SOUTHEAST TOURISM SOCIETY (STS) MARKETING COLLEGE SCHOLARSHIPS
AVAILABLE FOR KENTUCKY TOURISM PROFESSIONALS
The Kentucky Department of Travel and Tourism, together with Official Kentucky Visitors Guide
publisher Miles Media, will offer two full scholarships to the Southeast Tourism Society (STS)
Marketing College to tourism marketing professionals in Kentucky. Applications are available
now, and the deadline to apply is April 26, 2010.
“We encourage everyone involved in Kentucky tourism to participate in the STS educational
programs available. This is a great chance for some of our industry partners to participate in
this wonderful program and become even better at the business of tourism. The tourism
industry is very competitive and continuing education is important for destinations to compete in
the global market,” said Mike Cooper, Commissioner of the Kentucky Department of Travel and
“STS is delighted to be working in partnership with Miles Media and the Kentucky Department of
Tourism. We commend both of these partners for their encouragement and commitment to the
continuing education of employees in the travel and tourism industry,” said Bill Hardman, STS
President and CEO.
The STS Marketing College is a three-year educational program for members of the tourism
industry in the Southeast United States. From July 25 - 30, 2010, the courses will be held at the
campus of North Georgia College & State University in Dahlonega, Ga. During this week,
students will experience a broad-based curriculum of courses designed to teach marketing
techniques from all facets of the tourism industry. Marketing College professors are working,
experienced professionals from across the U.S. who bring expertise, real-world knowledge and
experience to the classroom.
The Marketing College curriculum is constantly under review to assure a power-packed, well-
rounded tourism marketing education. From the time students arrive on Sunday evening until
they depart on Friday, they enjoy classes, lectures, discussion groups and one-of-a-kind
networking opportunities in an academic environment conducive to learning. Students who
attend three years of Marketing College receive a Travel Marketing Professional (TMP)
certification, presented at a special graduation ceremony at the STS spring meeting.
In each class students receive a syllabus outlining course objectives and method of instruction.
Samples courses include: Conducting a Successful Press Tour; Writing a Marketing Plan 101;
Inquiry to Fulfillment to Conversion to Database; Generational Marketing; Creating a Perfect
Tourism Brochure; Tourism Market Research Insights; Working with Travel Agents, Crisis
Communications, Selling for Success and Grass Roots Success.
The STS Marketing scholarships will be awarded to two Kentucky tourism professionals and
cover tuition, accommodations and most meals for the 2010 session. The scholarships will be
granted based on criteria established by the Kentucky Department of Travel and Tourism and/or
Kentucky Tourism Council (KTC) in cooperation with Miles Media and will encompass
professional aptitude and future career goals in the tourism industry. The STS application is
attached or you can contact Mary.Steadman@MilesMedia.com or Beth Holbrook, Kentucky
Department of Travel and Tourism, Beth.Holbrook@ky.gov, to request an application. For more
information on STS Marketing College, visit http://www.southeasttourism.org/education/.
Scott Templeton, Miles Media’s Southeast U.S. Regional Publisher, says, "We are very excited
to provide individuals in the Kentucky tourism industry with an opportunity for professional
growth, exchange of ideas and networking with their peers in the Kentucky and Southeast
tourism communities." Miles Media is also offering the STS scholarships in Florida, West
Virginia, Louisiana, and Tennessee. In addition to the five-state scholarship program, Miles
Media recently broadened its relationship with the STS Marketing College by becoming the
program’s presenting sponsor.
Kentucky Department of Travel and Tourism is a leader among state organizations in the
U.S. tourism industry. Tourism in Kentucky employs more than 176,000 individuals and
generates an economic impact of over $11 billion annually. The tourism department’s mission is
to promote travel to and within Kentucky.
Miles Media is the publisher of Kentucky’s Official Visitor’s Guide. In the 55 years since the
company was founded, Miles Media has grown to become the largest publisher of tourism
information, both in print and on the Internet, in the United States. Miles Media handles print
and internet programs for state tourism offices in Kentucky, Florida, West Virginia,
Pennsylvania, Tennessee, New Hampshire, Louisiana and others. Miles Media’s mission is to
be an innovative partner with the ultimate goal of delivering visitors to their destination clients.