Marketing Excellence - DOC - DOC by pmy14557

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									                                          Marketing Excellence Award
                                                                 2011      A P P L I C A T I O N

All applications are due by close of business on May 2, 2011, and must be compiled into one PDF file.
Please make sure the file name reflects both the award name and the institution. Abbreviations are fine.
AZA has contracted with WEBCARGO to provide a quick and easy way for you to submit your application.
Please submit your application using this link:
https://rwc3.webcargo.net/webcargo/r.php?w=274845-1u0egSYjJsz1PrUgap
WEBCARGO allows you to send large files via email, without the need to reduce their size. There is no need
to sign up, nothing to install and nothing to download. All deliveries are encrypted so security is not an issue
and WEBCARGO lets you know when your file is received. The upload speed will vary depending on your
Internet Service Provider and the size of your file so you may need to be patient. Please contact Chris
Altmann at 514-905-5223 x249 or chris.altmann@webcargo.com if you need assistance with the upload.
Questions? Please contact Barbara Pueschel (bpueschel@aza.org; 301-562-0777 x226).
See 2011 Marketing Excellence Award Guidelines for information about completing this application.

This is a condensed form that provides questions for the entry form that will be reviewed by the
judges. You may use up to a total of five (5) double-spaced pages with 12-point type for your
written case below (letters E – H). Please address each question below in order as concisely as
possible. No graphics should be incorporated in the written case.


A. CANDIDATE

Campaign Title:


B. APPLICANT

Institution Name:

Address:

Name of Institution Director:

Signature of Director:



C. CAMPAIGN BUDGET

Select the appropriate category for your campaign’s total value.

___ Under $175,000

___ $175,000 and over

Marketing Award Application                                                                Page 1 of 3
D. CAMPAIGN TIMELINE



E. STRATEGIC CHALLENGE & OBJECTIVES

Strategic Challenge:


Goals & Objectives:


Target Market:



F. THE BIG IDEA



G. STRATEGY & EXECUTION – BRINGING YOUR IDEA TO LIFE

Media Strategy:

Communication Checklist: Check all that apply and insert gross expenditures (minimum of 3
channels):

□    $ _________              TV Spots
□    $ _________              Radio Spots
□    $__________              Print (trade/professional, newspaper, consumer magazine)
□    $__________              Interactive (online ads, website, viral video, social networking sites,
                              podcasts, gaming, mobile phone)
□    $__________              Out of Home (airport, transit, billboard, banners, kiosks)
□    $__________              Retail Experience (Point of purchase, in-store signage, video, entertainment
                              or merchandising, sales promotion)
□    $__________              Guerrilla (street teams, buzz marketing, sampling)
□    $ __________             Direct (mail, email)
□    $__________              Public Relations
□    $__________              Other:


Creative Strategy & Execution:


H. RESULTS


I.   (Judging information – not applicable to application)


J. CHECKLIST OF SAMPLES


K. IMAGE—one digital image that illustrates the program to be used during the Awards Ceremony.

Marketing Award Application                                                             Page 2 of 3
J. SUBMITTER

The SUBMITTER is that person responsible for the contents of the entry. Failure to provide an
electronic signature on the designated line* will constitute an incomplete application.

Name:

Title:

*Signature:

Date:

E-mail address:



K. NEWS RELEASE FORM
Submit the News Release Form (available at http://www.aza.org/honors-awards/) with the
application and also email the form as a WORD document to Barbara Pueschel
(bpueschel@aza.org)



L. WINNER’S RELEASE: HELP YOUR FELLOW MEMBERS!
If yours is the winning application, would you be willing to have it posted on the AZA website?
□ Yes □ No

Would you be willing to make a presentation at the AZA national conference or have a designed
representative present on your behalf?
□ Yes □ No




Marketing Award Application                                                      Page 3 of 3

								
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