Unmissable case studies from Unilever, B&Q, Intercontinental Hotel Group, T-Mobile, Pedigree and Synovate. Join your industry peers and learn how to: manage and maximise returns from online communities improve the design of online surveys recruit, manage and conduct online panels to optimise the quality of responses One-day conference drive ethnographic research initiatives that 27 January 2010 harness real-time responses Crowne Plaza – The City uncover consumer responses to brands using London mining and neuropsychological techniques EC4V 6DB ONLINE B 17 be ook De for c e RESEARCH an emb sa d er £1 ve 00 METHODS Closer customer engagement through design, technology and community Speakers include Jo Robb Senior representative Multi-Channel Pedigree Development Manager B&Q Jim Longo Steve Hales VP of Business Development Head of Clients, and Marketing Global Qualitative Itracks Synovate Peter Tippen Simon Wainwright Director of Relationship Head of Brand and Marketing, EMEA Communications Insight Intercontinental Hotel Group T-Mobile Phil Barden Mike Cooke Managing Director implicit marketing Global Director, Decode Marketing Online Development GfK NOP Jeffrey Henning Martijn Van Kesteren Founder & VP of Strategy Consumer Shopper Vovici Insight Manager Unilever Book now at research-live.com/events Online Research Methods conference, 27 Januar 08.30 Registration and refreshments FIVE 09.15 Chairman’s opening remarks REASONS TO Doron Meyessed, Director and Founder, Promise Communities BOOK TODAy MAKING COMMUNITIES PAY 09.30 Maximising returns from l Hear how leading brands bespoke online communities are successfully using online n Building communities and determining how to extract insights research techniques to get n Achieving value for money from online communities closer to their customers n Demonstrating ROI from community-based research l Network with end users of n The dos and don’ts of bespoke communities: Key learnings from unsuccessful communities research to understand what’s When and when not to use communities working and what’s not n Jo Robb, Multi Channel Development Manager, B&Q l Learn what’s new for 2011 in online research methods and MANAGING ONLINE COMMUNITIES how researchers can make it 10.00 Managing online communities to engage work for them consumers and harness consumer insights l Participate in interactive n Examining how to use online methods to integrate customer discussions and help shape the thinking into your company Translating insights into actions to compete and succeed direction of online research n Creating a participatory brand and directly engaging with l SAVE £100 when you book before n consumers in a more meaningful way to drive brand loyalty, 17 December with the Early Bird winning product innovation and more effective campaigns Discount n Measuring ROI from using social media channels for market research and customer engagement Diane Hessan, President and Chief Executive Officer, Communispace Peter Tippen, Director of Relationship Clients today expect quality, cost Marketing for Europe, Middle East and Africa, Intercontinental Hotel Group efficiency and scalability from their online research activity. Leading market research 10.30 Neworking break agencies in the online space know how to CASE STUDY: BEN & JERRY’S deliver this. Can you compete? 11.00 How fans became future-shapers of an ice-cream brand: Towards the next frontier Online Research Methods will help in conducting insight communities market research agencies and big-brand n Discover a new approach to conducting insight communities n Find out about the community built for Ben & Jerry’s (Unilever) businesses navigate the complexities n Learn how brand fans were given the opportunity to of online engagement, survey design, become future-shapers of a brand they like social media mining, brand building Martijn Van Kesteren, Consumer Shopper Insight Manager, Unilever and monitoring. Tom De Ruyck, Senior Consultant ForwaR&D Lab, Insites Consulting BEST PRACTICE IN ONLINE METHODS 11.30 Achieving best practice in online panels n Examining key problem areas with online panels n Identifying key areas to address to drive panel quality: Sample sourcing, panel recruitment, panel management, TM policies and compliance, data quality and validation Research products and services are provided by MRS n How is the market research industry addressing Aimed at researchers from agency and clientside, these events are quality concerns about online panels? designed to educate and inspire across a diverse range of topics. n Evaluating new technologies’ improvement of online panel Learn the latest research techniques, debate