 2004 before 咸宁 the real estate market mainly is enlivening thepartial local developers (for example: The will becomes, Jin Cheng,the gold is honest), people's expense consciousness has been aroused.The consumer is not high to the project attachment value request,satisfies the consumer most basic housing function and thetransportation side easily is accepted immediately by the city place,the project scale also all limits in several buildings. In 2006 咸宁 the real estate competition enters the superheating,outside very many provinces fund introduction 咸宁, in abundance in 咸宁 establishment company massive circles (for example: The threefriends, the two pieces of jade put together rainbow, the good sourceand so on have part of Jiangxi, Zhejiang, the Fujian developer inaddition in 咸宁 has set, the project not yet draws a charge). Theproject enters the scale noble community to make great stridesforward, people's expense consciousness also along with ittransformation, in the future 5 - 10 years will be 咸 宁 大盘 time. Project name nine tripods garden Pastes the picture Developer developer 咸宁 city nine tripods propertydevelopment limited company Business agent architectural design: Shanghai Shang Chenplanned the design institute 咸宁 city reconnaissance design institute Geographical position silver spring main road 739-18 # Sales hot line 0715-8132695 8.175915 million Project plan area afforestation rate Always constructs the area volume rate A berth quantity household berth rents the selling price Organizes a group to develop the order Constructs the botanical garden characteristic 3000□Omodernistic botanical garden to afforest, the airborne garden and thebackground music unifies. Project necessary Facility Scene packing Promotion measure The marketing strategy facing the center low end customer,"the simple marketing" compares with other houses, pays 3 - 4 Yuanevery day, little pulls out several cigarates to be allowed to buy theenjoyable housing. Project superior inferiority Analyzes generally thought the construction quality should,咸宁 first use the energy conservation environmental protection wallheat insulating layer, simultaneously uses the double-decked centerspatial glass, saves the resources for the inhabitant winter heatingand the summer day refrigeration. Opens sells the situation opening price time on January 1, 2007 At present project Progress existing comprehensive completion The price level tube expense Yuan /□O/ month householddescription household upright is practical, each average per householdis equipped with the landscape balcony. Bedroom primary and secondaryminute Floor price difference 100 Yuan bright, the kitchen has thelife balcony design, the spatial transition is good. But room whole The opening price 1,400 Yuan /□O natural lighting effects arenot good. Maximum valency standard 1,800 Yuan /□O Lowest price 1,450 Yuan /□O The thing tube condition intellectualization estatemanagement, four heavy peacefully guards against the system. Household allocated proportion household area allocated proportionhousehold area allocated proportion 2 2 halls 1 health 92 □O□□3 room 2 halls 2 health142□O□□ 3 2 halls 1 health 135□O□□4 room 2 halls 2 health156□O□□ Other repair standard 毛坯房 The market responded and the sales effect appraises the marketresponse good, is comparatively slightly high, but partially settingat industry also may accept. The botanical garden afforests, theestate management, the architectural design all cannot with thelarge-scale noble community comparison, but each item of all levelhaving. The geographical superiority also in exudes in the commercialcircle, better has grasped the market pulse. The sales volume isbetter in 咸宁 the middle-grade plate. Project name jade spring garden Pastes the picture Developer developer great Xin property development limitedcompany Business agent developer independent sale North the geographical position silver spring main road leans Sales hot line 81316888131699 Project plan area 28,000 □O afforestations rate 35% Always constructs the area 17,000 □O volumes rate The berth quantity has the garage, the underground parkinggarage rents the selling price Organized a group to develop smooth issue of A, C, E, Galready finishes Two issue of B, D1, D2, F just began construction Constructs the botanical garden characteristic modernarchitecture style stochastic botanical garden afforestationconstruction not after the regular botanical garden planning boarddesign Project necessary Facility garage, underground parking garage Scene packing The promotion measure marketing center only has 沙盘 and soon to sell the stage prop, the discussion, the reception area and soon the basic function, the repair relatively simple, the salespersonnel quality is ordinary. The marketing