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Network Optimizer Calculator - Phybridge by suchenfz

VIEWS: 99 PAGES: 4

									                                                                        Customer Input Considerations
                 Enter # of IP End Points to be Deployed Here:                   200
                Enter # of required CAT 5/6 Cable Drops Here:                    200
        Phybridge PhyCare Extendend Warranty (Additional Years)                   2
                 Desired Mark-Up on Phybridge Solution                          20%
                                                       Customer LAN Readiness Costs
                                                                                                      Traditional Deployment                            Uniphyer Deployment
                       Total Equipment and Cabling Costs                                                        $53,298                                       $30,206
                          Total Extended Warranty Costs                                                         $11,437                                        $4,001
                   Total Professional Service Costs - Reseller                                                  $54,113                                        $5,333
            Total Professional Services Costs - Customer Internal                                                $6,667                                        $1,667
                Total Customer LAN and LAN Readiness Costs                                                     $125,515                                      $41,207
         Total Estimate Customer Budget For LAN and Applications                                               $150,618                                      $150,618
        Available Budget For Applications After LAN Readiness Costs                                            $25,103                                       $109,411


                                                                    Reseller Cost And Margin Summary
                                           LAN READINESS- PROVIDER COST OF DEPLOYMENT AND GROSS MARGINS
Total VAR LAN Costs                                                                    $93,003                                                                $32,839
Total VoIP Project LAN Infrastructure VAR Gross Margin                                 $25,845                                                                 $6,701
Total LAN Infrastructure Gross Margin per Effort Hour                                    $56                                                                    $112
Total LAN Infrastructure Revenue Per Effort Hour                                         $273                                                                   $687
Total VoIP Project LAN Infrastructure Effort Time to Revenue (Hrs)                        460                                                                    60
                                             APPLICATION DEPLOYMENT - PROVIDER COST AND MARGIN POTENTIAL
Total Application Revenues                                                             $25,103                                                               $109,411
Total VAR Cost For Applications                                                        $12,552                                                               $54,706
Total Application Margin                                                               $12,552                                                               $54,706
Hours Available For Applications (based on customer budge)                               126                                                                   547
Total VAR Gross Margin For Deployment and Applications                                 $38,397                                                               $61,407

                                               VAR Business Considerations For Deployment Options
                 TOTAL Reseller REVENUE PER EFFORT HOUR                                                        TOTAL Reseller GROSS MARGIN PER EFFORT HOUR
       VAR Revenue Per Hour Much Greater With UniPhyer Given Shorter Deployment Cycle

                                                                                                       $120                                                Phybridge
       $800
       $700                                                 Phybridge                                  $100
       $600
                                                                                                         $80
       $500
                                                                                                                           Traditional
       $400                                                                                              $60
                           Traditional
       $300                                                                                              $40
       $200
                                                                                                         $20
       $100
         $0                                                                                               $0

                        Enhance Customer Return On Investment By Allocating More of Budget To Applications and Less To LAN Readiness
                                                                Additional Funds Available For Applications With The UniPhyer: $84,308




                                                  $41,207                                           $109,411
                         UniPhyer


                                                                  LAN Readiness & Gear               Available For Applications



                                                                               $125,515                                            $25,103
                        Traditional




                                      $0       $20,000        $40,000       $60,000       $80,000   $100,000      $120,000        $140,000   $160,000

                                                         SUMMARY OF PHYBRIDGE UNIPHYER RESELLER BENEFITS
                                                                             Value to Reseller is Compelling

                                                              Shorter Sales Cycles and Quicker Time To Revenue.
                                                     Win More Opportunities With Strong Customer Centric Differentiator.
                                                                  Increase Revenues With More Opportunities.
                                                   Increase Revenues With Increased Capacity To Close More Opportunities.
                                                                Increase Margins Per Hour Of Deployment Effort.
                                                             Protect Your Brand With Customer -QoS Guaranteed.
                                                     Increase Margins By Offering Productivity Enhancing UC Applications.
                                                        Focus on Application Training and Not LAN Readiness Stresses.
                                                          Offer Customer Deployment Options That Best Suites Them.
                                                       Phybridge UniPhyer Pricing In US $ - What do I need to Order?

