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• This presentation was created by
  Patrick Crispen.
• You are free to reuse this presentation
  provided that you
  – Not make any money from this
    presentation.
  – Give credit where credit is due.
Google 301: Über Google

     a presentation by
  Patrick Douglas Crispen
      NetSquirrel.com
         Information Please.
• Google’s goal is to ―organize the world’s
  information and make it universally
  accessible and useful.‖
• Web searching [and advertising] comprises
  70% of Google’s core business.
• Google 201 [available for download at
  netsquirrel.com] focuses on how to get the
  most out of that core 70%.
  – Search engine math
  – Advanced search operators

                                Source: Google Factory Tour
                  Our Goals
• Answer the question ―what else can I do with
  Google?‖
• Discover the ―core plus more.‖
  – Talk about some overlooked core search tools
    and services.
  – Look at some of Google’s newest inventions,
    including a LOT of Google tools still in beta.
• Find out where to get more Google-related
  help and information.
• DO ALL OF THIS IN ENGLISH!
How Google Spends Its Time and
         Resources
               • 70% Core: Search and
                 Ads
                 – Examples: Crawling,
                   Ranking, AdWords,
                   Toolbar, AdSense
               • 20% Related:
                 Extensions of Core
                 Search
                 – Examples: News,
                   Froogle, GSA, Desktop,
                   Local, Gmail and other
                   communication projects
               • 10% Exploratory
                 – Examples: Picasa,
                   Keyhole, Orkut

                       Source: Google Factory Tour
       Part One:
  The Rest of the 70%
Behind the Google homepage
Home Sweet Home
I’m Feeling Lucky
―Well, Do Ya … Punk?‖
                 • The ―I’m Feeling
                   Lucky‖ button takes
                   you directly to the
                   first web page
                   Google returns for
                   your query.
                 • You won’t see any
                   other search results.



      Source: http://www.google.com/help/features.html#lucky
           Google bombing
• ―Google bombing‖ is an attempt to influence
  a certain page’s Google ranking.
• If enough people create web pages that use
  the same anchor text to point to the same
  web page [for example, if several hundred
  web pages linked the phrase ―cow poly‖ to
  www.auburn.edu], you can force that page to
  become Google’s first hit.
• And ―I’m Feeling Lucky‖ automatically takes
  you to that first hit.
   Examples of Google bombs
• Three examples:
  – Failure
  – Great President
  – French Military Victories
• Is this Google’s fault? NO!
  – Google bombs AREN’T editorial
    statements by Google.
  – People are just ―gaming‖ PageRank.
  – ―Fixing‖ this would be a slippery slope.
Google’s ―Hidden‖ Search
        Options
Hiding in Plain Sight
            To the right of the
            search box are three
            links practically no
            one has never
            noticed:
             – Advanced Search
             – Preferences
             – Language Tools
The Limitations of Advanced Search
                 • Advanced Search is a
                   one-shot deal.
                   – You aren’t permanently
                     changing any of your
                     Google settings.
                   – ―Search for this and then
                     forget these settings the
                     next time I come back.‖
                 • With a few exceptions,
                   the ―advanced‖ stuff is
                   just search engine math
                   and advanced search
                   operators.
 Advanced Search: Find Results




• You [should] already know how do all of
  these on Google Homepage’s using search
  engine math [which is covered in Google
  201.]
• The only new thing is the number of results
  pull-down list in the upper right corner.
Advanced Search: Other Options




