Undergraduate Certificates offered by the Marketing Department The Marketing Department in the College of Business Administration now offers three undergraduate certificates in Retail Marketing and Management, Sales and Customer Relationship Management, and Export-Import Management. You can earn one of these certificates along with your Bachelor’s degree to gain a more focused, enriching program of study as well as making yourself more marketable to employers. The benefits of earning one of these certificates are many, including: o Greater access to employers and greater value to offer to those employers o More interaction with professors in your targeted field o Personalized advising and career guidance o Seminars, corporate tours, and other events that connect you with the business community o Integrated coursework that forms a cohesive structure and is geared towards employment If you are interested in pursuing any of these certificates, it is important to get information as soon as possible because some courses are offered in sequence only in certain semesters. Below are brief summaries of the primary requirements for each of the certificates. Semesters when each course is generally offered are indicated in parentheses (F=Fall, S=Spring; summer classes not guaranteed.) Retail Marketing and Export-Import Sales and Customer Relationship Management Management Management MAR 3023 MAR 3023 MAR 3023 Marketing Management Marketing Management Marketing Management (F,S) (F,S) (F,S) MAN 3025 MAR 4613 MAR 4354 Organization and Managing Marketing Information Marketing Yourself Management (F,S) (F,S) (F,S) FIN 3403 MAR 4144 MAR 4400 Financial Management Export Marketing Personal Selling (F,S) (F,S) (Fall only) MAR 4156 CGS 3300 MAR 4403 International Marketing Intro to Information Systems Sales Management (F,S) (F,S) (Spring only) MAR 4231 Choose any two of the following: MAR 4860 Retail Marketing Customer Relationship Management (F,S) MAR 4203 (F,S) Marketing Channels (Fall only) MAR 4941 TRA 4721 Marketing Internship MAR 4643 Global Logistics (Macy’s Bootcamp) Decision Making & Negotiations (Spring only) (Fall only) (Spring only) MAR 4643 Decision Making and Negotiations (Fall only) For more information and for an application, please contact: - Professor Tiger Li (Lit@fiu.edu) about the Export-Import certificate or - Professor Kim Taylor (Kimberly.firstname.lastname@example.org) about the Sales or Retailing certificates. You may also call (305)348-2571 or stop by the Marketing Department (Ryder Business 307B).
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