strategy handles the VIP card, when the opening pricesufficiently arrives at Fang Kuan promotion. Project superior inferiority Analysis project geographical position relative better, butthe construction progress is slower, seriously has affected the sale. Opens sells the situation opening price time on May 1, 2007 At present project A progress issue finishes The price level tube expense 40 Yuan/month of householdsdescriptions small family layout compact, upright is practical, isequipped with the landscape balcony. Big household The floor price difference 50 - 80 Yuan transition spaces,create the spatial waste. The overall natural lighting effect isbetter. Does wet The opening price 1,350 Yuan /□O districts are appropriate,bedroom and bathroom kitchen position processing improper, moves The maximum valency standard 1,580 Yuan /□O static districtsare not obvious. Lowest price 1,390 Yuan /□O Household allocated proportion household area allocatedproportion household area allocated proportion 2 2 halls 1 health 90-95 □O 15□□3 room 2 halls 2 health143-164 □O 60 □□ 4 2 halls 1 health 165 □O 25 □□ Fang Tingwei □O□□ Other repair standard 毛坯房 The market responded and the sales effect appraises the marketresponse general, when opening price the price is lower. Householdtype more, the small family price position is higher than the bighousehold, instead easily is accepted by the city place, the bighousehold sale progress is slow. Project name Xiyuan elegant area Pastes the picture Developer developer Hubei Guangxi Xiangzhi industry limitedcompany Business agent same Geographical position salty An Qu has high morals the roadSiho hsi-ho bridge bridge head station Sales hot line 0715-8369911 1.347777626 billion Project plan area afforestation rate 5% Always constructs the area volume rate The berth quantity has the garage to rent the selling pricenot to have Organizes a group to develop the order not to organize a groupto divide, disposable promotes three Constructs the botanical garden characteristic 现代式 smallgarden Project necessary Facility garage Scene packing The promotion measure does not have the characteristic, doesnot have 沙 盘, non- light level Marketing strategy sincerity customer preferential benefit 30Yuan /□O The project superior inferiority analysis project only hasthree buildings, the scale is smaller. Approaches the sweet-scentedosmanthus square, the train noise pollution is serious. Opens sells the situation opening price time in May, 2007 At present project The progress in September, 2007 hands over the room The price level tube expense disposable 10,000 Yuan /□O/months household description this household design are more, with 12households classifications. Each household mutually does not change Floor price difference 100 Yuan big, is only the directionchange. Various bedrooms primary and secondary are not distinct, butthe length and breadth proportion is reasonable The opening price 1,350 Yuan /□O, are wider are long 1: 2proportions. The spatial transition is ingenious, reduces the spatialwaste. Positive North maximum valency standard 1,506 Yuan /□O suppose to, forprimary and secondary lies two room altogether to support a landscapeliving room not to have the balcony, the household The lowest price 1,408 Yuan /□O shortcomings are pay greatattention to the bedroom the comfort, but has neglected the balconyfunction. The thing tube condition has the special estate management Household allocated proportion household area allocatedproportion household area allocated proportion 3 2 halls 2 health 129.05□O□□3 room 2 halls 2 health123.69□O□□ 3 2 halls 2 health 126.59□O□□3 room 2 halls 2 health124.05□O□□ 3 2 halls 2 health 126.37□O□□3 room 2 halls 2 health123.3□O□□ 3 2 halls 2 health 125.35□O□□3 room 2 halls 2 health122.8□O□□ Other repair standard 毛坯房 The market responded and the sales effect appraises the marketresponse to be ordinary, the natural price compares not high. Thehousehold is bigger, the geographical position superiority is notobvious, but the price position compares the same innate nature item 目高. Project name good Le Haoyuan Pastes the picture Developer developer Hubei metal river property developmentlimited company The business agent developer independently plans the sale Geographical position 咸宁 city silver spring main road 188(train station) Sales hot line 13.807248711 billion Project plan area 35,000 □O afforestations rate Always constructs the area 50,000 □O volumes rate 1.43 Berth quantity 122 rent the selling price not to have Organizes a group to develop disposable promotes in turn Constructs the botanical garden characteristic modernarchitecture style non- characteristic botanical garden design Project necessary Facility supermarket, leisure office Scene packing The promotion measure