• You [should] already know how to do file
  format, occurrences, and domain searches
  from the Google homepage.
• Most of the rest are self-explanatory.
     Usage Rights – No Filter
• Aren’t filtered by
  license = ―show me
  everything.‖
• This is a default
  Google search.
    Usage Rights – Reuse Filter
• Allow some form of
  reuse = ―show me stuff
  I can reuse with
  restrictions.‖
   – You must attribute the
     work.
   – You cannot use the work
     for commercial purposes.
• See
  http://tinyurl.com/b245b
  for more information.
  Usage Rights – Freely Modify
• Can be freely
  modified, adapted,
  or built upon =
  ―stuff I can reuse
  with attribution.‖
• See
  http://tinyurl.com/
  dtuu3 for more
  information.
Advanced Search v. Preferences
               • Advanced Search =
                 ―search once using
                 these settings.‖
               • Preferences =
                 – ―Change the way
                   Google works for me
                   from here on out.‖
                 – Changes every
                   Google service you
                   use, not just search.
           Google Preferences
• When you change your Google preferences,
  Google writes a cookie to your hard drive.
• Your Google preferences are ―permanent‖
  until you:
  – Change your preferences.
  – Toss your cookies.
     • In Internet Explorer: Tools > Options > Delete Cookies
     • In Mozilla/Firefox: Tools > Options > Privacy > Clear
       Cookies.
  – Go to http://www.google.com.
     • The extra period at the end forces you to go to the
       English language version of Google.

                                   Source: Google Hacks 2nd Ed, p. 21
           Interface Language




• Interface Language lets you change the default
  language used to display the interface of every
  Google page you visit.
• Change the Interface Language to Chinese
  (Traditional), save your preferences, and watch what
  happens…
 Interface Language Limitations




• Notice the hits are still in English.
  – Google doesn’t translate the hits to your default
    language. Yet.
• The only thing that’s changed is the default
  language of Google’s interface.
     Using Interface Language
• This is great for foreign language immersion.
• This is also a WONDERFUL practical joke to
  play on a friend or colleague.
  – ―Hey, why is Google in PIG LATIN!?‖
• Remember, your Google preferences are
  ―permanent‖ until you:
  – Change your preferences.
  – Toss your cookies.
  – Go to http://www.google.com.
 Preferences: Search Language




Using Preferences, you can also ―permanently‖ force
Google to search only pages written in a specific
language or languages.
       Preferences: SafeSearch
               Filtering




• Google's SafeSearch Filtering screens for sites that
  contain explicit sexual content and deletes them
  from your search results.
• By default, it only filters explicit images.
• To filter both images and text, choose ―Use strict
  filtering.‖

                     Source: http://www.google.com/help/customize.html#safe
SafeSearch Minuses and Plusses
• No filter, even Google’s, is 100% perfect.
  – An image search for the name of the wife of a
    well-known actor with SafeSearch set to moderate
    or strict still returns inappropriate images.
• Search for one of the ―seven deadly words‖
  with SafeSearch set to strict and it’s almost
  like searching for * *
  – Google does block the word.
  – But then Google returns way too many pages.
  – PageRank becomes the filter.
• Still, SafeSearch eliminates most
  inappropriate material from your searches.
                                 Source: http://tinyurl.com/7resl
            More Preferences




• Number of Results and Results Window are self-
  explanatory.
• Remember, your Google preferences are
  ―permanent‖ until you:
  – Change your preferences.
  – Toss your cookies.
Wait. There’s More!
              Language Tools




• Like Advanced Search, Language Tools is a one-
  shot deal.
• Use Language Tools if
  – You don’t want to permanently change your Interface or
    Search languages.
  – You want to translate text.
               Google Translate




• Using Language Tools, you can
   – Translate keyed in text from one language to another.
   – Translate a web page’s text from one language to another.
• Be looking for even more robust translation tools
  from Google in the not-too-distant future.
Part One: In Summary
          • The ―I’m Feeling Lucky‖
            button takes you
            directly to the first web
            page Google returns for
            your query.
          • Advanced Search and
            Language Tools are
            one-shot deals.
          • Preferences are
            permanent and global
            until you change them
            or delete your cookies.
       Part Two:
      More Googles
Data mining for fun and profit
        Paging Miss Muffet
• In Google 201 you learned that when
  Google’s spiders report back, they
  send Google a complete copy of
  everything they find – HTML, text,
  images, etc.
• Google’s web search gets all of the
  attention – it consumes 70% of
  Google’s time and energy.
• But why not make the other stuff the
  spiders find searchable as well?
Google’s Goal, Restated