           # of IP End Points to be Deployed from Phybridge Analysis Summary Sheet:                                    200


                                                                                                                Reseller Unit     Reseller Extended
                                                                                                             Purchase Price From Purchase Price From
Quantity                                 Description                                      Part Number            Distributor         Distributor           MSLP

       1   24 Port UniPhyer                                                           LB-UA2324-1A                $1,697.50          $1,697.50         $   3,500.00
       4   48 Port UniPhyer                                                           LB-UA2348-1A                $2,910.00          $11,640.00        $   6,000.00
     200   PhyAdapter                                                                 LB-PA111-1I                   $59.17           $11,834.00        $     122.00
       1   2 yr Extended Warranty - 24 port & up to 24 Associated PhyAdapters         LB-UA2324extwar2             $424.38            $424.38          $     875.00
       4   2 yr Extended Warranty - 48 port & up to 48 Associated PhyAdapters         LB-UA2348extwar2             $727.50           $2,910.00         $   1,500.00
       0   4 yr Extended Warranty - 24 port & up to 24 Associated PhyAdapters         LB-UA2324extwar4             $679.00             $0.00           $   1,400.00
       0   4 yr Extended Warranty - 48 port & up to 48 Associated PhyAdapters         LB-UA2348extwar4            $1,164.00            $0.00           $   2,400.00

           Total Bill of Material                                                                                                    $28,505.88
                                                                                                               Assumptions & Calculations Input Sheet

Number Of IP End Points to be deployed                                                                                                     200
Number Of Required CAT5/6 Cable Drops                                                                                                      200

                                                                                                                                       Traditional Deployment                                                                         Phybridge UniPhyer Deployment
                                                                                                                                                                                      Total
LAN Infrastructure Components                                                                                    Cost per                                                Gross      Customer                                  Cost per                                          Gross          Total Customer
                                                                                    Total Time (hrs) Total Units Hour/Port/Unit       Total Costs      Mark Up          Margin $      Cost       Total Time (hrs) Total Units Hour/Port/Unit     Total Costs    Mark Up        Margin $              Cost

Tier 1 POE Switches 24 port cost                               (per unit cost)                           1             $2,700            $2,700          10%                  270   $    2,970
Tier 1 POE Switches 48 port cost                               (per unit cost)                           4             $4,620           $18,480          10%                1,848   $   20,328
Extended Warranty Cost 24 port cost                (per unit/per year cost)                              1             $1,350            $1,350          8%                   108   $    1,458
Extended Warranty Cost 48 port cost                (per unit/per year cost)                              4             $2,310            $9,240          8%                   739   $    9,979
Phybridge UniPhyer 24 Port                                                                                                                                                                                                 1        $1,697.50     $1,697.50        20%              $339.50          $2,037.00
Phybridge UniPhyer 48 Port                                                                                                                                                                                                 4        $2,910.00    $11,640.00        20%             $2,328.00        $13,968.00
Phybridge PhyAdaptors                                                                                                                                                                                                    200           $59.17    $11,834.00        20%             $2,366.80        $14,200.80
Phybridge PhyCare 2 Year Extended Warranty 24 Port                                                                                                                                                                         1         $424.38       $424.38         20%                $84.88          $509.25
Phybridge PhyCare 4 Year Extended Warranty 24 Port                                                                                                                                                                         0         $679.00          $0.00        20%                 $0.00             $0.00
Phybridge PhyCare 2 Year Extended Warranty 48 Port                                                                                                                                                                         4         $727.50      $2,910.00        20%              $582.00          $3,492.00
Phybridge PhyCare 4 Year Extended Warranty 48 Port                                                                                                                                                                         0        $1,164.00         $0.00        20%                 $0.00             $0.00
CAT 5/6 Cabling                                                                                100           100       $100             $20,000          50%               10,000   $   30,000
Software/Firm-ware upgrades of existing LAN equipment to support VoIP                                        200        $0                 $0            20%                  -     $      -                                                                     $10.00
Network Management Software driven by VoIP                                                                   200        $53             $10,600          20%                2,120   $   12,720
Network Management Software support driven by VoIP                                                           200       $1.5               $300           20%                   60   $      360
Network Management Software upgrades driven by VoIP (Nemertes)                                               200        $5               $1,000          20%                  200   $    1,200
LAN inventory ( connected devices & locations)                                                16.7                     $100              $1,667          0%                   -     $    1,667             16.7                     $100           $1,667          0%          $         -      $       1,667
LAN Assessment                                                                                16.7                     $100              $1,667          0%                   -     $    1,667
Review of LAN Assessment results & upgrade options                                            16.7                     $100              $1,667          0%                   -     $    1,667
Redesign and document LAN                                                                     50.0                     $100              $5,000          50%                2,500   $    7,500              3.3                     $100            $333           50%         $     166.67    $          500
Install new infrastructure & Configure for VoIP                                               66.7                     $100              $6,667          50%                3,333   $   10,000              6.7                     $100            $667           50%         $     333.33    $        1,000
Test VoIP performance on LAN                                                                  16.7                     $100              $1,667          50%                  833   $    2,500              6.7                     $100            $667           50%         $     333.33    $        1,000
Troubleshoot any VoIP performance issues                                                      33.3                     $100              $3,333          0%                   -     $    3,333              6.7                     $100            $667            0%         $        -      $          667
Install & Configure Network Management Software                                               50.0                     $100              $5,000          50%                2,500   $    7,500
Reseller Project Management Professional Services                                             26.7                     $100              $2,667          50%                1,333   $    4,000              3.3                     $100            $333           50%         $     166.67    $          500
End-User LAN Security Assessment of new VoIP system                                           16.7                     $100              $1,667          0%                   -     $    1,667
End-User review of LAN infrastructure & acceptance                                            16.7                     $100              $1,667          0%                   -     $    1,667              3.3                     $100            $333           0%          $         -     $          333
End-User sourcing and negotiating acquisition of new equipment                                16.7                     $100              $1,667          0%                   -     $    1,667              6.7                     $100            $667           0%          $         -     $          667
End-User Project Management Professional Services                                             16.7                     $100              $1,667          0%                   -     $    1,667              6.7                     $100            $667           0%          $         -     $          667
Deployment Total Pre Applications                                                              460        900                          $99,670                            25,845    $125,515               60.0       210.0                       $34,506                       $6,701              $41,207
Assumed Application Budget Available                                                           126                 $            100    $12,552           50%              12,552    $25,103               547.1                $           100    $54,706         50%          $ 54,706             $109,411
Deployment and Applications Total                                                              586                                     $112,222                           38,397    $150,618              607.1                                                                    $61,407          $150,618
                                                                                                        Total VoIP Project LAN Infrastructure Effort Time to Revenue - Time is Money.
                                       Per Planned IP End Point                                                                 Traditional Deployment (hrs per port)                                                           Phybridge UniPhyer Deployment (hrs per Port)

