Brochure More information from http www researchandmarkets com reports 1070969 Opportunities and Key Players in Sports Nutrition Emerging Ingredients Key Trends and Market Forecasts

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More information from http://www.researchandmarkets.com/reports/1070969/




Opportunities and Key Players in Sports Nutrition: Emerging
Ingredients, Key Trends and Market Forecasts

Description:    Recent data suggests the global sports nutrition market is currently valued at between $27-32bn.
                The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer
                the exclusive domain of only professional athletes and sports people. Consumption of sports
                nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for
                soccer, to workers consuming sports nutrition products to take part in weekend sporting activities.

                ‘Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market
                forecasts’ is a nutrition report published by Business Insights that identifies current sports nutrition
                and ingredient trends, and examines recent developments in evolving consumer profiles and
                motivations behind purchasing decisions. It also provides a unique overview of key fiscal and
                demographic factors impacting the EU and North American markets, with a specific focus on
                performance nutrition

                Key Findings

                Sports foods and beverages grow at CAGR of 5.3% between 2008-13. With a market value in sales
                of over $3.1bn forecast by 2013 sports foods and beverages will remain a significant market for
                sports nutrition.

                Improving economies and population growth in emerging markets such as China, south-east Asia
                and Latin America is driving increased demand for nutritional products, and in particular sports
                nutrition products.

                Total EU consumer spend on sports nutrition in Germany, Italy and the UK represents almost 60%
                of the total market. Germany leads the market, with $719m of sports nutrition expenditure in
                2008, and this is forecast to increase to $783m by 2013.

                The current sports nutrition market within the US was worth $3.5bn in 2008. Although the category
                has expanded by 4.7% (CAGR 2003-2008), Business Insights expects a slowdown to a projected
                growth of 3.8% over the period 2008-2013.

                Use this report to...

                - Identify the drivers and key issues that are shaping sports nutrition categories across the EU and
                the US and understand how they will impact product formulation and marketing in 2009 and
                beyond.

                 - Understand the latest trends and developments in sports nutrition and the impact of external
                factors such as packaging on consumer purchasing habits.

                 - Quantify future growth areas in the sports nutrition market based on this report’s analysis and
                forecasts by region (US, EU) and categories from 2008-2013.

                 - Benchmark your competitive position against other players in the sports nutrition market using
                this report’s analysis of the performance of key players including Iovate, Cytosport, Optimum
                Nutrition, EAS, BSN, US Nutrition, MRI, Xyience, Multipower, Maximuscle and Lucozade.

                Key issues...

                Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing the
                stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of
                consumers seeking out a healthier lifestyle.

                New Product Development. Innovation drives the sports nutrition category as consumers seek the
            holy grail of natural performance enhancement and brands aim to create a point of differentiation
            in the marketplace.

            Increase in Sports Women. The participation of women in sport and exercise is significantly on the
            rise. In 2003, more than half of all frequent (100 or more times per year) fitness participants were
            female.

            Private Label. The current economic downturn in the US has led to strong sales and increases for
            private label products in all categories. High priced sports nutrition is no exception.

            Your questions answered...

            - Which are the fastest growing categories in sports nutrition and do they differ across countries?

            - What are the current trends and market drivers within the sports nutrition markets?

            - How significant are external factors such as packaging to the final purchase decision?

            - Which companies are currently positioned to become dominant players in the sports nutrition
            market?

            - What new ingredients and product categories present new opportunities in the field of
            performance nutrition?



Contents:   Opportunities and Key Players in Sports Nutrition Executive summary
            Consumers and market drivers
            Regulatory opportunities and challenges
            The future of sports nutrition

            Chapter 1 Introduction
            Summary
            Introduction
            What is sports nutrition?
            Performance nutrition
            Definitions:
            Sports foods & beverages
            Sports nutrition supplements

            Chapter 2 Consumers and market drivers
            Who is the sports nutrition consumer?
            Bodybuilder & elite athletes
            Sports active
            Recreational lifestyle
            Occasional & accidentals
            Consumer market drivers
            Changing consumer profile
            Increasing growth in health club attendance and physical activity
            The rise of the sportswoman
            Boomers keep on booming
            Age is no longer a limitation
            The emergence of niche consumer groups
            Consumer attitudes and behaviors
            Innovation versus aspiration
            Performance for the masses
            Need for convenience
            Taste is still king

            Chapter 3 Market analysis and forecasts to 2013
            Summary
            Global overview
            Core Europe
            Market overview
By country
By category
US
US sales and growth
By category
The future of the sports nutrition by channel

Chapter 4 Regulatory opportunities and challenges
Summary
Global overview
Defining the EU regulatory framework
Food Supplements Directive
Maximum permitted levels (MPL)
Foodstuffs intended for particular nutritional uses
Sports nutrition directive
Nutrition and health claims made on foods
Unfair trading regulations
Traditional Herbal Medicines Products Directive (THMPD)
Mutual recognition
European Advertising Standards Authority
What is self-regulation?
What are SROs?
What does an SRO do?
When self-regulation fails
ASA and the CAP code – focusing on the UK
Challenges
Nutrient profiling
Maximum permitted levels
Opportunities
Mutual recognition
Article 13.5
Defining the US regulatory framework
Dietary Supplement Health and Education Act of 1994
Nutrition Labeling and Education Act (NLEA) of 1990
Food and Drug Administration Amendments Act of 2007
Trilateral Cooperation Charter
Challenges
What is Significant Scientific Agreement?
FTC and testimonials
Citizen's Petitions
Increased ingredient enforcement
Opportunities
Label claims – US system pros and cons
Low level regulation and open innovation
Foods as supplements