Organize the world’s information –
not just web pages – and make that
information universally accessible
            and useful


                       Adapted from Google Factory Tour
Google Image Search
         Behind the Scenes
• ―Hey, let’s take all these cached images
  and make them searchable.‖
• Two ways to get to Google Image
  Search
  – images.google.com
  – Go to Google [or Google Groups, Google
    News, Froogle, or Google Local/Google
    Maps] and click on the ―Images‖ link.
   Using Google Image Search
• Search engine math works here as well.
• Check out Advanced Image Search [to the
  right of the search box] for special size,
  filetype, and coloration options.
• Beware of copyright!
  – Google cannot grant you any rights to use the
    images you find for any purpose other than
    viewing them on the web.
  – To reuse the images, contact the site owner and
    obtain the requisite permissions.
 Fun with Google Image Search
• Guess the
  keyword[s] I used to
  find this picture.
• There is even a free
  ―Guess the Google‖
  Flash game at
  http://tinyurl.com/
  a8zgs
Google Groups [Beta]
          Behind the Scenes
• ―Hey, let’s take the Deja News archive of over
  one billion Usenet postings since 1981 and
  make that searchable.‖
• ―And while we’re at it, let’s make it so people
  can create their own announcement lists,
  mailing lists, and public discussions as
  well.‖
• Two ways to get to Google Groups
  – groups.google.com
  – Click on the ―Groups‖ link on most Google sites.
              Use-WHAT?
Usenet
  – Internet-based bulletin board
  – Tens of thousands of theme-based,
    hierarchical newsgroups coving every
    topic imaginable
  – Anyone can read, post, or reply.
  – Huge collection of opinion, commentary,
    reviews, spam, and LOTS AND LOTS OF
    PORN!
   How Google Groups Works
• Google took an archive of Usenet posts
  and slapped a Google search engine on
  top of it.
  – Searching Google Groups is pretty much
    identical to searching Google.
  – Check out Advanced Group Search for
    some Google Groups-specific search
    operators.
• Wait. There’s more.
      The REALLY Cool Part
• Google Groups also lets you create
  your own [non-Usenet] groups.
• You can
  – Create your own private listervs.
  – Hold [and archive] your own online web- or
    email-based discussions.
• All you need is a free Google account.
  – If you don’t have one already, go to
    groups.google.com and click on ―Join.‖
Signing up for a Google Account
• To create a Google Account:
  – Key in your email address.
  – Create a password.
  – Key in the captcha word [the squiggly
    ―completely automated public Turing test to tell
    computers and humans apart‖ word that appears
    on the page.]
  – Click on the ―Create my account‖ button.
  – Login to your email and verify your account.
• Then you can set up your first Google Group.
1. Click on Create a new group
2. Key in Your Group’s
     Information
3. Choose Who Can Participate
4. Add or Invite Members
5. Set the Default Subscription Type
6. PARTY!
        Google Groups Tips
• Search for a topic in the search box or
  browse for topics at the bottom of the
  Google Groups homepage.
• Click on the ―Groups Help‖ link to the
  right of the search box for instructions.
• Click on the ―Learn More about Google
  Groups‖ link under the search box for a
  list of new features.
Google News [Beta]
         Behind the Scenes
• ―Hey, let’s take news articles from
  4,500 online news sites and make them
  searchable.‖
• Two ways to get to Google News
  – news.google.com
  – Go to Google [or Google Groups, Google
    News, Froogle, or Google Local/Google
    Maps] and click on the ―News‖ link.
     How Google News Works
• Every 15 minutes, Google gathers stories
  from more than 4,500 English-language news
  sites.
• A computer program automatically arranges
  the stories by relevance and popularity.
  – Sound familiar? [*cough* PageRank *cough*]
  – There are no editors or human intervention.
  – Google’s algorithms run everything.
• And if you don’t want to browse the news,
  you can also search the news by keyword[s.]
            Source: http://news.google.com/intl/en_us/about_google_news.html
          Google News Tips
• Click on ―Customize this page‖ to change
  the default layout [via a cookie.]
• Google News archive only goes back 30
  days.
  – Use the regular Google for older searches.
  – “Copyright * The Orange County Register”
    Disneyland
• Scroll to the bottom of the Google News
  homepage for links to international versions
  of Google News.
                          Source: Google Hacks, 2nd Ed, p. 60-61
Froogle [Beta]
          Behind the Scenes
• ―Hey, let’s take all these cached web pages
  on which merchants are trying to sell stuff
  and make those pages searchable.‖
• Three ways to get to Froogle
  – froogle.com
  – froogle.google.com
  – Go to Google [or Google Groups, Google News,
    Froogle, or Google Local/Google Maps] and click
    on the ―Froogle‖ link.
     How Froogle Works