LAN inventory ( connected devices & locations)                                                                                                           0.08                                                                                                      0.08
LAN Assessment                                                                                                                                           0.08
Review of LAN Assessment results & upgrade options                                                                                                       0.08
Redesign and document LAN                                                                                                                                0.25                                                                                                      0.02
Source and negotiate acquisition of new equipment                                                                                                        0.08                                                                                                      0.03
Install new infrastructure & Configure for VoIP                                                                                                          0.33                                                                                                      0.03
Review of LAN infrastructure & acceptance                                                                                                                0.08                                                                                                      0.02
Test VoIP performance on LAN                                                                                                                             0.08                                                                                                      0.03
Troubleshoot any VoIP performance issues                                                                                                                 0.17                                                                                                      0.03
Install & Configure Network Management Software                                                                                                          0.25
End-User Internal LAN Security Assessment of new VoIP system                                                                                             0.08
Reseller Project Management Professional Services                                                                                                        0.13                                                                                                      0.02
End-User Internal Project Management Professional Services                                                                                               0.08                                                                                                      0.03
CAT 5/6 Cabling                                                                                                                                           0.5
Application Deployment
                                                                                                     Estimated VAR and Internal Cost Considerations - Per Port or Per Hour in US Dollars

                                       Per Planned IP End Point                                                               Traditional Deployment (Cost per port)                                                           Phybridge UniPhyer Deployment (Cost per port)


24 Port PoE Switch NOTE: PER SWITCH NOT PER PORT Example used: Cisco WSC356024PSS             2700                                                     $2,700.00
48 Port PoE Switch NOTE: PER SWITCH NOT PER PORT Example used: Cisco WSC356048PSS             4620                                                     $4,620.00
WARRANTY COST PER YEAR AS A PERCENTAGE OF VAR SWITCH COST                                                                                                 25%
Reseller LAN Infrastructure Professional Services                                                                                                       $100.00                                                                                                  $100.00
End-User Internal LAN Infrastructure Professional Services                                                                                              $100.00                                                                                                  $100.00
Reseller Project Management Professional Services                                                                                                       $100.00                                                                                                  $100.00
End-User Internal Project Management Professional Services                                                                                              $100.00                                                                                                  $100.00
End-User Internal Procurement Services                                                                                                                  $100.00                                                                                                  $100.00
Properly Installed CAT 5/6 Cabling                                                                                                                      $100.00
Software/Firm-ware upgrades of existing LAN equipment to support VoIP                                                                                    $0.00                                                                                                    $10.00
End-User Internal Review of LAN Infrastructure Recommendations                                                                                          $100.00                                                                                                  $100.00
Second Opinion on LAN Infrastructure Recommendations                                                                                                    $100.00                                                                                                  $100.00
Network Management Software driven by VoIP (Nemertes)                                                                                                   $53.00                                                                                                    $0.00
Network Management Software upgrades driven by VoIP (Nemertes)                                                                                           $5.00                                                                                                    $0.00
Network Management Software support driven by VoIP                                                                                                       $1.50                                                                                                    $0.00
End-User Internal LAN Security Assessment of new VoIP system                                                                                            $100.00                                                                                                   $0.00
                                                       UniPhyer Pricing In US $ - Configuration & Margin Calculator


