William A. Kennedy
1102 Seventh Avenue
Houghton, MI 49931
(906) 482-6804 (H)
(906) 487-2046 (W)
Ph.D. in Communication, Rhetoric, and Public Address, December 1978, Wayne State
University, Detroit, MI
Areas of emphases include pedagogy, international/intercultural communication,
persuasion/rhetoric, psychology of human communication, organizational communication,
interpersonal and small group communication, rhetorical criticism, oral interpretation of
M.A. in Radio, Television, and Film, July 1976, Wayne State University, Detroit, MI
Areas of emphases include radio, television, and film writing and production, international
communications, social and ethical effects of mass co mmunications, etc.
B.A. in Speech Communication, June 1974, Wayne State University, Detroit, MI
Other Educational Preparation
Schools Attuned Training, Summe r 2003, Hope College, Holland, MI.
Schools Attuned is a comprehensive professional development and service program that offers
educators new methods for recognizing, understanding, and managing students with differences in
learning. When implemented within schools, this program enriches the way in w hich all students
are educated .
Relevant Professional Experience
Director, Center for Teaching, Learning, and Faculty Development, Michigan Technological
University, 1400 Townsend, Houghton, MI 49931. 1996-Present
Development of instructional improvement services and programs for MTU faculty members and
GTA’s. Implementation and oversight of MTU faculty evaluation program. Development and
delivery of faculty and TA orientation programs.
Inte rim Unive rsity Ombuds man, Michigan Technological University, 1400 Townsend,
Houghton, MI 49931, 2004-present.
Professor of Communication, School of Management, Kettering University (formerly GMI
Engineering & Management Institute), 1700 W. Third, Flint, MI 48504. 1993-1996
Taught courses in written and oral communication, interpersonal communication, persuasion and
attitude change, and management communication strategies. Area Head - Communication
Institute Ombuds man, President’s Office, GMI Engineering & Management Institute, 1700 W.
Third, Flint, MI 48504 1990-94
Developed and directed ombuds services for the GMI community. The GMI Ombudsman served
as the first line administrator in conflict and dispute resolution for students, staff, and faculty. The
Ombudsman reported directly to the president of the institute assisting in the formulation of
policies and procedures that benefited the entire community and the institute.
Associate Professor of Communication, School of Management, Kettering University
(formerly GMI Engineering & Management Institute), 1700 W. Third, Flint, MI 48504. 1989-
Assistant Professor of Communication, School of Management, Kettering University
(formerly GMI Engineering & Management Institute), 1700 W. Third, Flint, MI 48504. 1986-89
Executive Director of Educational Services. The Construction Association of Michigan,
Detroit, MI. 1985-86.
Executive Director of Intergove rnmental Cable Communication Authority. 1985-86.
Responsible for oversight and community interface between thirteen Michigan municipalities and
cable television company prior to cable deregulation.
Director of Education, Howard Communications, Specs Howard School of Broadcast Arts,
Southfield, MI 48075. 1981-85
Developed and implemented television production, broadcast management, radio and television
air-time sales, and electronic technician programs. School is fully accredited program whose
graduates hold positions throughout the United States.
Assistant Professor of Communication, Department of Humanities, Michigan Technological
University, Houghton, MI 49931, 1978-80
Taught courses in speech, rhetoric of western thought, photography, interpersonal
communication, and philosophy. Developed communication curriculum. Communication Area
Head. Produced public radio series “Religion and Science.”
Professional & Organizational Development Network in Higher Education
University and College Ombuds Association
Courses Taught Presently
College Teaching – Pedagogy for Graduate Teaching Assistants and Faculty memb ers new to
Perspectives on Inquiry – First Year Seminar Series
Learning and Memory – Senior level psychology course
Psychological Foundations of Education – Secondary Teacher Education Requirement
“Explaining Student Satisfaction,” Co-authored with Alan J. Brokaw and Thomas E. Merz,
accepted for publication, in production queue, in the Journal of the Academy of Business
Education, Spring 2004, 62-72.