Adapted from: http://froogle.google.com/froogle/tour/index.html?promo=help
Google Local
            Hey, Wait a Minute!
• That’s Google MAPS, not Google LOCAL!
   – Google Maps and Google Local merged in October 2005.
• ―Hey, let’s take Telcontar’s NAVTEQ maps and the
  images we got when we bought Keyhole and make
  all of that searchable.‖
• ―And, while we’re at it, let’s throw in Google Local
  information as well.‖
• There are several ways to get to Google Local:
   – maps.google.com
   – local.google.com
   – Go to Google [or Google Groups, Google News, Froogle, or
     Google Local/Google Maps] and click on the ―Local‖ link.
Search for an Address
Ooooh. Pretty. And Draggable.
Look! Up in the Sky!
The Best of Both Worlds
It’s a Small World After All.
   More Uses for Google Local
• With Google Local, you can search for
  – Addresses.
  – Step-by-step driving directions.
  – Businesses or services.
• In or Near searches
  – ribs in anaheim
  – free wifi near irvine ca
Set Your Default Location
             • To set your default
               location:
               – Search for your
                 address.
               – Click on ―Set as start
                 location‖ in the
                 address balloon.
             • Your default
               location is saved as
               a cookie.
      Sharing Your Discoveries
• Find something neat in
  Google Local – like a
  bridge that doesn’t
  connect – and want to
  share it with others?
• Click on ―Link to this
  page.‖
• Copy the URL in your
  browser’s address box
  and share it with others.
googlesightseeing.com
Part Three: More>>