This Tool is to provide a quick summary of potential cost to customer and gross margin for our partners. Specific purchase quantities can be
                changed if required. Simply change the number of end points and desired margin the calculator does the rest.

                                                                                                                            Reseller
Inputs Required                                                                      # of end points          200           Mark-up %               20%
Extended Warranty                                                                    Term                      2
                                                                     Customer Requirements Summary
Customer Name
Number of IP Phones                                                                                           200                                    UniPhyer Required
Number of PhyAdapters                                                                                         200                                       48 port                     4
                                                                                                                                                        24 port                     1
Total Adapters included extras                                                                               2400                             Available Ports                     216
                                                                            UniPhyer Requirements

                                                                                                         Max. # of end        Reseller
                                          Requirements                                number of units   points supported       Cost           Reseller Margin Customer Cost
24 Port UniPhyer                                                                             1                 24           $ 1,697.50        $        339.50     $          2,037.00
48 Port UniPhyer                                                                             4                192           $ 11,640.00       $      2,328.00     $         13,968.00
PhyAdapter                                                                                  200                             $ 11,834.00       $      2,366.80     $         14,200.80
2 yr Extended Warranty - 24 port & up to 24 Associated PhyAdapters                           1                              $ 424.38          $         84.88     $            509.25
2 yr Extended Warranty - 48 port & up to 48 Associated PhyAdapters                           4                              $ 2,910.00        $        582.00     $          3,492.00
4 yr Extended Warranty - 24 port & up to 24 Associated PhyAdapters                           0                              $       -         $           -       $               -
4 yr Extended Warranty - 48 port & up to 48 Associated PhyAdapters                           0                              $       -         $           -       $               -
                                                                                                                   Totals   $ 28,505.88       $      5,701.18     $         34,207.05




                                                        Customer Port Summary                                                            Customer Cost Summary
Ports Required                                                                                                200           Total Purchased                   $     34,207.05
UniPhyer Ports Available                                                                                      216           Total Ports include extras              192
Extra Ports (ports available less required)                                                                    16           Per Port Cost                     $        171.04
Adapters Purchased                                                                                            200           Per Port With Ext. Warranty       $        171.04
Extra Adapters (ports purchased less required)                                                                 0               Plus: additional UniPhyer ports available for
                                                                                                                                          expansion or as back-up)



Combining the plug&play ability of the UniPhyer with leveraging existing two wire infrastructure will allow for a predictable, repeatable, non disruptive, quick and easy
deployment, without the need for special expertise allowing for enhanced net margins and greater customer satisfaction.

Operational highlights of utilizing the Phybridge Uniphyer solution to deliver your IPT offering:


Deployment Benefits:                                                                                                        Day 2 Support:
Standardized rollout                                                                                                        1 Year Replacement Warranty, & extended available
Non disruptive                                                                                                              Less complexity allows for quicker resolution
Repeatable processes regardless of size                                                                                     Graceful migration
Scalable to any size                                                                                                        E911 physical location drives greater accuracy
Predictable forecasting of rollout
Simplicity – Plug and Play                                                                                                  Physical Benefits:
Speed of implementation ( 80% reduction )                                                                                   1200 foot reach
No special data certification required to implement                                                                         Able to integrate to IP Overhead speakers
Easy to deploy Proof of Concept                                                                                             Switch agnostic
Planning time drastically reduced due to non complex design                                                                 Works with most traditional Telco wiring products
                                                                                                                            QOS guaranteed with Point to Point topology
Business Continuity:                                                                                                        IEEE compliant ( 802.3af )
Separate Private Voice Network ( PVN )                                                                                      SNMP Manageable
Centralized Power in Main Closet offers superior UPS backup                                                                 Scalable to thousands of users per site
Lower cost due to fewer LAN switches
If LAN fails no disruption to voice                                                                                         Business Benefits:
                                                                                                                            Brand Protection - excellent customer experience
                                                                                                                            Greater Margins and More Referable.

								
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