with leading experts quality panel management in their field and network with insight professionals from the worlds of research, advertising, marketing, data analysis, brand management n Understanding the limitations of online panels and knowing and academia. when not to use them Jeffrey Henning, Founder & VP of Strategy, Vovici Book now at research-live.com/events ry 2010, Crowne Plaza – The City, London EC4V 6DB 12.00 Best practices in online survey design: 15.15 Networking break Optimise sample engagement and responses NEW TECHNOLOGOGIES n Increasing engagement and accuracy of online surveys n Comparing different survey layouts’ ease of use 15.45 Comparing innovative technologies for mining online insights n Assessing how different input methods affect survey results n Determining the optimum time period for an online panel or n Evaluating the strengths and weaknesses of the most survey in order to retain high levels of respondent attention popular social media mining tools on the market n Examining the use of visual and audio stimuli n Comparison testing and analysing differences in the findings n Comparing responses from PC and mobile respondents n Assessing the accuracy of sentiment analysis between tools n Examining common mistakes and minimising error rates n Understanding how different tools assess the number and location of online conversations James Sallows, Vice-President, Client Operations EMEA, Lightspeed Research n Improving the quality of research through better understanding Phil Burgess, Head of Consumer 12.30 Neworking lunch Product and Retail Research, FreshMinds Research BULLETIN BOARD CASE STUDY 13.45 Putting online market 16.15 Using an online neuroscience research theory into practice methodology to understand the n Getting the most out of online bulletin boards effectiveness of brands as a research technique n Examining neuropsychological research techniques n Assessing their advantages and disadvantages n Understanding why measuring the implicit system is critical n Integrating findings with other research and translating them into business decisions n Outlining the online neuroscience methodology Jim Longo, VP of Business Development n Case study: Cadbury’s Gorilla – How a neuroscience and Marketing, Itracks methodology demonstrated that Cadbury’s advertising Steve Hales, Head of Clients, was off-brand Global Qualitative, Synovate Phil Barden, Managing Director, Decode Marketing implicit marketing REAL-TIME MOBILE PANEL DISCUSSION 14.15 How T-Mobile is integrating mobile research to get quicker, 16.45 Key online research developments more actionable insight to look out for in 2011 n The T-Mobile challenge: Tracking brand health n Forecasting how social media and mobile research doesn’t automatically tell us what to do will evolve during 2011 n Find out how people are responding to communications n Bridging the gap between primary research and through every channel using real-time Experience modelling social media presence Tracking via mobile phones n Examining industry initiatives to drive quality in n Technical innovations to evaluate multi-execution online insights campaigns n What comes after online panels: n Advanced analytics to unpick the impact Sampling beyond panels on brand health n How will rising research prices in 2011 Fiona Blades, CEO, MESH Planning affect design? Simon Wainwright, Head of Brand and Mike Cooke, Global Director, Communications Insight, T-Mobile Online Development, GfK NOP Graeme Lawrence, Director, 14.45 Assessing how device convergence Sales & Marketing, Virtual Surveys is affecting market research Derek Eccleston, Research Director, eDigital Research n Convergence in practice: The challenges in handling the variety of browsers, policies, technologies 17.30 Close of conference n Optimising the real-time nature of mobile to boost the reliability of responses n Determining how researchers are using location-based technology for innovative research n Case study: Pedigree The Dog Walk Diary: Assessing how device convergence is affecting research Ian Davidson, Managing Director, Fly Research Senior representative, Pedigree Research partner Film partner Book now at research-live.com/events Online Resarch Methods, 27.1.11, Crowne Plaza – The City, London EC4V 6DB Booking form How to book Visit www.research-live.com/events Or send this form to: Kulvir Dhillon, Research Conferences, MRS, 15 Northburgh Street, London EC1V 0JR Or fax it to +44 (0)20 7490 0608 Company Partners – please call +44 (0)20 7566 1853 or email firstname.lastname@example.org Where did you hear about this conference? 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