We’re just getting started.
Even ―More >>‖ Googles
The Hidden 20% [and 10% More]
           A Quick Caveat
• There are simply too many Google
  tools and services!
  – Imagine how many times you could say
    ―Hey, let’s take ___ and make it
    searchable!‖ if you had Google’s bank
    account!
• Instead of talking about each of
  Google’s tools and services in-depth
  [which would take DAYS], let’s just take
  a quick tour of what’s available and
  point you to where you can get some
  more information.
Google Alerts [Beta]
          Choose a topic and
          Google will automatically
          send you an email when:
           – New stories appear in the
             top ten results of a Google
             News search for your
             topic.
           – New web pages appear in
             the top twenty results of a
             Google search for your
             topic.
           – New posts appears in the
             top fifty results of a
             Google Groups search for
             your topic.
Google Answers
       • answers.google.com
       • Pay service [NOT free]
       • Ask a question.
       • Set a price you are willing to
         pay for the answer [starting
         at US$2.50.]
       • If your price is right,
         professional researchers will
         find an answer for you,
         usually within 24 hours.
       • Fun suggestion: browse the
         previously answered
         questions.
Blogger
    • blogger.com
    • ―Hey, now that we
      bought this blogging
      company, let’s let
      everyone create their
      own blog for free.‖
    • Check out ―Blogger
      Basics‖ at
      help.blogger.com for
      step-by-step
      instructions on how to
      get started.
            What Is a Blog?
• A weblog, or simply a blog, is a web
  application which contains periodic,
  reverse chronologically ordered posts
  on a common webpage.
• Blogs can be used as a
  – Personal journal or diary.
  – Class project page.
  – Bookmarks or links page.
  – Etc.
          Why blogs are cool
• They’re web-based.
  – There’s no client software to download and learn.
  – You can update your blog from any Internet-
    connected computer.
• They’re absurdly easy to use.
  – You DON’T have to know or use HTML.
  – You DON’T have to know or use FTP.
• They’re not solitary.
  – The community of blogs and bloggers make up a
    vast social network.
Why Blogger?
      • If you are interested
        in joining the
        blogosphere,
        Blogger is a great
        place to start.
        – It’s free.
        – It’s pretty easy.
      • You’ll be up an
        running in minutes
        and you’ll be an
        expert in a few
        hours.
Google Blog Search [Beta]
             • blogsearch.google.com
               [or search.blogger.com]
             • Google search for
               EVERY blog that
               publishes an RSS or
               Atom feed [not just
               Blogger blogs.]
             • Pros: Updated much
               more frequently than
               Google’s regular search
               database.
             • Cons: Blog contents
               are frequently more
               opinion than fact.
Google Catalogs [Beta]
           • catalogs.google.com
           • ―Hey, let’s scan the full
             content of hundreds of
             mail order catalogs and
             make those pages
             searchable.‖
           • Key in a search term
             and Google’s search
             technology finds [and
             highlights] the search
             term[s] on the scanned
             catalog pages.
           • Click on ―Catalog Help‖
             for more information.
Google Desktop [Beta]
           • desktop.google.com
           • ―Hey, let’s give
             Windows XP users a
             way to search both
             the web and inside
             of the files on their
             computers at the
             same time.‖
           • Free 1.3 MB
             Windows XP file you
             download and
             install
How Google Desktop Works
            • Google for your PC’s
              files
            • Indexes and searches
              the contents of your
              Word, PowerPoint,
              Excel, Outlook, IE, AIM,
              PDF, and Netscape
              files.
            • It’s private.
               – Google doesn’t put your
                 files on the internet or in
                 their master database.
            • If you often lose files on
              your computer, Google
              Desktop search is a
              godsend.
Google Directory
        • directory.google.com
        • Human-compiled
          directory of web pages
          organized by topic into
          categories [a la the old
          Yahoo directory.]
           – Netscape Open Directory
             Project database with a
             Google front end.
        • Human editors
          determine each page’s
          importance.
Google Earth [Beta]
          • earth.google.com
          • Processor- and video-
            card-intensive 11.2 MB
            Windows 2000 or XP
            program that lets you
             – Zoom into a specific
               address or location from
               space.
             – Tilt and rotate the view to
               see 3D terrain and
               buildings.
Using Google Earth
         • Google Earth is a 3D
           Google Local/Google
           Maps with LOTS of
           extra features.
         • But you can still use it
           to search for
            – Addresses.
            – Step-by-step driving
              directions.
            – Businesses or services.
            – In or Near searches.
Google Mail [Beta]
         • gmail.com or
           mail.google.com
         • ―Hey, let’s give
           everyone a free email
           account with lots of
           storage and make that
           searchable.‖
         • 2,500+ megabytes of
           storage per account
         • By invitation only
           – Sign up via SMS
           – Search Google for ―free
             gmail invitations‖
            Gmail Benefits
• Gmail gives you so much storage space you
  may never need to delete any emails.
• Gmail automatically groups emails and their
  replies as threads.
• Gmail autosaves drafts every few minutes.
• You can import Outlook contacts into Gmail
  and output your Gmail contacts into other
  email programs and services.
• Check out http://mail.google.com/support for
  more information.
Google Mobile
       • mobile.google.com
       • Search Google on your
         web-enabled cell phone
          – Search the web
          – Search images
          – Do a local search [maps,
            driving directions,
            businesses, and
            services]
          – Search for web pages
            specifically designed to
            display on a cell phone.
       • Visit Google Mobile for
         step-by-step
         instructions.
Google Short Message Service
           [Beta]
              • sms.google.com
              • Don’t have a cell phone with
                a built in web browser?
              • If your cell phone can send
                and receive text messages,
                just send your queries as a
                text messages to 46645
                [GOOGL]
              • Scroll to the bottom of
                sms.google.com for an
                online demo, sample
                queries, and even a wallet-
                sized tip sheet.
Picasa
   • picasa.google.com
   • ―Hey, let’s give
     everyone a way to
     organize and fix their
     digital images.‖
   • Kind of Google’s
     version of Adobe
     Photoshop Elements
   • Free 4 MB Windows
     2000 or XP file
   • Click on ―Take a tour of
     Picasa‖ for more
     information.
Google Book Search [Beta]
             • books.google.com
             • ―Hey, let’s take a
               millions of books and
               make them searchable.‖
                – Google Publisher
                  Program is digitizing
                  books authorized by
                  publishers.
                – Google Library Project is
                  digitizing the collections
                  of several major libraries.
             • Publishers have filed
               lawsuits to stop Google
               Book Search.
             Why Cache?
• To understand the purpose of Google
  Book Search, you have to understand
  the purpose of Google’s cache.
• Google bots collect copies of ―stuff‖
  they find on the web: HTML, text,
  images, etc.
• That stuff is added to Google’s cache.
• Google indexes the cache of stuff to
  make it easier for you to find what
  you’re looking for.
          Cache or Credit?
• When you search Google, Google
  searches through its cache looking for
  matches.
• BUT, when you click on a link, Google
  DOESN’T point you to their cached
  copy of the stuff, they point you back to
  the original.
  – Exception: The cache: search operator
    which only works with HTML.
             The Fine Print
• Google Book Search caches the contents of
  scanned books.
• In response to a search query, you can
  browse the full text of public domain
  materials.
• BUT, for books under copyright, you can
  only see a few sentences on either side of
  the search term [for context] with links on
  where you can locate the book in a library or
  bookstore.
               Source: http://www.policybandwidth.com/doc/googleprint.pdf
Books Still in Copyright