is ordinary, has the block diagram The marketing strategy life balcony does not include thesales area with a building garden, the VIP card promotion Project superior inferiority The analysis supermarket, the leisure office, the lifenecessary facility is more convenient Opens sells the situation opening price time in 2007 thespring At present project A progress issue has been sold, two issues are left over aset, three issues in October, 2007 opening price Price level tube expense disposable 10,000 Yuan householdsdescription each household is the upright design, the living room hasthe Southern Dynasty to the balcony. The host lies supposes The floor price difference 100 Yuan have the small landscapebalcony, the layout compact, the space reasonably matches, thetransition is good Opening price 1,300 Yuan /□O. But the kitchen and thebathroom design is unreasonable, the kitchen approaches the livingroom to be nearer also The maximum valency standard 1,506 Yuan /□O do not have anytransition, the bathroom gate straight to the dining room. Lowest price 1,408 Yuan /□O The thing tube condition security, is clean and so on thebasic estate management service Household allocated proportion household area allocatedproportion household area allocated proportion 3 2 halls 2 health 133 □O□□4 room 2 halls 2 health 139□O□□ 3 2 halls 2 health 130 □O□□ vacuums duplicate 210 □O□□ 3 2 halls 2 health 146□O□□ Other repair standard 毛坯房 The market response and the sales effect appraisal salesituation is better, two issues are only left over last the set.Market response price moderate, the construction quality is good. Project name jade rainbow century new town Pastes the picture Developer developer Jiangxi jade rainbow land developmentcompany 咸宁 subsidiary company Business agent developer independent sale Geographical position 咸宁 city sweet-scented osmanthus northroad Sales hot line 0715-8314188 8.314199 million Project plan area afforestation rate Always constructs the AREA 14000□o-17000□O volume rate The berth quantity temporarily not special-purpose stops theberth to rent the selling price Organizes a group to develop smooth this A, B, C, D, E fivedisposable promotes. Constructs the botanical garden characteristic non- scale botanicalgarden afforestation project Project necessary Facility this project lives the dual purpose for business, thefirst floor store, two office buildings, above three buildings are theresidential districts. Scene packing Promotion measure 沙盘 manufacture finer, the propertybroker 简约, is natural. The marketing strategy take the economical practical small family asthe promoted main body, leads three, four sales Project superior inferiority Analysis 楼盘 scale bigger, belongs upscale, but leaves thepath too near, the noise is big Opens sells the situation opening price time on July 18, 2006 At present project The progress has comprehensively been completed The price level tube expense Yuan /□O/ month householddescription household upright is practical, is the traditionalhousehold. In design unique place, function district The floor price difference 200 Yuan basic are reasonable,bedroom gate directly to living room, private dense unsatisfactory. Opening price 800 Yuan /□O Maximum valency standard 1400-1600 Yuan /□O Lowest price 810 Yuan /□O Household allocated proportion household area allocatedproportion household area allocated proportion 4 2 halls 2 health 160□O□□ Fang Tingwei 110□O□□ 3 2 halls 2 health 118□O□□ Fang Tingwei □O□□ Other repair standard 毛坯房 The market response and the sales effect appraisal purchasecrowd mainly for the salty peaceful area nearby the inhabitant, theproject overall image is the populace expense. Project name Dongxing garden Pastes the picture The developer developer Hubei 咸宁 city is popular the cityreal estate limited company Business agent developer independent sale Geographical position style road (Chinese telecommunicationopposite) Sales hot line 0,715 - 8368802/8226903 Project plan area afforestation rate 40% Always constructs the area 20000m2 volume rate A berth quantity household berth rents the selling price Organizes a group to develop disposable promotes the market inturn, not organizes a group to divide. Constructs the botanical garden characteristic non- botanical gardenafforestation Project necessary Facility non- characteristic project necessary Scene packing The promotion measure sells the scene to use the simplearrangement, tallies with this image. Has the basic sales functiondistrict. Marketing strategy Project superior inferiority Analysis project scale lower, the scale is smaller. But pricemoderate, the geographical superiority is obvious. Opens sells the situation opening price time in 2006 the year's end At present project The progress already comprehensively