Chapter 5 Sports nutrition brand analysis
Summary
Introduction
Methodology
US sports nutrition – company case studies
Iovate
Summary
Company overview
Growth strategies
Acquisition
Litigation
Innovation and NPD
Iovate SWOT analysis
CytoSport
Summary
Company overview
Growth strategies
Mass distribution
Innovation and NPD
CytoSport SWOT analysis
Optimum Nutrition
Summary
Company overview
Growth strategies
Focus
Optimum Nutrition SWOT analysis
EAS
Summary
Company overview
Growth strategies
EAS SWOT analysis
Bio-Engineered Supplements and Nutrition
Summary
Company overview
Growth strategies
Female market
Beyond bodybuilding
Innovation and NPD
BSN SWOT analysis
US Nutrition
Summary
Company overview
Growth strategies
International
Direct to consumer/online
Vertical integration
US Nutrition SWOT analysis
Medical Research Institute
Summary
Company overview
Growth strategies
Innovation and NPD
MRI SWOT analysis
Xyience
Summary
Company overview
Growth strategies
Innovation and NPD
Xyience SWOT analysis
EU sports nutrition – company case studies
Multipower
Summary
Multipower SWOT analysis
Maximuscle
Summary
Maximuscle SWOT analysis
Lucozade
Summary
Company overview
Growth strategies
Lucozade SWOT analysis

Chapter 6 The future of sports nutrition
Summary
Overview of the market
Consumer and brand trends
Brands take positive action against contaminated supplement claims
Education
Commoditization and the move online
Private label
The perception of efficacy
Growth in emerging markets
Category trends
Heat Shock Protein activators
Natural testosterone boosters
Ready-to-drink nutrition shakes
Licensed brands
Sports nutrition for breakfast
Packaging trends
Reusable packaging and refills
Convenience
Flexible packaging
Ingredient predictions and future category innovations
Category innovation
Myogenic growth factors
Emergence of a new ingredient class: Polyamines
Exercise intervention
Supplementation
The end of prohormones
Insulin enhancement and muscle growth
Delivery systems are still a product driver, but are they efficacious?
Summary and conclusions

Chapter 7 Conclusions, key messages and applications
Summary
Introduction
Successful strategies for sports nutrition brands
Know your customer
Be part of the daily ritual
Be authentic
Create a clear consistent message
Support science
Geographic sensitivity
Appendix
Q&A with Eric Nardulli
Q&A with Dr Tim Ziegenfuss

Index

List of Figures
Figure 1.1: The evolution of sports nutrition
Figure 2.2: Key sports nutrition consumer groups
Figure 2.3: Sports nutrition consumer market drivers
Figure 3.4: Core European and US sports nutrition market value ($m), 2003-2013
Figure 3.5: Core European sports nutrition market value ($m), 2003-2013
Figure 3.6: Core European sports nutrition market by country ($m), 2008
Figure 3.7: Core European sports nutrition market by category ($m), 2008
Figure 3.8: US sports nutrition market value ($m), 2003-2013
Figure 3.9: US sports nutrition market by country ($m), 2008
Figure 4.10: Ortis happy plus St John’s Wort
Figure 5.11: Iovate Sports Nutrition products
Figure 5.12: Iovate SWOT analysis
Figure 5.13: CytoSport sports nutrition products
Figure 5.14: CytoSport SWOT analysis
Figure 5.15: Optimum Nutrition sports nutrition products
Figure 5.16: Optimum nutrition SWOT analysis
Figure 5.17: EAS sports nutrition products
Figure 5.18: EAS SWOT analysis
Figure 5.19: BSN sports nutrition products
Figure 5.20: BSN SWOT analysis
Figure 5.21: US Nutrition sports nutrition products
Figure 5.22: US Nutrition SWOT analysis
Figure 5.23: MRI sports nutrition products
            Figure   5.24:   MRI SWOT analysis
            Figure   5.25:   Xyience sports nutrition products
            Figure   5.26:   XYIENCE SWOT analysis
            Figure   5.27:   Multipower sports nutrition products
            Figure   5.28:   Multipower SWOT analysis
            Figure   5.29:   Maximuscle sports nutrition products
            Figure   5.30:   Maximuscle SWOT analysis
            Figure   5.31:   Lucozade sports nutrition products
            Figure   5.32:   Lucozade SWOT analysis
            Figure   6.33:   Muscletech Myoshock HSP and MRI HSP Active
            Figure   6.34:   Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition Halodrol
            Figure   6.35:   CytoSport's Muscle Milk, Labrada Lean Body, and Gainomax Recovery
            Figure   6.36:   Everlast licensed brand
            Figure   6.37:   ROKIT Fuel Sports Cereal
            Figure   6.38:   MASS FI reusable tub
            Figure   6.39:   Muscletech Ignition Stix, Muscle Milk Ready to Drink and Gatorade packets
            Figure   6.40:   Flexible packaging from AMP, EAS and Optimum Nutrition
            Figure   6.41:   Muscletech nanotechnology delivery
            Figure   7.42:   Successful strategies for sports nutrition brands
            Figure   7.43:   Maximuscle diet range
            Figure   7.44:   GSK and Alli®
            Figure   7.45:   Consumer technology

            List of Tables
            Table 3.1: Core European and US sports nutrition market value ($m), 2003-2013
            Table 3.2: Core European sports nutrition market value ($m), 2003-2013
            Table 3.3: Core European sports nutrition market by country ($m), 2008
            Table 3.4: Core European sports nutrition supplements market value by category ($m), 2003- 2013
            Table 3.5: US sports nutrition market value ($m), 2003-2013
            Table 3.6: US sports nutrition supplements market value by category ($m), 2003-2013



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