      Source: http://print.google.com/googleprint/screenshots.html
Public Domain Books




    Source: http://print.google.com/googleprint/screenshots.html
How Google Book Search Fits In
• Google’s goal is to ―organize the world’s
  information and make it universally
  accessible and useful.‖
• A lot of the world’s information—like the
  contents of books—aren’t universally
  accessible and useful, especially online.
• Google Book Search lets you search for
  terms inside of books and then points you to
  real-world locations like libraries and
  bookstores where you can view or purchase
  those books.
Using Google Book Search on
          Google
                   • Whenever books in
                     Google Book Search
                     contain content that
                     matches your search
                     terms, you'll see links
                     to those books under
                     Book Results at the top
                     of your search results
                     page.
                   • You can also use the
                     books about search
                     operator
                        – books about pirates
                        – books about google
         Source: http://www.google.com/help/features.html#book
Google Scholar [Beta]
               • scholar.google.com
               • Limits your searches to
                    –   Peer-reviewed papers
                    –   Theses
                    –   Books
                    –   Abstracts and articles
               • A great tool to search
                 for scholarly
                 information from
                    –   Academic publishers
                    –   Professional societies
                    –   Preprint repositories
                    –   Universities and other
                        scholarly organizations

       Source: http://scholar.google.com/scholar/about.html
     Special Google Searches