“The Pavement Enterprise at Michigan Technological University,” Co-authored with James
Boggs, Chris Williams, Kris Mattila, and George Dewey, Journal of Professional Issues in
Engineering Education & Practice, 130 (2004) 197-204.
AMeasuring the Effects of a Research-Based Field Expe rience on Undergraduates and K-
12 Teachers,@ Co-authored with Jacqueline Huntoon, and Greg Bluth, Vol. 49, n. 3, 2001,
Journal of Geoscience Education, pp. 235-48.
“Educational impact of Geology of Utah's National Parks and Monume nts: A field-based
education program” (Abs.): Co-authored with Jacqueline Huntoon and Greg Bluth, Geological
Society of America Abstracts with Programs, v. 31, n. 7, p. 146., 1999 .
“TQM and Ombudsry: Revisited,” Journal of the California Caucus of the University and
College Ombuds Association, November 1995.
“Ethics: Yours, Mine, or Ours?” Co-authored with J. Eugene Kangas, Charles White, and
Joseph Zima, Proceedings of the Midwest Business Administration Association, March 1995.
“TQM and Ombudsry,” Journal of the California Caucus of the University and College
Ombuds Association, November 1994 Eugene Kangas and Charles White, Proceedings of the
Midwest Business Administration Association, March 1994.
“Ethical Issues Confronting Manage rs in the 1990's” Co-authored with J. Eugene Kangas,
Proceedings of the Midwest Business Administration Association, March 1993.
“Reactions to „Speaking Across the Curriculum: Teaching Technical Students to Speak
Effectively,‟” IEEE Transactions on Professional Communications, March 1989.
“Speaking Across the Curriculum: Teaching Technical Students to Speak Effectively,”
IEEE Transactions on Professional Communications, March 1988.
“Improving the Odds for Healthy Classes,” Journal of the National Association of Trade and
Technical Schools, July 1985.
National Science Foundation, 1998-2001 “Geology of Utah’s National Parks and Monuments:
Educational Materials for Earth Science Courses.” Co-PI on $500,000 project to develop cd-rom
based educational materials for secondary and tertiary earth science courses.
General Motors Foundation, 1978-83, Principal Investigator responsible for data collection
and reporting of results, 1978-80.
Kennedy, W.A., “Mixing Media In and Out of Class: One Path to Learner-Centered
Engagement,” National Teaching Professor’s Conference, Nashville, Tennessee, May 21, 2006.
Bluth, G.J.S., J.E. Huntoon, and W.A. Kennedy, 1999, An introductory earth system’s field
course for undergraduates. Eos Transactions AGU, 80, 117.
J.E. Huntoon, Bluth, G.J.S., W.A. Kennedy, 1999, Geology of Utah’s National Parks and
Monuments: A Field-based Education Program. Geology Society of America Abstracts with
Programs, v. 31, no. 7, October 1999.
“Implementing Lean Production Techniques in the People‟s Republic of China.” March
1995. Conducted a two-week seminar for General Motors Corporation in Beijing, P. R. C. This
course was the initial offering of the GM/China Institute. The Institute is the educational
component of the General Motor’s landmark joint ventures with the Chinese government. This
seminar involved acquainting senior faculty members at Tsing Hua University with
contemporary international production standards and procedures. This “train- the-trainer”
seminar was followed by the actual instruction of thirty-six senior engineers from various
production facilities in China.
“TQM and Ombudsry: Opportunities for Involving the Campus Ombuds Office in the
Implementation of Total Quality Management Programs.” 1993 University and College
Ombuds Association national meeting in Lawrence, Kansas.
“Management, Ethics, and the 90's,” The Midwest Business Administration Association.
March 1993. Chicago, Illinois.
Awards and Honors
Charles L. Tutt, Jr. Innovative Teaching Award, GMI Engineering & Management Institute
(now Kettering University), 1991.
GMI Alumni Outstanding Teaching Award, GMI Engineering & Management Institute, 1989.
Elizabeth Youngjohn Undergraduate Teaching Award, Wayne State University, 1976
Professional References Available Upon Request