was completed Price level tube expense 0.22 Yuan /□O/ month householddescription each household upright is practical, does not have the bigspatial waste, the double balcony supposes Floor price difference 48 Yuan ideas, but life balcony areasmaller, is very difficult to use, the sound of something astir anddoes the wet minute The opening price 1,250 Yuan /□O areas are not distinct. Maximum valency standard 1,328 Yuan /□O Lowest price 1,280 Yuan /□O Thing tube condition Household allocated proportion household area allocatedproportion household area allocated proportion Three two halls two health 112□O□□ Fang Tingwei 137□O□□ Three two halls two health 130□O□□ Fang Tingwei □O□□ Other repair standard 毛坯房 The market responded and the sales effect appraises thisalthough the scale not to be high, but extremely having pricecompared to the project, the sales progress is very quick. (2) each main competition project synthesis contrast analysis 1) whole plan contrast Project overall plan narration The imperial dragon garden along the street U shape skirtbuilding, the whole partly encircles suitably along the silver springmain road is four U shape skirt building, in the area the buildingarranges scattered and organized. Building spacing 10-15m, the densityis bigger. 景泰 garden compound buck private type this has been only completingthe plan part, not yet begins construction. Analyzes the not obviouscharacteristic from the construction shape aspect, uses the compoundbuck private type arrangement. Small high level and the multilayeredposition distribution is reasonable. The fragrant spring garden partly encircles suitably (fan-shapedencircles gathers) this project whole plan to assume "fan-shaped", theidea is extremely ingenious. "Fan-shaped" center section triangleregion for government municipal engineering square garden, but withthis project organic synthesis. Provides the convenience for theproject afforestation and inhabitant's leisure. Multilayered eachhousehold faces the square the inhabitants all may see the square theafforestation, regards as oneself the garden. Mr. Long Yuan world four "1" the glyph arranges this project only tohave four to be small high level "1" the font arrangement, but betweenthe building afforests, 水景, the construction sketch reasonablymatches, scattered and organized. Blue territory central two small high level, the building spacingexcessively small this project area had defined the project plan, twobuildings both have 45° the angle with Ma Bailu parallel tojuxtapose. Three close neighbor housing go, along Ma Bailu a side is"the cloth sack mouth" the exportation. School Hua Ting buck private type arranges two rows of eight buildingscompound buck privates to arrange, the building spacing is smaller. 怡和 the water shore garden buck private type arrangement projectoverall scale is small, some four buildings composition, theafforestation receives limits, has the characteristic with difficulty. 桂竹 new world buck private type this plate has 11 buildingscompositions, divides three row of arrangements. West leans four amongsmall leisures squares, central five five units construction. 东侧 two longitudinal arrangements first floors along the street store. Brocade early morning garden buck private type this altogether sevenbuildings, divide two rows. West arranges in order two two unitsconstructions, east lists as five four units constructions, east therow between fourth, five is equipped with an agricultural market fair. Jade spring garden scattered about buck private type whole plandisorderly, will not suit the estate management, the density is big inthe future. Concluding remark Through this 咸宁 shop facing the street real estate marketspecial investigation and study work, I took charge of to 咸宁 thereal estate market have have been complete, comprehensively, the clearunderstanding. 咸宁 the most housing project is not in the construction and thebotanical garden aspect design and the model, was still continues touse the real estate market mature area to eliminate the householddesign and the marketing strategy. Speaking of my project is easy toestablish the brand and 凸显 the superiority the opportunity. I take charge of have the confidence in the accurate assurance marketfoundation, looks for the accurate project the core localization,constructs the project the unique core competitive ability, decidesthe effective marketing strategy, thus successfully guides the projectthe market, establishes the project and enterprise's good brand image.Takes charge of as me initially fords the real estate industry successattempt, for later in the real estate aspect considerable development,will lay the stable foundation.
Pages to are hidden for
"2007.09.02.15.30.48.01"Please download to view full document