• Topic or site-specific Google searches
• http://www.google.com/options/
  specialsearches.html
Google Talk [Beta]
         • talk.google.com
         • Google instant
           messenger with built in
           voice-over-IP features
         • Free 900 KB Windows
           2000 or XP file
         • Requirements:
            – A Gmail account
            – Microphone and
              speakers
Google Toolbar
       • toolbar.google.com
       • Free web-browser
         plug-in for Internet
         Explorer and Firefox
         on the PC
         –   Google search box
         –   Pop-up blocker
         –   Spellcheck
         –   PageRank display
Google University Search
            • http://www.google.com/
              options/universities.html
            • Limits your search to a
              particular .edu domain
            • Of course, you can
              always skip this and
              use
              site:schoolname.edu
              on Google’s homepage.
Google Video [Beta]
          • video.google.com
          • Lets you watch
            Flash-encoded
            material from
            archived TV
            programs,
            educational videos,
            personal
            productions and
            more.
          • Recommended: a
            FAST internet
            connection
 Not Quite Ready for Prime Time
• Still in beta
• Currently includes only
  a small amount of
  programming from a
  limited number of
  channels
• For educational movies,
  skip Google Video [for
  now] and go to the
  Moving Pictures archive
  at archive.org.
What’s Next?
      • labs.google.com
      • Google’s
        technology
        playground
      • Great place to get a
        sneak peek of new
        Google
        technologies in the
        beginning stages of
        development
    The Last Part:
   Google Resources
Where to get more information
http://www.google.com/support

               • Google Help Central
               • Free guides and
                 FAQs that tell you
                 about Web
                 searching in general
                 and Google’s
                 features in specific.
Google Support Newsgroup
            • Google has a free
              Usenet newsgroup:
              google.public.
              support.general
            • You may be able to
              access this
              newsgroup through
              your Usenet reader.
Google Support Newsgroup
            • You can also search for
              the google.
              public.support.
              general newsgroup at
              news.google.com.
            • The easiest way to
              access the newsgroup
              is to just click on the
              ―user support
              discussion forum‖ link
              on the right side of the
              Google Help Central
              page.
              Google Hacks
                           • Google Hacks, 2nd
                             Edition by Calishain
                             and Dornfest
                           • US$24.95 (ISBN
                             0596008570)
                           • This is an extremely
                             advanced book written
                             for Perl programmers,
                             NOT you and me.
                           • But I still highly
                             recommend it.

Image source: Amazon.com
Official Google Blog
          • googleblog.blogspo
            t.com
          • Where Google
            managers,
            engineers, and team
            members make
            official
            announcements
          • Updated every day
            or so
Unofficial Google Blog
           • blog.outer-
             court.com
           • A great resource for
             unofficial Google
             updates, reviews,
             and product
             speculation
           • Updated several
             times a day
    Google’s Goal

   Organize the world’s
 information and make it
universally accessible and
          useful
                    Source: Google Factory Tour
How Google Spends Its Time and
         Resources
               • 70% Core: Search and
                 Ads
                 – Examples: Crawling,
                   Ranking, AdWords,
                   Toolbar, AdSense
               • 20% Related:
                 Extensions of Core
                 Search
                 – Examples: News,
                   Froogle, GSA, Desktop,
                   Local, Gmail and other
                   communication projects
               • 10% Exploratory
                 – Examples: Picasa,
                   Keyhole, Orkut

                       Source: Google Factory Tour
The Google Bullseye




             Adapted from: Google Factory Tour
                  Our Goals
• Answer the question ―what else can I do with
  Google?‖
• Discover the ―core plus more.‖
  – Talk about some overlooked core search tools
    and services.
  – Look at some of Google’s newest inventions,
    including a LOT of Google tools still in beta.
• Find out where to get more Google-related
  help and information.
• DO ALL OF THIS IN ENGLISH!
      Fair Use Disclaimer
This presentation was created
following the Fair Use Guidelines for
Educational Multimedia. Certain
materials are included under the Fair
Use exemption of the U.S. Copyright
Law. Further use of these materials
and this presentation is restricted.
Google 301: Über Google

     a presentation by
  Patrick Douglas Crispen
      NetSquirrel.com

				
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